11 Brand Promotion jobs in Thailand

**IMG - International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets**
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579

**Product Marketing Specialist**
**Come build your career.**
**It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.**
**What You'll Do:**
**We are seeking an experienced Senior Specialist to own the full life-cycle recruitment process for all business units across SEA. You will independently deliver against recruiting goals and work closely with the wider Asia Pacific TA team to drive excellence in full cycle of Hiring and TA related projects. Our Talent Acquisition team identifies top talent for a diverse range of positions from inception through to completion. You will collaborate with business hiring managers, and HR colleagues and will execute against the recruitment strategy to attract and assess ideal talent for our organization. We are looking for someone that will seek to deliver an exceptional candidate and hiring manager experience and will be a trusted partner to our stakeholders.**
**The Job:**
**As a Product Marketing Specialist, you'll be part of our T&O Comercial team working as a hybrid employee. You'll get to:**
**Responsible for planning and execution for marketing initiatives of assigned products/brands.**
**Responsible for new product launch matters including pricing, demand forecast, promotion and advertising campaign**
**Assist on the production of marketing materials, catalogues, posters, collaterals, digital marketing asset, etc. for responsible product category**
**Assist on product training and content creations**
**Develop and implement marketing strategies to meet and overachieve product sales and gross margin target.**
**Perform a range of activities to market assigned products/brands effectively such as market research, setting prices, launching new products, managing product portfolio, overseeing marketing communications and monitoring product sales performance.**
**Be the recognized expert in the business on the responsible product, relevant technology and competitions**
**Studies the market and identifies new opportunities for new product. Supports management with research and analysis of competitor, market and industry trends and activities**
**Manage product line life cycle from strategic planning to tactical activities for both Modern Channel and Traditional/ Industrial channel.**
**Work closely with Global/Regional product team for new product development and marketing strategy**
**Work closely with sales & field demonstration teams to ensure conducting effective marketing activities, product demonstration, and training**
**Work closely with supply chain team on product demand forecast and inventory management**
**The Person:**
**You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:**
**Graduate from any engineering, science, technical, marketing or business management field**
**At least 3 years' strong experience in a dynamic product management role, preferably strong experience in technical products**
**High effectiveness in managing cross-functional teams**
**Good writing and editing skills, combined with strong presentation and public speaking skills**
**Advanced MS Office Skills to independently manage information and develop presentations**
**Excellent interpersonal and leadership skills**
**Excellent written and verbal communication skills**
**Excellent proficiency in English**
**And More:**
**We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:**
**_Grow:_** **Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.**
**_Learn:_** **Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.**
**_Belong:_** **Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.**
**_Give Back:_** **Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.**
**_We Don't Just Build The World, We Build Innovative Technology Too._**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development:**
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture:**
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company:**
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

**The Company**:
Zipmex is one of Asia Pacific’s leading digital assets exchange platforms. We operate in Singapore, Thailand, Indonesia, and Australia. We focus on consumer, retail and institutional investors who want to trade crypto easily and securely. Our mission? To educate, simplify and give unfettered access to the world of crypto, NFTs, and DeFi. To empower millions from Singapore to Sydney, Bangkok to Bali. For us, digital finance is not a dream, it’s a revolution.

**The Team**:
Based in Bangkok, but too many places to list—We are a community of entrepreneurs, economists, engineers, writers, and designers collaborating to build something far more exciting and liberating than traditional banking. Join us and be part of a journey towards something special.

**The Role**:
We are seeking an experienced Product Marketing Manager to join our growing crypto team. In this role, you will be responsible for driving the product positioning, messaging, and communication strategy for our crypto products and services. You will work closely with the Product, Data, Brand and Communication teams to ensure that our products and services are effectively communicated and marketed to our target audiences.

**As a Product Marketing Manager, you will**:

- Develop and execute product marketing plans and go-to-market strategies for our crypto products and services
- Own the customer engagement strategy and funnel optimisation from onboarding to trading, retention and referrals.
- Collaborate with Product Managers to ensure that products meet customer needs and market trends
- Collaborate with Marketing Communications team and internal Creative Agency to bring ideas to life and execute to strategy
- Work closely with Data team to target customers, analyse results and optimise campaigns
- Analyze market trends and customer feedback to inform product development and marketing strategies

**Preferred Qualifications**:

- 5+ years of experience in product marketing, with a focus on technology or financial products
- Strong understanding of the crypto market and industry trends
- Experience developing and executing product marketing plans and go-to-market strategies
- Strong analytical and problem-solving skills
- Excellent written and verbal (English) communication skills
- Strong project management skills and ability to work in a fast-paced environment
- Bachelor's degree in marketing, business, or a related field

**Why work at Zipmex?**

First of all, why not? But also for the following reasons:
**_Do great work. _**

We can talk around it, but at the end of the day this is why we want to hire you. No matter what department you’re in or what your job function is - we need you to be great. We come to work every day to build something we can all be proud of.

