925 Channel Development jobs in Thailand

We are looking for a results-driven Channel Development Manager to lead channel strategies, identify growth opportunities, and deliver effective plans that drive both category and sales performance. The role involves deep market and consumer understanding, collaboration across cross-functional teams, and execution of demand creation initiatives to achieve business targets.

Key Responsibilities:

• Understand consumer needs and habits within specific channels, and co-create strategies with cross-functional teams (Sales, Marketing, Medical/Category teams) to deliver strong shopper and customer propositions
• Translate category visions, growth drivers, and company strategies into actionable opportunities aligned with channel strategy
• Conduct channel assessments on trends, performance, and opportunities; define channel demand creation activities to achieve sales targets
• Maintain a strong understanding of category and market dynamics, providing insights and recommendations to Sales, Marketing, and related functions
• Lead the development and implementation of channel strategies and customized communication plans between Marketing and Customer Sales teams
• Proactively identify new business opportunities to support channel growth and business development goals
• Ensure alignment between channel strategies and customer management plans (customer planning, demand management, category development, and merchandising)
• Develop monthly category and channel plans with clear priorities to support customer development teams
• Manage and control category and channel budgets to ensure effective allocation and achievement of targets
• Lead annual budget planning by setting priorities, focus areas, and action plans to maximize impact
• Oversee the implementation and evaluation of channel activities, promotions, and projects, ensuring they are delivered on time, within budget, and deliver strong ROI

Qualifications:

• Bachelor's degree or higher in Business Administration, Marketing, or related field
• Minimum 3 years of experience in trade marketing, channel development, or category management (FMCG preferred)
• Strong business and analytical skills with experience in vision and strategy development
• Proven leadership, project management, and people management skills
• Experience in customer and category management development (CCMD)
• Strong initiative, ability to follow through, and effective sales management capability
• Excellent planning, time management, and organizational skills
• Flexible, customer-oriented, and opportunity-driven mindset
• Strong teamwork, coaching, and communication skills

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

Responsibilities:

1. BBL Introducing Broker Agent Service Development and Support

Plan and develop strategies to support and enhance client referrals from Bangkok Bank (BBL) to the company.

Provide advice and support to BLS branches/marketing teams in organizing joint activities with BBL branches under their coverage.

Assist in planning marketing activities, training, and seminars for Bangkok Bank clients.

Support the organization of training sessions for BBL employees.

Compile performance summaries, track results, and implement improvements to meet target objectives.

Perform other tasks as assigned

2. Independent Introducing Broker Agent (IBA) Service Development and Support :

Plan and develop strategies to support independent introducing brokers (IBA).

Assist in organizing marketing activities, training, and seminars for clients of independent broker agent (IBA).

Support the organization of training sessions for independent introducing broker agent (IBA).

Compile performance summaries, track results, and implement improvements to meet target objectives.

Perform other tasks as assigned.

3. Marketing and Collaborative Activities with External Organizations and Business Partners :

-  Support and manage various activities in collaboration with SET, BLA, BKI, and other partners.

-  Perform other tasks related to supporting these activities as assigned.

4. Other Duties: Perform other tasks as assigned by the management.

Qualifications

• Bachelor's degree, preferably in Business Administration, Marketing, Finance, Management, or Computer Business

• Experience during studies, including participation in university or community activities, will be preferential.

• Work experience from other financial institutions or banks will be given special consideration.

• Proficient in MS Office, including Power Point, EXCEL, and WORD, with excellent command of CANVA.

• Good written and communication skills in English.

• Pleasant personality, assertive, and able to communicate effectively with others. Excellent interpersonal skills.

• Able to work after office hours, on weekends, public holidays, and travel upcountry on certain occasions.

Work location : Near BTS Saladaeng , MRT Silom

Welfare and Benefits

• Health insurance
• Life / Accident Insurance
• Dental insurance
• Provident Fund
• Staff training and development
• Social security
• Performance-based bonus

We're Nestlé. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

POSITION SNAPSHOT

Location: Bangkok

Company: Nestlé

Business Unit: Commercial Development Team

Full-time

A DAY IN THE LIFE…

• Develop channel strategy roadmap aligned with trade marketing and sales objectives.
• Manage the budget for online trade marketing initiatives, ensuring effective allocation of resources.
• Design loyalty programs, promotions, and digital tools to enhance customer experience.
• Leverage CRM and data insights to personalize offers and communications.
• Optimize campaign performance using analytics tools and insights to refine strategies and improve conversion rates.
• Align with offline trade marketing to create integrated channel strategies.

