880 Marketing Head jobs in Thailand

UPL
is focused on emerging as a premier global provider of total crop solutions designed to secure the world's long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials. UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL's overarching commitment is to improve areas of its presence, workplace and customer engagement
.

Our purpose
is
'OpenAg'.
An agriculture network that feeds sustainable growth for all.
No limits, no borders
.

Job Title: Marketing Head, Thailand

Reports To: Sub-Region Head, Thailand/Vietnam/Cambodia

JOB SUMMARY:

To provide leadership in sales organization to achieve the organizational objectives to grow domestic sales and market share whilst maintaining high company profile in the market place. To actively participate in the management of business as a key member of the Senior Management Team to ensure the overall company objectives are achieved consistently.

JOB RESPONSIBILITIES:

1. Strategy & Planning

• Develop and implement 5-year strategic marketing roadmap for Thailand aligned with global and APAC strategies.
• Conduct market and competitor intelligence, including product lifecycle, patent status, portfolio gaps, pricing benchmarks, and farmer trends.
• Lead portfolio prioritization across crop segments (sugarcane, rice, durian, corn, fruits, vegetables).
• Shape go-to-market (GTM) models, optimizing B2B, B2C, and JV/dealer partnerships (e.g., with Sotus, Pacific Seeds, Baka, SunSweet).

2. Brand & Customer Leadership

• Strengthen UPL brand positioning in Thailand, reinforcing One Team One Focus culture and UPL's OpenAg identity.
• Develop and execute campaigns (dealer meetings, farmer days, trade events, digital marketing) to build strong customer pull.
• Champion customer insights and farmer segmentation, ensuring solutions are tailored to Thai grower realities.
• Manage Country Club dealer loyalty program and customer experience initiatives.

Innovation & Pipeline Development

• Partner with global/regional teams to launch new molecules, NPP, bio-solutions, and digital platforms in Thailand.
• Drive ProNutiva integrated solutions for sustainable farming systems.
• Explore precision agriculture, robotics, AI/ML pest identification, and digital partnerships to future-proof the business.

4. Commercial Enablement

• Develop pricing, product positioning, and value communication strategies to maximize margins.
• Build business cases for new launches, ensuring ROIC > WACC.
• Support sales team with training, toolkits, and market activation materials.

5. Leadership & Cross-Functional Collaboration

• Work closely with Country Head and Sales Leaders to ensure strong execution.
• Collaborate with Global/Regional Strategic Marketing, R&D, Regulatory, Supply Chain, Finance.
• Inspire a team culture built on UPL core values: Always Human, Nothing's Impossible, Agile, Keep it Simple Make it Fun, Win-Win-Win, One Team One Focus.

REQUIRED EDUCATION AND EXPERIENCE:

• Excellent organization and computer skills (MS Outlook, Excel, PowerPoint, Word)
• 10+ years in marketing management
• Experience in crop protection business is a must
• Ability to execute complex, quantitative analysis and develop creative brand and marketing strategies
• Ability to influence at all levels and work cross-functionally to drive major initiatives and decisions
• Collaborative and strategic thinking mindset
• English fluency
• Flexible, able to travel frequently
• Can work as a team player

Location:

Bangkok, Thailand

Job Id: 11879

City:
Bangkok, Bangkok Metropolis, Thailand

Department: Marketing

Function: Marketing

Employee Type: Permanent Full Time

Seniority Level: Mid-Senior level

Description:

Job Summary:

To provide leadership in sales organization to achieve the organizational objectives to grow domestic sales and market share whilst maintaining high company profile in the market place. To actively participate in the management of business as a key member of the Senior Management Team to ensure the overall company objectives are achieved consistently.

JOb Responsibilities:

1. Strategy & Planning

2. Develop and implement 5-year strategic marketing roadmap for Thailand aligned with global and APAC strategies.

3. Conduct market and competitor intelligence, including product lifecycle, patent status, portfolio gaps, pricing benchmarks, and farmer trends.
4. Lead portfolio prioritization across crop segments (sugarcane, rice, durian, corn, fruits, vegetables).

