3 Brand Management jobs in Thailand
Product Marketing Specialist

Bangkok, Bangkok
Stanley Black and Decker
Posted 24 days ago
Job Viewed
Job Description
**Product Marketing Specialist**
**Come build your career.**
**It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.**
**What You'll Do:**
**We are seeking an experienced Senior Specialist to own the full life-cycle recruitment process for all business units across SEA. You will independently deliver against recruiting goals and work closely with the wider Asia Pacific TA team to drive excellence in full cycle of Hiring and TA related projects. Our Talent Acquisition team identifies top talent for a diverse range of positions from inception through to completion. You will collaborate with business hiring managers, and HR colleagues and will execute against the recruitment strategy to attract and assess ideal talent for our organization. We are looking for someone that will seek to deliver an exceptional candidate and hiring manager experience and will be a trusted partner to our stakeholders.**
**The Job:**
**As a Product Marketing Specialist, you'll be part of our T&O Comercial team working as a hybrid employee. You'll get to:**
**Responsible for planning and execution for marketing initiatives of assigned products/brands.**
**Responsible for new product launch matters including pricing, demand forecast, promotion and advertising campaign**
**Assist on the production of marketing materials, catalogues, posters, collaterals, digital marketing asset, etc. for responsible product category**
**Assist on product training and content creations**
**Develop and implement marketing strategies to meet and overachieve product sales and gross margin target.**
**Perform a range of activities to market assigned products/brands effectively such as market research, setting prices, launching new products, managing product portfolio, overseeing marketing communications and monitoring product sales performance.**
**Be the recognized expert in the business on the responsible product, relevant technology and competitions**
**Studies the market and identifies new opportunities for new product. Supports management with research and analysis of competitor, market and industry trends and activities**
**Manage product line life cycle from strategic planning to tactical activities for both Modern Channel and Traditional/ Industrial channel.**
**Work closely with Global/Regional product team for new product development and marketing strategy**
**Work closely with sales & field demonstration teams to ensure conducting effective marketing activities, product demonstration, and training**
**Work closely with supply chain team on product demand forecast and inventory management**
**The Person:**
**You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:**
**Graduate from any engineering, science, technical, marketing or business management field**
**At least 3 years' strong experience in a dynamic product management role, preferably strong experience in technical products**
**High effectiveness in managing cross-functional teams**
**Good writing and editing skills, combined with strong presentation and public speaking skills**
**Advanced MS Office Skills to independently manage information and develop presentations**
**Excellent interpersonal and leadership skills**
**Excellent written and verbal communication skills**
**Excellent proficiency in English**
**And More:**
**We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:**
**_Grow:_** **Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.**
**_Learn:_** **Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.**
**_Belong:_** **Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.**
**_Give Back:_** **Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.**
**_We Don't Just Build The World, We Build Innovative Technology Too._**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development:**
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture:**
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company:**
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
**Come build your career.**
**It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.**
**What You'll Do:**
**We are seeking an experienced Senior Specialist to own the full life-cycle recruitment process for all business units across SEA. You will independently deliver against recruiting goals and work closely with the wider Asia Pacific TA team to drive excellence in full cycle of Hiring and TA related projects. Our Talent Acquisition team identifies top talent for a diverse range of positions from inception through to completion. You will collaborate with business hiring managers, and HR colleagues and will execute against the recruitment strategy to attract and assess ideal talent for our organization. We are looking for someone that will seek to deliver an exceptional candidate and hiring manager experience and will be a trusted partner to our stakeholders.**
**The Job:**
**As a Product Marketing Specialist, you'll be part of our T&O Comercial team working as a hybrid employee. You'll get to:**
**Responsible for planning and execution for marketing initiatives of assigned products/brands.**
**Responsible for new product launch matters including pricing, demand forecast, promotion and advertising campaign**
**Assist on the production of marketing materials, catalogues, posters, collaterals, digital marketing asset, etc. for responsible product category**
**Assist on product training and content creations**
**Develop and implement marketing strategies to meet and overachieve product sales and gross margin target.**
**Perform a range of activities to market assigned products/brands effectively such as market research, setting prices, launching new products, managing product portfolio, overseeing marketing communications and monitoring product sales performance.**
**Be the recognized expert in the business on the responsible product, relevant technology and competitions**
**Studies the market and identifies new opportunities for new product. Supports management with research and analysis of competitor, market and industry trends and activities**
**Manage product line life cycle from strategic planning to tactical activities for both Modern Channel and Traditional/ Industrial channel.**
**Work closely with Global/Regional product team for new product development and marketing strategy**
**Work closely with sales & field demonstration teams to ensure conducting effective marketing activities, product demonstration, and training**
**Work closely with supply chain team on product demand forecast and inventory management**
**The Person:**
**You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:**
**Graduate from any engineering, science, technical, marketing or business management field**
**At least 3 years' strong experience in a dynamic product management role, preferably strong experience in technical products**
**High effectiveness in managing cross-functional teams**
**Good writing and editing skills, combined with strong presentation and public speaking skills**
**Advanced MS Office Skills to independently manage information and develop presentations**
**Excellent interpersonal and leadership skills**
**Excellent written and verbal communication skills**
**Excellent proficiency in English**
**And More:**
**We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:**
**_Grow:_** **Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.**
**_Learn:_** **Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.**
**_Belong:_** **Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.**
**_Give Back:_** **Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.**
**_We Don't Just Build The World, We Build Innovative Technology Too._**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development:**
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture:**
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company:**
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
This advertiser has chosen not to accept applicants from your region.