ARE YOU A FIT?

• Bachelor's degree in any related field
• Minimum 5 years' work experience in Trade Marketing, Channel Development, Category Development or Commercial roles
• Strategic thinking, data driven mindset
• Strong prioritization and time management skills

Key Responsibilities
Develop and manage non-traditional sales channels for proactive case finding

Recruit and engage organizations such as: Factories, Offices, Government Agencies, Corporates

Communities, Municipalities, Schools, NGOs

Coordinate with business partner to organize and execute community-based screening events

Deliver product training and competitive positioning to partners and stakeholders

Collaborate with internal teams to align on channel strategy and execution

Track and report performance using (SFDC)

ABOUT US - Astronergy

Under the CHINT Group, Astronergy is an intelligent manufacturing enterprise focusing on photovoltaic modules. Founded in 2006, Astronergy is one of the earliest private enterprises to set foot in the PV field, its business footprints are all over 140 countries and regions in the world.

Astronergy is committed to being the most competitive photovoltaic modules supplier worldwide with its mission of creating a sustainable and net-zero carbon world with solar power. Focusing on R&D, production, and sales of high-efficiency crystalline silicon PV cells and PV modules, Astronergy has continuously launched ASTRO series high-efficiency modules. Big-size wafer tech enables both all bifacial and monofacial ASTRO series modules could be perfectly applied in all scenarios such as utility-scale power stations, commercial & industrial (C&I) PV systems, and residential PV systems.

• 7000+ Employees Worldwide
• 140+ Countries and Regions Where Businesses Cover
• TOP 10 PV module Shipments among All suppliers Worldwide.
• Tier 1 PV Module Manufacturer
• Astronergy's Modules Winning "Outdoor Energy Yield AQM Award 2022 – Bifacial
• Group" from TÜV Rheinland

Position :
Director of Channel Business-Thailand

Business Group :
DG Group

Reports to :
GM of APAC

Location:
Thailand / China

Position Summary

Astronergy is seeking an experienced Channel Business lead for Thailand. He/She shall lead DG sales activities to drive the growth of our distribution generation business in Thailand. He/She will develop, maintain and grow Astronergy network of clients in the region, organize events and promote Astronergy products to increase sales volumes and market share in the DG segment across the country.

Main Responsibilities and Tasks:

• Increase the network of distributors and develop trusted relationships with customers.
• Identify, qualify, engage, secure, and grow the opportunities from local top 10 distributors in Thailand.
• Actively generate leads in Thailand and maintain a sales pipeline in the CRM system.
• Develop relationships among installers to support the growth of our distributors and channel partners.
• Implement Astronergy's sales plan and achieve sales targets, including but not limited to sales volume, marketing share, revenues, etc.
• Team up closely with technical and marketing teams to support client needs and grow revenue.
• Develop a GTM strategy for Thailand and realistic sales targets in collaboration with the Head of DG Business Europe.
• Lay out the foundation to create a sales team focused on distributors, wholesalers, C&I installers and channel partners.
• Manage the entire sales process from customer acquisition until delivery and payments.
• Monitor the market – gain the ability to make reliable forecasts.
• Represent Astronergy regularly at trade fairs and conferences.
• Organize with the marketing team campaigns and events in Thailand.
• Organize with the technical team roadshows, webinars, conferences, and customer training.

Qualification Requirements:

· At least 3 years of work experience in PV industry.

· Demonstrable ability to communicate, present, and influence key stakeholders.

· Strong interpersonal skills, able to influence peers and interact with the rest of the team.

· Solid experience with MS Office and CRM.

· Excellent analytical, listening, negotiation, and presentation abilities

· Strong verbal and written communication skills.

· Fluent in English, any other local language will be considered an advantage.

· Results oriented and customer oriented with a hunting attitude.

· Willingness to travel frequently (50% of the time or more).

What we offer you

· A role in a growing and very successful international organization.

· A role in which you can show your expertise, knowhow, and entrepreneurship.

· A lot of freedom for development and creativity.

· An international work environment.

· Training and development opportunities.

· Competitive salary and great bonus structure.

· Possibility of remote work.

· Regular visits to the China HQ per Quarter .

Equal Employment Opportunity

Astronergy (The Company) is committed to providing all the employees an equal and fair working and living environment without any intimidation, abuse, exploitation or sexual assault. No employee shall be subject to any form of discrimination and insultation

for any reason such as geographical origin. No employee shall be subject to any discrimination due to skin color, ethnicity, religion, gender, age, sexual orientation or disability in any of the labor practices including hiring, promotion, wage and work assignment.

