324 Demand Generation jobs in Thailand
Demand Generation Specialist
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Thailand Demand Generation Specialist - Bangkok
QuestionPro is a global leader in online survey and research software. We are seeking an innovative and results-driven Thai-Native Demand Generation Specialist to join our team in Bangkok and be the driving force behind our growth in the Thai market.
This is a high-impact, high-reward role for a creative and strategic marketer. The CX and Market Research industries in Thailand are on the verge of explosive growth, and you will be at the forefront of this expansion. You'll have the autonomy to design and execute marketing campaigns that will introduce our cutting-edge platform to the market and generate a significant volume of qualified leads.
What You'll Do:
- Lead Generation Strategy:
Develop and implement a robust demand generation strategy to create a consistent pipeline of leads for our sales team. - Marketing Playbooks:
Adapt and localize our global marketing playbooks to resonate with the Thai market, while also creating new, innovative campaigns. - Multi-Channel Marketing:
Execute campaigns across various channels, including digital advertising, content marketing, email marketing, and social media. - Event Management:
Plan and execute local marketing activities such as webinars, seminars, and industry events to increase brand visibility and generate leads. - Performance Analysis:
Track and analyze the performance of all marketing initiatives, using data to optimize campaigns and report on ROI. - Collaboration:
Work closely with the sales team to ensure lead quality and alignment between marketing and sales efforts.
Who You Are:
- Thai Speaker:
You are a Thai and English speaker with a deep understanding of the local market, culture, and business landscape. - Demand Generation Expert:
You have a proven track record of success in demand generation and B2B marketing, specifically in the SaaS space. - Strategic & Creative:
You have a creative mindset and are adept at designing marketing strategies from scratch, but you are also data-driven and focused on measurable results. - Autonomous & Entrepreneurial:
You are a self-starter who thrives on ownership and building a new market. - Collaborative:
You are a team player who can work effectively with both local and international teams.
This is more than just a marketing job; it's a chance to build a legacy. You will have the freedom to innovate and shape our brand's future in Thailand, making this a truly rewarding career move.
Apply Now and help us build the future of CX in Thailand
About QuestionPro:
QuestionPro is a global leader in providing online survey and research software that helps companies make better business decisions. Our suite of products includes tools for customer experience management, employee engagement, market research, and more. With over 20 years of experience, we are trusted by thousands of companies worldwide, including Fortune 500 enterprises, academic institutions, and small businesses. We are committed to innovation and providing our clients with the most advanced and user-friendly tools on the market.
Demand Generation Associate
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Demand Generation, Thailand (Remote)
About QuestionPro:
QuestionPro is a global leader in online survey and research software with over 20 years of experience. We've built a powerful platform that helps companies of all sizes gather, analyze, and act on insights. We have a strong existing presence in Thailand, and now, we're looking for a highly motivated and skilled individual to help us accelerate our growth and truly build a local powerhouse.
The Opportunity
This isn't your typical marketing role. We're looking for a
Demand Generation Associate
who is a true "one-person army" to help us expand our footprint in the Thai market. This is a chance to take ownership, be creative, and have a direct and measurable impact on the business. You'll be the face of QuestionPro in Thailand, helping to build our brand, generate leads, and nurture relationships.
What You'll Be Doing
This is a dynamic and varied role where you'll be responsible for all aspects of demand generation in Thailand, from strategy to execution. Your core responsibilities will include:
- Lead Generation & Nurturing:
Develop and execute comprehensive lead generation campaigns to drive new business. This includes email marketing, content syndication, paid advertising, and targeted outreach.
- Online Presence & Content:
Manage our local social media channels and online communities. You will create engaging content that resonates with the Thai market, including blog posts, case studies, and localized marketing materials.
- Events & Networking:
Plan and execute virtual and in-person events (when possible) to connect with potential clients and partners. You'll also represent QuestionPro at industry events and networking functions.
- Market Development:
Conduct market research to identify new opportunities and build a robust pipeline of potential clients. You will be responsible for understanding local trends and tailoring our messaging accordingly.
- Cross-Functional Collaboration:
Work closely with our global sales and marketing teams to share insights, optimize strategies, and ensure a seamless customer journey.
Who We're Looking For
You're a proactive, hands-on marketer with a passion for demand generation and a knack for building relationships. You thrive in a remote, independent role and are comfortable managing a diverse set of responsibilities.
