31 Brand Development jobs in Thailand

**Overview**:
**Salary**:
45,000 THB ~ 60,000 THB**Industry**:
Manufacturing(Food)- Responsible for Strategic Brand Management and Integrated Marketing Communication.
- Aid in the creation of marketing and advertising campaigns to strengthen the client’s brand identity
- Build relationships with influencers, journalists and media outlets
- Organize events such as product launches, exhibitions and photo shoots.
- Establish and maintain brand budgets
- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

**Qualifications**:
**Requirement**:
Male/Female, age 30 - 45 years old
Bachelor's degree in related field
Experience 5 years in sales representative and sales executive in manufacturing. (FMCG products)
Good command in English ( Speaking, Writing and Reading)
Have the experience in FMCG products.
Good at presentation skills
Be able to travel to Bangkok sometime.**English Level**:
Level 3 - Business Level**Other Language**:
English

**Additional Information**:
**Benefit**:

- BONUS (Approx. 2 - 2.5 months)- Group Insurance after probation
- Provident fund after one year service
- Car maintenance and fleet card
- Commission (depending on the company's structure)
- Other Allowances**Working Hour**:
9.00 ~ 19.00**Holiday**:

- Weekends (Sat-Sun)**Job Function**:

- Sales Engineer
- Sales Corporate
- Sales Individual
- Sales Distributor

**Position: Brand Manager - Liquid Milk**

**Key Accountabilities**:

- **Deliver business growth and profitability** as company’s target
- Develop assigned **portfolio and brand strategies** to ensure achievement of business targets
- Translate strategies into integrated marketing plan
- Lead team to develop impactful marketing plan with actionable activities
- Ensure the successful implementation of approved marketing programs towards achieving the set objectives
- Manage A&P budget to ensure the most efficiency in order to achieve business objectives
- Supervise and coach team to achieve performance target and develop team’s skills
- Translate business objectives into brand’s and product’s strategic direction
- Lead team to translate strategic direction into integrated marketing plan
- Develop portfolio strategies/brand with brand implement brands plan to ensure that brand objectives are achieved
- Lead team and cross functions to initiate and manage new product development projects to ensure timely launch plan
- Seek for consumers understanding through **consumer insight development**, habits and attitude study from researches information as well as regular market /home visits to seize market opportunity and continue building brand equity on consumer’s mind
- Manage and monitor on brand expenditure of total brands and understand any elements cost that will impact to brand profitability
- Work closely with internal resources (Sales Team, Trade marketing, supply Chain, Financial etc) to ensure that product and brand activities are correctly managed as agreed business plan
- Manage outside resources (agencies, research companies, suppliers and etc.) to ensure that all brand activities are in line as objectives
- Plan, lead, supervise, give coaching, and motivate the responsible subordinates (ABM) to achieve the common goals/targets.
- Show and make clear understanding to the subordinates about their career path. And if necessary, provide a supervision and good motivation in case they lack some skills so that they can deliver performance and finally reach to higher position level in the future.

**Qualifications**:

- Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Management or equivalent
- Minimum 5-7 years of brand management experience in FMCG
- Good organizational and planning skills
- Strong adaptability, good people skills
- Leadership qualities
- Interpersonal skills
- Good understanding of financial management
- Excellent written and verbal communications skills across functions
- Good negotiation and presentable skills
- Analytical Skills
- Creative and Strategic thinking
- Resourceful, through with perseverance
- Analytical
- Initiative & flexible
- Self-motivated
- Aggressive and out-going individual
- Enthusiastic with positive outlook
- Persuasiveness
- Adaptable
- Innovator