5. Shape go-to-market (GTM) models, optimizing B2B, B2C, and JV/dealer partnerships (e.g., with Sotus, Pacific Seeds, Baka, SunSweet).

6. Brand & Customer Leadership

7. Strengthen UPL brand positioning in Thailand, reinforcing One Team One Focus culture and UPL's OpenAg identity.

8. Develop and execute campaigns (dealer meetings, farmer days, trade events, digital marketing) to build strong customer pull.
9. Champion customer insights and farmer segmentation, ensuring solutions are tailored to Thai grower realities.

10. Manage Country Club dealer loyalty program and customer experience initiatives.

11. Innovation & Pipeline Development

12. Partner with global/regional teams to launch new molecules, NPP, bio-solutions, and digital platforms in Thailand.

13. Drive ProNutiva integrated solutions for sustainable farming systems.

14. Explore precision agriculture, robotics, AI/ML pest identification, and digital partnerships to future-proof the business.

15. Commercial Enablement

16. Develop pricing, product positioning, and value communication strategies to maximize margins.

17. Build business cases for new launches, ensuring ROIC > WACC.

18. Support sales team with training, toolkits, and market activation materials.

19. Leadership & Cross-Functional Collaboration

20. Work closely with Country Head and Sales Leaders to ensure strong execution.

21. Collaborate with Global/Regional Strategic Marketing, R&D, Regulatory, Supply Chain, Finance.
22. Inspire a team culture built on UPL core values: Always Human, Nothing's Impossible, Agile, Keep it Simple Make it Fun, Win-Win-Win, One Team One Focus.

REQUIRED EDUCATION AND EXPERIENCE:

• Excellent organisation and computer skills (MS Outlook, Excel, PowerPoint, Word)." 10+ years in marketing management
• Experience in crop protection business is a must
• Ability to execute complex, quantitative analysis and develop creative brand and marketing strategies
• Ability to influence at all levels and work cross-functionally to drive major initiatives and decisions
• Collaborative and strategic thinking mindset
• English fluency
• Flexible, able to travel frequently
• Can work as a team player

Location:

Bangkok, Thailand

IDEAS GROUP CO., LTD. is a leading company dedicated to innovation and continuous business development. We focus on achieving success and growth across various business sectors with a team of experts committed to driving meaningful projects. If you have the skills and passion to contribute to creating new possibilities with us, we warmly welcome you to join our team

Position: Senior Brand Management

Job Purpose

This role is responsible for strategic planning, creative ideation, and supervising the production of content related to beliefs, astrology, and lifestyle in all dimensions. The content will be delivered in various formats including infographics, short clips, long-form videos, in-depth social media content, as well as brand-aligned events and activities.

Key Responsibilities

1. Develop content strategies in astrology and belief-related topics to effectively reach target audiences across diverse media channels in alignment with brand communication.
2. Design storytelling approaches and creative concepts for different content types.
3. Oversee content production and video quality throughout the production process.
4. Create and develop marketing campaigns and communication strategies aligned with the brand's "spiritual/mystical" concept.
5. Build and manage "mystical/spiritual communities" on social media platforms such as Facebook Groups, LINE Groups, etc.
6. Ensure quality control of all content and events before publishing or launching.
7. Monitor, analyze, and optimize content performance using metrics and analytics to drive continuous improvement.

Job Specifications

• Bachelor's degree in Communication Arts, Journalism, Marketing Communications, Film, or a related field.
• 3–5 years of experience in Creative Content, Marketing Campaigns, Marketing, Producing, or Media Production.
• Strong storytelling and content creation skills, especially in astrology/spirituality themes, with the ability to engage younger audiences.
• In-depth understanding of the entire content production process (Pre-Production, Production, Post-Production) and ability to collaborate effectively with creative, graphic, video, and influencer teams.
• Skilled in analyzing and applying insights from analytics tools (Facebook, TikTok, YouTube) to measure and improve content performance.
• Ability to stay updated and adapt to fast-changing trends in spirituality/mystical content and social media.
• Strong time and budget management skills with the ability to handle multiple projects simultaneously.
• Creative mindset, open to new ideas, and capable of modernizing spiritual/mystical beliefs into accessible content.
• Sensitive to audience emotions and beliefs, with the ability to deliver content appropriately and respectfully.
• Detail-oriented, ensuring accuracy of information, visual quality, and cultural/religious sensitivity in content.
• Problem-solving skills with flexibility to adjust strategies quickly in response to changing circumstances.