Job Location: Bangkok

Bangkok

Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:
The role is aimed to reach sales targets of the assigned customers within the Food Service and HoReCa channel. The incumbent will be responsible for developing and managing the overall business by analyzing and monitoring performance, and joint business planning.

Main Responsibilities:

• Provide the strategic guidance, influence and lead distributor to plan and execute the sales strategy in Food Service and HoReCa
• Lead and develop channel planning to work with distributor teams in implementing the strategic goals set for the business growth
• Define distribution targets per SKU for assigned channel and set displays standards and appropriate POS material by format, both for occasions and permanent for assigned channel
• Define KPI improvement to ensure completion of the coverage for the assigned channel
• Lead joint business plan with key clients to align on mid- and long-term strategies to drive growth
• Develop customer and channel specific plans to generate faster off take and greater success of achieving sales objectives
• Analyze current customer performance and define future business opportunities
• Assists distributor channel team in defining customer-specific goals and strategy
• Continuously monitor channel & customers performance
• Manage the trade spend, keep trade spend within the guidelines established for the channel
• Approve distributor claims on trade spends for assigned channel
• Tie trade spending to specific business-driving activities (promotions, 2nd placements, etc.), analyze trade spend and ensure the best ROI
• Develop local key message to align with regional plan and support impactful local translation
• Monitor execution of distribution, display, and activation targets for assigned channel, follow up and coordinate with distributor channel teams to ensure local execution is aligned with defined plans
• Evaluate proposals and input from Distributor Channel teams to ensure alignment with channel & category strategy
• Monitor sales, stocks & building blocks KPIs for the customers assigned
• Review and resolve any SOA issues with distributor relevant to assigned channel
• Develop specific sales arguments together with Trade Marketing team for achieving the strategic goals of the assigned customers
• Monitor implementation of planogram and position at central level

Who we are looking for:

• University degree
• Commercial experience in sales / key account management in FMCG industry, Food Service, HoReCa and Modern Trade experience is preferred
• Market knowledge and Trade Marketing skillset (channel and customer planning, portfolio management, etc)
• Strong knowledge of commercial logistics, as well as sales, field and merchandising processes
• Strong business acumen, high orientation to detail, analytical capabilities, and result orientation, KPIs management and processes optimization
• Advanced communication and influencing skills, cross-teams collaboration skills, effective time management and high adaptability to changing environment
• Ability to communicate effectively across different teams and multiple stakeholders, with strong multi-tasking and problem-solving skills
• Proactivity, dynamism, responsibility and ability to work under pressure and meet deadlines
• Advanced MS Office knowledge, SAP proficiency is of a plus
• Fluency in English and Thai, spoken and written

How to be successful in the role and at Ferrero:
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.

This role is focused on achieving sales and performance targets within the Modern Trade channel, while driving overall business growth through regular performance analysis and monitoring. The individual will also be responsible for joint business planning and collaboration with key retail partners.

Responsibilities:

• Provide strategic direction and leadership to the distributor, influencing and guiding the development and execution of effective sales strategies
• Develop customer and channel specific plans to accelerate product off-take and enhance the achievement of sales objectives
• Manage trade spend effectively, ensuring alignment with channel-specific guidelines and budgetary controls
• Analyze trade spend to ensure optimal return on investment (ROI) and support efficient use of resources
• Collaborate with the Trade Marketing team to develop tailored sales arguments that support the strategic objectives of assigned customers

Requirements:

• Degree qualified with at least 6-8 years of sales/key account management experience in FMCG, consumer goods, or a related industry
• Proven track record in managing key accounts, driving channel development, and delivering sustained sales growth within the Modern Trade environment
• Excellent communication and interpersonal skills
• Ability to interact positively and professionally at all levels

Only successful candidates will be notified.

EA License no.: 16S8066 I Reg no.: R

Job Location: Bangkok

Bangkok

Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:
The role is aimed to reach sales targets of the assigned customers within the Hyper/Super channel. The incumbent will be responsible for developing and managing the overall business by analyzing and monitoring performance, and joint business planning.

