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Marketing Communications Manager
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Additional Information
Job Number
Job CategoryPublic Relations & Communications
LocationThe Westin Grande Sukhumvit Bangkok, 259 Sukhumvit Road, Bangkok, East Java, Thailand, 10110
ScheduleFull Time
Located Remotely?N
Position Type Management
JOB SUMMARY
Supports the developing and implementing an ongoing media and community relations. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Implements an ongoing, focused media and community relations program.
CANDIDATE PROFILE
Education and Experience
- 2-year degree from an accredited university in Marketing, Business Administration, or related major; 2 years experience in public relations, communications, or related professional area.
OR
- 4-year degree from an accredited university in Marketing, Business Administration, or related major; no experience required.
CORE WORK ACTIVITIES
Building Brand and Property Awareness to Drive Revenue
Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants.
Solicits new media outlets and travel media individuals.
Selects the best opportunities for the property based on market conditions and property needs.
Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
Supports the hotel's social media efforts, if applicable.
Works with online media outlets to promote the hotel.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Develops brochure and property collateral materials.
Participates in all property imaging work (e.g., signage).
Ensures consistent brand and property message is communicated in all public relations and communications efforts.
Building Successful Relationships
Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
Conducts solicitation and maintenance calls to media.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
Assists property in developing promotions for various campaigns.
Coordinating Communication Efforts
Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
Evaluates new public relations opportunities for the property.
Develops strategic public relations plan for property, includes group, leisure and local efforts.
Assists in managing individual and group media visits.
Coordinates community service activities in concert with the public image and needs of the resort.
Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
Supports hotel press releases and other content for print media and electronic media.
Providing Exceptional Customer Service
Sets a positive example for guest relations.
Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
Conducts site inspections with visiting journalists.
Additional Responsibilities
Keeps detailed files and records on all matters relative to property's public materials.
Ensures that property is following all corporate public relations guidelines.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand's unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing globalteam, and become the best version of you.
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Digital Marketing Manager
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Job Description
เชี่ยวชาญในการวางกลยุทธ์ Digital Marketing:
สร้างแผนการตลาดที่โดดเด่น ตั้งแต่ Brand Awareness, Sales Conversion, Customer Engagement และ Positive Brand Image
ถนัด Social Media & Creative Campaigns:
ชอบคิด Campaigns สนุกๆ ที่ตอบโจทย์ทั้งแบรนด์และลูกค้า พร้อมออกแบบกลยุทธ์ที่เข้าถึงเป้าหมายอย่างตรงจุด
ยิงแอดเทพๆ:
ไม่ว่าจะเป็น Facebook Ads, Google Ads, หรือ Tiktok Ads ก็เอาอยู่ ทั้งการเพิ่มยอดขาย การสร้างการรับรู้แบรนด์ และการเพิ่ม Engagement
เชี่ยวชาญ KOL Collaboration & PR:
วางแผนและบริหาร KOL/Influencer ทั้งแบบ Paid และ Free Collaboration เพื่อสร้างกระแสในตลาดและเพิ่มความน่าเชื่อถือให้แบรนด์ พร้อมดูแลการ Free PR ให้เกิด Impact สูงสุด
พร้อมลุยทุกแพลตฟอร์ม
สิ่งที่คุณจะได้ทำ:
- วางแผนและจัดการกลยุทธ์การตลาดดิจิทัลเพื่อสร้างการรับรู้และยอดขายของแบรนด์บนทุกช่องทางออนไลน์ (Paid, Owned, Earned, Partner media)
- วางแผน Digital Media Plan และจัดการงบประมาณการตลาดเพื่อให้ทุกแคมเปญมีประสิทธิภาพและคุ้มค่าต่อการลงทุน