Position: Brand Management Intern

Type of Employment: Internship

Working Time: Mon-Fri, 10 AM - 7 PM (Flexible)

Location: Dragon Town, Chula 16, Pathum Wan, Bangkok

Company Overview:

Firefly Group (formerly JYT E-Commerce) is a dynamic multi-brand food & beverage platform based in Bangkok, Thailand, focused on building and scaling innovative consumer brands across Southeast Asia. Our portfolio currently includes: HAAB (Thailand's #1 egg cake brand, Grab Thailand #1 Brand Concept 2024, Grab Thailand #1 Thai Dessert 2025), Layers (viral premium cheesecake), Haroy (authentic Hat-Yai fried chicken, Best of Fried Chicken 2025 by Lineman Wongnai), and YogurBara (a fast-growing Korean yogurt, #1 premium drinking yogurt in Thailand)

With expertise spanning business development, operations, supply chain management, R&D, digital marketing, and international expansion, Firefly offers interns a hands-on opportunity to work in a fast-paced entrepreneurial environment. Students will gain exposure to real-world challenges in scaling F&B brands across Asia, while contributing directly to high-impact projects.

About the Role:

As a Brand Management Intern at Firefly Group, you'll support the Brand Director and cross-functional teams on sales, marketing, and operations. This hands-on role offers exposure to brand growth, data analysis, and campaign execution, giving you real-world experience in building and scaling F&B brands across Southeast Asia.

• Support the Brand Director in managing daily business operations to ensure everything runs smoothly.
• Monitor daily sales data, identify patterns and trends, and investigate causes of spikes or drops.
• Provide actionable insights and ideas to optimize performance and help achieve sales targets.
• Work closely with internal teams such as marketing, production, expansion and customer service to execute brand initiatives.
• Assist in planning and coordinating brand campaigns, product launches, and promotional activities.
• Analyze operational and sales data to identify opportunities and potential risks.
• Conduct competitor and market research to support strategic decision-making.
• Perform administrative and ad-hoc tasks as needed to support the brand team.

• Studying or recently graduated in Marketing, Economics, Business Administration, or a related field — or have relevant skills and passion for the role
• Strong analytical thinking and attention to detail
• Comfortable working with numbers, Excel/Google Sheets, and reports
• Good communication and coordination skills
• Eager to learn, proactive, and not afraid to take initiative
• Interest in brand building and the food industry is a big plus

We're on the hunt for an energetic Brand Management Associate for Livestreaming Department to elevate our in-house livestreaming experiences for top brand partners If you have a knack for finding charismatic MCs, optimizing sales strategies, and bringing brand stories to life through livestreams, this is the role for you.

Key Responsibilities:

• Create Winning Campaigns: Collaborate with Brand Key Account Managers (KAM) to develop effective voucher strategies and sales mechanics that drive maximum revenue.
• Brief for Success: Prepare MCs with clear briefs to ensure they convey the right brand message and hit key points during livestreams.
• Calendar & Schedule Management: Manage and optimize livestream calendars to ensure sessions are scheduled at the best times
• Optimize Performance: Monitor livestream sales performance and content quality, making real-time adjustments to achieve KPIs and maximize impact.
• Build Partnerships: Foster long-term relationships with top MCs and influencers to continuously raise the standard of livestream content.
• Stay Trendy & Strategic: Keep up with livestream trends and develop new strategies to keep our content fresh, engaging, and effective.

