69 Brand Manager jobs in Thailand

We're Nestlé. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.
**POSITION SNAPSHOT**
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management
Full-time
Minimum 5 years' experience in marketing preferably in FMCG brands
**A DAY IN THE LIFE.**
+ Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
+ Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
+ Activate Brand Essence and Vision.
+ Develop and update consumer portrait, consumer engagement funnel for her/his brand.
+ Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
+ Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
+ Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
+ Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
+ Ensure compliance and validation to all regulations and specifications.
**ARE YOU A FIT?**
+ Minimum of bachelor's degree in Marketing, Business Administration.
+ Minimum 5 years of working experience in marketing preferably in FMCG brands.
+ End-to-end brand management experience.
+ Good command of English & Thai.
+ Good communication and presentation skills and can work independently.
+ Able to work under high pressure and have self-starter attitude.

**POSITION SNAPSHOT**
Location: Head Office
Company: Nestlé
Business Unit/Division: Nestlé Nutrition
Full-time
Minimum 6 years' work experience and scientific background in medical marketing experience is a must
**A DAY IN THE LIFE.**
+ Identifies target consumers by using attractiveness and ability to win analysis. Develops in-depth insights on target healthcare professional and consumers including their perceived value of relevant brands.
+ Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
+ Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
+ Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
+ Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target healthcare professional and consumers. Identifies opportunities for above-market campaigns.
+ Leads the partnership with medical society and association and ensures all brand communications contribute to enhancing the company's reputation.
+ Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
+ Understands healthcare professional and consumer behaviors and motivations of target healthcare professional and consumers; helps to design the experiences that delight healthcare professional and consumer. Develops brand portfolio strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
+ Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
+ Manages the development and execution of strong and functionally-aligned brand and ICP plans which contribute to the MBS. Accountable for the brand performance and brand health tracking.
+ Understands business impact and prioritizes PFME and TTS investment of the brands.
+ Demonstrates leadership and enable development of the team.
+ Develops, updates and ensures implementation of digital strategy for the brand in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
+ Oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
+ Maximize business value by using digital to drive cross-functional (Medical, CRM, eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.
**ARE YOU A FIT?**
+ Scientific background with Medical marketing experience is a must.
+ Minimum 2 years experience in supervisor position is preferred.
+ Minimum 6 years experience in medical marketing, which may include some years in sales function at Nestlé or equivalent MNC in Medical Business.
+ Full understanding of key drivers of brand/product P&L and how to action them.
+ Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Medical, Supply Chain, CCSD and Sales department to ensure execution of ICP for their brand.
+ Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
+ Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
+ Project management skills at Senior I2L Project Manager level.
+ Strong relationship management and communication skills.
+ Solid understanding of digital marketing.
+ Experience in leading a team of experts.
+ Proven track record in delivering strategic digital marketing projects.
+ Broad and practical understanding of key digital concepts in the areas of Digital Media, Websites, Social, Search, Marketing Analytics, CRM, eCommerce.
+ Strong ability to turn insights into business propositions.

No Relocation Assistance Offered
123504 - Bangkok, Bangkok, Thailand

**POSITION**:
**Assistant Brand Manager/ Brand Manager**

**REPORTS TO**:
**Group Brand Manager - Toothpaste**

**LOCATION**:
**Bangkok, Thailand**

**MAIN PURPOSE**:
**Overall, the Brand Manager is responsible for managing assigned subcategory /brand at the Indochina level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.**
**Estimated travels: 10% per month**

**MAIN RESPONSBILITIES**
- **
Leverages local knowledge of consumers & shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth**
- **
Development & timely implementation of IMC Campaign, New product launch in cooperation with local countries.**
- **
Actively participates in the Commercial Business Planning (CBP) across markets to identify & provide solution to address business gaps and opportunities.**
- **
Lead & coordinate closely with cross functional teams e.g. Retail Marketing, Supply Chain, Packaging to develop promotion plans and new product launches, promotion bundles.**
- **
Cooperates with Division Category teams regarding Division/ Local campaigns implementation and results.**

