332 Marketing Campaign jobs in Thailand

Job Description:

• Develop Credit Card Promotion & Partnership Programs: Create and execute credit card promotions and partnership initiatives aimed at driving sales and revenue growth.
• Liaison with Internal Stakeholders & Partners: Maintain strong communication with internal teams and business partners to ensure smooth execution of marketing programs.
• Customer Segmentation & Retention: Analyze customer data, segment target audiences, and design marketing strategies to attract new customers and retain existing ones.
• Credit Card Acquisition Strategy: Formulate and implement strategies for acquiring new credit card customers, ensuring alignment with retail, operations, and partners. Enhance Approval & Card Activity Rates: Understand company policies and develop initiatives to improve approval rates and card activity, such as enhancing the quality of application design or creating attractive acquisition offers.
• Create Marketing Proposals (MPP): Develop Marketing Proposal Programs (MPP) and submit them to the financial department for approval.
• Monitor & Optimize Campaigns: Track and optimize marketing campaigns based on data-driven insights.
• Client Relationship Management: Focus on building and maintaining strong relationships with clients to enhance customer loyalty.
• Manage Reward Programs: Oversee reward programs and manage related costs to maximize efficiency.
• Achieve Business Targets: Meet business targets while staying within reasonable budget limits.

Qualifications:

• Bachelor's in Business, Marketing, or related field.
• Experience in credit card marketing or marketing management, with experience in analytics being an advantage.
• Strong knowledge of marketing campaigns and partnership-building, particularly with banks or other financial collaborators.
• Proficiency in data analysis, Microsoft Excel, and data reporting.
• Ability to analyze market trends and devise effective marketing strategies.
• Excellent negotiation and coordination skills.

Copperwired Public Company Limited

159/6  Serm-Mit Tower, Unit , 2nd Floor, 

Sukhumvit 21 (Asoke) Road, North Klongtoey, Wattana, Bangkok 10110

Benefit:

• Provident Fund
• Group Health insurance (IPD / OPD /
  
  ACCIDEN / DENTAL)
• Annual health check-up
• Family support in various cases (e.g., wedding, funeral, natural disaster)
• Training for knowledge and skill development
• Annual bonus and salary adjustment (based on company performance)
• Annual party (New Year celebration)
• Activities on special occasions
• Employee discount on products
• Birthday gifts
• Annual leave of at least 13 days per year
• Annual vacation leave (6-8 days per year)
• Personal leave (10 days per year)
• (Head Office) Work schedule: Monday to Friday (off on weekends)

หน้าที่และความรับผิดชอบหลัก

• การสร้างสรรค์และพัฒนาแนวคิด (Ideation & Conceptualization):

• สร้างสรรค์ไอเดียโฆษณาที่แปลกใหม่ น่าสนใจ และสอดคล้องกับกลยุทธ์ของแบรนด์

• พัฒนาแนวคิดและทิศทางของแคมเปญโฆษณาจากข้อมูล (Insights) ที่ได้รับ
• ทำงานร่วมกับทีม Strategist และ Account เพื่อแปลงข้อมูลเชิงลึกให้เป็นงานสร้างสรรค์

• การนำเสนอและการสื่อสาร (Presentation & Communication):

• นำเสนอและอธิบายแนวคิดโฆษณาให้ทีมภายในและลูกค้าเข้าใจอย่างชัดเจนและน่าเชื่อถือ

• สามารถสื่อสารแนวคิดที่ซับซ้อนให้เข้าใจง่าย และโน้มน้าวใจผู้ฟังได้

• การสร้างคอนเทนต์สำหรับหลากหลายแพลตฟอร์ม (Multi-Platform Content Creation):

• พัฒนาเนื้อหาสำหรับสื่อต่างๆ ทั้งแบบดั้งเดิม (Above-the-line) และดิจิทัล (Digital)

• สร้างสรรค์คอนเทนต์วิดีโอสั้น (Short-form Video) ที่เหมาะกับแพลตฟอร์มโซเชียลมีเดีย เช่น TikTok และ Reels
• เขียน Copywriting และ Headline ที่ดึงดูดใจและตรงกับกลุ่มเป้าหมาย

• การใช้เครื่องมือและเทคโนโลยี (Tool & Technology Adoption):

• ประยุกต์ใช้ Generative AI เช่น Midjourney, DALL-E, และ ChatGPT ในกระบวนการสร้างสรรค์

• ใช้ AI เพื่อช่วยในการระดมสมอง, สร้างภาพประกอบเบื้องต้น หรือเขียนร่างข้อความโฆษณา
• ติดตามและเรียนรู้เทรนด์เทคโนโลยีใหม่ๆ ที่เกี่ยวข้องกับการโฆษณา

