What Jobs are available for E Commerce in Thailand?

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Position Overview:

We are seeking a proactive and creative E-Commerce & Digital Marketing Specialist to manage and enhance the company's online presence across e-commerce platforms and digital marketing channels.

The ideal candidate will be passionate about the cosmetics industry and possess a track record of driving growth in a fast-paced e-commerce environment, particularly with TikTok , Shopee, Lazada and Konvy store.

Key Responsibilities:

E-Commerce Management:

• Oversee and manage the company's e-commerce platforms, specifically TikTok Shopee and Lazada.
• Ensure product listings are accurate, visually appealing, and optimized for search visibility on these platforms.
• Monitor inventory levels, coordinate with warehouses, and ensure timely fulfillment of orders.
• Plan and execute seasonal promotions, flash sales, and product launches, tailored for Shopee and Lazada.
• Analyze sales data to identify trends and opportunities for growth in e-commerce channels.

Digital Marketing:

• Plan, create, and manage targeted ad campaigns on Shopee Ads, Facebook Ads Manager, Instagram, and TikTok Ads to drive traffic and conversions.
• Develop a digital media plan that aligns with brand objectives across paid, owned, earned, and partner media strategies.
• Collaborate with the creative team to produce engaging content for ads, product launches, and social media campaigns.
• Work with Key Opinion Leaders (KOLs), influencers, and partners to amplify brand awareness and engagement.
• Monitor and adjust campaign performance using analytics tools such as Shopee Ads and Meta Ads Manager.

Content Creation & Optimization:

• Collaborate with the design team to create visually compelling marketing assets using tools like Canva and Photoshop.
• Develop marketing content for promotions, campaigns, and collaborations, ensuring alignment with the brand's identity.
• Create engaging product and brand storytelling content to attract new and returning customers.

Reporting & Analytics:

• Prepare daily, weekly, and monthly performance reports covering sales, stock levels, campaign metrics, and ROI.
• Conduct data-driven analysis to identify key trends, opportunities, and areas for improvement.
• Implement A/B testing for campaign optimization and recommend actionable insights based on results.

Qualifications:

• Bachelor's degree in business administration, Marketing, Digital Marketing, or a related field.
• 2–5 years of experience in digital marketing, e-commerce management, or a similar role, with a strong focus on TikTok, Shopee and Lazada platforms.
• Proficient in digital marketing tools such as Shopee Ads, Meta Ads Manager, and TikTok Ads.
• Skilled in creating visual content using tools like Canva and Photoshop.
• Strong analytical skills with the ability to translate data into actionable insights.
• Fluent in English (both written and verbal); knowledge of other languages (e.g., Chinese) is a plus.
• A proactive, results-oriented mindset with the ability to multitask in a fast-paced environment.

Preferred Qualifications:

• Experience in the cosmetics or beauty industry is highly advantageous.
• Strong knowledge of SEO, PPC, and social media marketing trends.
• Demonstrated success in growing e-commerce channels and implementing creative marketing campaigns.
• Familiarity with CRM tools, email marketing platforms, and customer segmentation.

OpenMind
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé's media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP's investment in AI, to maximise the impact of Nestlé media investment.

Reporting of the role
This role reports to: E-Commerce Director

3 Best Things About The Job

• Opportunity to explore career in the rising field of eCommerce
• Opportunity to work with various categories of global clients; from FMCG to luxury
• Working on holistic digital media planning: external media and eCommerce media

Measures of success –
In Three Months

• Gotten an understanding of the agency portfolio of clients.