- บริหารจัดการ KoL ทั้งแบบ Budget และ Barter รวมไปถึงการร่วมมือกับฝ่าย E-commerce ในการบริหารจัดการ Asset
- ร่วมงานกับ Art Director เพื่อพัฒนาเนื้อหาที่สอดคล้องกับกลยุทธ์ของแบรนด์และสามารถดึงดูดลูกค้าได้อย่างมีประสิทธิภาพ
- ตรวจสอบและวิเคราะห์ข้อมูลจากหลายๆ แหล่งที่มาเพื่อเข้าใจความคิดเห็นและความต้องการของลูกค้า นำมาปรับใช้ในการพัฒนากลยุทธ์
- นำเสนอแผนงานและรายงานผลและการวิเคราะห์ให้กับทุกฝ่ายที่เกี่ยวข้อง
- ดูแลและพัฒนาช่องทางโซเชียลมีเดีย: สร้างสรรค์และเผยแพร่เนื้อหาที่มีคุณภาพบนช่องทางโซเชียลมีเดียของบริษัท เพื่อสร้างการรับรู้และมีส่วนร่วมกับลูกค้า
- วางแผนและบริหารจัดการกลยุทธ์การตลาดดิจิทัล: กำหนดทิศทางและกลยุทธ์ด้านการตลาดออนไลน์ให้สอดคล้องกับเป้าหมายของบริษัท
คุณสมบัติ:
- ปริญญาตรีขึ้นไป ไม่จำกัดสาขา
- ประสบการณ์อย่างน้อย 5 ปีขึ้นไป ในสายงาน Marketing ของ Beauty and Cosmetic เท่านั้น และมีผลงานที่พิสูจน์ได้
- มีประสบการณ์ในการบริหารจัดการทีม
- ใช้เครื่องมือวิเคราะห์และจัดการโฆษณาออนไลน์ เช่น Google Analytics, Facebook Ads Manager, Instagram Ads, TikTok Ads, และเครื่องมือ Social Listening ต่าง ๆ เพื่อวิเคราะห์ได้
- สามารถบริหารและจัดการงบประมาณได้อย่างดี
- ใช้ Tools ต่างๆ ในการทำงานได้อย่างดี เช่น Google Sheet, Excel, Powerpoint, Canva หรือ อื่นๆ
- มีทักษะการสื่อสารและความสามารถในการทำงานร่วมกับทีมงานหลายฝ่าย
- พร้อมรับมือกับความท้าทายใหม่ ๆ โดยการวิเคราะห์ปัญหาและหาแนวทางแก้ไขอย่างรวดเร็วและมีประสิทธิภาพ
- สามารถ initiate project ในการทำการตลาดให้กับบริษัทได้เป็นอย่างดี
- Others + Benefits
ปรับเงินเดือนประจำปี, โบนัสตามผลงาน, ประกันสังคม, งานเลี้ยงสังสรรค์, ทริปบริษัท,
วันเวลา ทำงาน: จันทร์-ศุกร์ onsite 100%)
สถานที่ทำงาน : บริเวณ MRT สุทธิสาร
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Digital Marketing Manager
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Key Responsibilities
- Strategy & Planning:
- Develop and execute a comprehensive top-of-funnel digital marketing strategy for our fashion division, focusing on brand awareness and audience growth.
- Develop and execute a full-funnel digital marketing strategy for our hospitality division, driving from initial awareness to final booking and customer loyalty.
- Develop and manage a detailed monthly digital marketing campaign calendar, from concept and planning through to execution and reporting.
- Set and manage the digital marketing budget, ensuring effective allocation of resources.
- Define, measure, and report on key performance indicators (KPIs) such as CPA (Cost Per Acquisition), CPL (Cost Per Lead), and ROAS (Return on Ad Spend).
- Channel Management & Execution:
- SEM & PPC:
Plan and execute all SEM strategies. Manage and oversee PPC campaigns on platforms like Google Ads and Meta, working closely with our external agency on keyword research, ad copy creation, and bid management. - Social Media & Content:
Oversee the "always-on" content strategy and calendar for all digital channels, including social media, LINE, EDM and others. Manage the production of day-to-day content designed to support SEO and engagement goals. - Campaign Activation:
Take the creative concepts and assets provided by the branding team and external partners and distribution across all relevant digital channels strategically. - Email & Database Marketing (Hospitality):
For the hospitality business unit, design, manage, and optimize email marketing campaigns, including newsletters and automated nurture sequences. Manage communication platforms to the customer database. - Website Management:
Oversee and execute content updates for the Jim Thompson Hospitality website and the Jim Thompson Heritage Quarter website, collaborating with web developers and designers to ensure the sites are consistently optimized for user experience (UX), conversions (CRO), and SEO. Additionally, work closely with the E-commerce team to align and update key messaging and visuals on - Analytics & Reporting:
- Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Utilize tools like Google Analytics, etc., to analyze data, identify trends, and provide actionable insights.
- Conduct A/B testing and other experiments to continuously optimize campaigns and channels.