**Marketing Strategy**
- **
Coordinates the implementation of the overall sub-category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives.**
- **
Actively participates in Division Go-to-Market teams.**
- **
Works with Insights & Research team on preparing the actionable recommendations to address ongoing business countries challenges.**
- **
Develops the regional new product launch plans.**
- **
Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM**:

- **
adaptation of shopper marketing programs (RE & specific customers)**
- **
the new category demand program concepts including cross-category platforms**
- **
RE and customer collaboration specific program concepts**
- **
Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.**
- **
Develops category & brand portfolio strategy & SKU management recommendations for the IDC hub.**
- **
Manage assigned A&P spending**

**Media Management**
- **
Understand media strategy guidelines & updates to countries and Media Agency for the subcategory.**
- **
Approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country.**
- **
Supervises and approves media planning & buying for subcategory by country.**
- **
Supervises and approves adaptations of media copies for all markets for the assigned subcategory.**

**Key Performance indicators and financial Accountabilities**
**Is responsible for driving the following at the country level**:

- **
Subcategory P&L**
- **
Subcategory Market Share**
- **
Key CS&L KPI’s for subcategory: DPA, SKU count, SLOB**
- **
Advertising subcategory budget**
- **
Effective & efficient spending management for subcategory taking into account brand and RM recommendations**
- **
SKU simplification**

**New Product Development**
- **
Develops master materials (key visuals, media support, master POP/KV) to support new product launches.**
- **
Works with countries the roll
- out new product launches plans**

**Support for the Local Commercial Activation**
- **
Provide feedback to the final materials for overall country/category grid of commercial events & promotions customized by RM teams**
- **
- **
Provides expertise and consultations to the local markets to address the specific SOM issues, when applicable**
- **
Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges**

**Marketing Budget Review & Mid-Year Review**
- **
Develops Budget Review strategies & plans for Division approval**
- **
Develops budgets / A&P by subcategory and brand**
- **
Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analyst to use centralized & automated reporting tools where possible to prepare charts by country (e.g. SOM, pricing, etc).**

**Basic Qualifications**
- **
Minimum Bachelor degree in marketing, business or related areas**
- **
3 years of marketing experience preferably in Consumer Goods Industry**
- **
Good English communication skills**
- **
Able to travel**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin

Want to drive the masterplan behind a leading brand? As a Senior Brand Manager - Dettol at Reckitt, you’ll have the freedom to take a major market by storm.**Senior Brand Manager - Dettol**

**Bangkok, Bangkok**

**Competitive Salary & excellent benefits package**

**Focusing on a dedicated market, you’ll make your mark by making sure we do the same. You’ll**:

- **Lead the equity, innovation and activation elements of an ambitious country category strategy**:

- **Work with supply, sales, area and finance to secure a bigger market share**:

- **Execute commercial plans**:

- **Supporting the setting of pricing and distribution strategies**:

- **Helping to shape new business development initiatives**:

- **Take the lead on region-focused product launches.**

**You’ll succeed because**
- you’re a natural marketer. You:
- Have experience in marketing models that reach beyond the traditional
- Have worked in an FMCG setting before
- Are a proven strategic thinker, with a background in brand planning and activation
- Are analytical in your approach
- Have the leadership and communication skills needed to get others behind your projects.

