336 Campaign Management jobs in Thailand

Job Description :

• Develop and execute end-to-end marketing projects to achieve business targets and KPIs for the cash loan service, SEasyCash
• Deliver cross-selling initiatives across Sea Limited's ecosystem, including e-wallets, e-commerce, and digital products
• Identify and explore external partnerships and synergies to drive growth and expand the reach of the cash loan service
• Collaborate closely with the local BD team and regional teams to ensure smooth execution of marketing initiatives
• Work with the regional team to evaluate budgets, track campaign performance, and provide data-driven insights for continuous improvement
• Lead and manage ad-hoc marketing projects and special initiatives as required

Requirement :

• Bachelor degree and above in marketing, business administration, or any related field
• 3 - 5 years of working experience in marketing-related fields
• Work experience in project management or similar role
• Proven track record in driving growth and managing marketing campaigns end-to-end
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively with stakeholders
• High proficiency in English both written and oral communication
• Work experience in loan / financial industry is a plus

Job Description

• Plan and execute end-to-end marketing projects for ShopeePay, including promotional campaigns, partnerships, and engagement initiatives that drive toward business direction
• Coordinate with both internal and external teams to ensure smooth campaign execution and alignment with business goals
• Oversee media asset preparation, including banners, microsites, and in-app placements, ensuring timely delivery and compliance with brand guidelines
• Manage campaign performance tracking, analyze key metrics, and generate useful insights
• Identify areas for improvement in campaign execution and user engagement strategies, proposing and implementing enhancements based on data-driven findings
• Handle ad-hoc tasks related to campaign execution and visibility setup as needed

Requirements

• Bachelor's degree or equivalent in marketing, business administration, or any related field
• 3 - 5 years of working experience in marketing-related fields
• Experienced in managing end-to-end marketing projects
• Able to work in fast-paced environment and deal with ambiguity
• Strong executional abilities, project management and stakeholder management
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively in a team environment
• Proficient in English both written and oral communication
• Work experience in e-commerce/eWallet is a plus

Job Description :

• Perform daily marketing operations tasks with high accuracy to drive marketing and sales activities of Digital Products team, such as media set up and slot allocation, manage and fill in marketing trackers on daily, weekly and monthly basis
• Monitor marketing assets and responsible for correct and timely implementation.
• Be the first contact point for the business development team to solve ad-hoc issues and provide full support.
• Establish SOPs, roll out to the related teams, maintain, and improve
• Work cross-functionally with business development, marketing, graphic designer, legal, finance, and operation teams

Campaign Management:

• Plan and execute marketing campaigns (end-to-end) including operation tasks e.g. plan mechanics and budget, consolidate promotions, generate vouchers, and brief artworks
• Check and ensure all campaigns are displayed correctly on campaign days
• Keep track, evaluate campaign performances and make improvement suggestions
• Prepare reports and occasionally present findings and updates to management

Projects Management & Initiatives:

• Work on any assigned project-based role to drive growth for Shopee Digital Products such as

increase user awareness and user retention.

• Perform research and analysis for a particular industry or assigned products
• Initiate new products and marketing ideas from available features/tools, validate and present

ideas to supervisor

Requirement

● Bachelor's degree from any relevant discipline

● Bachelor's degree from any relevant discipline

● 1 - 3 years experience in marketing / business operations / project management

● Good critical thinking and problem solving skills

● High attention to details

● Comfortable with math and big data

● Able to work in fast-paced environment and deal with ambiguity

● Experienced in managing and executing campaign would be a plus

● Self-motivated with a great sense of urgency and follow-through

● Good written and verbal communication skills in Thai and English

● High attention to details, self-motivated with a great sense of urgency and follow-through

● Strong written and verbal communication skills in Thai and English

Job Description

• Develop and execute end-to-end marketing initiatives to drive user adoption and usage growth of Pay-to-Merchant service for SPayLater
• Work closely with cross-functional team to identify opportunities for growth-driven campaigns and promotions
• Track campaign performance, evaluate key metrics, and optimize strategies using data-driven insights
• planning, development, and execution of Point-of-Sale Marketing (POSM) materials for acquired merchants, ensuring brand consistency and clear call-to-actions
• Monitor competitor activities in the offline space and propose proactive strategies to maintain SPayLater's competitive edge in merchant visibility
• Manage ad-hoc marketing projects and support special initiatives to improve product visibility and usage

