335 Channel Marketing jobs in Thailand

Who We Are Looking For

Atome Thailand is looking for a proactive Channel Marketing Specialist to join our marketing team. You will lead the execution of paid digital campaigns and CRM initiatives to drive user growth, retention, and GMV. This is a hybrid role that blends strong performance marketing execution with lifecycle marketing - ideal for someone who is both analytical and creative, with a knack for turning insights into impactful, data-driven campaigns.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other platforms with a focus on app installation, customer acquisition, and conversion.
• Own end-to-end campaign setup: budgeting, audience segmentation, bidding strategy, creative briefing, and A/B testing.
• Work with internal teams across local and regional teams to manage creative development, ad copy, targeting, and budgeting.
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and internal dashboards.
• Continuously run A/B tests, iterate and improve campaigns based on performance data to achieve efficiency targets (e.g. CAC, ROAS).
• Monitor and track performance for the brand application, website and owned media channels.
• Own the CRM lifecycle strategy, from onboarding to retention and win-back.
• Design and execute targeted user journeys based on segmentation, behavioral triggers, and predictive models.
• Optimize lifecycle campaigns based on performance insights.

Qualifications:

• 3–5 years of experience in digital marketing, growth marketing, performance marketing, or advertising.
• Hands-on experience with paid media platforms (e.g. Facebook Ads, Google Ads, TikTok Ads).
• Hands-on experience with CRM platforms (e.g. MoEngage, Braze, etc.), user journey mapping, A/B testing.
• Comfortable working with data and translating insights into action.
• Familiarity with user acquisition strategies, marketing funnels, and merchant collaboration.
• Strong communication and project management skills, with working-level English proficiency.
• Self-starter who enjoys working in a fast-paced, startup-like environment.
• (Preferred) Experience in e-commerce, financial services, or marketplace platforms.

Company Description

Jubilee Enterprise Public Company Limited is the owner and manager of Jubilee Diamond, a leading brand of natural diamond jewelry in Thailand. Our passionate team of over 300 members is dedicated to transforming Thailand's luxury jewelry business. We are honored to be recognized as one of the Best Managed Companies by Deloitte and to be listed among Forbes's Asia's 200 Best Under A Billion companies. As the exclusive distributor of the esteemed De Beers Forevermark brand in Thailand, we are committed to making Jubilee diamond jewelry accessible to everyone, ensuring that each person can take pride in owning our world-class products.

Role Description

The Channel Marketing Manager will oversee sales and operations for Jubilee Diamond branches within specific shopping malls. This role is pivotal in developing and maintaining strategic relationships with partners and external entities, such as shopping malls, and in coordinating promotional activities with partners' marketing teams.

Key responsibilities include relationship development, aligning strategies, driving sales growth, and managing lease agreements. The Channel Marketing Manager also plays a crucial role in opening new branches and establishing sales channels. Ideal candidates will have a blend of sales management, partnership development, negotiation, promotional strategy, and analytical skills, coupled with a results-driven mindset and a passion for the retail (luxury) sector.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is preferred.
• Proven experience in sales management, strategic partnerships, or business development, particularly in the luxury jewelry or diamond industry.
• Excellent negotiation skills with a strong track record of maintaining good relationships with partners and managing lease agreements.
• Exceptional communication and interpersonal skills, with the ability to build and sustain relationships across all levels.
• Strong analytical mindset, proficient in data analysis, and capable of making informed decisions to drive business.
• Strategic thinker with the ability to anticipate market trends and identify opportunities for business growth.
• Focused on achieving sales targets and maximizing ROI.
• Willingness to travel as required and work in a dynamic, fast-paced environment.

Job Summary:

Responsible for developing and executing trade and channel marketing strategies, managing distributor partnerships, analyzing market trends, and driving effective promotions to achieve sales and brand objectives.

Key Responsibilities:

1. Plan and develop marketing and trade promotion strategies for distributor channels.
2. Analyze market data, competitors, and consumer behavior to design effective marketing activities.
3. Create and manage marketing budgets to maximize efficiency and ROI.
4. Develop strategies and monitor trade marketing activities including promotions, POSM, and incentive programs.
5. Collaborate closely with the sales team and distributors to ensure effective execution of marketing plans and achievement of business targets.
6. Evaluate campaign performance and provide recommendations for improvement to management.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, Logistics, or related field.
• Minimum 5–7 years of experience in Trade Marketing, Sales, or Channel Management.
• Strong knowledge and hands-on experience in working with distributors.
• Excellent communication, negotiation, and coordination skills.
• Strong strategic thinking and market data analysis skills.
• Proficient in MS Office; experience in Data Analytics will be an advantage.