Qualifications:

• Educational Background: Bachelor's degree in any major (preferably in Advertising or related fields).
• Experience: 6 months-1 year in account management, vendor dealing, partnership management field. Fresh graduates are also welcome
• Platform Knowledge: Strong understanding of major social platforms, including TikTok, Instagram, and Facebook.
• Analytical Mindset: Ability to monitor progress, data analysis, identify areas for improvement, and adapt strategies to meet goals.
• Good Communication: Top-notch written and verbal communication in both Thai and English skills to build relationships and convey messages effectively.
• Calendar Management Skills: Strong organizational skills to optimize livestream timing and align with TikTok campaigns and giveaways.

Why Join Us:

• Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia
• Work with top international and regional brands across fashion, beauty, lifestyle, and more
• Lead a high-performing team and play a key role in shaping our commercial future
• Dynamic, multicultural, and collaborative work environment with strong opportunities for career development

What We Offer:

• Career development opportunities within a leading eCommerce company.
• Benefits packages include Health, Life, Dental insurance
• Hybrid working environment (One day a week Work-from-Home)
• 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.

Office Location:

• Peterson Sukhumvit 26 - BTS Phrom Phong (Working on Monday to Friday)

The role

As the Head of Marketing Strategy & Communication at Samsung Life Insurance (Thailand) Public Company Limited, you will play a vital role in shaping the company's marketing and communication strategies. This full-time position is based in Bangkok and offers the opportunity to make a significant impact on the organization's growth and success.

Key responsibilities

1. Developing and maintaining Public Relations activity including agency activity and reporting of statistics.
2. Initiate and create new sales tools. Control and monitor every sales tools material as product brochure, Sales illustration, website, etc.
3. Planning the marketing activities. Initiate and organize events to attract prospects to agents. Motivate Agents, leader and seller for all distributions.
4. Ensure all activities align with company strategy.
5. Develop and execute marketing strategies tailored specifically for VIP customer segments. Build and nurture strong relationships with VIP clients through targeted activities and personalized communications.
6. Plan and manage product launch events aligned with company strategy and brand positioning. Collaborate with Product Development and Sales teams to gather insights for successful launches.
7. CSR project or ad hoc from head office.

What we're looking for

1. Extensive experience (7+ years) in marketing communication, Product Marketing or a related field, ideally within insurance industry.
2. Proven track record of developing and implementing successful marketing strategies and communication campaigns.
3. Experience in leading and managing a team of marketing and communication professionals.
4. Strong analytical and problem-solving skills.
5. Excellent communication and interpersonal skills.
6. Proficiency in both Thai and English languages.

Key Responsibilities:

• Brand & Media Strategy: Develop and lead brand-building initiatives to establish and strengthen our market position. Oversee the creation of compelling media and marketing collateral (digital content, videos, presentations) to effectively communicate our product's value.
• Marketing & Activity Planning: Design, implement, and manage comprehensive marketing plans and strategies to increase product visibility and drive adoption. Plan and execute engaging marketing activities, events, and promotional campaigns.
• Performance Measurement: Establish, track, and analyze Key Performance Indicators (KPIs) for all marketing activities. Prepare regular reports on campaign performance, market trends, and consumer insights.
• Strategic Improvement: Use data-driven insights to evaluate the effectiveness of marketing plans and propose adjustments and improvements to optimize results.
• Social Media Management: Manage and grow our company's presence across key social media platforms. Develop and execute a social media content strategy to increase engagement, brand awareness, and community growth.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience of 3-5 years in product marketing, brand management, or a similar role.
• Demonstrable experience in developing and executing successful marketing plans and campaigns.
• Strong proficiency in social media management, digital marketing tools, and analytics platforms (e.g., Google Analytics, SEO/SEM).
• Excellent analytical skills with a proven ability to track KPIs and interpret data to drive decisions.
• Creative thinker with a passion for storytelling and building a strong brand identity.
• Exceptional communication, presentation, and interpersonal skills.
• Strong project management and leadership abilities.
• Excellent command of both written and spoken English.

PTTEP Services Limited

As a member of the Corporate Communications team, you'll play a crucial role in building and promoting the PTTEP company brand. Your responsibilities will include:

Planning and Strategy

• Assist in conducting research, gathering information and assisting in the formulation of strategy to support Corporate Strategy, Business Strategy, Company goals and directions.

