87 Marketing Director jobs in Thailand

**IMG - International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets**
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579

**Additional Information**
**Job Number** 25133121
**Job Category** Sales & Marketing
**Location** Empire Tower Restaurants, 1 Empire Tower G 56,57,58th floor, Bangkok, Bangkok, Thailand, 10120VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.
OR
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
**CORE WORK ACTIVITIES**
**Managing Marketing Communications Activities**
- Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
- Compares actual achievements against goals on a regular basis and takes corrective action.
- Assists the DOM in the planning of all mailing activities, and oversees their execution.
- Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
- Prepares on a timely basis the monthly sales & marketing "communications" report.
- Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
- Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
- Supervises operations of the in-house art department.
- Monitors activities of competitor hotels and trends within the industry.
**Managing Public Relations Activities**
- Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
- Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
- Prepares press releases for appropriate targeted media, locally, regionally and internationally.
- Works closely with the corporate and international press offices on developing story angles.
- Plays a key role in community and government relations as well as VIP handling.
- Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
- Creates and organizes press promotional activities.
- Participates in the press events/trips organized by the regional PR offices as required.
- Conducts press blitzes when appropriate.
- Ensures press kit information is comprehensive and kept up-to-date.
**Managing Advertising Activities**
- Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
- Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
- Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
- Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
- Monitors and maintains media schedules as well as prompt settlement of accounts.
**Managing Direct Marketing Activities**
- Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
- Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
- Maintains budget control.
**Manages Collateral**
- Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
- Ensures hotel information is updated regularly on the internet/intranet.
- Supervises the production and quality of all displays and temporary signage in hotel public areas.
- Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
- Supervises the in-house graphic designer and/or print shop.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of "Wonderful Hospitality. Always." by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that's synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand's namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment. In joining JW Marriott, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**Additional Information**
**Job Number** 25134024
**Job Category** Sales & Marketing
**Location** Courtyard Bangkok, 155/1 Soi Mahadlekluang 1 Ratchadamri Road, Bangkok, Bangkok, Thailand, 10330VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives. Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
**Preferred:**
- 4 year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
**CORE WORK ACTIVITIES**
**Managing Sales Activities**
- Manages the development of a strategic account plan for the demand generators in the market.
- Manages the property's reactive and proactive sales efforts.
- Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
- Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attends sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
- Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
- Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
- Serves as the sales contact for customers; serves as the customer advocate.
- Serves as hotel authority on sales processes and sales contracts.
- Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
- Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Supports the General Manager by coordinating crisis communications.
- Executes and supports Marriott's Customer Service Standards and hotel's Brand Standards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
- Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
- Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
- Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
- Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.
- Interfaces with regional marketing communications for regional and national promotions pull through.
- Performs other duties, as assigned, to meet business needs.
**Building Successful Relationships**
- Develops strong partnerships with local organizations to further increase brand/product awareness.
- Develops and manages internal key stakeholder relationships.
- Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
- Gains understanding of the hotel's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
**Leadership**
- Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
- Develops sales goals and strategies and verifies alignment with the brand business strategy.
- Executes the sales strategy in order to meet individual booking goals for both self and staff.
- Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
- Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
- Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
- Creates effective structures, processes, jobs and performance management systems are in place.
- Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
- Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
- Maintains an active list of the competition's best sales people and executes a recruitment and acquisition plan with HR.
- Supports tools and training resources to educate sales associates on winning catering solutions.
- Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
- Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
- Transfers functional knowledge and develops group sales skills of other discipline managers.
- Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
- Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
- Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.
In joining Courtyard, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**A little taste of your day-to-day:**
Every day is different, but you'll mostly be:
+ Managing daily sales activities and coaching your team to deliver to their full potential.
+ Hitting all personal and team sales goals to help us maximize profitability.
+ Creating and implementing sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
+ Producing and reviewing monthly reports to monitor performance.
+ Leading marketing efforts to up-sell guests on hotel services, offerings, and amenities.
What We need from you:
+ Bachelor's degree / higher education qualification / equivalent in marketing or related field.
+ Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team.
+ Strong knowledge of local businesses and business trends required.
**What you can expect from us:**
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life - including a full uniform, impressive room discounts and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well - both inside and outside of work - and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
So, join us and you'll become part of our ever-growing global family.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