- Team & Stakeholder Collaboration:
- Act as the key liaison for digital execution, working closely with the branding team and external partners to ensure strategic initiatives are effectively translated and activated across digital channels.
- Collaborate with internal teams, including sales, product, and design, to ensure brand consistency and a cohesive customer journey.
- Manage and mentor junior marketing staff, freelancers, or external agencies as needed.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5 years of experience in integrated marketing, preferably in fashion, retail, or lifestyle industries.
- Strong knowledge of Media Buying, SEO/SEM, Retargeting, Google Analytics, and CRM tools
- Proven experience in managing 360° campaigns across offline and online platforms.
- Strong knowledge of social media marketing and media optimization.
- Excellent project management, organizational, and stakeholder coordination skills.
- Strong understanding of social media platforms, algorithms, and analytics tools.
- Excellent written and verbal communication skills in both Thai and English.
- Creative thinking and problem-solving skills, with a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative mindset with strong interest in fashion trends and ability to connect them with digital strategies
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Assistant Marketing Communications Manager
Posted today
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Responsibilities: -
- Ensure effective management within the marketing, communications and public relations function, with provision for succession.
- Contributing to and developing the company marketing and PR plans including planning yearly promotional schedule and operating budget
- Maintain accurate, up-to-date and neat records on all company marketing activities
- Ensure that all internal and external communications maintain a consistent and professional image and messaging
- Responsible for content production including the design of marketing materials, PR and social media advertising.
- Develop and maintain strong working relationships with media and customer service team
- Strong analytical skills, with significant marketing and PR experience
- This position is required to travel seasonally
Qualifications: -
- Bachelor degree in marketing or any related fields
- Strong interpersonal and communication skills and outgoing
- Good command of speaking and writing English
- Good computer skills
- Positive attitude, good team player, fast Learner and flexibility
- Minimum experience 5 years
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Assistant Marketing Communications Manager
Posted 15 days ago
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Job Description
**What will I be doing?**
+ Lead all digital and social media strategies in alignment with the hotel's brand positioning.
+ Oversee the performance of the hotel website and Online Travel Agencies (OTAs), ensuring timely content updates and optimization.
+ Advise on and manage integrated campaigns across paid, earned, and owned digital channels to drive revenue growth, meet budget targets, and increase market share.
Specifically, you will be responsible for performing the following tasks to the highest standards:
+ Assist the Director of Marketing Communications in developing strategic digital marketing plans by analyzing competitive data, demand trends, and market mix, while also contributing to the establishment of annual marketing budgets in collaboration with hotel management.
+ Create, manage, and implement both short- and long-term digital and social media marketing strategies to drive revenue growth, enhance brand awareness, and promote property products and services.
+ Develop and execute influencer marketing strategies to leverage social media opportunities and expand reach.
+ Identify and manage relationships with external agencies, ensuring alignment with the hotel's strategic marketing agenda.
+ Collaborate with internal corporate partners to ensure consistency and integration across all marketing initiatives.
+ Oversee the development and execution of content strategies across hotel websites, Online Travel Agencies (OTAs), and other relevant third-party digital platforms.
+ Identify and pursue partnership and sponsorship opportunities to support joint outreach.
**What are we looking for?**
Innovative, action oriented individual able to identify and implement results oriented marketing strategies for the hotel.
**What will it be like to work for Hilton?**
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands ( . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
**Job:** _Sales and Marketing_
**Title:** _Assistant Marketing Communications Manager_
**Location:** _null_
**Requisition ID:** _HOT0BV8I_
**EOE/AA/Disabled/Veterans**
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Marketing Manager
Posted today
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Join us and be a part of the Marasca Samui.
As a
Marketing Manager
at Marasca Samui, you will be instrumental in driving both the hotel and restaurant businesses. Your primary responsibility is to generate revenue through managing all sales-related activities. This includes a special focus on events, such as buyouts and private parties, where your expertise will enhance our guest experiences and contribute to our vibrant hospitality environment.
Key Responsibility
Social Media Strategy
· Handle the Social Media strategy for Marasca Samui and Cabanas Beachclub Koh Samui Social Media Accounts (IG, Facebook, and Line OA)
· Write engaging content in English for social media posts ensuring consistency with our brand voice and values.
· Schedule content using ContentStudio software
· Analyze Social media performance for each account
· Monitor competitors social media accounts
Visuals
· Create visuals and collaterals using Canva.