In Six Months

• Started to build relationships with the key decision makers within the client and agency organizations

In 12 Months

• Been able to independently propose E-commerce overall strategy to meet clients' requirements

Responsibilities Of The Role

• Make annual, quarterly, monthly media & promotion plans in line with brands' annual marketing/sales plans and conduct execution & optimization based on performance results and sales ROI.
• Make monthly, quarterly, annual performance analysis and reviews and give recommendations for next eCommerce and digital campaign.
• Collaborate with e-Retailers (open markets, social commerce, general malls) to seek new media opportunities to drive more eCommerce sales.
• Have regular sales performance review meetings with clients, in which assess EC and digital campaign and EC promotion activities and provide insights/recommendation/action plans by analyzing and reviewing traffic by T/P and its sales trends correlation.
• Build good relationship and work closely with clients and media partner

What You Will Need

• At least 4 years' experience in E-commerce or Digital Media Agency
• Deep knowledge and experience in the operation of E-commerce platforms
• Good communication and team management skills
• Experience in data analysis and developing strategies based on data
• Experience with new/emerging media, a plus
• Good Command in English both speaking and writing skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

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E-commerce Digital Media Director

We are seeking a highly experienced and strategic E-commerce Digital Media Director to lead our client's digital commerce media strategy and execution. This pivotal role requires a deep understanding of the Thailand e-commerce landscape, particularly major platforms, coupled with strong leadership and analytical skills to drive significant media Gross Merchandise Value (GMV) and Return on Ad Spend (ROAS).

Key Responsibilities

Strategic Leadership & Client Management

• Serve as the Primary point of contact for the client's e-commerce teams, fostering a strong, collaborative partnership.
• Own the strategic roadmap for all e-commerce and Search Engine Marketing (SEM) activities, ensuring alignment with overall client business objectives.
• Develop comprehensive commerce media and SEM strategies tailored to meet specific client goals and market dynamics.
• Work closely with the regional e-commerce team to report on performance, align on new initiatives, and develop best practices/Toolkits & Learning.
• Act as the key contact for internal and cross-functional teams regarding e-commerce media strategy and performance.

Media Planning, Budgeting, and Performance

• Secure the necessary e-commerce budget and actively seek out opportunities to increase spending through compelling performance projections and strategic proposals.
• Responsible for delivering target media GMV and ROAS across all client business units and campaigns.
• Advise on commerce media and SEM activation and optimization to ensure continuous business growth.
• Maintain a deep understanding of Joint Business Plans (JBP) and platform-specific campaigns across major e-commerce platforms (e.g., Lazada, Shopee, TikTok).
• Expertly manage performance campaigns, including Onsite, GMVMax, CPAS, SEM/Demand Generation, and Performance Max.

Team Leadership & Data Analytics

• Lead and mentor the internal e-commerce and SEM execution teams, driving high performance and professional development.
• Oversee the data infrastructure and reporting, working in collaboration with the data team to ensure the development and maintenance of robust Power BI dashboards for real-time performance tracking and insights.

Qualifications & Expertise

Essential Platform & Tools Knowledge

The successful candidate must have hands-on experience and a strong working knowledge of:

Shopee seller center

Shopee brand portal

Lazada seller center

Lazada sponsored solution center (lssc)

TikTok business manager

TikTok ad manager

Google adwords

Criteo

TikTok marketscope

Core Digital Media Knowledge

• In-depth knowledge of various e-commerce ad formats and placement strategies across Shopee / Lazada (Affiliate, Search, Display)
• Expertise in TikTok ad products, including GMV Max and normal branding ads (e.g., Community Interaction, TopView).
• Advanced understanding of and experience with major performance marketing products like CPAS, SEM, DemandGen, and Performance Max.
• Familiarity with the execution and strategic role of Platform Campaigns and JBPs in driving sales.

Requirements

• Bachelor's degree in Advertising / Marketing, Business, or a related field; a Master's degree is a plus.
• 8 years of experience in digital media, with at least
• 3 years specifically focused on e-commerce media/performance marketing.
• Proven track record of managing significant media budgets and delivering high ROAS/GMV targets.
• Exceptional leadership, communication, and client management skills.
• Strong analytical abilities, comfortable interpreting complex data sets, and translating them into actionable strategies.

About LEARN Corporation & OnDemand Education

LEARN Corporation
is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that "learning opportunities can improve one's quality of life," we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together. Our dream is to serve as a private "ministry of education," upgrading education nationwide and preparing every learner for the future.