We are seeking an experienced and strategic Channel Marketing Insights Manager for a Global FMCG company. This role will be responsible for analyzing sales, trade investments, and promotional activities to provide insights that guide trade marketing strategy and optimize channel performance. This role ensures trade spend efficiency, supports category growth, and helps align sales and marketing efforts with business objectives.

Key Responsibilities:

• Collect, analyze, and interpret sales, promotion, and market data to evaluate trade marketing effectiveness.
• Ensure relevant data is provided for commercial planning and development processes in an accurate and timely manner.
• Produce standard and ad-hoc reports/analysis as required by Head of Sales, Trade Marketing, and Information Systems.
• Manage and maintain the central database for the cluster, ensuring accuracy and regular updates.
• Provide insights on trade investments, promotions, and activation ROI with recommendations for improvement.
• Support local operations with analytical and administrative needs to enhance business decision-making.
• Monitor channel and customer performance to identify growth opportunities and risks.
• Track competitor activities and market trends to support commercial strategy.
• Partner with category, sales, and finance teams to align trade marketing initiatives with business priorities.
• Support planning of annual trade marketing calendar and budget allocation, including project budget management.
• Develop trade marketing dashboards, performance reports, and presentations for management and sales teams.

Qualifications:

• Bachelor's degree in Business, Marketing, Economics, or related field.
• At least 4 years' experience in Sales Analysis, Marketing, Sales or Shopper Marketing / Trade Marketing in FMCG industry.
• Basic knowledge of channels preferred
• Basic Analytical / Financial Analysis skills required
• Strong analytical skills with advanced Excel and data visualization tools (e.g., Power BI, Tableau).
• Experience with Nielsen, Kantar, or other syndicated data sources is an advantage.
• Strong stakeholder management, interpersonal skill and presentation skills.
• Fluent in Thai and English
• THAI NATIONALITY ONLY

If you are interested in exploring this role further, please send your resume to
Munlika Jaiwattanasawat at

or call directly on

for a confidential discussion.

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose
Lead and manage comprehensive marketing communication strategies for bancassurance channel. This role focuses on both offline and online communication campaigns to support product promotion and quarterly focus campaigns in collaboration with bank partners.

Key Accountabilities And Performance Measures

• Develop and execute 360° marketing communication campaigns (offline and online) aligned with quarterly product focus.
• Lead strategic planning and execution of advertising and media campaigns.
• Collaborate with product development and creative teams to produce marketing materials (e.g., brochures, sales tools, website content).
• Manage communication campaign budgets and monitor performance metrics (ROI, engagement, conversion).
• Coordinate with internal teams and external teams such as creative/ media agencies and bank partners to ensure campaign effectiveness.
• Stay updated on marketing trends and proactively identify growth opportunities.
• Strengthen Prudential brand visibility through partnership's media channels.

Minimum Requirements

• Bachelor's degree or higher in Marketing Communication, or related field.
• 8+ years of experience in marketing communication, with strong expertise in both offline and online media.
• Proven experience in managing integrated campaigns and working with creative/media agencies.
• Strong project management skills.
• Excellent communication skills in Thai and English.
• Experience in bancassurance or financial services is a plus.

Prudential is an equal opportunity employer.
We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Role Purpose:

Lead and manage comprehensive marketing communication strategies for bancassurance channel. This role focuses on both offline and online communication campaigns to support product promotion and quarterly focus campaigns in collaboration with bank partners.

Key Accountabilities and Performance Measures:

• Develop and execute 360° marketing communication campaigns (offline and online) aligned with quarterly product focus.
• Lead strategic planning and execution of advertising and media campaigns.
• Collaborate with product development and creative teams to produce marketing materials (e.g., brochures, sales tools, website content).
• Manage communication campaign budgets and monitor performance metrics (ROI, engagement, conversion).
• Coordinate with internal teams and external teams such as creative/ media agencies and bank partners to ensure campaign effectiveness.
• Stay updated on marketing trends and proactively identify growth opportunities.
• Strengthen Prudential brand visibility through partnership's media channels.

Minimum Requirements:

• Bachelor's degree or higher in Marketing Communication, or related field.
• 8+ years of experience in marketing communication, with strong expertise in both offline and online media.
• Proven experience in managing integrated campaigns and working with creative/media agencies.
• Strong project management skills.
• Excellent communication skills in Thai and English.
• Experience in bancassurance or financial services is a plus.