· Visuals created on Canva are mainly for, but not limited to: Social Media posts and reels, Poster, Flyer, F&B Menu, etc
· Photography:
o Handle photo shooting for F&B Menu, retails, workshop activities.
o Create mood board for each photoshoot
o It is be a plus if the candidate has some photo shooting skills. If not, the candidate will lead the photoshoot with an outsourced photographer.
· Adobe Creative:
The candidate will retouch and edit the photo shooting pictures on Adobe
Sales tasks assistance
·
Assist the Sales Manager with Sales activities such as receiving leads, helping with sales contracts, conducting sales inspections, etc
WHAT WE'RE LOOKING FOR?
●
Bachelor's degree in Marketing, Business Administration, or related field.
● Good command of spoken, written and reading in English language
●
Proven experience in sales and event management, preferably in the hospitality industry.
●
Strong interpersonal, communication, and organizational skills.
● Have some experience in graphic design for social posts
● Able to work independent with positive attitude
●
Ability to multitask and manage complex projects.
● Customer-centric
● Able to create stories for our guests to tell. Be resourceful and able to adapt quickly to changing business needs.
● You are keen to learn new technology and able to adapt quickly into various digital systems.
● You can speak Thai fluently and be able to communicate in English well.
● You are able to travel to each unique location of Marasca
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Marketing manager
Posted today
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Job Description
- วางแผนกลยุทธ์ทางการตลาดทั้งออนไลน์และออฟไลน์ เพื่อสร้างการรับรู้ (Brand Awareness) และเพิ่มยอดขายบริการของคลินิก
- วิเคราะห์ตลาด กลุ่มลูกค้า และคู่แข่ง เพื่อกำหนดทิศทางการสื่อสารการตลาดอย่างเหมาะสม
- วางแผนและบริหารแคมเปญการตลาด เช่น โปรโมชั่น แคมเปญฤดูกาล และกิจกรรมพิเศษ
- กำกับดูแล Content Marketing, Social Media, Influencer Marketing, PR และ Digital Ads (Facebook, IG, TikTok, Google Ads ฯลฯ)
- สร้างและพัฒนาความสัมพันธ์กับลูกค้า (CRM) เพื่อเพิ่มความพึงพอใจและการกลับมาใช้บริการซ้ำ
- บริหารงบประมาณทางการตลาด ติดตามผลการดำเนินงาน และทำรายงาน ROI ให้ผู้บริหาร
- ทำงานร่วมกับทีมแพทย์/Consultant/ฝ่ายขาย เพื่อเชื่อมโยงกลยุทธ์การตลาดกับการขาย
- บริหารและพัฒนาทีมการตลาดให้มีประสิทธิภาพ
- ทุกเพศ อายุ 28–40 ปี
- วุฒิการศึกษาปริญญาตรีขึ้นไป สาขาการตลาด บริหารธุรกิจ หรือสาขาที่เกี่ยวข้อง
- มีประสบการณ์ด้านการตลาดอย่างน้อย 5 ปี และประสบการณ์ในธุรกิจความงาม/สุขภาพ/บริการ จะพิจารณาเป็นพิเศษ
- มีความรู้ด้าน Digital Marketing, Social Media Marketing, SEO/SEM, Data Analytics
- มีทักษะการสื่อสาร การเจรจาต่อรอง และการคิดเชิงกลยุทธ์
- มีความคิดสร้างสรรค์ ชอบติดตามเทรนด์ด้านความงามและสุขภาพ
- สามารถใช้เครื่องมือวิเคราะห์ข้อมูล (Google Analytics, Meta Ads Manager ฯลฯ) ได้
- มีภาวะผู้นำ และสามารถทำงานเป็นทีม
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Marketing Manager
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About Marasca Hotels & Resorts
Launched in 2022 by Narai Hospitality Group, Marasca Hotels & Resorts offers a collection of intimate, casual luxury escapes inspired by their unique locations to let travelers rediscover cherry-on-top moments that make each stay experience unforgettable. Each Marasca Hotels & Resorts offers a home-away-from-home providing comfort and thoughtful service touches that enrich one's wellbeing, rekindle curiosity, and lets guests #RediscoverYou. Its first property, Marasca Khao Yai opened in November 2022. Marasca Koh Samui expects to open in 2024 and followed by other exciting destinations. For more information, visit
Sales & Marketing - Marasca Samui
- Marketing Manager (1)
รายละเอียด
● Bachelor's degree in Marketing, Business Administration, or related field.