คุณสมบัติที่ต้องการ

• ทักษะด้านความคิด (Conceptual Skills):

• มีความคิดสร้างสรรค์สูงและสามารถคิดนอกกรอบได้

• มีทักษะการเล่าเรื่อง (Storytelling) ที่ดี
• สามารถคิดงานที่แก้ปัญหาทางธุรกิจได้จริง

• ทักษะด้านเทคนิค (Technical Skills):

• มีประสบการณ์ในการสร้างสรรค์งานโฆษณาในหลายรูปแบบ

• มีความเข้าใจในการใช้เครื่องมือ AI สำหรับการสร้างสรรค์ และการเขียน Prompt Engineering
• มีความเข้าใจในการสร้างคอนเทนต์วิดีโอสั้นและแพลตฟอร์มโซเชียลมีเดีย

• คุณสมบัติส่วนบุคคล (Personal Qualities):

• ทัศนคติเชิงบวก และมีความยืดหยุ่นในการปรับตัว

• มีความสามารถในการทำงานเป็นทีม และประสานงานกับผู้อื่นได้ดี
• มีความกระหายในการเรียนรู้ และเปิดรับสิ่งใหม่ๆ อยู่เสมอ

Key Responsibilities:

Campaign Planning & Execution:

• Develop quarterly and annual campaign plans for key solutions (e.g., modular data centers, power systems, cooling infrastructure).

• Plan and execute integrated online and offline campaigns (e.g., webinars, industry expos, customer salons, content campaigns).

Messaging & Content Collaboration:

• Collaborate with content teams to create campaign assets such as videos, case studies, whitepapers, and social media materials.

• Ensure messaging is consistent, technically accurate, and tailored to the language of the data center industry.

Data Tracking & Optimization:

• Track and analyze campaign performance metrics such as lead conversion, engagement rate, and sales impact.

• Continuously optimize campaign strategies for better ROI.

Cross-functional Collaboration:

• Work closely with sales, product, and solution teams to align campaigns with strategic goals.

• Manage external vendors and media partners to ensure on-time and high-quality deliverables.

Requirements:

• Bachelor's degree or above; background in Marketing, Communications, Engineering, or IT preferred.

• 3+ years of B2B marketing campaign experience; experience in data center, ICT, or industrial sectors is a plus.

• Proficient in marketing tools such as HubSpot, Salesforce, LinkedIn Ads, Baidu Marketing, etc.

• Strong project management and cross-functional communication skills.

• Proficiency in English for communication and execution of international campaigns.

Job Description
Campaign Setup

• Set up campaigns across various ad platforms including Facebook, Google Ads, Tik Tok and DV360
• Coordinate with account managers and local teams to gather specific campaign requirements and creative assets
• Ensure accurate implementation of campaign namings and tracking parameters
• Refresh creative assets (banners, videos, ad text) across ad platforms

Campaign Monitoring and Management

• Regularly monitor ad delivery
• Adjust budget and bid to follow budget plan and to optimize overall performance
• Troubleshoot any issues related to ad delivery
• Generate weekly spending and performance reports

Continuous improvement

• Collaborate with account managers and Ad Tech team to continually improve the efficiency of campaign setup and campaign management

Requirements

• Bachelor's degree
• Possess working experience, preferably in Online Marketing/ e-commerce operations/ tech company
• Fresh graduate is also welcome to apply
• Excellent organizational and time management skills. Ability to manage multiple tasks simultaneously and meet deadlines
• Strong attention to details
• Logical thinking and problem-solving skills
• Strong stakeholder management skills
• Able to communicate well in English (verbal and written)
• Able to work in a fast-paced environment

Responsibilities:

• Plan, design, and execute marketing campaigns for Thaivivat, managing the end-to-end process from initiation to launch.
• Lead and oversee Thaivivat quarterly promotions as well as ad-hoc special campaigns.
• Define, review, and manage campaign Terms & Conditions (T&C) in compliance with legal, regulatory, and internal requirements.
• Develop and coordinate co-campaigns with key partners to drive brand growth and customer engagement.
• Manage and implement co-partner activities to enhance brand presence and unlock new business opportunities.
• Negotiate and enhance partner privileges, securing attractive benefits to increase customer satisfaction and loyalty.
• Prepare and deliver creative briefs for campaign and privilege communication materials (e.g., banners, promotion pages, EDMs).
• Coordinate and align with internal teams to ensure smooth operations, accurate execution, and timely delivery.
• Collaborate with partners and external stakeholders to align objectives and ensure successful campaign outcomes.
• Manage special projects as assigned, ensuring alignment with overall brand and marketing strategies.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or related fields.
• 3–5 years of experience in marketing campaign management, partnership marketing, or brand management (experience in insurance, banking, or financial services is a plus).
• Proven track record of developing and executing end-to-end campaigns and managing partnerships or co-branded activities.
• Strong knowledge of marketing campaign planning, execution, and performance measurement.
• Excellent communication and negotiation skills for managing both internal stakeholders and external partners.
• Ability to draft and manage campaign Terms & Conditions (T&C) with attention to compliance and accuracy.
• Proficiency in preparing campaign briefs and marketing communication materials (banner, EDM, landing page, etc.).
• Strong project management skills with the ability to multi-task, prioritize, and meet deadlines.
• Analytical mindset with the ability to interpret data and provide actionable insights for campaign improvement.
• Proficient in MS Office (Excel, PowerPoint, Word); knowledge of digital marketing tools/analytics is a plus.
• Highly detail-oriented, organized, and proactive.
• Strong teamwork and collaboration skills, with the ability to coordinate across multiple teams.