0
Advertiser Product Marketing Manager (Apac)
Bangkok, Bangkok
Taboola
Posted today
Job Viewed
Job Description
Curious about what it's like to work at the world's number 1 discovery platform as an **Advertiser Product Marketing Manager - APAC?** We're glad you asked!
**What is the key purpose of an Advertiser Product Marketing Manager - APAC?**
As an** Advertiser Product Marketing Manager - APAC** you'll be a member of Taboola's Product Marketing team working out of Taboola's Bangkok office supporting our APAC regional teams. You will be the link between sales, product, services, marketing and customers. You will be tasked with turning innovative technologies into substantial revenue-generating businesses used by over a billion people.
The Product Marketing team sits at the unique intersection of Product and Business, working within all stages of the product life-cycle - from ideation to development to release to adoption. We are responsible for bringing new and innovative products to the market with strong positioning and sales enablement materials. The day in the life of a product marketer is diverse; you can find us collaborating closely with our Product teams, evangelizing Taboola products and gathering feedback at client meetings, training the sales teams on new feature pitches, or sitting with the design team creating the next great sales collateral.
**What skills and qualifications do I need?**
For this role, it is essential that you have:
- Experience developing impactful product Go-To-Market strategies and cross-functional plans
- Experience in B2B marketing and driving product launches, including value proposition development, product and portfolio positioning, and solution packaging
- Passion for product positioning and messaging, with excellent writing skills and customer communication
- Ability to think creatively while making decisions based on data
- Motivated self-starter who thrives in fast-paced marketing environments
- Teamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company
It'd be great if you also have:
- Experience from a company in ad tech platforms, digital marketing, performance marketing - a plus
- Experience working in a truly global company - a plus
**What will I be doing on a day-to-day basis?**
As a Product Marketing Manager, you will:
- Drive business value and revenue growth for Taboola's Advertising products by:
- Harnessing a deep knowledge of our market, customers, and competitive landscape
- Communicating a differentiated market position that resonates with target customer segments and personas
- Orchestrating impactful go-to-market strategies and activities to support retention of existing customers and the acquisition of new customers
- Drive planning and execution of new product launches collaborating with Product Management, Sales, Account Management, Marketing teams as well as the executive team and external resources
- Collaborate closely with product teams - delivering Voice of Customer feedback and product roadmap insights, developing customer use cases, and analyzing competitive & market trends
- Collaborate closely with field sales teams AND customers - both to deliver content and to gather feedback
- Act as the primary thought leader for the APAC region and its diverse markets
- Join client meetings to evangelize new products and receive direct feedback on positioning, features and perceived value
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Provide product direction, priority, and positioning to Marketing teams for events, campaigns, website content, blog posts, podcasts and videos
**Why Taboola?**
- If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow, and learn from and together with smart and talented people.
- We work with some of the biggest names in the business. Our publisher partners include NBCU, ESPN, Bloomberg, IMDb and Business Insider. Our advertiser clients include Wells Fargo, Toyota, Pinterest, Expedia and Salesforce.
- Taboola offers generous health insurance, Thai Provident Fund contributions, fully stocked kitchen and hybrid working model
**Sounds good, how do I apply?**
- It's easy, submit your CV by clicking the "Apply" button below._
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.
LI-DS
**What is the key purpose of an Advertiser Product Marketing Manager - APAC?**
As an** Advertiser Product Marketing Manager - APAC** you'll be a member of Taboola's Product Marketing team working out of Taboola's Bangkok office supporting our APAC regional teams. You will be the link between sales, product, services, marketing and customers. You will be tasked with turning innovative technologies into substantial revenue-generating businesses used by over a billion people.