OnDemand Education
, a cornerstone of LEARN ecosystem, is more than a tutoring service—it's a trusted pathway to students' dream careers. Through flexible live and online courses, we cover every core subject—Physics, Chemistry, Biology, Mathematics, English—and all Thai university-entrance requirements (TCAS). By combining expert instruction with personalized learning technology, OnDemand Education sharpens exam readiness and equips learners to achieve their future aspirations.

Join us and help the next generation turn ambition into achievement.

What You'll Drive

• E-Commerce & Student Growth
  – Drive online course sales to achieve revenue, new student acquisition and retention targets, ensuring strong growth momentum across digital platforms.
• Investment & Ad Spend Management
  – Manage advertising investment with both strategic and hands-on oversight, optimizing spend efficiency to maximize ROI and continuously reduce customer acquisition cost (CAC).
• Performance Marketing Leadership
  – Lead and empower the performance marketing team across SEM/SEO, Display, Social, Affiliate and other channels, ensuring consistent channel growth and conversion improvement.
• Online Shopping Journey Optimization
  – Enhance the end-to-end online student journey—from discovery and enrollment through payment to post-learning engagement—improving funnel conversion and boosting retention and subscription renewal.
• Channel & Media Strategy
  – Define the right media mix, budget allocation and campaign mechanics to expand and improve performance across all key channels.
• Online Strategy Development
  – Set the overall online commerce strategy aligned with commercial and organizational goals, translating strategy into measurable results.
• Cross-Functional Collaboration
  – Partner with Commercial Marketing, Academic, Sales Branch, Telesales and Product teams to deliver a seamless omni-channel growth strategy.
• Strategic & Hands-On Leadership
  – Balance long-term strategic planning with direct involvement in critical projects to secure tangible impact and sustainable channel performance.

What You'll Bring

• Bachelor's degree in Marketing, Business or related field (Master's degree preferred).
• 7+ years of experience in E-Commerce, Digital Marketing or Performance Marketing.
• Strong expertise in ad spend management, SEM/SEO, social media and affiliate channels.
• In-depth understanding of online sales mechanics, funnel optimization and the digital student journey.
• Proven ability to lead performance marketing teams with a mix of strategic vision and execution capability.

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Role
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Reporting of the role
This role reports to: E-Commerce Manager

3 Best Things About The Job

• GroupM Ecommerce is the most fast growing team in the past two years, from both team scale and revenue point of view
• GroupM Ecommerce team has the unique business model to deliver cross platform service.
• Young and like-minded colleagues who are rich in Ecommerce experience, which provide you an open environment to learn.

Measures of success –
In Three Months

• Gotten an understanding of the agency portfolio of clients.

In Six Months

• Started to build relationships with the key decision makers within the client and agency organizations

In 12 Months

• Been able to independently propose Ecommerce overall strategy to meet clients' requirements

Responsibilities Of The Role

• Customize Ecommerce marketing strategy for client across Ecommerce platform
• Bridge to integrate client's Ecommerce strategy into their marketing portfolios that enable the clients to expand their business online
• Analyse competitor's market strategy, promotion and operation according to market trend and data to optimize the Ecommerce campaign.
• Coordinate and manage Ecommerce vendors

What You Will Need

• 1 year experience in Ecommerce in brand company
• Deep knowledge and experience in the operation of Ecommerce platforms
• Good communication and team management skills
• Professional English presentation and proposal writing is a plus

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

requisitionid:41427

In the fast-changing world, individuality and sub-culture interests are becoming a global mega trend. The communities of like-minded interest and passion points are changing the game of traditional mass commerce model. The Lemon Shot, therefore, is set up as a new business with a goal to be No.1 community-driven commerce business in Thailand under CP Group's umbrella, aiming to utilize CP Group's competitive advantage as 'kitchen of the world with massive distribution wings'. This special squad Business Unit under CP Group is organized and moved as a new business start-up, with a group of founders who profoundly believe in entrepreneurial spirit and grit leading to sustainable success. With Social Commerce and Social Media deep hands-on understanding, this role is expected to disseminate a think-tank and know-how to wider CP Group leaders and to establish trust as a digital marketing thought-leader for CP Group.