Required Skills:
- Fluency in Thai and English
is a must. You will be communicating with local clients and global team members.
- Proven experience in a demand generation, marketing, or business development role.
- Experience with
SaaS
or technology companies is a plus.
- Strong understanding of digital marketing channels, including social media, email marketing, and SEO.
- Excellent communication, interpersonal, and networking skills.
- Self-starter with the ability to work independently and manage multiple projects simultaneously.
Why Join QuestionPro?
- Impact:
This is a rare chance to be a key driver of growth in a major market for a global company. You won't be a small cog in a big machine; you'll be the engine.
- Flexibility:
This is a
fully remote
position, giving you the freedom to work from anywhere in Thailand.
- Stability:
Join a profitable, bootstrapped company that has been a leader in the industry for over two decades.
- Great Culture:
We're a supportive, collaborative, and results-driven team.
If you're ready for an exciting challenge and want to help us build something special in Thailand, apply now We can't wait to hear from you.
Marketing Strategy
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Responsibilities:
- Market Intelligence: Assist in conducting market research and analysis to support the development of commercial plans and strategies.
- Marketing Customer: Contribute to understanding customer behavior and defining key performance indicators (KPIs) for the sales network.
- Sales Enablement: Support the management team by preparing tools, content, and materials that improve the sales team's efficiency.
- Performance Monitoring: Help monitor and report on salespeople's performance and productivity, collaborating with Sales Managers and Location Heads to provide up-to-date data.
Qualification:
- Education: Bachelor's Degree in Marketing, Business Administration, Data Science, or a related field.
- Experience: At least 3 years of practical experience in Marketing.
- Technical Skills: Proficient in MS Office and data analysis tools such as Excel and Power
BI. Experience with statistical software is a plus. - Communication: Good command of written and spoken English, with the ability to present findings clearly.
- Analytical Ability: Strong skills in data analysis and the ability to draw meaningful insights to support data-driven decisions.
Marketing Strategy
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ตำแหน่ง: Marketing Strategy
ตำแหน่งนี้มีความสำคัญอย่างยิ่งต่อการพัฒนากลยุทธ์ทางการตลาดที่มีประสิทธิภาพและสอดคล้องกับเป้าหมายขององค์กร
หน้าที่หลัก:
- วิเคราะห์และวางแผนกลยุทธ์ทางการตลาดที่มีความสอดคล้องกับเป้าหมายของบริษัท
- ออกแบบและดำเนินกิจกรรมทางการตลาดที่สร้างการรับรู้และยอดขายทั้ง online และ offline
- ติดตามและประเมินผลกลยุทธ์ทางการตลาด เพื่อปรับปรุงและพัฒนากลยุทธ์ให้มีประสิทธิภาพยิ่งขึ้น
- ประสานงานร่วมกับทีมงานต่างๆ เช่น ฝ่ายขาย ฝ่ายออกแบบ ฝ่ายโฆษณา เป็นต้น เพื่อให้การดำเนินกลยุทธ์ทางการตลาดเป็นไปอย่างราบรื่น
- วิเคราะห์พฤติกรรมลูกค้าและตลาดเพื่อจัดทำแผนการตลาดที่ตรงกับความต้องการของกลุ่มเป้าหมาย
- ดูแลติดต่อประสานงาน จัดหา Kol & Influencer ที่เหมาะสมกับแคมเปญ
ทักษะ คุณสมบัติ และประสบการณ์:
- ปริญญาตรีหรือสูงกว่าด้านการตลาด การสื่อสาร หรือสาขาที่เกี่ยวข้อง
- มีประสบการณ์ด้านการวางแผนกลยุทธ์ทางการตลาดและการดำเนินกิจกรรมทางการตลาดอย่างน้อย 1-2 ปี
- มีความเข้าใจในพฤติกรรมของกลุ่มลูกค้าเป้าหมายและวิเคราะห์ตลาดได้เป็นอย่างดี
- สามารถใช้ซอฟต์แวร์ประมวลผลข้อมูล และเครื่องมือด้านการตลาดดิจิทัลได้เป็นอย่างดี
- มีทักษะด้านการสื่อสาร การนำเสนอ และการทำงานเป็นทีมที่ดี
สมัครงานกันเลย ตำแหน่งนี้เป็นโอกาสที่ดีสำหรับคุณที่จะพัฒนาตัวเองและเติบโตไปพร้อมกัน
Marketing Strategy
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Job Description
• Lead market analysis and business development initiatives for air conditioners and related HVAC solutions (including chillers and hot water systems) across Asia. Identify opportunities for growth, track industry trends, and design innovative strategies to strengthen regional market presence.