**_Hopefully something really great. _**

What is great work? Great work has a purpose: It solves a problem, it creates ways for people to connect. If we win awards for our app or if other people think it’s cool then that’s nice, but that's not why we do it. We do it because it has a real impact in the lives of people, it makes their lives easier, better or just more fun.

**_Do great work in a strong culture. _**

Culture is one of those words. People throw it around a lot. It’s hard to define exactly what it is, but it’s something you feel pretty much straight away. We’re not going to lie, Zipmex isn’t perfect. Like every group of people we have our issues. But we are all dedicated to continuing to improve, and we think that’s a pretty good start.

Can’t wait to meet you,

Zipmex.

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role

Responsible for developing and directing marketing programmes for a significant product or product category
- Compile and evaluate research on the market's product requirements and identify enhancements to current features and functionality of AIA products
- Develop marketing strategies, including product direction, advertising, pricing, expense budgets, profit plans and future product development
- Manage life cycle of a product or product category
- Interface with product development, designers and customers to develop product requirements and specifications
- Provide appropriate governance and guidance to ensure rollout of products to new markets is on time and in line with agreed qualitative metrics

(Use this profile for Vitality related positions)
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

Location:
**Thailand**
- Department: Commercial- Location: Thailand- Team and Role Introduction:

- Lazada is the No. 1 online shopping & selling destination in Southeast Asia - with presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lazada helps local and international sellers as well as brands serve the millions of consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data and service solutions. Lazada Marketing Solutions team supports brands’ and sellers’ growth through our suite of solutions. As Head of Product Operations you will be shaping the user experience through every step of the advertising product design. At a high level, this role focuses on increasing efficiency and improving collaboration. You will be responsible for the product strategy and execution throughout the Product Lifecycle, including gathering and prioritizing product requirements, defining the product positioning, working with stakeholders to roll out the products to the market.**Responsibilities**:
- Lead the team of 3-4 people to streamline processes throughout each stage of advertising product development — from strategizing and ideating to planning, building, launching, and beyond.
- Shape the direction of Lazada’s Sponsored Solutions products and define the positioning of our complex product portfolios to point out opportunities to maximize advertising revenues.
- Improve cross-functional collaboration, set up process to document best practices and feedback, and track overall progress of product development.
- Consolidate Thailand’s quarterly product requests which are expected to increase ads revenue.
- Collaborate closely with the regional Product team and local Operations team to build new features request, to share feedbacks, and to plan the Go-to-Market strategies.
- Analyse product performance and present the comprehensive reports to the management team
- Stay on top of the latest best practices and consolidate them into easily accessible marketing blueprint for the sales and operations team to suggest the right media mix for brands and sellers.

**Job Requirements**
- Bachelor's degree in Business or Engineering with additional training in business is a big plus
- 5+ years of work experience in tech marketing, product management, media agency, or related.
- Leadership experience in an international environment and across multiple sites.
- Analytical and problem-solving mindset-ability to synthesize feedback into product plan
- Sound knowledge and understanding of business and technology
- Highly motivated, adaptable, curious and comfortable in a fast-changing and fluid environment
- Proficiency in using Microsoft Excel and Powerpoint
- Ability to speak and write in English and Thai fluently. Communication in mandarin is desirable.
- Knowledge of SQL is a plus

DepartmentBusiness Development and Partnerships- LevelEntry Level- LocationThailand - BangkokThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.
- Perform User Acceptance Test (UAT) for newly implemented functions.
- Design and generate training materials for internal and external users.
- Analyze, align, and evaluate business requirements, feasibility, and value of the feature requests with both business and regional product teams to deliver a comprehensive and accurate Business Requirement Document (BRD).
- Drive and own high-level strategic initiatives, and simultaneously, hands-on with the ability to roll up your sleeves and get things done.

**Requirements**:

- Detail-oriented with a demonstrated ability to self-motivate and follow through on projects.
- Self-starter and a quick learner, independent and flexible, with a strong customer focus.
- Strong stakeholder management skills with a customer-oriented and execution-focused mindset.
- Strong verbal and written communication skills and English speaking is a must to collaborate with internal stakeholders.
- Ability to adapt in a fast-paced and agile environment, with a willingness and attitude to learn new tasks.
- 1 - 2 years of work experience in the E-Commerce, marketing or internet service industry is a plus.