The Product Marketing team sits at the unique intersection of Product and Business, working within all stages of the product life-cycle - from ideation to development to release to adoption. We are responsible for bringing new and innovative products to the market with strong positioning and sales enablement materials. The day in the life of a product marketer is diverse; you can find us collaborating closely with our Product teams, evangelizing Taboola products and gathering feedback at client meetings, training the sales teams on new feature pitches, or sitting with the design team creating the next great sales collateral.
**What skills and qualifications do I need?**
For this role, it is essential that you have:
- Experience developing impactful product Go-To-Market strategies and cross-functional plans
- Experience in B2B marketing and driving product launches, including value proposition development, product and portfolio positioning, and solution packaging
- Passion for product positioning and messaging, with excellent writing skills and customer communication
- Ability to think creatively while making decisions based on data
- Motivated self-starter who thrives in fast-paced marketing environments
- Teamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company
It'd be great if you also have:
- Experience from a company in ad tech platforms, digital marketing, performance marketing - a plus
- Experience working in a truly global company - a plus
**What will I be doing on a day-to-day basis?**
As a Product Marketing Manager, you will:
- Drive business value and revenue growth for Taboola's Advertising products by:
- Harnessing a deep knowledge of our market, customers, and competitive landscape
- Communicating a differentiated market position that resonates with target customer segments and personas
- Orchestrating impactful go-to-market strategies and activities to support retention of existing customers and the acquisition of new customers
- Drive planning and execution of new product launches collaborating with Product Management, Sales, Account Management, Marketing teams as well as the executive team and external resources
- Collaborate closely with product teams - delivering Voice of Customer feedback and product roadmap insights, developing customer use cases, and analyzing competitive & market trends
- Collaborate closely with field sales teams AND customers - both to deliver content and to gather feedback
- Act as the primary thought leader for the APAC region and its diverse markets
- Join client meetings to evangelize new products and receive direct feedback on positioning, features and perceived value
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Provide product direction, priority, and positioning to Marketing teams for events, campaigns, website content, blog posts, podcasts and videos
**Why Taboola?**
- If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow, and learn from and together with smart and talented people.
- We work with some of the biggest names in the business. Our publisher partners include NBCU, ESPN, Bloomberg, IMDb and Business Insider. Our advertiser clients include Wells Fargo, Toyota, Pinterest, Expedia and Salesforce.
- Taboola offers generous health insurance, Thai Provident Fund contributions, fully stocked kitchen and hybrid working model
**Sounds good, how do I apply?**
- It's easy, submit your CV by clicking the "Apply" button below._
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.
LI-DS
This advertiser has chosen not to accept applicants from your region.
1
Product Planning and Marketing Specialist

Carrier
Posted 5 days ago
Job Viewed
Job Description
**Country:**
Thailand
**Location:**
144/9 Moo 5, Bangkadi Industrial Park, Tivanon Road, Bangkadi, Muang, Pathumthani 12000
**Role Responsibilities:**
+ Execute product planning strategically to ensure new product satisfies markets' requirements.
+ Seek for market opportunities of new products and also leverage avaiable products to other potential markets
+ Coordinate with relevant functions ensuring product literatures, technical training, and/or marketing literatures are appropriately provided on timely basis.
**Role Purpose:**
+ Execute strategic new product solution for Mid & Long range plan
+ Align SE expectation(Price, Spec and Time-line) with factory proposal.
+ Manage product development project ensuring they are all on time and achieve KPIs
**Minimum Requirements:**
+ English communication with Global customer
+ Logical thinking to meet ideal agreement(To convice as logically)
+ Ability to act independently
**Carrier is An Equal** **Opportunity/Affirmative** **Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.**
**Job Applicant's Privacy Notice:**
Click on this link ( to read the Job Applicant's Privacy Notice
Thailand
**Location:**
144/9 Moo 5, Bangkadi Industrial Park, Tivanon Road, Bangkadi, Muang, Pathumthani 12000
**Role Responsibilities:**
+ Execute product planning strategically to ensure new product satisfies markets' requirements.
+ Seek for market opportunities of new products and also leverage avaiable products to other potential markets
+ Coordinate with relevant functions ensuring product literatures, technical training, and/or marketing literatures are appropriately provided on timely basis.
**Role Purpose:**
+ Execute strategic new product solution for Mid & Long range plan
+ Align SE expectation(Price, Spec and Time-line) with factory proposal.
+ Manage product development project ensuring they are all on time and achieve KPIs
**Minimum Requirements:**
+ English communication with Global customer
+ Logical thinking to meet ideal agreement(To convice as logically)
+ Ability to act independently
**Carrier is An Equal** **Opportunity/Affirmative** **Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.**
**Job Applicant's Privacy Notice:**
Click on this link ( to read the Job Applicant's Privacy Notice
This advertiser has chosen not to accept applicants from your region.
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