**Additional Information**
**Job Number** 25120506
**Job Category** Reservations
**Location** Empire Tower Restaurants, 1 Empire Tower G 56,57,58th floor, Bangkok, Bangkok, Thailand, 10120VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Responsible for soliciting and managing of reservations sales-related opportunities. Manages and provides training and work assignments to Reservations Sales staff. Actively up-sells each business opportunity to maximize revenue opportunity. Achieves personal and team related revenue goals. Responsible for driving customer loyalty by delivering service excellence throughout each customer experience. Provides service to our customers in order to grow share of the account on behalf of the company.
**CANDIDATE PROFILE**
**Education and Experience**
- High school diploma or GED; no work experience required.
OR
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing, guest services, front desk, or related professional area.
**CORE WORK ACTIVITIES**
**Understanding Markets & Maximizing Revenue**
- Identifies new reservations sales business to achieve personal and property revenue goals.
- Understands the overall market, including competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
- Closes the best opportunities for the property based on market conditions and property needs.
- Monitors same day selling procedures to maximize room revenue and control property occupancy.
- Gains understanding of the property's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution.
**Conducting Daily Reservations Sales Activities**
- Responds to incoming reservations sales opportunities for the property that are outside parameters of the .
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Uses sales resources and administrative/support staff effectively.
- Assists in monitoring group reservation forecast data.
- Coordinates with sales and Convention Services to process rooming lists and reservation cards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Assists with monitoring accuracy of reservation sales orders within tracking systems.
- Tracks no-show reservations and processes charges as needed.
- Checks daily arrivals to ensure all necessary billing instructions are applied to reservations.
- Manages wait list and prioritizes order of wait list contacts to be made.
- Prepares work and maintenance orders.
**Providing Exceptional Customer Service**
- Supports customer loyalty and property's brand standards by delivering service excellence throughout each customer experience.
- Services our customers in order to grow share of the account.
- Provides excellent customer service consistent with the daily service basics of the brand.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
- Sets a positive example for guest relations.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.
- Handles guest complaints and disputes following the instant pacification procedures.
**Managing and Conducting Human Resource Activities**
- Monitors reservations sales agents while on phone calls.
- Develops, implements and maintains a departmental orientation program for employees to receive the appropriate new hire training to successfully perform their job.
- Utilizes all available on the job training tools for employees.
- Creates monthly labor scheduling for team.
**Additional Responsibilities**
- Utilizes applicable intranet for resources and information.
- Creates contracts as required.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**IMG - International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets**
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579