Requirements

• Bachelor's degree or above in marketing, business administration, or any related field
• 1 - 3 years of working experience in marketing-related fields
• Work experience in project management or similar role
• Proven track record in driving growth and managing marketing campaigns end-to-end
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively with stakeholders
• High proficient in English both written and oral communication
• Work experience in eCommerce / financial industry is a plus

• Develop and execute end-to-end marketing initiatives to drive user adoption and usage growth of Pay-to-Merchant service for SPayLater
• Work closely with cross-functional team to identify opportunities for growth-driven campaigns and promotions
• Track campaign performance, evaluate key metrics, and optimize strategies using data-driven insights
• planning, development, and execution of Point-of-Sale Marketing (POSM) materials for acquired merchants, ensuring brand consistency and clear call-to-actions
• Monitor competitor activities in the offline space and propose proactive strategies to maintain SPayLater's competitive edge in merchant visibility
• Manage ad-hoc marketing projects and support special initiatives to improve product visibility and usage

Requirements :

• Bachelor's degree or above in marketing, business administration, or any related field
• 1 - 3 years of working experience in marketing-related fields
• Work experience in project management or similar role
• Proven track record in driving growth and managing marketing campaigns end-to-end
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively with stakeholders
• High proficient in English both written and oral communication
• Work experience in eCommerce / financial industry is a plus

• Plan and execute end-to-end marketing projects for ShopeePay, including promotional campaigns, partnerships, and engagement initiatives that drive toward business direction
• Coordinate with both internal and external teams to ensure smooth campaign execution and alignment with business goals
• Oversee media asset preparation, including banners, microsites, and in-app placements, ensuring timely delivery and compliance with brand guidelines
• Manage campaign performance tracking, analyze key metrics, and generate useful insights
• Identify areas for improvement in campaign execution and user engagement strategies, proposing and implementing enhancements based on data-driven findings
• Handle ad-hoc tasks related to campaign execution and visibility setup as needed

Requirements :

• Bachelor's degree or equivalent in marketing, business administration, or any related field
• 3 - 5 years of working experience in marketing-related fields
• Experienced in managing end-to-end marketing projects
• Able to work in fast-paced environment and deal with ambiguity
• Strong executional abilities, project management and stakeholder management
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively in a team environment
• Proficient in English both written and oral communication
• Work experience in e-commerce/eWallet is a plus

Job Description

• Develop and execute end-to-end marketing projects to achieve business targets and KPIs for the cash loan service, SEasyCash
• Deliver cross-selling initiatives across Sea Limited's ecosystem, including e-wallets, e-commerce, and digital products
• Identify and explore external partnerships and synergies to drive growth and expand the reach of the cash loan service
• Collaborate closely with the local BD team and regional teams to ensure smooth execution of marketing initiatives
• Work with the regional team to evaluate budgets, track campaign performance, and provide data-driven insights for continuous improvement
• Lead and manage ad-hoc marketing projects and special initiatives as required

Requirements

• Bachelor degree and above in marketing, business administration, or any related field
• 3 - 5 years of working experience in marketing-related fields
• Work experience in project management or similar role
• Proven track record in driving growth and managing marketing campaigns end-to-end
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively with stakeholders
• High proficiency in English both written and oral communication
• Work experience in loan / financial industry is a plus

Key Responsibilities:

• Contract: Start date - 30 Jun 2026 and renewal (based on performance)
• Plan, implement, and optimize campaigns (monthly, weekly and daily basis) to support company's internal services and objectives.
• Monitor campaign performance and evaluate key metrics; provide actionable recommendations to improve effectiveness and achieve KPIs.
• Perform daily optimization of company services, including revisiting campaign structures, adjusting budgets and timelines, refreshing creatives, and uploading new materials as needed.
• Prepare performance reports and presentations for team leads, ensuring accuracy and timely delivery.
• Collaborate closely with internal and cross-functional teams to align campaign strategy and execution.
• Schedule and lead weekly and monthly sync meetings to review planning and performance of company campaigns.

