63 Customer Data jobs in Thailand

Head of Customer Insights & CRM

Role Description:

• Define and execute the end-to-end CRM strategy across acquisition, engagement, retention, and win-back lifecycle stages.
• Lead the loyalty program roadmap and own the P&L impact of CRM initiatives across all markets.
• Translate customer insights into targeted campaigns, segmentation strategies, and lifecycle automation.
• Partner with Analytics teams to monitor member behaviors, NPS, and segmentation to generate actionable insights.
• Identify opportunities to uplift conversion, repeat rate, and retention via data-led interventions.
• Champion earn/burn strategy optimization and performance evaluation frameworks.
• Oversee deployment of multichannel campaigns (email, SMS, app, in-store) and ensure high-quality execution across touchpoints.
• Collaborate with Marketing, Ecommerce, and Store Operations on omnichannel integration and loyalty communication.
• Leverage emotional drivers, events, and experiential levers to enhance member engagement.

Knowledge and Skills:

• Lead and mentor the CRM team (including Loyalty & Analytics Specialists), fostering upskilling and growth.
• Influence cross-functional stakeholders to adopt a customer-first mindset and integrate CRM into core processes.
• Present strategic updates, business cases, and campaign performance to senior management.

Job Summary

As a Customer Insights Analyst, you will be key in transforming customer feedback into strategic insights that help our clients improve their services, products, and customer experience. You'll work with qualitative and quantitative data, delivering well-structured reports and recommendations to support business growth. This role involves analyzing customer feedback (VoC), identifying trends, and delivering strategic recommendations through well-structured reports and presentations. The analyst will work closely with internal and external stakeholders to address business challenges and optimize customer strategies.

Responsibilities:

Data Analysis & Reporting

• Analyze customer feedback and behavioral data from surveys, customer service records, sales data, and social media to extract actionable insights.
• Ensure data accuracy before preparing reports.
• Develop reports that include insights, benchmarking, and recommendations to enhance clients' KPIs and business performance.
• Use statistical techniques and data visualization tools to present findings.
• Continuously refine data models and generate insight based on trends and business needs.

Customer & Market Research

• Conduct qualitative and quantitative research to understand customer behaviors and expectations.
• Convert raw Voice of Customer (VoC) data into strategic insights for products, services, and marketing.
• Develop customer segmentation frameworks and predict behaviors.
• Monitor industry trends and competitors for benchmarking and market intelligence.
• Stay updated on research methodologies and data analytics tools.

Collaboration & Stakeholder Engagement

• Work closely with cross-functional teams (CTO, Data Engineers, Project Manager, Data Visualization Specialists, Customer Success, and external clients) to align insights with business objectives.
• Gather customer requirements and refine insights to address their challenges.
• Present findings and recommendations to internal teams and stakeholders clearly and persuasively.

Qualifications

• Master's or Bachelor's degree in Economics, Finance, or Business Administration.
• Minimum of 5 years of experience as a Commercial Analyst or Customer Insight Analyst.
• Experience in banking, finance, and/or the retail industry is an advantage.
• Proficiency in English communication, with strong speaking and listening skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Strong planning, prioritization, analytical, and problem-solving skills.
• Advanced proficiency in Microsoft Excel.
• Experience with Python, R, or other analytical tools is preferred.
• Strong presentation skills and confidence in communicating with customers.

Head of Customer Insights & CRM

Role Description:

• Define and execute the end-to-end CRM strategy across acquisition, engagement, retention, and win-back lifecycle stages.
• Lead the loyalty program roadmap and own the P&L impact of CRM initiatives across all markets.
• Translate customer insights into targeted campaigns, segmentation strategies, and lifecycle automation.
• Partner with Analytics teams to monitor member behaviors, NPS, and segmentation to generate actionable insights.
• Identify opportunities to uplift conversion, repeat rate, and retention via data-led interventions.
• Champion earn/burn strategy optimization and performance evaluation frameworks.
• Oversee deployment of multichannel campaigns (email, SMS, app, in-store) and ensure high-quality execution across touchpoints.
• Collaborate with Marketing, Ecommerce, and Store Operations on omnichannel integration and loyalty communication.
• Leverage emotional drivers, events, and experiential levers to enhance member engagement.

Knowledge and Skills:

• Lead and mentor the CRM team (including Loyalty & Analytics Specialists), fostering upskilling and growth.
• Influence cross-functional stakeholders to adopt a customer-first mindset and integrate CRM into core processes.
• Present strategic updates, business cases, and campaign performance to senior management.

Central Department Store is not your parents' department store anymore.

And it hasn't been for several years now. As part of Central Group, we are proud to be named as one of the Top 10 Employers by WorkVenture for 2025. We have been aligning our people and processes to customer-centric culture, and we are looking for your help to lead in this journey.

Report to: Customer Segment Growth Lead

Location: Childlom Tower (BTS Chidlom)

Role Mission

Turn customer data and stories into growth strategies. Lead the discovery of high-value insights that shape acquisition, engagement, and retention across customer segments. Your mission is to uncover the "why" behind the numbers and the stories behind the customers. You dive into raw data with SQL, extract patterns, and stitch them together with qualitative insights—from customer interviews, focus groups, and voice-of-customer signals.