Main Responsibilities:

• Provide the strategic guidance, influence and lead distributor to plan and execute the sales strategy in Hyper/Super channel
• Lead and develop channel planning to work with distributor teams in implementing the strategic goals set for the business growth
• Define distribution targets per SKU for assigned channel and set displays standards and appropriate POS material by format, both for occasions and permanent for assigned channel
• Define KPI improvement to ensure completion of the coverage for the assigned channel
• Lead joint business plan with key clients to align on mid- and long-term strategies to drive growth
• Develop customer and channel specific plans to generate faster off take and greater success of achieving sales objectives
• Analyze current customer performance and define future business opportunities
• Assists distributor channel team in defining customer-specific goals and strategy
• Continuously monitor channel & customers performance
• Manage the trade spend, keep trade spend within the guidelines established for the channel
• Approve distributor claims on trade spends for assigned channel
• Tie trade spending to specific business-driving activities (promotions, 2nd placements, etc.), analyze trade spend and ensure the best ROI
• Develop local key message to align with regional plan and support impactful local translation
• Monitor execution of distribution, display, and activation targets for assigned channel, follow up and coordinate with distributor channel teams to ensure local execution is aligned with defined plans
• Evaluate proposals and input from Distributor Channel teams to ensure alignment with channel & category strategy
• Monitor sales, stocks & building blocks KPIs for the customers assigned
• Review and resolve any SOA issues with distributor relevant to assigned channel
• Develop specific sales arguments together with Trade Marketing team for achieving the strategic goals of the assigned customers
• Monitor implementation of planogram and position at central level

Who we are looking for:

• University degree
• Commercial experience in sales / key account management in FMCG industry, Modern Trade experience is required
• Market knowledge and Trade Marketing skillset (channel and customer planning, portfolio management, etc)
• Strong knowledge of commercial logistics, as well as sales, field and merchandising processes
• Strong business acumen, high orientation to detail, analytical capabilities, and result orientation, KPIs management and processes optimization
• Advanced communication and influencing skills, cross-teams collaboration skills, effective time management and high adaptability to changing environment
• Ability to communicate effectively across different teams and multiple stakeholders, with strong multi-tasking and problem-solving skills
• Proactivity, dynamism, responsibility and ability to work under pressure and meet deadlines
• Advanced MS Office knowledge, SAP proficiency is of a plus
• Fluency in English and Thai, spoken and written

How to be successful in the role and at Ferrero:
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.

Bangkok

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

The role is aimed to reach sales targets of the assigned customers within the Hyper/Super channel. The incumbent will be responsible for developing and managing the overall business by analyzing and monitoring performance, and joint business planning.

• Provide the strategic guidance, influence and lead distributor to plan and execute the sales strategy in Hyper/Super channel
• Lead and develop channel planning to work with distributor teams in implementing the strategic goals set for the business growth
• Define distribution targets per SKU for assigned channel and set displays standards and appropriate POS material by format, both for occasions and permanent for assigned channel
• Define KPI improvement to ensure completion of the coverage for the assigned channel
• Lead joint business plan with key clients to align on mid- and long-term strategies to drive growth
• Develop customer and channel specific plans to generate faster off take and greater success of achieving sales objectives
• Analyze current customer performance and define future business opportunities
• Assists distributor channel team in defining customer-specific goals and strategy
• Continuously monitor channel & customers performance
• Manage the trade spend, keep trade spend within the guidelines established for the channel
• Approve distributor claims on trade spends for assigned channel
• Tie trade spending to specific business-driving activities (promotions, 2nd placements, etc.), analyze trade spend and ensure the best ROI
• Develop local key message to align with regional plan and support impactful local translation
• Monitor execution of distribution, display, and activation targets for assigned channel, follow up and coordinate with distributor channel teams to ensure local execution is aligned with defined plans
• Evaluate proposals and input from Distributor Channel teams to ensure alignment with channel & category strategy
• Monitor sales, stocks & building blocks KPIs for the customers assigned
• Review and resolve any SOA issues with distributor relevant to assigned channel
• Develop specific sales arguments together with Trade Marketing team for achieving the strategic goals of the assigned customers
• Monitor implementation of planogram and position at central level

• University degree
• Commercial experience in sales / key account management in FMCG industry, Modern Trade experience is required
• Market knowledge and Trade Marketing skillset (channel and customer planning, portfolio management, etc)
• Strong knowledge of commercial logistics, as well as sales, field and merchandising processes
• Strong business acumen, high orientation to detail, analytical capabilities, and result orientation, KPIs management and processes optimization
• Advanced communication and influencing skills, cross-teams collaboration skills, effective time management and high adaptability to changing environment
• Ability to communicate effectively across different teams and multiple stakeholders, with strong multi-tasking and problem-solving skills
• Proactivity, dynamism, responsibility and ability to work under pressure and meet deadlines
• Advanced MS Office knowledge, SAP proficiency is of a plus
• Fluency in English and Thai, spoken and written

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.

Requisition ID

71429

Job function

Sales

Country

Thailand

City

Bangkok

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