• Promote Applied Products in Asia
• Conduct market and customer analysis to create effective marketing strategies for air conditioners, chillers, and related HVAC solutions.
• Engage with Customers and Markets
• Visit clients and project sites to gain insight into requirements, challenges, and competitor activities.
• Develop Market and Product Strategies
• Carry out detailed market analysis (3C, PEST, SWOT, 4P, 5F, etc.) to shape business growth strategies and plan product development.
• Represent the Company within the Industry
• Take part in industry associations (e.g., FTI), share market intelligence, and work with ministries and government bodies to help influence policies and standards.
Qualification
• Bachelor's degree or higher in any field
• At least 5 years' experience in marketing and sales strategy for air conditioners and applied HVAC products (e.g., chillers, hot water systems).
• Intermediate level or above in English (with TOEIC 700+ preferred)
• Demonstrated success in customer engagement, solution proposals, and sales implementation.
• Experience representing organizations in industry associations, sharing insights, and liaising with ministries or government agencies.
• Flexible, strategic thinker with a keen interest in technical innovation
• Positive, proactive, and trustworthy in approach.
• Strong team player, capable of working in cross-functional and multicultural environments.
Benefits
• Social Security
• Car depreciation allowance and reimbursement for actual fuel expenses
• Intensive allowance for Sales positions
• Mobile phone allowance
• Annual bonus (avg. 4+months/year)
• Group Life and health insurance
• Family medical expenses coverage
• Other benefits according to the company's policies
Marketing Strategy Manager
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Marketing Strategy Manager
We are seeking a highly skilled Marketing Strategy Manager to lead and execute marketing strategies for all brands under our team
This role requires both strategic thinking and hands-on execution. You will design impactful marketing strategies, manage a creative and content team, and actively drive campaigns to achieve measurable growth, lead generation, and ROI.
Key Responsibilities
- Develop and lead overall marketing strategies across all our brands in alignment with business and sales goals.
- Plan and execute multi-channel marketing campaigns (online & offline) to build brand awareness, generate leads, and support sales conversion.
- Manage and grow the creative and content team (designers, content creators, video editors, motion graphic designers, social media admins).
- Allocate and manage marketing budgets to maximize ROI across digital ads, social media, influencers, and events.
- Create and manage a Marketing Calendar with campaigns, promotions, and product launches.
- Establish systems to track and measure ROI of all campaigns (CPC, CAC, engagement, conversion, etc.).
- Collaborate closely with the Sales Manager to ensure marketing activities effectively support sales processes.
- Innovate new ideas and channels to differentiate our brands and attract consumers.
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or related fields.
- Minimum 5 years of experience in marketing strategy, digital marketing, or brand building.
- Proven track record of planning and executing high-ROI marketing campaigns.
- Strong expertise in digital advertising (Meta, Google Ads, TikTok), SEO/SEM, influencer marketing, and content marketing.
- Experience in managing creative/content teams and cross-functional collaboration.
- Strong analytical and problem-solving skills with the ability to optimize campaigns.
- Project management skills with the ability to work independently.
- Excellent communication skills in both Thai and English.
- Creative mindset with experience in designing marketing campaigns that directly drive sales growth.