Core Impact Areas

• Customer Insights: Build a 360° view of customer segments by blending quantitative data (SQL, dashboards, models) with qualitative insights (research, interviews, ethnography).
• Customer Healthcheck: Design and evolve customer lifecycle strategy that drive targeting, personalization, and differentiated experiences.
• Growth Levers: Translate insights into commercial use case and framework that increase CLV, reduce churn, and improve acquisition efficiency.
• Measurement & Learning: Set KPIs, design tests, and track impact of segment-led programs, sharing learnings across the organization
• Work closely within Segment pods; Strategist and Executor to Deliver narratives that influence stakeholders and fuel commercial outcomes.
• Cross-Functional Influence: Partner with Marketing, Merchandising, and Operation teams to embed insights into campaigns, journeys, and mechanics.

Success Enablers

• Experience: 5–7 years in customer insights, analytics, marketing strategy, or related field
• Analytical Edge: Strong SQL skills (mandatory), experience in customer data analysis, and ability to manipulate large datasets.
• Commercial Mindset: Ability to link insights to growth outcomes—acquisition, retention, CLV.
• Keen to be a data-geek: outstanding analytical and presentation skill and inclination for problem-solving
• Love to be a pioneer, be results-oriented, have high standards of excellence and attention to areas of growth
• Qualitative Insight: Proficiency in turning voice-of-customer, focus groups, and behavioral research into actionable strategies is a plus

Interested in joining Central Retail, please do not hesitate to send your resume to Pannawit Yoodee <;

Responsibilities :

• Assist data driven strategies and execution plans aligning to corporate and brands' strategy /sustainability development framework.
• Initiate CRM/engagement activities to recruit target consumers to corporate data tank.
• Develop consumer journey plan, create the credibility, trust and brand love among company target consumers to achieve the conversion rate and brand advocate objectives.
• Execute the strategic communication plan, privilege program, partnership program, promotional and knowledge to educate consumers on company product portfolio. Work closely with brand and digital marketing team, recruit the current customers (users) base and retains current customers of the company's products.

Qualifications

• Bachelor's Degree preferably in Business Administration/digital marketing/data management or related field.
• A minimum of 2 years experiences preferably in in Brand management, Customer Relationship Management ,digital marketing and data analytic management.
• Digital and digital marketing knowledge. Brand management is advantage. Experience of managing data analytics and direct marketing campaigns.
• Strong analytical, creative thinking and problem solving skill.
• Be energetic, hands on, a proven achiever with good self leadership skills to drive & influence the execution plan to internal and external.
• Customer relation skill with good personality, maturity and team first mindset.
• Able to handle high stress situation and can manage customer demanding with reasonable approach.

Industry: Warehouse and Logistics

Location:    Maptaphut, Rayong

Job Objectives:

Job Responsibilities:

• Handle operational administration daily, and monthly smoothly.
• Ensure the communication and implementation regarding order receiving, reporting, declaring inquires and facilitating to customer and operation unit under business contract and requirement.
• Monitoring a team for Issue internal work order to operational unit in accordance with customer's requirements
• Manage inventory stock for all products on the required intervals.
• Handle and balance the operational administration as an interface between Operations / Warehouse regarding all activities included customer.
• Support and solve with find properly solution to a team for preparation of reports to customer, either internal or external, in accordance with applicable requirement.
• Manage and support to a team for prepare a report for invoicing and handed over to accounting department.
• Report and solve the problem any unclear situation regarding operations directly to the Administration & Customer Relationship Manager.
• Handle and find out the best solutions for operational efficiency and effectiveness on company target & KPI.
• All other tasks assigned by Direct superior and members of the management team.
• Work location and hours may vary due to operational need.

Qualification:-

• Bachelor degree or Master degree in any related filed, preferably Engineering, Logistics & Supply chains.
• Hard working and willing to learn.
• Having positive attitude and always sees challenges rather than problems.
• Hands on and be able to work under pressure.
• Good in problem solving and conflict resolution.
• Good organizational and interpersonal skill with proactive approach.
• Proficient in Microsoft Office.
• Good command of written and spoken English (TOEIC : 700)

Only shortlist candidates will be notified

Industry: Warehouse and Logistics

Location:    Maptaphut, Rayong

Job Objectives:

Job Responsibilities:

• Handle operational administration daily, and monthly smoothly.
• Ensure the communication and implementation regarding order receiving, reporting, declaring inquires and facilitating to customer and operation unit under business contract and requirement.
• Monitoring a team for Issue internal work order to operational unit in accordance with customer's requirements
• Manage inventory stock for all products on the required intervals.
• Handle and balance the operational administration as an interface between Operations / Warehouse regarding all activities included customer.
• Support and solve with find properly solution to a team for preparation of reports to customer, either internal or external, in accordance with applicable requirement.
• Manage and support to a team for prepare a report for invoicing and handed over to accounting department.
• Report and solve the problem any unclear situation regarding operations directly to the Administration & Customer Relationship Manager.
• Handle and find out the best solutions for operational efficiency and effectiveness on company target & KPI.
• All other tasks assigned by Direct superior and members of the management team.
• Work location and hours may vary due to operational need.