Position Overview

We are seeking a skilled and proactive CRM specialist to join our dynamic banking team. The Campaign Manager will responsible for managing and enhancing customers relationships through effective CRM strategies. This role involves leveraging data and customer insight to improve customer satisfaction, drive loyalty, and increase revenue while maintaining compliance with banking regulations and policies.

Job Description

• Understanding targeted customers and banking product/services in order to make the right offering and select the right channel for customers.
• Analyze customer data and behavior to identify trends, segmentations, and opportunities for targeted marketing and personalized service offerings.
• Initiating, managing and ensuring all campaigns are delivered on time and achieve the objectives.
• Collaborate with cross-functional teams (marketing, sales, product, IT, risk) to design and implement effective CRM campaigns and initiative.
• Concludes marketing campaign reports to measure campaign performance and provide executive summary/recommendations to product managers
• Continuously improve customer journey by integrating customer feedback, monitoring drop-off, and identifying areas for service enhancements.

Background & Qualifications

• Bachelor's degree in Business, Marketing, Finance, or related field. A Master's degree or relevant certification in CRM is a plus.
• Minimum 3 years of direct experience working on marketing campaign in banking or insurance industry.
• Experience in credit card/personal loan/bancassurance is preferable.
• Project Management strong analytical, logical thinking and creative thinking skill.
• Analytical mindset with the ability to interpret customer data and derive actionable insights.
• Experience in CRM related area in consumer finance/banking industry is a plus.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Fluency in English and Thai (both written and spoken) is preferable.

Remark: This position requires a criminal record information check prior consideration for employment to ensure safety and maintain standards of the organization.

Responsibilities:

• Plan, design, and execute marketing campaigns for Thaivivat, managing the end-to-end process from initiation to launch.
• Lead and oversee Thaivivat quarterly promotions as well as ad-hoc special campaigns.
• Define, review, and manage campaign Terms & Conditions (T&C) in compliance with legal, regulatory, and internal requirements.
• Develop and coordinate co-campaigns with key partners to drive brand growth and customer engagement.
• Manage and implement co-partner activities to enhance brand presence and unlock new business opportunities.
• Negotiate and enhance partner privileges, securing attractive benefits to increase customer satisfaction and loyalty.
• Prepare and deliver creative briefs for campaign and privilege communication materials (e.g., banners, promotion pages, EDMs).
• Coordinate and align with internal teams to ensure smooth operations, accurate execution, and timely delivery.
• Collaborate with partners and external stakeholders to align objectives and ensure successful campaign outcomes.
• Manage special projects as assigned, ensuring alignment with overall brand and marketing strategies.

Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or related fields.
• 3–5 years of experience in marketing campaign management, partnership marketing, or brand management (experience in insurance, banking, or financial services is a plus).
• Proven track record of developing and executing end-to-end campaigns and managing partnerships or co-branded activities.
• Strong knowledge of marketing campaign planning, execution, and performance measurement.
• Excellent communication and negotiation skills for managing both internal stakeholders and external partners.
• Ability to draft and manage campaign Terms & Conditions (T&C) with attention to compliance and accuracy.
• Proficiency in preparing campaign briefs and marketing communication materials (banner, EDM, landing page, etc.).
• Strong project management skills with the ability to multi-task, prioritize, and meet deadlines.
• Analytical mindset with the ability to interpret data and provide actionable insights for campaign improvement.
• Proficient in MS Office (Excel, PowerPoint, Word); knowledge of digital marketing tools/analytics is a plus.
• Highly detail-oriented, organized, and proactive.
• Strong teamwork and collaboration skills, with the ability to coordinate across multiple teams.