**Job Description**
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
**How you will contribute**
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
**Job Description Summary**
Lead the brand/brands within the Biscuit category for the Thai market, driving revenue, margin, and market share growth targets within allocated budgets. Develop and implement in-market strategies, manage above and below-the-line marketing plans, and collaborate cross-functionally to ensure successful product launches and brand development.
**Job Description**
This role is crucial in shaping the brand's presence and driving its success in the competitive Thai market. The Brand Manager will be responsible for all aspects of brand management, from strategic planning to execution and performance analysis.
**Key Responsibilities:**
+ **Portfolio Management**
+ New Product Launches & Portfolio Transformation:
+ Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
+ Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
+ Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
+ Supply Chain Collaboration:
+ Work closely with supply chain teams to optimize product availability and minimize stockouts.
+ **Brand Development & Strategy**
+ Marketing Strategy Implementation:
+ Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
+ Ensure alignment with overall brand objectives and business goals.
+ Strategic Formulation:
+ Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
+ Identify market opportunities and develop strategies to capitalize on them.
+ Marketing Strategy Implementation:
+ Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
+ Ensure alignment with overall brand objectives and business goals.
+ Strategic Formulation:
+ Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
+ Identify market opportunities and develop strategies to capitalize on them.
+ Pricing & Product Mix Optimization:
+ Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
+ Recommend changes based on market trends, competitor activities, and consumer insights.
+ Performance Monitoring & Insights:
+ Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
+ Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
+ Budget Management:
+ Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
+ Track and analyze marketing expenditures to optimize ROI.
+ Marketing Plan Development & Execution:
+ Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
+ Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
+ Gap Plan Implementation:
+ Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
+ Continuous Learning & Improvement:
+ Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
+ Share key learnings and best practices with the broader marketing team.
+ **Marketing Communication**
+ Agency Collaboration:
+ Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
+ Ensure that all communication aligns with brand guidelines and resonates with the target audience.
+ Key Opinion Leader (KOL) Management:
+ Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
+ Identify and build relationships with relevant KOLs in the Thai market.
+ Key Visual (KV) Development:
+ Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
+ Ensure consistency of KVs across all touchpoints.
+ **Market Research & Analysis**
+ Research Needs Identification:
+ Collaborate with the Consumer Insights team to identify research needs for assigned brands.
+ Develop research briefs and provide input on research methodologies.
+ Insight Generation & Action Planning:
+ Analyze research findings and insights, translating them into actionable brand plans and strategies.
+ Use consumer insights to inform product development, marketing communication, and promotional activities.
+ Performance Tracking & Reporting:
+ Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
+ Prepare regular reports on brand performance for management review.
+ **Activation**
+ BTL Agency Management
+ Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
+ Oversee the execution of activation activities, ensuring they are on-brand and within budget
+ Performance Evaluation & Optimization:
+ Review post-activity reports to evaluate the effectiveness of activation plans.
+ Optimize future activations based on learnings and insights.
**Qualification:**
+ Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
+ Experience: 4-5 years of brand management experience in the FMCG industry.
+ Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
+ Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
+ Personal Attributes:
+ Energetic and results-oriented, with a proven track record of achieving targets.
+ Strong ability to influence and drive the strategic brand agenda.
+ Proactive and able to work independently
+ Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
+ Language Skills: Strong command of spoken and written Thai and English.
+ Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
No Relocation support available
**Business Unit Summary**
**Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like** **_Oreo_** **and** **_Tiger_** **biscuits,** **_Kinh Do_** **mooncakes,** **_Jacob's_** **crackers,** **_Cadbury Dairy Milk_** **chocolate,** **_Tang_** **powdered beverage,** **_Halls_** **candy and** **_Eden_** **cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.**
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Type**
Regular
Brand & Portfolio Management
Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.

**Meaningful Work From Day One**
Meaningful Work From Day One Reporting to the Marketing Manager(Non-Thai, Korean). The Assistant Brand Manager will be responsible for the planning and execution of promotions, working with the Marketing Manager. The role will work across the portfolio of brands from Jack Daniels Family Brands to the Super Premium portfolio.
**What You Can Expect**
+ Responsible for the Brand activation budget across all brand portfolios
+ Manage key agency partners' deliverables within a specific budget
+ Develop a program brief and evaluate post-program performance
+ Coordination of any frequent/ad-hoc requests
**What You Bring to the Table**
+ Assist with the annual brand plans, strategies, and reports, working with the Marketing Manager
+ Measure and review all relevant primary and secondary data that relate to brand-building activities and the competitive activities
+ Support the implementation of Communication of major projects (including key visuals, brand activation)
+ Develop diverse local assets and communication tools by leveraging global guidance
+ Lead key partner agencies' communication, manage PO, and payment process
+ Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities
+ Monitor and control marketing budget expenditure, and ensure the spending is within the budget guidelines
**What Makes You Unique**
+ Minimum 2-5 years of marketing or relevant experience
+ Strong communication skills, detail-oriented person
+ Proven track record of successfully delivering brand growth in a highly competitive environment
**Who We Are**
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
**What We Offer**
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City: Bangkok
State: Bangkok
Country: THA
Req ID: JR-0009125

(8:10 PM) Nutthinanont, Ploynapas

Drive the consumer portion of the brand’s marketing strategy in Thailand. Foster stakeholder partnerships, enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with internal colleagues and sales team to ensure flawless execution of desired strategies and tactics.