**Description:**
**Job Title:** **Director of Sales & Marketing**
**Location:** **Hyatt Regency Phuket Resort**
**Department:** **Sales & Marketing**
**Reports To:** **General Manager**
**Job Summary:**
The **Director of Sales & Marketing (DOSM)** is responsible for leading the Sales & Marketing team to drive revenue, market share, and brand awareness for Hyatt Regency Phuket Resort. This role involves developing and executing strategic sales & marketing plans, fostering strong relationships with key clients, and ensuring the resort achieves its revenue targets.
**Key Responsibilities:**
**Sales & Business Development:**
+ Develop and implement sales strategies to maximize revenue across all market segments (leisure, corporate, MICE, wholesale, etc.).
+ Identify new business opportunities and establish relationships with key accounts, travel agents, and corporate clients.
+ Monitor market trends, competitor activities, and pricing strategies to maintain a competitive edge.
+ Lead and motivate the sales team to achieve targets and exceed expectations.
**Marketing & Branding:**
+ Oversee the development and execution of marketing campaigns, including digital marketing, social media, and PR initiatives.
+ Work closely with Hyatt corporate marketing teams to ensure brand standards and marketing initiatives align with global strategies.
+ Manage relationships with external marketing agencies, media partners, and influencers.
+ Analyze marketing campaign performance and adjust strategies accordingly.
**Revenue & Strategy:**
+ Collaborate with the Revenue Management team to optimize pricing, promotions, and distribution channels.
+ Drive direct bookings through effective digital marketing and brand website optimization.
+ Ensure strong collaboration between Sales, Marketing, and Operations teams to enhance guest experience and drive loyalty.
**Team Leadership & Development:**
+ Recruit, train, and mentor the Sales & Marketing team to enhance performance and professional growth.
+ Foster a culture of collaboration, innovation, and high performance within the department.
+ Set clear goals and KPIs for the team and monitor progress regularly.
**Qualifications:**
**Qualifications & Experience:**
+ Bachelor's degree in Business, Marketing, Hospitality, or a related field.
+ Minimum **5-10 years of experience** in hotel sales & marketing, with at least **3 years in a leadership role** .
+ Strong knowledge of the Phuket market and key business drivers.
+ Proven track record of achieving revenue targets and increasing market share.
+ Excellent communication, negotiation, and leadership skills.
+ Experience with digital marketing, social media, and e-commerce strategies.
+ Strong analytical and strategic thinking abilities.
+ Fluency in English; additional languages are a plus.
**Primary Location:** TH-Phuket
**Organization:** Hyatt Regency Phuket
**Job Level:** Full-time
**Job:** Sales
**Req ID:** PHU000401
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

