5 Strategic Marketing jobs in Thailand

**Client company**:
Our client is leading Full-Service Provider,Our Business Operations Cover Oil Business, LPG Business and Renewable Energy Business

**Job Highlight**:

- Lead and manage campaigns and brand-building strategies which increase sales, profits and customer engagement.
- Develop and implement marketing activities to meet sales and marketing objectives.
- help execute plans and report on campaign results.

**Key responsibilities**:

- Perform variety of non-beverage products and marketing activities following brand strategy and plan to ensure goal achievement of the brand.
- Develop high quality and effective marketing materials to align with brand strategy, including setting of style and brand guidelines, as well as brand vision and value proposition.
- Accumulate and analysis marketing information to develop production and marketing strategies and tactics and ensure effective product placement relative to market opportunity.
- Coordinate and assist with product development for a specific product, brand, pricing, and product launches to develop new business opportunities.
- Coordinate with communication team to develop effective media campaigns and choosing appropriate distribution channels.
- Present and execute creative ideas for marketing activities.
- Help develop and optimize marketing campaigns (product launching and promotion).
- Coordinate operation, product development and other teams to implement all marketing tasks.
- Track budgets with an eye towards maximizing gains and reducing costs.
- Analyze industry, competition, and market trends.
- Sales tracking and prepare reports on brand performance and sales.

**Qualifications**:

- Familiarity with latest marketing trends and best practices.
- Ability to conduct customer surveys and analyze data.
- Organizational skills, experience meeting tight deadlines.
- Excellent communication and teamwork skills.
- Knowledge of product pricing, packaging, distribution, and positioning.
- Have excellent written and verbal communication skills.

**IMG - International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets**
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
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+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579

Managing and guiding 20-30 top sellers for an aggressive growth on business.
Working with top sellers closely for annual/quarter/month/week business plan and review.
Assisting brands strategize their media channel optimization, audience targeting and budget allocation. Internal traffic: Assist brands to plan traffic strategy more precisely and in the most cost-effective manner.
Guiding sellers on platform features, seller tools, promotion mechanics and policies to ensure familiarity of the sellers to the platform and assortment information integrity.
Engaging sellers to join eligible campaigns for business growth and negotiating with top sellers for better price, promotion discount, assortment selection and inventory.
Tracking new assortment uploading and inventory level to ensure the freshness and adequacy of stocks.
Being an advisor to brands on post purchase experiences best practices to retain their loyal customer base on Lazada ie. store membership, category membership program, BA chat, logistics co-ordinations,.

**Requirements/Qualifications(must have)**:
Job Requirement (Details).
3-6 years working experience in retail or ecommerce industry on positions of sales, business planning, operation, business developing, sourcing/buying as well as marketing.
Highly motivated, target driven with strong execution hand, high degree of ownership.
Analytical, can-do attitude, has good problem-solving leadership.
Quick learner with excellent business acumen and strong negotiation skill.
Great communicator in English and Thai.

**Job Description Summary**
The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing-to-wing basis on marketing, strategy, commercial excellence (GE's indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country CEO.
GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Job Description**
**Strategy:**
+ Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
+ Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
+ Lead the development and implementation of in country marketing strategies to drive sales growth, market share, brand awareness.
+ Assessment of portfolio competitiveness
+ Create, execute, and continuously evolve the GTM (Go to Market) strategy.
+ Differentiated GTM on a short - medium - long term basis and execution thereof.
**Distribution Business (Channel):**
+ Oversee the In-Country Channel Excellence Team to ensure consistency of GEHC's Distribution Business
+ Drive commercial rigor by implementing performance metrics and regular reviews to ensure consistent financial performance from each Channel Partner (CP) across the region.
+ Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
+ Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).
**Commercial Operations:**
+ Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
+ Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR (Problem Solving Reports) to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
+ Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
+ Work with AKA leadership to negotiate complex commercial agreements in GEHC's favour.
**Others:**
+ Operational, commercial, or strategic functions and tasks as depending on the exigencies and local business requirements.
**Mandatory Qualifications/Experience:**
+ Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
+ 3 (ideally 4+) years in a top tier management consulting firm and additional preferred exposure to healthcare services operations, strategy formulation or commercial delivery.
+ MBA from a top tier university or master's degrees in marketing or a medical degree or in related fields.
+ Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
+ Proven large scale commercial operations experience and commercial management (PnL) experience.
+ Experience of working in complex business environments with strong influencing and conflict resolution abilities.
**Skillset required:**
+ Strong people leadership skills and servant leadership mindset.
+ Innovativeness - we want people who think outside the box.
+ Assertiveness - strong influencing skills across business functions is a must; confidence to share difficult messages, defend decisions, and make judgement calls (and own them).
+ Commercial intensity - tenacity and grit to drive commercial outcomes.
+ Excellent written and verbal communication, presentation, and project management skills
+ Strong writing and record keeping ability for reports, matrices, and database skills.
+ Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
+ Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
+ Exceptional skills as a change agent and process-oriented individual.
+ Willingness to travel for work (25-40%).
**Inclusion and Diversity**
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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#LI-ONSITE
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**Additional Information**
**Relocation Assistance Provided:** Yes