Senior Marketing Strategy
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วัตถุประสงค์ของตำแหน่งงาน (Job Purpose)
บริหารงานด้านการตลาดและงานขายของ Betagro Deli ได้แก่ วางแผนการตลาดทั้ง Push & Pull Strategy/การผลิตใช้สื่อทางการตลาด พร้อมกำกับดูแลให้เป็นไปตามเป้าหมาย, พัฒนา Betagro Deli Shop Identity พร้อมกำกับดูแลให้เป็นมาตรฐาน, พัฒนาการบริหาร CRM เพื่อส่งเสริมการสร้างยอดขาย และ รวบรวมวิเคราะห์ข้อมูลการตลาดและการขาย เพื่อการบริหารงานและการวางแผน
1) Point of purchase promotion materials (POP) development
- รับผิดชอบในการวางแผน ออกแบบ&พัฒนา POP (Print & Electronic Media) ให้มีประสิทธิผล พร้อมกำกับดูแลให้เป็นมาตรฐาน
2) Plan & Execute Sales Promotion = Push Strategy
- วางแผนกิจกรรมส่งเสริมการขายของร้าน ให้ได้ยอดขายตามเป้าหมาย
- ประสานงานกับผู้เกี่ยวข้องให้กิจกรรมส่งเสริมการขายดำเนินไปตามแผนงาน
- จัดหา&บริหารสินค้าPremium เพื่อกิจกรรมส่งเสริมการขายตามงบประมาณ
3) Plan & Execute Shop & Brand Promotion = Pull Strategy
- วางแผนสื่อสารทางการตลาดและดำเนินการ ให้กลุ่มลูกค้าเป้าหมายในพื้นที่ รู้จักร้าน Betagro Deli (Local store marketing) และยอดขายเป็นไปตามเป้าฯ
- วางแผนจัดกิจกรรมการเปิดสาขาใหม่
- พัฒนา promotion ผ่านสื่อใหม่ๆ เช่น FB, Line, Credit card or Other alliances
4) Maintain Betagro Deli shop identity with continuous development
- กำกับดูแลการใช้เครื่องหมายการค้า Betagro Deli ในสื่อต่างๆ ตาม C.I.
- กำกับดูแล&พัฒนาการตกแต่งร้านให้เป็นไปตาม Shop Identity
5) Customer Satisfaction & Relationship Management
- ประสานงานผู้เกี่ยวข้องในการพัฒนาให้ลูกค้าของร้านพึงพอใจในคุณภาพ สินค้า&บริการ
- วางแผนการวัดผลความพึงพอใจของลูกค้า
- รับผิดชอบในการพัฒนา Membership Program เพื่อสร้างความสัมพันธ์ที่ดี สร้าง Customer D/B, Customer Segmentation, พร้อม วางแผนกิจกรรม CRM เพื่อสนับสนุนยอดขายของร้านให้ได้ตามเป้าหมาย
- รับผิดชอบในการหา Customer Insight ทั้งด้านสินค้าและบริการ
6) Reports - Shop performance & Market information reports
- สรุปรายงานเพื่อการบริหารงาน
- วิเคราะห์ ผล/แผนการดำเนินงานของร้าน Betagro Deli
- รายงาน สรุปผลกิจกรรมทางการตลาด/ CRM / ข้อมูลการตลาดค้าปลีก/คู่แข่งที่สำคัญ
- ร่วมมีส่วนในการวางงบประมาณทางการตลาดของ Betagro Deli สำหรับ Annual Budget & MTP
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Marketing Strategy Manager
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Company Description
Our client
delivers data-driven end-to-end logistics services to Southeast Asian enterprises. Inteluck's fundamental goal is to improve logistics efficiency via the use of technology and data while providing value for both customers and providers. Inteluck covers a wide range of logistics platform services, such as domestic FTL (full truckload) transportation, warehouse management, freight forwarding, cross-border transportation, and other customised supply chain services. The company is headquartered in Singapore and has operations in other Southeast Asian nations such as the Philippines and Thailand, as well as offices in China and other regions.
Role Description
This is a full-time on-site role for a Marketing Strategy Manager located in Din Daeng district. The Marketing Strategy Manager will be responsible for overseeing marketing initiatives, conducting market research, developing strategic marketing plans, and managing marketing projects. Additional responsibilities include analyzing data to guide marketing strategies, working closely with the sales team to align marketing and sales efforts, and continuously assessing the effectiveness of marketing campaigns.
Qualifications
- Strong Analytical Skills to interpret market data and trends
- Experience in Strategic Planning and Project Management
- Proficient in Marketing techniques and methodologies
- Ability to collaborate with the Sales team to ensure strategic alignment
- Excellent communication and leadership skills
- Ability to work on-site in Din Daeng district
- Bachelor's degree in Marketing, Business Administration, or a related field
- Experience in a marketing strategy role is preferred
Marketing & Strategy Data Analyst
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About Central Food Wholesale:
Work location: Head Office at Ramkhamhaeng, Hua Mak,BKK
Role Summary The Marketing & Strategy Data Analyst explores and analyzes data across marketing and business activities to generate insights that support strategic decisions. The role focuses on querying, structuring, and interpreting data to improve campaign performance, strategic alignment, and overall business outcomes.