● Good command of spoken, written and reading in English language
● Proven experience in sales and event management, preferably in the hospitality industry.
● Strong interpersonal, communication, and organizational skills.
● Have some experience in graphic design for social posts
● Able to work independent with positive attitude
● Ability to multitask and manage complex projects.
● Customer-centric
● Able to create stories for our guests to tell. Be resourceful and able to adapt quickly to changing business needs.
● You are keen to learn new technology and able to adapt quickly into various digital systems.
● You can speak Thai fluently and be able to communicate in English well.
● You are able to travel to each unique location of Marasca
แผนก:
Sales & Marketing - Marasca Samui
จำนวน:
1 อัตรา
ระดับการศึกษา:
ไม่ระบุ
เวลาทำงาน:
งานประจำ
เงินเดือน:
50,000 บาทขึ้นไป
ผู้ติดต่อ:
People & Culture Department
อีเมล์:
เบอร์ติดต่อ:
ลงประกาศเมื่อ:
05 ก.ย. 68
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Marketing Manager
Posted today
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Job Description
- Responsible for the conceptualization, execution, and launch of digital marketing campaigns on social media platforms by using SEM, SEO, Line OA, Social media Contents, Facebook, Instagram, TikTok, YouTube, and KOLs.
- Manage overall website (WordPress) and implements website SEO strategy, monitors, and analyzes performance and results using KPIs (Google Analytics) and make recommendations to improve results.
- Promoting online products, services and content over website and social media to generate leads to support sales team to turn leads to sales revenue and support the Sales/ Client Servicing team respond to client questions from campaign progress.
- Abilities to create a social media contents or key message which related to our products to increase our brand awareness in Digital platform.
- Implement product copy writing, competitive product report, customer presentations, brochures, white papers, etc.
- Develop and implement strategic marketing communication, PR and CRM activities, both above the line and in digital channels with the agency and in-house production.
- Handle other assigned marketing task
Qualification
- Bachelor's degree in Business, Marketing, eCommerce, Communication Arts, or any related field.
- At least 5 years of experience in digital marketing and eCommerce field.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or digital ad campaigns
- Familiarity in an analytics platform, with a deep grasp of meaningful eCommerce KPIs, preferably with Google Analytics.
- Experience in optimizing landing pages and user funnels.
- Have PR strategy and communications skills e.g., communication plan
- Able to work on own initiative, plan, prioritize and manage multiple tasks and deliver on tight deadlines.
- Ability to communicate clearly both verbally and written in Thai and English.
- Graphic design skills and experience in WORDPRESS, Photoshop, Canva and Illustrator is a plus.
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Marketing Manager
Posted today
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Marketing Manager
Location: Chatuchak, Bangkok
Company: U Swap Thailand (Nasdaq : UCAR)
About U Swap Thailand
U Swap is a Thailand-based smart-mobility company building EV battery-swapping infrastructure and software. We connect riders and fleets to a growing network of swap stations, purpose-built batteries, and easy-to-use apps that keep vehicles moving with minimal downtime.
With a local-first approach and global vision, we design, operate, and support solutions end-to-end—from station hardware and IoT to payments and fleet dashboards—so electric mobility in Thailand can be simpler, smarter, and more affordable.
What You'll Do
- Manage brand strategy and online campaigns, ensuring consistency across digital, PR, events, and partnerships.
- Plan and run integrated marketing campaigns (paid, owned, earned) to drive brand awareness and customer growth.
- Lead digital marketing initiatives: SEO/SEM, social media, email, and performance campaigns.
- Apply AI-driven tools for audience targeting, content optimization, and marketing automation.
- Monitor KPIs and report actionable insights to improve ROI.
- Support communications and PR efforts, including media relations and content creation.
- Collaborate cross-functionally with product, sales, and operations teams to support smooth go-to-market launches.
What You'll Bring
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of relevant marketing experience, with strong digital and campaign management background.
- Hands-on skills in social media, performance marketing, and marketing analytics.
- Familiarity with AI/MarTech tools (automation, personalization, data analytics) is an advantage.
- Strong English communication skills (Chinese a plus).
- Proactive, creative, and results-oriented mindset.
Why Join Us?
- Be part of a fast-growing EV tech company shaping mobility in Thailand.
- Lead digital-first and AI-powered marketing strategies.
- Grow with a dynamic, cross-cultural team driving real impact.
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