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Assistant to Head of Ecommerce
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Job Description
Job description
Role Overview:
We are seeking a strategic and data-driven Head of E-Commerce to spearhead our digital expansion, transforming our online store and marketplace channels into a high-growth revenue stream. This role will be responsible for e-commerce operations, digital marketing, and social media strategy, ensuring seamless execution to maximize sales, brand visibility, and customer engagement. The ideal candidate will have a strong analytical mindset, creative problem-solving skills, and the ability to drive measurable ROI.
Key Responsibilities:E-Commerce & Marketplace Strategy:
- Develop and implement a comprehensive e-commerce strategy to achieve revenue growth, customer acquisition, and retention goals.
- Oversee the end-to-end online shopping experience, ensuring seamless navigation, checkout, and fulfillment.
- Optimize product listings, pricing, and inventory management across our website and marketplace platforms.
- Track and analyze key e-commerce KPIs (conversion rate, AOV, CAC, retention, etc.) to drive continuous optimization.
- Identify and implement new digital tools, platforms, and technologies to enhance performance.
Online & Social Media Marketing:
- Develop and execute digital marketing strategies (SEO, SEM, PPC, paid social, influencer marketing) to drive traffic, conversion, and customer engagement.
- Oversee social media channels (Facebook, Instagram, TikTok, LINE, website, etc.), ensuring effective content creation, campaign execution, and performance tracking.
- Collaborate with creative teams to develop engaging, brand-aligned digital content that enhances customer experience.
- Implement and manage CRM and email marketing strategies to drive customer retention and repeat purchases.
- Monitor, analyze, and report on KPIs to measure marketing campaign effectiveness and improve ROI.
Cross-Functional Collaboration & Leadership:
- Work closely with PR, influencer marketing, and communications teams to create integrated campaigns that enhance brand positioning.
- Align with buying, logistics, and operations teams to ensure seamless e-commerce execution and fulfillment.
- Liaise with agencies, brand headquarters, and backend operations to optimize digital strategies and improve online sales performance.
- Manage digital marketing budgets, ensuring strategic allocation to maximize ROI and efficiency.
- Build and lead a high-performing e-commerce and digital marketing team, fostering growth and professional development.
Qualifications & Experience:
- 5+ years of experience in e-commerce, digital marketing, or omnichannel retail, ideally in the fashion, beauty, or lifestyle industry.
- Strong understanding of e-commerce platforms (Shopify, Magento, WooCommerce, etc.), marketplace operations, and online retail best practices.
- Hands-on experience with SEO, SEM, PPC, paid social, influencer collaborations, and CRM marketing.
- Proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools.
- Analytical mindset with the ability to interpret data, track KPIs, and drive decisions based on insights.
- Experience in budget allocation and performance-driven marketing to optimize ROI.
- Strong leadership and collaboration skills, with the ability to work cross-functionally across departments.
Why Join Us?
- Be part of a fast-growing, premium retail brand expanding into digital commerce.
- Lead and shape the future of our e-commerce and digital marketing strategy.
- Work in a dynamic and innovative environment with exciting opportunities for growth.
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