**Job Description**
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
**How you will contribute**
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
**Job Description Summary**
Lead the brand/brands within the Biscuit category for the Thai market, driving revenue, margin, and market share growth targets within allocated budgets. Develop and implement in-market strategies, manage above and below-the-line marketing plans, and collaborate cross-functionally to ensure successful product launches and brand development.
**Job Description**
This role is crucial in shaping the brand's presence and driving its success in the competitive Thai market. The Brand Manager will be responsible for all aspects of brand management, from strategic planning to execution and performance analysis.
**Key Responsibilities:**
+ **Portfolio Management**
+ New Product Launches & Portfolio Transformation:
+ Manage the end-to-end launch process for new products and renovation/transformation initiatives for assigned brands.
+ Collaborate with cross-functional teams (Trade Marketing, Demand Planning, Logistics) to ensure timely and successful launches.
+ Develop launch plans, including marketing activities and work closely with trade marketing on distribution and sales targets.
+ Supply Chain Collaboration:
+ Work closely with supply chain teams to optimize product availability and minimize stockouts.
+ **Brand Development & Strategy**
+ Marketing Strategy Implementation:
+ Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
+ Ensure alignment with overall brand objectives and business goals.
+ Strategic Formulation:
+ Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
+ Identify market opportunities and develop strategies to capitalize on them.
+ Marketing Strategy Implementation:
+ Lead the implementation of local marketing strategies for assigned brands through detailed marketing plans.
+ Ensure alignment with overall brand objectives and business goals.
+ Strategic Formulation:
+ Develop and refine brand strategies based on thorough market analysis, deep consumer understanding, and comprehensive competitor analysis.
+ Identify market opportunities and develop strategies to capitalize on them.
+ Pricing & Product Mix Optimization:
+ Regularly review pricing strategies and product mix to ensure competitiveness and profitability.
+ Recommend changes based on market trends, competitor activities, and consumer insights.
+ Performance Monitoring & Insights:
+ Continuously monitor the performance of the brand portfolio, identifying trends, opportunities, and challenges.
+ Share insights on strong-performing competitor brands and recommend strategies to gain a competitive edge.
+ Budget Management:
+ Manage marketing spend within the assigned budget, ensuring efficient allocation of resources.
+ Track and analyze marketing expenditures to optimize ROI.
+ Marketing Plan Development & Execution:
+ Develop and execute comprehensive marketing plans, encompassing both above-the-line (ATL) and below-the-line (BTL) activities.
+ Work closely with the Trade Marketing team to ensure effective execution of marketing plans in the trade.
+ Gap Plan Implementation:
+ Identify gaps in performance and develop and implement action plans to address them, in collaboration with the Trade Marketing team.
+ Continuous Learning & Improvement:
+ Conduct regular brand reviews (e.g., yearly brand reviews, post-campaign reviews) to foster continuous learning and identify areas for improvement.
+ Share key learnings and best practices with the broader marketing team.
+ **Marketing Communication**
+ Agency Collaboration:
+ Work closely with advertising and creative agencies to develop impactful and differentiated communication materials that support brand strategies.
+ Ensure that all communication aligns with brand guidelines and resonates with the target audience.
+ Key Opinion Leader (KOL) Management:
+ Develop and execute effective KOL engagement plans to drive brand buzz, awareness, and credibility.
+ Identify and build relationships with relevant KOLs in the Thai market.
+ Key Visual (KV) Development:
+ Develop compelling KVs that create impact in-store and effectively communicate brand messaging.
+ Ensure consistency of KVs across all touchpoints.
+ **Market Research & Analysis**
+ Research Needs Identification:
+ Collaborate with the Consumer Insights team to identify research needs for assigned brands.
+ Develop research briefs and provide input on research methodologies.
+ Insight Generation & Action Planning:
+ Analyze research findings and insights, translating them into actionable brand plans and strategies.
+ Use consumer insights to inform product development, marketing communication, and promotional activities.
+ Performance Tracking & Reporting:
+ Conduct monthly analysis of offtake data to monitor brand performance, identify challenges, and develop strategies to address them.
+ Prepare regular reports on brand performance for management review.
+ **Activation**
+ BTL Agency Management
+ Work with BTL agencies to develop and implement impactful activation plans that drive brand engagement and sales.
+ Oversee the execution of activation activities, ensuring they are on-brand and within budget
+ Performance Evaluation & Optimization:
+ Review post-activity reports to evaluate the effectiveness of activation plans.
+ Optimize future activations based on learnings and insights.
**Qualification:**
+ Education: Bachelor's or Master's degree, preferably in Marketing, Business Administration, or Economics.
+ Experience: 4-5 years of brand management experience in the FMCG industry.
+ Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
+ Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with internal and external stakeholders.
+ Personal Attributes:
+ Energetic and results-oriented, with a proven track record of achieving targets.
+ Strong ability to influence and drive the strategic brand agenda.
+ Proactive and able to work independently
+ Industry Knowledge: Solid understanding of the FMCG industry and the Thai market.
+ Language Skills: Strong command of spoken and written Thai and English.
+ Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Nielsen Answers (or similar market research tools).
No Relocation support available
**Business Unit Summary**
**Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like** **_Oreo_** **and** **_Tiger_** **biscuits,** **_Kinh Do_** **mooncakes,** **_Jacob's_** **crackers,** **_Cadbury Dairy Milk_** **chocolate,** **_Tang_** **powdered beverage,** **_Halls_** **candy and** **_Eden_** **cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.**
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
**Job Type**
Regular
Brand & Portfolio Management
Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands - both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.