**You’ll love it because**
- you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

**Industry**: Oil&Gas, Retail
- ** Job Description**:

- Identify consumer need and insight to develop new product and initiate marketing campaign that create incremental sales to drive

incremental growth
- Develop marketing strategy/ marketing calendar/ marketing campaign and evaluate the result of NPD
- Lead marketing plan to launch new product, ensure awareness, trial and sales
- Analyze market & competitors to enable proactive activities.
- Develop communications and media plan with agency and always seek for new media opportunity to ensure the effectiveness

of communication.
- Budgeting control on advertising expenditure and monitor marketing budget on a monthly basis.
- Work with R&D and operations team to ensure the success of new product launch
- Work with supply chain to forecast and manage stock of new product
- Analysis marketing activities pre & post report
- Maintain good working relationship with R&D, operations, SCM team with a view to ensuring proper implementation of marketing plans.
- ** Requirement**:

- 【Must】
- Minimum 3-5 years of marketing experience with QSR/food service/ FMCG
- Well-rounded experience in consumer marketing, NPD, management of above-the-line & below-the-line activities, and market research
- Result oriented, teamwork, good interpersonal and communication skills. Effectively co-work cross functionally with different departments

and different levels
- Passionate on food, Good strategic thinking and creative skills
- Good planning, analytical, implementation, presentation and negotiation skills
- Good command in Thai and English
- ** English Level**: Level 3 - Business Level
- ** Other Language**: Thai, English
- ** Working Hour**: 09.00 ~ 18.00
- ** Holiday**: Work hours : Mon
- Fri 8.00 - 17.00 / 9.00 - 18.00
ตอนนี้ Hybrid working อนาคต Onsite 100 %
Dat Off : Sat - Sun
- ** Benefit**:

- Health insurance
- Social insurance
- Provident fund 5-10%,
- Bonus around 5 - 7 months

Assistant Brand Manager (Personal Care)

**หมวดหมู่งาน** : งานการตลาด**ระดับตำแหน่งงาน** : ระดับพนักงาน**ประเภทการจ้างงาน** : พนักงานประจำ**บริษัท** : บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด (มหาชน)**สถานที่ทำงาน** : สุขุมวิท 42- หน้าที่ความรับผิดชอบ- Assist Brand Manager in managing all aspects of marketing comprising of marketing plan development, control & evaluation, annual sales budget preparation and A&P control.
- Assist Brand Manager to achieve the sales budget and contribution objectives.
- Assist Brand Manager in preparation of annual marketing plan.
- Coordinate and provide information of marketing activity and promotion to increase sales.
- Monitor and prepare monthly A&P and Sales reports to supervisor.
- Track and evaluate the effectiveness of marketing implementation programs.
- Effectively coordinate with suppliers and third parties e.g. agency, manufacturer, R&D, Salesperson and etc.
- Share ideas during the development of advertising strategy and the execution of advertising program to achieve the marketing objectives.
- Identify ideas and suggestions that add value to the consumer in terms of product development, product promotions, communication message and media scheduling.
- คุณสมบัติ- Male/Female age between 23-27 years old
- Bachelor's Degree or higher in Marketing or related field.
- At least 2 years experience in marketing or related field (FMCG is preferable)
- Good creative, interpersonal, negotiation, and compromising skills
- Good planning and management skill.
- Good analytical, problem-solving skills
- Good knowledge of written and spoken English

Key Responsibilities

Propose and approve Marketing & Investment plans with owners/senior management including brand positioning, product portfolio, channel strategy, and activity planning to achieve sales targets.
Define NPD and EPD projects for in-house Product Development team to deliver exciting products to our target customers
Work with support from our in-house Digital/E-Commerce team and external creative & media agencies to deliver exciting brandc communication and product launch campaigns
Work with in-house Design team on Packaging, POSM and Digital materials to maximize impact of brand communication in-market.
Analyze brand performance and control marketing budget per agreed plan
Lead ABMs in excecuting brand’s day-to-day operational activities

**Key Requirements**:
At least 5 years of work experience in marketing of a leading FMCG company
Bachelor’s degree or Master ‘s degree in Marketing or any related fields.
Experience and successful track record in launching new brands and products will be an advantage.
Creative and up to date with latest trends and best practices in Thai Consumer Goods
Good Project Management and Interpersonal skills
Good command of English and Computer literacy in Microsoft Office
Eager to drive Thai Consumer Brands.
Gender
Male & Female
Max. Age
30 - 45 yo
Min. GPA
2.5

**A DAY IN THE LIFE.**

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nestlé Nutition
Full-time
Bachelor’s Degree in Marketing

Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.

Minimum 2 years experience in supervisor position is preferred.

Full understanding of key drivers of brand/product P&L and how to action them.
Experience in managing external agencies /Good command in English & Thai.

**POSITION SNAPSHOT**:
Builds strong brands which will delight target consumers and generate strong business results. Manages a team of marketing professionals which may include not only brand managers but also specialized professionals in areas such as market research or digital marketing. Responsibility includes development and implementation of a brand(s) both offline and online strategy.
- Identifies target consumers by using attractiveness and ability to win analysis. Develops in-depth insights on target consumers including their perceived value of relevant brands.
- Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
- Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
- Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
- Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target consumers. Identifies opportunities for above-market campaigns.
- to enhancing the company's reputation.
- Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
- Understands shopper behaviors and motivations of target consumers; helps to design shopper experiences that delight consumers/shoppers. Develops brand portfolio shopper strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
- Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
- Manages the development and execution of strong and functionally-aligned brand and ICP plans which contribute to the MBS. Accountable for the brand performance and brand health tracking.
- Understands business impact and prioritizes PFME and TTS investment of the brands.
- Demonstrates leadership and enable development of the team.
- Develops, updates and ensures implementation of digital strategy for the brand in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
- Oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
- Maximize business value by using digital to drive cross-functional (Medical, CRM, eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.

**ARE YOU A FIT?**:

- Experience in communication development under limitation in scientific, regulation and code & compliance is a must.
- Minimum 6 years experience in marketing, which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
- Minimum 2 years experience in supervisor position is preferred.
- Full understanding of key drivers of brand/product P&L and how to action them.
- Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Supply Chain, CCSD and Sales department to ensure execution of ICP for their brand.
- Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
- Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
- Project management skills at Senior I2L Project Manager level.
- Strong relationship management and communication skills.
- Solid understanding of digital marketing.
- Experience in leading a team of experts.
- Proven track record in delivering strategic digital marketing projects.
- Broad and practical understanding of key digital concepts in the areas of Digital Media, Websites, Social, Search, Marketing Analytics, CRM, eCommerce.
- Strong ability to turn insights into business propositions.

At L'Oreal, Beauty is our passion and Innovation is fuel for driving us to the destination. As consumers' behaviors have changed a lot in the past few years from offline to online channel, L'Oreal as a provider, we have adapted ourselves in order to support consumers precisely.

Here are the scope of **responsibilities**, you will be exploring if you agree to join the team

**You Will**:

- Responsible for **growing Sell Out** on platform ahead of Category: to build and own the strategy to win on platform under a clear vision
- Responsible for Delivering Platform Budget & Trend (Net Sales & Channel Contribution): to deliver the Monthly and Quarterly Sales Target as well as the Annual Platform Profit Target (Client Contribution)
- Ensure excellence execution in all activities and campaigns
- Lead and optimize the Livestreaming performance to ensure an effective Livestreaming strategy and execution
- Being an affiliates champion; able to guide the team to identify effective affiliators and drive sell-out through affiliates marketing
- Responsible for developing Partnership with Platform:

- to drive the JBP process with their platforms
- Build bottom up activity and resource plan to deliver Sell Out and Sell In objectives

**You Have**:
If you think you are **ready for the new exciting journey** and you have **qualifications** matched with the below criteria, which are:

- at least 3-5 years in solid experience in E-Commerce and/or digital marketing for
- Strong leadership with strategic **Vision and Drive**:

- Strong Analytical skill
- Ability to collaborate with multiple stakeholders: Strong interpersonal skills to manage different stakeholders within the organization
- Proactive in communication
- Proficient communication in both English and Thai for business conduct level

**Why us?**

We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.
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