In this role you will have the opportunities to

• Work closely with high management level and brands under CP Group

• Work in agile & dynamic culture suitable for entertainment industry

• Expose to global social commerce market and FMCG fast paced environments

• Propose, Pilot, and launch your idea in global market footprints

• Lead the trade marketing strategy and promotion optimization to maximize sales and profitability

Key Responsibilities:

• Lead the weekly, monthly and quarterly sales and expenses tracking and optimization plan
• Be the center of channel distribution for Social Commerce business to ensure sustainable revenue, profit and growth
• Lead the best-in-class and cost-efficient social commerce process operational set-up
• Develop and implement a comprehensive channel strategy aligned with overall business goals.
• Lead a channel marketing strategy for specific territory and/or specific channel with an objective to outgrow a market ahead of competition.
• Direct and implement E-commerce strategies and plans that will result in the achievement of the goals and objectives.
• Lead the trade marketing strategy and trade expenditure and promotion efficiency

Qualifications and Skills:

• Bachelor's degree or higher in Business Administration, Marketing,
• Economics, Engineering, or related fields
• 7+ years of working experiences in E-Commerce optimization and/or channel management and/or trade marketing
• Excellent knowledge and depth understanding in distribution channel
• Trade Marketing and / or logistics experience in FMCG industry / e-commerce would be a plus
• Minimum 2 years of experience in managing a team
• Self-driven, highly motivated, and a high sense of responsibility and ownership.
• Experience managing stakeholders, both internally and externally
• Ability to speak and write in English and Thai fluently.

คุณสมบัติ

- อายุ 28 ปีขึ้นไป

- วุฒิการศึกษาปริญญาตรี ไม่จำกัดสาขา

- ประสบการ 2 ปี ในด้าน E-commerce

- มีความรู้ทางด้าน Commercial และ operation on E-com platforms (Shopee,Lazada,etc.)

ลักษณะงาน

- Create E-commerce strategy & manage online sales

- Campaign planning, Connect with online platform

- Drive sales target, analysis & report to management

วันทำงาน

- จันทร์-ศุกร์ หยุดเสาร์-อาทิตย์

สวัสดิการ

• ประกันสังคม / ประกันกลุ่ม
• อาหารกลางวันราคาพนักงาน
• ห้องฟิตเนสภายในบริษัท
• ชมรมกีฬา (ฟุตบอล / แบดมินตัน / โยคะ)
• ค่ารักษาพยาบาล / ค่าทันตกรรม / ค่าตัดแว่น

Email:

สอบถามเพิ่มเติม:

บริษัท ที.ซี. ฟาร์มา-เคม จำกัด

(ใกล้ BTS รัชโยธิน)

Job Description:

• Responsible for overseeing all aspects of the company's e-commerce business operations, participating in corporate strategic planning, and leading the formulation and execution of platform operational strategies.
• Capable of accurately understanding mobile internet users, identifying the core business concepts and thematic directions, formulating content development and promotional strategies based on overall operational planning, and presenting long-term development plans.
• Lead the team in achieving operational targets, meeting online promotional objectives, and regularly provide operational analysis reports. Analyze company operational data, optimize and enhance operational processes and efficiency
• Responsible for planning and executing operational strategies for various activities.
• Responsible for setting and cascading team's annual objectives, establishing efficient work processes and procedures, and leading the team to achieve various goals (costs, timelines, sales, profits).
• Responsible for e-commerce business across Lazada, Shopee, Facebook, Line, Instagram, TikTok and Own channel.
• Develop monthly promotion plan and optimize product mix in each channel.
• Cooperate with marketing, graphics, customer service, fulfillment, and supply chain to optimize customer experience and channel performance.
• Create and execute strategies for marketplace onsite traffic with platform tools and support performance marketing in social media for offsite traffic.
• Prepare monthly sales forecast aligning with budget/trend and manage demand forecast with marketing and supply chain team.
• Support budget planning and manage spending effectiveness and track productivity.
• Handle weekly and monthly performance reports of sale and operation, sell-out analysis and conclusions and recommendations.
• Gain consumer and channel insights and make strategic recommendations based on knowledge of consumer, channel, competition, and trends.