Key Roles and Responsibilities:1. Data Exploration & Query
- Explore internal and external data sources to identify patterns, trends, and opportunities.
- Write and optimize SQL/BigQuery queries to extract and prepare data for analysis.
- Ensure data accuracy, consistency, and proper documentation of data sources.
2. Analytical Insight Development
- Analyze marketing and strategy data to uncover drivers of growth and efficiency.
- Identify insights from customer behavior, campaign results, and market data.
- Support data-backed recommendations for marketing and strategic initiatives.
3. Data & Tracking Design
- Collaborate with cross-functional teams to define and implement KPIs.
- Design and maintain data-tracking systems and dashboards for business performance monitoring.
- Support automation and visualization using tools like Looker Studio, Power BI, or Tableau.
4. Reporting & Support
- Prepare reports and summaries for leadership and CRC management updates.
- Provide ad hoc analysis support to strategy and marketing projects.
- Translate analytical findings into clear, actionable insights.
5. Performance Exploration
- Continuously explore opportunities to improve sales, marketing ROI, and strategy execution.
- Test hypotheses and provide insights for future campaign or business planning
- Bachelor's Degree / Master's Degree in Data Analytics, Statistics, Marketing Analytics, Business Intelligence, or a related field.
- 3-5 years of experience in marketing, strategy, or performance analytics.
- Strong proficiency in SQL and data visualization tools (e.g., Looker Studio, Power BI, Tableau).
- Understanding of marketing metrics (ROI, conversion, retention, etc.) and strategic KPIs.
- Excellent analytical, problem-solving, and communication skills.
Marketing Strategy Senior Manager
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Department: Commercial
Team: Official Account Business
This position will work as a key driver to drive the growth of LINE Official Account and related products (e.g., MyShop, MyCustomer l CRM, etc.). In this role, you will lead, coach, and work closely with the team to ensure all marketing activities are well-planned and perfectly executed every month to achieve revenue KPI.
This role demands a person with strategic thinking and creativity, who can seamlessly integrate strategic foresight with hands-on execution to fortify Official Account, MyShop, and MyCustomer | CRM and generate positive ROI. You will collaborate and work closely with cross-functional teams such as LINE Ads, legal, compliance, event, marketing and communications, finance, privacy, customer care, and product team on releasing each campaign effectively as planned.
Responsibilities
- Fully understand SME market and LINE for Business solutions such as LINE Official Account, MyShop, MyCustomer|CRM, LINE Ads, and keep researching and gathering insights from SME as well as consumer trends
- Data/Performance analysis
- Identify business opportunities in order to define marketing strategies as well as end-to-end execution plans to achieve the revenue target with positive ROI
- Lead and coach the team to grow with a passion and a can-do attitude
- Work closely with product marketing teams to fully understand product value proposition and key benefits to the market to ensure each campaign and communication plan is well adopted
- Define go-to-market strategies throughout the year with performance feasibility and validation plans
- Initiate B2B and B2C marketing campaign, communication plan, activities throughout the year to build user and consumer awareness on key benefits, usage, and subscription
- Marketing Budget Management
- Work and manage closely with all supporting teams (finance, legal, procurement, compliance, PR, media planning, ) to ensure the action is on plan without delay
- Work closely with the research team if required to conduct market research to understand the current trends and apply them to refine business marketing strategies and action plans
Basic Qualifications
- Bachelor's degree or above in business, marketing, advertising, or a related field
- 8+ years of experience with a solid understanding of online business, digital marketing, advertising, technology, and the SME market
- 5+ years of experience in team management
- Ability to quickly understand emerging technologies, business needs and challenges, design solutions, and effectively communicate to customers and markets
- Proficiency with Microsoft Excel (especially on data visualization with pivot tables and graphs), PowerPoint, Canva, and Keynote
- Can-do attitude, self-motivated and full of initiative, with genuine curiosity about how things work.
- Ability to respond and work under tight timelines
- Multi-tasking and prioritization skills
- Excellent organizational, analytical, and delivery skills, as well as a detail-oriented and entrepreneurial mindset
Preferred Qualifications
- 5+ years of experience as an SME or in an e-commerce business
Location
LINE Thailand Head Office, Gaysorn Tower, Bangkok