POSITION RESPONSIBILITIES- Tailor and execute Vaccines’ consumer strategies and Anti-Infective brand strategy to local market needs and define local priorities for the brand- Evaluate best-fit modules from regional/global content, translate and trans-create brand materials, as needed- Develop localized omnichannel of disease awareness concepts/campaigns through to execution in hospitals, clinics, and public-based facilities to improve the seamless of patient journey- Identify and demonstrate the ability to evolve core messaging of the brand in both ethical and consumer campaigns and bridging the gap between healthcare professional vs consumer marketing- Lead training for Customer Facing Team on product positioning and strategies- Provide local consumer insights and brand feedback to Vaccine Country Brand Lead (CBL) to support brand strategy development- Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc) and the competitors- Manage local agencies for trans-creation (budget, scope, timing and quality of projects)- Allocate and execute in country brand budget and realization in order to ensure effectiveness of budgeted expense- Cross-functional leadership-across Customer Facing, Medical, Regulatory, Legal, Procurement, Pricing and Market Access etc.- Develop new KOLs/DOLs and engage existing KOLs/DOLs to sustain strong networking and content development- Support country business leads on long range forecasting, OP planning and budget/sales target allocation- Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines

EDUCATION AND EXPERIENCE- Minimum requirement Bachelor’s Degree, Master’s Degree an advantage- At least 3-year pharmaceutical +/- at least 1 year brand marketing- Preferred Vaccines or Infectious diseases therapeutic experience +/- consumer campaign initiate/execution experience- Demonstrate the ability to identity and diagnose customer needs, brand communication gaps and developing activation ideas- Good English communication both oral and written- Cross-functional leadership and cultural collaboration

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE

Assistant Brand Manager
- Marketing
- Khet Din Daeng
- Full-time
- Thailand

**Job Description**:
Assistant Brand Manager is responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insight conform agreed brand meaning and visual identity, oversee the development of the project.
- Manages product adaptations within the context of central innovation decision making and coordinated all activities within the scope of launches of New Product Development or Product Adaptations.
- Collaborating with other departments/functions leaders (both local & regional) to define project objectives, project scope, prioritize, planning and develop projects
- Is responsible for range management to ensure a sustained yield of rangeland products while taking into account range resource status.
- Manages external communication activities (including social media) and maintains relationship with media all in line with the communication and media strategy as defined by the Category Marketing Leader.
- Translates brand packaging design guidelines into brand artwork.
- Manage and develops brands (i.e. developing brand meaning & visual identity, manage local product adaptations etc.) within central Category guidelines and is responsible for executing brand activation by using above-and below-the-line instruments within the context of central brand activation guidelines.
- Is responsible for compiling knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.
- Analysis marketing research data to identify marketing executions.
- Analyzing financial P&L, including project budgets, cost, risks, and resource allocation.
- Oversee the development of the project and ensure that team members are carrying out their tasks efficiently and keep projects on track for timely completion.

**Qualifications**:
**Education**:University graduated

**Must have**:

- 2-5 years work experience, Preferred Project Management Product development from FMCG
- Strong leadership skills and attention to details and technical term.
- Strong technical skills and a solid understanding of product development, FMCG is a plus
- Analytical and time-management skills.
- Good written and verbal communication skills both Thai and English.

Additional Information

We offer our associates plenty of opportunities to make a contribution today to the coffee experience of tomorrow. Working with us means you’ll be making an impact in a fast-paced, collaborative environment. You can see this impact in the organization, the brands, the products and in your own development.

**JACOBS DOUWE EGBERTS **(JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.

We're Nestlé. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.
**POSITION SNAPSHOT**
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management
Full-time
Minimum 5 years' experience in marketing preferably in FMCG brands
**A DAY IN THE LIFE.**
+ Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
+ Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
+ Activate Brand Essence and Vision.
+ Develop and update consumer portrait, consumer engagement funnel for her/his brand.
+ Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
+ Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
+ Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
+ Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
+ Ensure compliance and validation to all regulations and specifications.
**ARE YOU A FIT?**
+ Minimum of bachelor's degree in Marketing, Business Administration.
+ Minimum 5 years of working experience in marketing preferably in FMCG brands.
+ End-to-end brand management experience.
+ Good command of English & Thai.
+ Good communication and presentation skills and can work independently.
+ Able to work under high pressure and have self-starter attitude.