Senior Level

Marketing

Marketing Tech Tools
- Work Level: Senior
- Job Type: Full Time
- Offer Salary : Not SpecifiedJob Descriptions:
As a MarTech Solution Consultant, you will be implementing marketing automation and strategy for our clients. You will help analysis root cause, strategy, design, scope, and specify Martech solution, as well as implementing them for our clients. You will have to set new standards for customer relations based on insight and the intelligent deployment of technology. As a Martech Solution Consultant, you will play an important role in terms of working with business insights, data insights, Solution Architects and pushing the limits of technology

Job Responsibility:

- Working with clients, partner and other teams to support the development of customer strategy and translating this into Marketing Technology roadmaps, business cases and detailed solution requirements
- Guiding clients on the adoption and use of Marketing Solution from vendors such as CDP, Marketing automation, Chatbot, and other ai solution or Marketing Technology Solution related.
- Analyzing a client marketing performance after implementation and optimization strategies to maximize performance
- Running workshops to define solutions and enhancement to platforms that will deliver meaningful business benefit
- Leading the design and delivery of platform enhancements and customer marketing programs and cross-channel journeys
- Jumping into new opportunities presented by sales and client service teams by supporting requirements gathering, qualification, proposal writing and pitch delivery
- Working as part of vendor community of Marketing Technology experts to provide thought leadership and training to colleagues and clients

Qualifications:

- Minimum 3-5 years of experience in delivering marketing solutions
- Show initiative and commitment to your continuous improvement as well as our shared working methods
- Broad knowledge of marketing technologies (DMP, CDP, Marketing automation and etc.)
- Deliver and execute on technical design solutions, customizing where required, using Technology or Experience in tech stack
- Deliver projects on time and on budged
- Experience of AdTech & Martech, Data visualization platforms like Datorama, Tableau, Data Studio and Cloud Platforms and similar would be an advantage

Location:

- Chatuchak, Bangkok

**Sephora** is a global leader in omni channel beauty retailing, and a division of LVMH - Moët Hennessy Louis Vuitton. At Sephora, we stand together and we stand for something more. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. We successfully operate more than three thousand points of sale across Americas, Europe, Middle East and Asia, and together we aim to animate the most loved beauty community in the world.

Here in Asia, our teams run omni-channel businesses in 11 markets across the region, in addition to cross-border e-commerce to several more. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our unique customer experience. With ambitious growth plans we are always looking for talented people who aspire to build businesses and develop themselves. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.

**You will shine here if you enjoy**
- **
Campaigns Marketing Management**: Responsible for E-commerce campaigns execution; align campaign objectives and manage campaign briefing with category, marketing, and E-commerce team, coordinate with Creative and Content team to ensure accurate campaign copywriting and marketing material aligns with our business goals, direct campaign setup with Onsite Operation team; ensure accurate and timely execution, Responsible for campaign hygiene checks - banner updates accuracy according to onsite calendar, smooth and timely execution of onsite communications, campaign promotion fully functioning across all platforms, landing page SKUs accuracy
- **Onsite Management**: Coordinate with Onsite Operation for daily onsite update; follow through on change requests, analyze onsite campaign metrics to report campaign performance and optimize campaign assets, oversee new product or brand launch readiness including product page and brand page readiness and description accuracy
- **GWPs Management**:Manage GWPs creation and coordinate cross-functionally with category, marketing, and warehouse team to acquired GWPs information, track delivery, and inbound GWPs**, **manage online GWP promotion activation, analyze GWP performance, and monitor GWP inventory
**We would love to hear from you if**
- You have 2+ years of experience in in eCommerce marketing and/or campaign management
- You enjoy working in fast paced environment and under pressure
- You have strong interpersonal skills (listening, negotiation)
- You have good command of spoken and written English

Sephora SEA was created through the combination of the Sephora's retail business in South East Asia and Luxola, a Singaporean start-up that broke new frontiers in ecommerce regionally. We proudly maintain an entrepreneurial and technology-focused culture, with all our capabilities built in-house - a rarity in this region.

The data is definitive: diversity leads to better teams, better performance, and better results. Consequently, we actively seek to hire employees of all genders, backgrounds, and experiences. We provide our employees with a unique opportunity to take on senior responsibilities, accelerate their career path, and impact the business of beauty across the world.

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

Job Posting Location

Bangkok

Job Summary

Responsible for FBB customer relationship management to strengthen customer engagement.

**Job Description**:
Roles & Responses

1. Responsible for FBB customer relationship management to strengthen customer engagement.

2. Analyze FBB profile in order to understand customer insight and design retention campaign.

3. Measure & Monitor retention campaign effectiveness & business impacts from campaigns.

4. Improve customer experience in each moment of truth, Strengthen benefit and Treatment.

5. Responsible for Loyalty campaign execution focusing on point & privilege campaign via myAIS app.

**Qualifications**:
1. Bachelor’s or Master's Degree in MKT, Business Computer, MIS or related field.

2. At least 1-2 years’ experience in campaign execution, campaign analysis, market analysis, CRM campaign management.

3. Able to take data analysis and understand customer behaviors to capture by segmentation and set attractive offering.

4. Knowledgeable and at least intermediate skills in Microsoft Excel, Power point, Tableau,powerBI

5. Analytical Thinking and possesses experiences in CRM, Project Management.

Recruiter

Aksorn Peuchsing (อักษร พืชสิงห์)