Qualifications:

• Bachelor's degree in advertising, marketing communication or any related fields.
• 1-3 years of work experience in media agency or digital media marketing field.
• Having knowledge in media bidding and monitoring platforms (LINE Ads, Facebook manager, Google Analytics, etc.).
• Strong analytical skills with experience using analytics and reporting tools (e.g., Google Analytics, Data Studio, Excel) are a plus.
• Excellent communication and organizational skills, with proficiency in English considered a plus.
• Ability to meet deadline, self-management skills, and the ability to handle tasks with speed and accuracy.
• Ability to work under pressure in a dynamic environment, quickly identify problems, and recommend solutions.
• Proficiency in Microsoft Office, especially Excel and  PowerPoint.

More details

• Working day: Monday - Friday (9:00 - 18:00)
• Location: Gaysorn Tower (BTS Chidlom)

Benefits: Based on Thai Labor Law

Position Summary
This position is responsible for leading the development and execution of strategic online campaigns for Consumer Electronics (CE) products in Thailand. The role focuses on creating structured, insight-driven campaigns that support strong sales growth, enhance customer engagement, and strengthen the competitive positioning of CE products across digital channels.

Role And Responsibilities
Key Responsibilities:

• Campaign Planning and Execution
• Lead the development of campaign themes, messaging, and timelines aligned with business priorities and product strategies
• Coordinate cross-functional teams to ensure smooth and timely execution across all relevant online platforms
• Oversee end-to-end campaign operations from planning through post-launch performance review
• Ensure media communication & campaign aligned on website
• Promotion Strategy and Offer Design
• Design competitive and relevant promotional schemes tailored to Thai consumer behavior and product category goals
• Leverage data insights and previous performance to improve conversion rates and customer response
• Collaborate with BU Product Management, Online Sales, and Trade Marketing teams to ensure alignment with commercial strategies
• Sales Performance Monitoring and Optimization
• Monitor campaign performance across traffic, sales, and engagement metrics
• Work closely with Performance Marketing and Analytics teams to adjust tactics and improve campaign outcomes
• Conduct post-campaign evaluations and apply key learnings to future campaigns
• Customer and Market Insight Integration
• Analyze market trends, competitor activities, and shopper behavior to ensure campaigns remain relevant and impactful
• Use insights from CRM, digital analytics, and partner feedback to personalize and localize campaign strategies
• Identify opportunities and address performance gaps based on online shopper patterns
• Cross-Functional and Channel Collaboration
• Act as the main coordinator for campaign activities across Online Sales, Trade Marketing, Performance Marketing, BU Product Management, and external agencies
• Ensure campaign plans are clearly communicated, well aligned with internal objectives, and tailored to the needs of each online sales channel
• Maintain consistency with global brand direction while adapting campaigns to fit local market conditions
• Budget Management and Resource Allocation
• Manage campaign budgets to ensure efficient resource utilization
• Track spending and adjust allocations based on campaign performance and evolving priorities
• Support campaign forecasting, reporting, and financial tracking activities

Qualifications
Skills and Qualifications
Bachelor's degree in Marketing, Business, Communication, or a related field Minimum of 5 years of experience in digital campaign planning, online marketing, or eCommerce within the consumer electronics, retail, or FMCG sectors Strong understanding of Thai online consumer behavior and platform ecosystems Demonstrated success in delivering impactful campaigns with measurable results Excellent planning and time management skills, with strong attention to detail Effective communicator in both Thai and English, with the ability to coordinate across multiple teams and departments Analytical mindset with the ability to translate data insights into actionable improvements Proficient in Microsoft Office tools, especially Excel and PowerPoint, and familiar with digital marketing platforms such as Google Analytics and Meta Ads Manager

Experience managing campaigns across brand websites, pure-player platforms, or 3PD channels is a strong advantage

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