• Lead the execution of Marketing campaigns to acquire and retain target customer segments.
• Translate strategic campaign plans into actionable execution workflows and deliverables.
• Coordinate with cross-functional teams (Creative, Digital, Brand, PR, Media, Procurement, Growth) to develop and launch campaign assets on time.
• Manage campaign timelines, checklists, and execution pipelines to ensure milestones are delivered.
• Oversee the development of marketing communications (online/offline, in-app/off-app), PR content, and promotional activities to support campaign objectives.
• Prepare and review briefing materials with designers, agencies, and procurement partners.
• Proofread, review, and QC campaign materials to ensure consistency with brand guidelines.
• Supervise the execution of non-paid media activities (website, in-app content updates, CRM, email, SMS).
• Collaborate with media teams/agencies to ensure campaign placements are accurate and on schedule.
• Measure and report campaign performance against KPIs (engagement, conversion, budget usage).
• Provide actionable insights and recommendations for campaign optimization.
• Monitor execution issues (resources, risks, bottlenecks) and propose improvements to enhance campaign delivery.
• Support budget control of campaign activities.

• 3–5 years of experience in marketing campaigns, campaign execution, or media communication strategy.
• Proven track record in multi-channel campaign management (digital, social media, PR/events, product launches).
• Strong project management, analytical, and execution skills with the ability to handle multiple projects under tight deadlines.
• Proactive, accountable, and outcome-oriented with a "can-do" mindset.
• Excellent interpersonal, communication, and stakeholder management skills.
• Strong logical reasoning and problem-solving abilities.
• Ability to consolidate campaign insights and translate into actionable improvements.
• Command of English.
• Experience in fintech, digital payment, or financial services industry is a strong plus.

Go-to-Market & Sports Campaign Marketing Specialist

• Develop go-to-market plans and execute marketing strategies and campaigns to drive subscriptions, revenue, and viewership for both the Premier League and Thai League.
• Define the target audience and key messages to effectively reach and engage the target audience.
• Manage and oversee a range of media channels aimed at driving sales growth, including direct-to-customer media, in-store visibility, and integrated online and offline platforms.
• Manage all sales channels efficiently, delivering sales support information, materials to support sales team, or incentives program when needed.
• Manage all content displayed on AIS PLAY broadcasting platforms, including big matches and matchday programming.
• Design the end-to-end customer journey, oversee full implementation, and ensure a smooth and successful deployment, including preparing customer Q&A and managing customer inquiries.
• Monitor sales performance, prepare reports, and analyze data to ensure targets are met and optimize future marketing initiatives.
• Motivate and maintain relationships with partners and work closely with them.
• Work closely with cross-functional teams, including communication, public relations, social media, product development, regional marketing, and internal designers.
• Manage the budget effectively to ensure marketing initiatives are executed within allocated resources.
• Take prompt action and remain on standby to manage any urgent changes.

Candidate Qualifications:

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of experience in marketing, content strategy, or commercial operations—preferably in media, sports, or digital platforms.
• Proven track record in developing and executing go-to-market strategies and multi-channel campaigns.
• Strong understanding of sports fan behavior and ability to craft engaging, targeted messaging.
• Experience managing sales channels and supporting sales teams with tools, materials, and incentive programs.
• Familiarity with content management across digital broadcasting platforms.
• Skilled in designing and implementing customer journeys, including handling inquiries and preparing FAQs.
• Strong analytical skills with the ability to monitor performance, generate reports, and optimize future initiatives.
• Excellent collaboration skills to work cross-functionally with internal teams and external partners.
• Budget management experience with a focus on ROI and resource efficiency.
• Ability to work under pressure and respond quickly to urgent changes or challenges.

AIS PLAY Sport Media Team Lead

Key Responsibilities:

·    Define and target key audience segments to optimize reach and engagement.

·    Design departmental workflows and foster effective collaboration with other divisions to maximize operational efficiency.

·    Develop and implement weekly and monthly content plans to ensure consistent and impactful communication.

·    Analyze engagement metrics and devise innovative strategies for content presentation and monetization, continuously enhancing the performance of AIS PLAY's social media presence

·    Employ advanced strategic analysis tools, such as SWOT and the 7S Framework, to inform planning and decision-making

·    Leverage AI technologies to enhance workflow and productivity.

Candidate Qualifications:

·    A degree in Marketing, Business Administration, communications, advertising, or public relations or a related field.

· years' experience in content creation, campaign management, data analysis, and community engagement

·    Proven experience in marketing, especially within the sports industry.

·    Deep understanding of the football audience, culture, fan behavior of the football league.

·    Experience in social media marketing, sport KOLs/influencers, content creation, sport online campaigns to effectively reach audiences.

·    Solid understanding of digital marketing principles, including SEO, content marketing, and analytics.

·    Excellent command of English, both written and spoken

Preferred Qualifications:

• Excellent written and verbal communication skills are essential for crafting engaging content and interacting with audiences.
• High creative skills to develop creative content, campaigns, and visual strategies.
• Strong interpersonal skills Building relationships with followers and stakeholders.