**Additional Information**
**Job Number** 25123675
**Job Category** Sales & Marketing
**Location** Aloft Bangkok Sukhumvit 11, 35 Sukhumvit Soi 11, Sukhumvit Road, Bangkok, Thailand, Thailand, 10110VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives. Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
**Preferred:**
- 4 year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
**CORE WORK ACTIVITIES**
**Managing Sales Activities**
- Manages the development of a strategic account plan for the demand generators in the market.
- Manages the property's reactive and proactive sales efforts.
- Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
- Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attends sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
- Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
- Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
- Serves as the sales contact for customers; serves as the customer advocate.
- Serves as hotel authority on sales processes and sales contracts.
- Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
- Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Supports the General Manager by coordinating crisis communications.
- Executes and supports Marriott's Customer Service Standards and hotel's Brand Standards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Participates in and practices daily service basics of the brand (e.g., , Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
- Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
- Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
- Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
- Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's' sales objectives.
- Interfaces with regional marketing communications for regional and national promotions pull through.
- Performs other duties, as assigned, to meet business needs.
**Building Successful Relationships**
- Develops strong partnerships with local organizations to further increase brand/product awareness.
- Develops and manages internal key stakeholder relationships.
- Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
- Gains understanding of the hotel's primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
**Leadership**
- Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
- Develops sales goals and strategies and verifies alignment with the brand business strategy.
- Executes the sales strategy in order to meet individual booking goals for both self and staff.
- Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
- Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
- Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
- Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
- Creates effective structures, processes, jobs and performance management systems are in place.
- Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
- Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
- Maintains an active list of the competition's best sales people and executes a recruitment and acquisition plan with HR.
- Supports tools and training resources to educate sales associates on winning catering solutions.
- Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
- Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
- Transfers functional knowledge and develops group sales skills of other discipline managers.
- Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
- Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
- Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Aloft, we aren't your typical hotel-but we aren't too cool for school either. We're here to be our guests' launching and landing pad. Whether they are taking their dog for a walk and coming back for a drink, wrapping up a day of meetings with coworkers, or they're in town to see family, friends, or their favorite band, we offer a hub for connection to others and the area around them, with modern design and personality to boot. We're looking for confident self-expressers who aren't afraid to draw outside the lines. If you are someone who gets excited about the possibilities to connect with others, then Aloft Hotels is the place for you. In joining Aloft Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**Meaningful Work From Day One**
Meaningful Work From Day One Reporting to the Marketing Manager(Non-Thai, Korean). The Assistant Brand Manager will be responsible for the planning and execution of promotions, working with the Marketing Manager. The role will work across the portfolio of brands from Jack Daniels Family Brands to the Super Premium portfolio.
**What You Can Expect**
+ Responsible for the Brand activation budget across all brand portfolios
+ Manage key agency partners' deliverables within a specific budget
+ Develop a program brief and evaluate post-program performance
+ Coordination of any frequent/ad-hoc requests
**What You Bring to the Table**
+ Assist with the annual brand plans, strategies, and reports, working with the Marketing Manager
+ Measure and review all relevant primary and secondary data that relate to brand-building activities and the competitive activities
+ Support the implementation of Communication of major projects (including key visuals, brand activation)
+ Develop diverse local assets and communication tools by leveraging global guidance
+ Lead key partner agencies' communication, manage PO, and payment process
+ Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities
+ Monitor and control marketing budget expenditure, and ensure the spending is within the budget guidelines
**What Makes You Unique**
+ Minimum 2-5 years of marketing or relevant experience
+ Strong communication skills, detail-oriented person
+ Proven track record of successfully delivering brand growth in a highly competitive environment
**Who We Are**
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
**What We Offer**
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City: Bangkok
State: Bangkok
Country: THA
Req ID: JR-0009125

SUMMARY

Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external colleagues and sales team to ensure flawless execution of desired strategies and tactics.

RESPONSIBILITIES
- Utilize global/regional brand guidance to tailor and execute the brand’s strategies to local market needs and define local priorities for the brand/portfolio
- Allocate and execute in country brand budget and realization in order to ensure effectiveness of budgeted expense
- Execute below the line and above the line promotional programs
- Drive digital transformation to enhance customer connections by evaluating effectiveness of the digital strategy and leveraging on digital platform
- Cross-functional leadership-across Field Force, Medical, Regulatory, Legal, Procurement, Supply chain Pricing, Market Access, Finance and Commercial Operations etc.
- Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc) and the competitors
- Develop new KOLs and engage existing KOLs to sustain strong networking and market development
- Support country business leads on Regional/Global alignment in focus on primary goals & key strategies, long range forecasting, OP planning and budget/sales target allocation
- Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
- Collaborate with sales team to ensure brand strategy compliance and market feedback

EDUCATION AND EXPERIENCE

Qualifications:

- Minimum requirement Bachelor’s Degree in Pharmaceutical Science, Master’s Degree an advantage
- At least 5-year pharmaceutical and at least 1-2 year in brand marketing
- Demonstrate the ability to identity and diagnose customer needs, brand communication gaps and developing activation ideas
- Good English communication both oral and written
- Strong ambition for professional development
- Cross-functional leadership and cultural collaboration Demonstrated proficiency in working in a highly matrix organizational structure

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE