44 Brand Specialist jobs in Thailand

**Additional Information**
**Job Number** 25131836
**Job Category** Sales & Marketing
**Location** Royal Orchid Sheraton Riverside Hotel Bangkok, 2 Charoen Krung Road Soi 30 (Captain Bush Lane), Bangkok, Bangkok, Thailand, 10500 VIEW ON MAP
**Schedule** Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Manager of eCommerce and Digital sits at the intersection between Marriott International's eCommerce, marketing, and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales, marketing, and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work on behalf of properties to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online channels. The Manager of eCommerce and Digital serves as a thought leader to their group of hotels, providing local, area, and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their properties on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that's relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital and marketing teams on property.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
OR
- 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
**CORE WORK ACTIVITIES**
**Area Digital and eDistribution Strategy Execution**
- Advises hotels on appropriate on-strategy eCommerce priorities and tactics
- Coordinates with the Area Director of Sales and Marketing and the AP Director of eCommerce and Digital Services to set ecommerce goals for their cluster/hotels
- Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
- Manages budgets for the cluster/hotels for eCommerce activities
- Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
- Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster
**Digital Acquisition Marketing**
- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
- Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
- Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
- Manages the PLUS Platform for participating hotels in the area/cluster
- Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing)
- Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)
**Hotel Web Site Content Optimization**
- Conducts regular audits of Marriott.com and individual Hotel Websites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary
- Serves as the EPIC/Vignette administrator for the hotel(s)
- Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings
- Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services)
- Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets
**OTAs and Meta Search Channel Optimization**
- Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections
- Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
- Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
- May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team
- Builds strong domestic relationships with the top 2-3 OTA partners
- Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels
**Marketing and Communication Partnership**
- Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)
- Develops the offer landing page on Marriott.com for cluster offers
- Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate
- Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)
**Opening Hotel Support**
- Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
- Sets up the Marriott.com Hotel Web Site
- Activates the hotel for sale on approved OTAs
- Shop hotel to ensure M.com and OTA rates are set up correctly
- Work with brand marketing team to position the hotel on digital channels
- Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region
- Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with
- Creates online press releases and helps with property SEO to drive awareness to hotel
- Helps set digital sales goals for new opens in partnership with sales and revenue management
**eCommerce Communication and Training**
- Uses the eCommerce Resource guide
- Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy
- Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams
- Serves as cluster-level point-person for Marriott's eCommerce strategy.
- Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
- Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.
- Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels
- Develops other cluster-level eCommerce communications, as appropriate
- Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be 'The World's Gathering Place'. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**ROLE**: Marketing Communications Intern

**LOCATION**: Bangkok, Thailand

**PREFERRED START DATE**: As soon as possible

**CONTRACT TERM: 3 months with options to extend**

**APPLICATION DEADLINE**:Rolling Recruitment

Note: This internship is only open to applicants aged 17 years or over

**ABOUT THE JUMP! FOUNDATION**:
We are a non-profit organization that believes in inspiring, empowering, and engaging youth through collaborative and innovative transformational learning programs.

We offer a series of leadership activities for international and university students, including in-school and online programs (JUMP! Schools and JUMP! Connected) and outdoor adventure programs (JUMP! Experiences and JUMP! Adventures). We facilitate participants to develop personal, community, and inter-community leadership skills.

To help realize our vision of making transformational learning accessible to all, we allocate a proportion of our annual revenue to support experiential youth-focused development projects around the world.

JUMP! is committed to employment equity. We encourage qualified applicants from members of minority groups, indigenous people, LGBTQ+ people, and all those with the knowledge, skills, and values to engage effectively with diverse communities.

**ROLLING RECRUITMENT**:
**OUR VISION FOR THIS ROLE**:
**WHAT DOES SUCCESS LOOK LIKE**:

- Support marketing communications team in developing social media campaigns and creating consistent, meaningful content that resonates with target audiences
- Monitor and respond to the organization’s social media accounts
- Coordinate with programs teams to prepare End Program Reports and Program Communications materials
- Assist in market research and customer surveys
- Assist in the maintenance and upgrades of JUMP! Websites
- Assist in identifying and contacting potential freelancers for marketing-related projects/programs
- Other tasks as assigned by the Marketing Communications Manager

**REQUIRED QUALIFICATIONS, SKILLS, AND EXPERIENCE**:

- Currently enrolled in a marketing, communications, or related field of study (Fresh Graduates are welcome!)
- A keen learner who is creative & detail-oriented, resourceful & driven
- Able to work with a team/independently where needed
- Strong written and verbal communication skills in English and Thai
- Proficiency in Canva and Google Suite

**DESIRED QUALIFICATIONS, SKILLS, AND EXPERIENCE**:

- Understand social media metrics and being able to interpret the results and take action to increase the effectiveness of social media campaigns
- Ability to multitask and work in a fast-paced environment
- Familiar with web page design and publishing

**WHY SHOULD YOU JOIN US**:

- Opportunity to work with and learn from our extensive network of change-makers around the world
- Creative and collaborative team environment
- Commitment to diversity, equity and inclusion
- Professional development opportunities

**REPORTS TO**: Marketing Communications Manager

**CHILD SAFEGUARDING**

**Applicants are expected to comply with the JUMP! Foundation’s Child Protection Policy. This includes**:

- Signing a personal declaration stating any criminal convictions, including spent convictions.
- Both acceptance of and commitment to our Child Protection Policy and Code of Conduct for working with children.

See JUMPs full Child Safeguarding Policy: Link to Policy
- **HOW TO APPLY**

Please submit and upload the following information via the relevant link on JUMPs Recruitment Portal: Recruitment Portal

**1)** CV / Resume
**2)** Letter of motivation

**3) **A 5-minute video or audio recording with your response to each of the following three prompts:

- Tell us about a significant achievement of yours.
- Tell us about a personal or professional failure and what you learned from it
- How will working at JUMP! Give you a sense of purpose?

4) Provide 1-2 References (note that we welcome academic references if you have limited employment experience)**A LITTLE MORE INFO ON JUMP! PROGRAMS**:
**JUMP! Connected**:
World-class innovative virtual educational experiences take place through Zoom and engage students in interactive activities to explore leadership, community connections and Global Citizenship in a virtual environment.

**JUMP! Schools**:
High-impact programs which take place on a school campus. JUMP! Schools programs are typically 2-5 days in length and explore leadership training, facilitation training, design thinking, and global citizenship education.

**JUMP! Experiences**:
Off-campus programs take students out of the classroom and into the field. Programs are typically 1-2 weeks in length and take students out of their comfort zone; be it hiking in the Himalayas, or exploring history and culture in Indonesia.

**JUMP! Impact**:
Through the JUMP! Impact Fund, JUMP! partners with local NGOs to implement social innovation programs where under-resourced youths receive training, design Impact Projects for their communities, and implement t

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We are currently extending our microchip business globally by building a SIC brand with key strategic partners. We are looking for young and dynamic talents who seek achievements in his/her careers with the fastest-growing next-wave of RFID Technology Company.

We offer unique working experience and exposure. We are looking for talents to join our growing company.

If you are seeking a career with a fast-moving and knowledge-based company.

Company **Benefits & Culture**

“Employee” is the most valuable resource of the company, so we have an aspiration to see our people enjoy and have passionate about work along with encouraging our people to enhance their capability for achieving our ultimate goal to deliver the best innovation to the world.

Why **SIC**

We are currently extending our microchip business globally by building a SIC brand with key strategic partners. We are looking for young and dynamic talents who seek achievements in his/her careers with the fastest-growing next-wave of RFID Technology Company.

We offer unique working experience and exposure. We are looking for talents to join our growing company.

If you are seeking a career with a fast-moving and knowledge-based company.

Company **Benefits & Culture**

“Employee” is the most valuable resource of the company, so we have an aspiration to see our people enjoy and have passionate about work along with encouraging our people to enhance their capability for achieving our ultimate goal to deliver the best innovation to the world.

Why **SIC**

We are currently extending our microchip business globally by building a SIC brand with key strategic partners. We are looking for young and dynamic talents who seek achievements in his/her careers with the fastest-growing next-wave of RFID Technology Company.

We offer unique working experience and exposure. We are looking for talents to join our growing company.

If you are seeking a career with a fast-moving and knowledge-based company.

Company **Benefits & Culture**

“Employee” is the most valuable resource of the company, so we have an aspiration to see our people enjoy and have passionate about work along with encouraging our people to enhance their capability for achieving our ultimate goal to deliver the best innovation to the world.

Why **SIC**

We are currently extending our microchip business globally by building a SIC brand with key strategic partners. We are looking for young and dynamic talents who seek achievements in his/her careers with the fastest-growing next-wave of RFID Technology Company.

We offer unique working experience and exposure. We are looking for talents to join our growing company.

If you are seeking a career with a fast-moving and knowledge-based company.

Company **Benefits & Culture**

“Employee” is the most valuable resource of the company, so we have an aspiration to see our people enjoy and have passionate about work along with encouraging our people to enhance their capability for achieving our ultimate goal to deliver the best innovation to the world.

Why **SIC**

We are currently extending our microchip business globally by building a SIC brand with key strategic partners. We are looking for young and dynamic talents who seek achievements in his/her careers with the fastest-growing next-wave of RFID Technology Company.

We offer unique working experience and exposure. We are looking for talents to join our growing company.

If you are seeking a career with a fast-moving and knowledge-based company.

Company **Benefits & Culture**

“Employee” is the most valuable resource of the company, so we have an aspiration to see our people enjoy and have passionate about work along with encouraging our people to enhance their capability for achieving our ultimate goal to deliver the best innovation to the world.

Why **SIC**

We are currently extending our microchip business globally by building a SIC brand with key strategic partners. We are looking for young and dynamic talents who seek achievements in his/her careers with the fastest-growing next-wave of RFID Technology Company.

We offer unique working experience and exposure. We are looking for talents to join our growing company.

If you are seeking a career with a fast-moving and knowledge-based company.

Company **Benefits & Culture**

“Employee” is the most valuable resource of the company, so we have an aspiration to see our people enjoy and have passionate about work along with encouraging our people to enhance their capability for achieving our ultimate goal to deliver the best innovation to the world.

Why **SIC**

We are currently extending our microchip business globally by building a SIC brand with key strategic partners. We are looking for young and dynamic talents who seek achievements in his/her careers with the fastest-growing next-wave of RFID Technology Company.

We offer unique working experience and exposure. We are looking for talents to join our growing company.

If you are seeking a career with a fast-moving and knowledge-based company.

Company **Benefits & Culture**

“Employee” is the most valuable resource of the company, so we have an aspiration to see our people enjoy and have passionate about work along with encouraging our people to enhance their capability for achieving our ultimate goal to deliver the best innovation to the world.