Qualification:

• Bachelor's Degree or Master degree in Marketing or business marketplace.
• Proven experience (2-5 years) in e-commerce, online sales, or a related role.
• Proficiency in e-commerce platforms and understanding of marketplace platforms management from end to end.
• Prior experience in platform operation on platforms such as Shopee, Lazada, etc.
  
  Strong analytical skills to interpret data and make informed decisions.
• Knowledge of marketing, digital marketing, social media platform, Marketplace and deep knowledge of website.
• Great problem-solving skills, and growth mindset.
• Excellent communication, leadership, and organizational skills.
• Proven experience of managing e-commerce platform (marketplace) will be a plus.
• Strong leadership, excellent communication, supervisory or managerial skills.
• Energetic, initiative, detail-minded, creative, able to think out of the box to propose new digital ideas.
• Good command of both written and spoken in English Proficient PC and Internet skills, knowledge of social media, online marketing.

Role summary:

Own end-to-end LIVE commerce programs across TikTok Shop, LazLive, and Shopee Live—planning, production, on-air coordination and post-live performance

Key responsibilities:

• Program ownership & planning: Build the LIVE calendar, GMV/ROAS targets, and OKRs by store/category; translate Kalodata insights into product sequencing, bundles, and price-drop strategy; lock promo mechanics (vouchers/coins/freebies), inventory/stock buffers, and SLA.
• Run-of-show (ROS) & creative: Draft scripts, hooks, objection handling, CTA cadence; define overlay assets, pin-comment copy, and giveaway flow; coordinate product grid, props, and demo angles with design/studio.
• Platform setup: Configure streaming keys/encoders (OBS), yellow-basket links, shop links, coupons, auto-reply/chat macros; pre-flight checks for camera/audio/lighting/bitrate and latency.
• Stakeholder orchestration: Time-box rehearsals; align MC/KOL, studio, graphic ops, media buyers, marketplace ops, CRM, and client approvers; manage a real-time war-room for price updates and bundle switches.
• Go-live operations: Call cues for openers, price reveals, scarcity pushes; monitor chat, sentiment, and cart events; trigger mid-roll boosters (Live Shopping Ads/TikTok Promote) with spend caps; escalate issues fast.
• Analytics & reporting: Pull session data (viewers, CTR-to-basket, ATC, orders, AOV, GMV, refund rate); compute ROAS on boosted spend; produce highlights, learnings, and the next ROS with A/B test plan.
• Governance & risk: Enforce brand/platform rules, claims compliance, crisis playbooks, and issue logs; maintain checklists (pre-live/in-live/post-live).
• Success metrics (KPIs)
  
  GMV/session, Orders/session, ROAS (paid boosts), CTR-to-basket, PDP conversion rate, AOV uplift, viewer concurrency, cost/order, refund/return rate, on-air SLA adherence.

Qualifications:

• 1–3 years in eCommerce LIVE operations, marketplace ops, or digital production; specialist who can "own a room" and a spreadsheet.
• Hands-on with TikTok Shop Seller Center (Live Center/yellow basket), LazLive, Shopee Live, and boosting tools.
• Data-literate (Excel/Sheets, GA4/Looker Studio); comfort with OBS/vMix; basic design handoff (Figma/Canva).
• Strong Thai & working English
• calm under pressure, sharp coordination and communication.

Tools you'll use:

TikTok Shop, Lazada/Shopee Seller tools, Live Shopping Ads/Promote, Kalodata, Looker Studio, OBS.

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