Qualification:-

• Bachelor degree or Master degree in any related filed, preferably Engineering, Logistics & Supply chains.
• Hard working and willing to learn.
• Having positive attitude and always sees challenges rather than problems.
• Hands on and be able to work under pressure.
• Good in problem solving and conflict resolution.
• Good organizational and interpersonal skill with proactive approach.
• Proficient in Microsoft Office.
• Good command of written and spoken English (TOEIC : 700)

Only shortlist candidates will be notified

What you'll do

1. Data Monitoring & Tracking

• Monitor and analyze the number of Leads, Members, and Investors in each funnel.
• Review customer behavior and identify inactive Leads/Members.
• Identify trends, weaknesses, and opportunities to improve the conversion process.

2. Dashboard & Reporting

• Design and update the Direct Marketing Dashboard to display key KPIs such as Conversion Rate, Campaign Performance, and Engagement Metrics.
• Prepare weekly/monthly summary reports to support strategic decision-making.

3. Retargeting & Engagement Activation

• Plan and execute strategies to convert Leads/Members into Investors.
• Track customer feedback and engagement to encourage active investment or usage.
• Recommend the use of automation, trigger campaigns, or personalized touchpoints to enhance engagement.

4. Data Analysis & Insight Generation

• Analyze customer data in depth, including gender, age, location, interests, and usage behavior.
• Segment audiences to provide recommendations on tactics or campaign personalization.
• Present insights that can accelerate conversion from Lead to Investor.

5. Collaboration & Strategic Recommendation

• Collaborate with the Campaign and DME teams to adjust strategies based on insights.
• Provide data support for designing and launching retargeting ads to reach the right audience.
• Recommend A/B testing, new tactics, or campaign initiatives to improve conversion and engagement.

6. Performance Evaluation & Optimization

• Measure the effectiveness of each tactic or campaign.
• Recommend continuous improvement approaches to drive KPIs and engagement.

What we're looking for

• Bachelor's or Master's degree in Marketing, Business Analytics, Statistics, Data Science, or related field.
• At Least 3 years of experience in Data Analytics, CRM, or Marketing Analytics.
• Strong analytical thinking and critical thinking skills.
• Proficient in CRM tools such as HubSpot.
• Skilled in data visualization tools like Looker Studio or Power BI.
• Knowledgeable in Digital Marketing, Statistical Analysis, and A/B Testing.
• Capable of strategic thinking and effective problem-solving.

We're looking for a talented and driven Data Management and MIS Manager to overseeing the implementation and execution of enterprise-wide data management initiatives. This includes ensuring data quality, establishing data governance practices, defining ownership and stewardship roles, and building processes and tools that enable trusted, compliant, and accessible data across the organization.

This is a great opportunity for someone who's passionate about data infrastructure, analytics, and leading a high-performing team in the insurance space.

Key Responsibilities

• Data Governance & Compliance: Implement governance practices across customer, product, policy, and claims data domains, ensuring accountability, ownership, and adherence to policies, standards, and regulations.
• Data Quality Management: Define and monitor data quality KPIs, lead root cause analysis, and oversee remediation, profiling, validation, and issue tracking processes.
• Metadata & Documentation: Develop and maintain the business glossary, data dictionary, metadata standards, and ensure full traceability of data lineage across systems.
• Stakeholder Collaboration & Training: Act as a liaison between business, IT, compliance, and analytics teams while providing guidance and training to data owners, stewards, and analysts.
• Technology & Integration: Support the evaluation, adoption, and implementation of data management tools, coordinating with IT and architecture teams to enable integration and governance capabilities.
• Reporting & Audit Support: Prepare and present data governance dashboards and quality reports to senior stakeholders, while supporting audits, regulatory reviews, and compliance requests.

Qualifications

• Bachelor's or Master's degree in Information Management, Computer Science, Business Administration, or related field
• 6+ years of experience in data management, data governance, or data quality roles
• Strong understanding of data governance frameworks (e.g., DAMA-DMBOK) and best practices
• Experience with metadata/data catalog platforms and data quality tools (e.g., Informatica, Collibra, Talend, Microsoft Purview)
• Excellent project management, communication, and stakeholder engagement skills
• Familiarity with data privacy regulations (e.g., PDPA, GDPR) is a plus
• Background in financial services or insurance industry is an advantage

Key highlight benefits that you will get when you become our AXA's happy family:

• International work environment within Diversity & Inclusion

• Enjoy flexible working lifestyle (Flexi time & Hybrid Work)

• Long-term saving & Flexi investment

• Medical & Well-being programs

• Digital learning platform to grow your potential

• Good location: Siam Patumwan House (Near BTS National Stadium)

We offer excellent career prospects and attractive remuneration package to the right candidates. All application will be treated in the strictest confidential.

AXA is an equal opportunity employer and encourages individuals with disabilities to apply.

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