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose:

Lead and manage comprehensive marketing communication strategies for bancassurance channel. This role focuses on both offline and online communication campaigns to support product promotion and quarterly focus campaigns in collaboration with bank partners.

Key Accountabilities and Performance Measures:

• Develop and execute 360° marketing communication campaigns (offline and online) aligned with quarterly product focus.
• Lead strategic planning and execution of advertising and media campaigns.
• Collaborate with product development and creative teams to produce marketing materials (e.g., brochures, sales tools, website content).
• Manage communication campaign budgets and monitor performance metrics (ROI, engagement, conversion).
• Coordinate with internal teams and external teams such as creative/ media agencies and bank partners to ensure campaign effectiveness.
• Stay updated on marketing trends and proactively identify growth opportunities.
• Strengthen Prudential brand visibility through partnership's media channels.

Minimum Requirements:

• Bachelor's degree or higher in Marketing Communication, or related field.
• 8+ years of experience in marketing communication, with strong expertise in both offline and online media.
• Proven experience in managing integrated campaigns and working with creative/media agencies.
• Strong project management skills.
• Excellent communication skills in Thai and English.
• Experience in bancassurance or financial services is a plus.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

• Be part of the founding team and drive the launch of brand presence in Thailand
• Competitive salary and benefit

About Our Client
The hiring organisation is a well-established player in the FMCG industry, known for delivering quality products to a diverse customer base. They operate at scale, offering a collaborative and professional working environment with a focus on innovation and excellence.

Job Description

• Develop and execute shopper marketing strategies to support brand and sales objectives.
• Collaborate with sales and marketing teams to align on channel-specific campaigns and initiatives.
• Analyse shopper behaviour and trends to inform actionable insights and strategies.
• Manage and optimise trade marketing budgets, ensuring maximum ROI.
• Work closely with retail partners to enhance in-store visibility and promotions.
• Track and measure campaign performance, providing regular updates to stakeholders.
• Identify opportunities for growth within existing channels and explore new ones.
• Ensure all marketing activities are compliant with brand guidelines and regulatory requirements.

The Successful Applicant
A successful Shopper and Channel Marketing Manager should have:

• A strong background in marketing, preferably within the FMCG industry.
• Proven experience in shopper marketing, trade marketing, or channel management.
• Excellent analytical skills with the ability to interpret data and develop insights.
• Strong collaboration and communication skills to work effectively across teams.
• A results-driven mindset with a focus on delivering measurable outcomes.
• Proficiency in marketing tools and software relevant to the role.

What's on Offer

• A permanent role offering stability and growth opportunities.
• The chance to work within a leading organisation in the FMCG industry.
• An engaging and professional work culture focused on innovation and collaboration.

If you are passionate about shopper and channel marketing and are eager to make an impact, we encourage you to apply for this exciting opportunity today

Contact: Narunya Rueangcharoenthum
Quote job ref: JN

The Shopper and Channel Marketing Manager will play a pivotal role in driving marketing strategies and campaigns within the FMCG industry. This role focuses on building strong shopper engagement and optimising channel performance to achieve business objectives.

Client Details

The hiring organisation is a well-established player in the FMCG industry, known for delivering quality products to a diverse customer base. They operate at scale, offering a collaborative and professional working environment with a focus on innovation and excellence.

Description

• Develop and execute shopper marketing strategies to support brand and sales objectives.
• Collaborate with sales and marketing teams to align on channel-specific campaigns and initiatives.
• Analyse shopper behaviour and trends to inform actionable insights and strategies.
• Manage and optimise trade marketing budgets, ensuring maximum ROI.
• Work closely with retail partners to enhance in-store visibility and promotions.
• Track and measure campaign performance, providing regular updates to stakeholders.
• Identify opportunities for growth within existing channels and explore new ones.
• Ensure all marketing activities are compliant with brand guidelines and regulatory requirements.

Profile

A successful Shopper and Channel Marketing Manager should have:

• A strong background in marketing, preferably within the FMCG industry.
• Proven experience in shopper marketing, trade marketing, or channel management.
• Excellent analytical skills with the ability to interpret data and develop insights.
• Strong collaboration and communication skills to work effectively across teams.
• A results-driven mindset with a focus on delivering measurable outcomes.
• Proficiency in marketing tools and software relevant to the role.

Job Offer

• A permanent role offering stability and growth opportunities.
• The chance to work within a leading organisation in the FMCG industry.
• An engaging and professional work culture focused on innovation and collaboration.

If you are passionate about shopper and channel marketing and are eager to make an impact, we encourage you to apply for this exciting opportunity today

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Narunya Rueangcharoenthum on