Support the preparation of communications work programs, budgets, and KPIs, and help track work progress against key milestone goals.

Corporate Brand Management & Corporate Identity

• Support the implementation and compliance across the company with the Corporate Brand policies to ensure alignment with the governing documents.
• Act as a point of contact for internal users and external contractors to provide guidance and information and ensure alignment and compliance of Corporate Brand Identity.
• Support the management and periodic development of Corporate Brand Identity (including the visual and verbal elements of the brand i.e. logo, tagline, brand guidelines) to ensure alignment and consistent application of Corporate Brand Identity across all media.
• Periodically monitor brand performance and analyze against industry peers, to make recommendations for strategic adjustments to brand and communication strategies.

Corporate Advertising/ Campaigns

• Support the planning and execution of corporate advertising campaigns to promote the brand and its business objectives.
• Review and analyze the effectiveness of advertising/campaigns, initiate and make recommendations for improvement to further improve work practices, increase efficiency and effectiveness of the units activities.
• Periodically monitor brand, analyze industry peers and the industry, to identify emerging trends and make informed recommendations for adjustments to brand and communication strategies.

Events / Exhibitions

• Support the planning and execution of corporate events and exhibitions with appropriate business contents for promotion and communication in accordance with brand strategy.

Corporate Communication Material & Publications

• Assist in preparing and producing a variety of corporate communication materials, to support Brand Management and Corporate Advertising such as videos, TV commercials, radio spots, print ads, and branded collaterals.

Crisis Communications

• Be part of Crisis Management Team as Team Member to support in the overall crisis communications tasks

We are seeking a proactive and creative individual who is passionate about PR, corporate communications and branding. Able to demonstrate a strong background in creative writing skills. The ideal candidate should have:

• Bachelor's Degree in Public Relations, Advertising, Journalism, Mass Communications, Digital Communications.

• 5 - 10 years' experience in corporate communications, public relations, advertising or related fields

• Good command of PR writing skills in Thai and English

• Strong content development skills, with ability to create and adapt messages for multiple platforms (e.g., print, web, social media, video, exhibitions and events etc.) for different audiences
• Good interpersonal and communication skills, with the ability to collaborate effectively across functions and engage with diverse stakeholders
• Good digital literacy with familiarity in collaboration tools (e.g., MS 365), content development tools (including AI-assisted), and social media management platform

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, D&G, Laura Mercier and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?
At LUXASIA, we believe there is beauty within every talent that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Position purpose:
Reporting to Brand Manager / Assistant Brand Manager / Brand Management Executive / Marketing Executive

The
LUXASIA Internship Program
is designed for those who are currently pursuing a Degree or Master's degree to gain experience and exposure working in a Beauty Luxury Lifestyle company that continuously creates remarkable digital consumer experiences and lifestyle solutions for our Consumers. Our Internship Program is a high business-impact program that will give you the opportunity to devise strategic solutions that drive upcoming technology and work processes. This can be accomplished through implementing digitization, diving into customer analytics, designing a digital marketing strategy, or solving financial management issues.

**Key responsibilities:

Marketing Intern**

• Provide comprehensive support to the Marketing team, assisting with tasks related to events, customer activities, social media content, market research, and vendor/KOL management
• Manage administrative duties for the Marketing department
• Handle translation and copywriting for various marketing materials
• Support the Marketing and Brand Team with daily operational tasks
• Assist in coordinating diverse project requirements and meticulously track timelines to ensure successful completion
• Develop and prepare professional presentation materials as needed

Brand Management Intern

• Support the Brand Team across various functions, including advertising, social media, and market research
• Manage administrative tasks for marketing and sales operations
• Contribute to all copywriting and editing efforts
• Provide daily support to the team as needed
• Coordinate work requirements and track project timelines
• Develop and prepare essential presentation materials
• Facilitate coordination with trade partners and media regarding project progress
• Conduct competitor analysis reports, communication reports, and other related assignments
• Propose actionable solutions to address potential issues

Requirements

• Currently pursuing or a recent graduate with a degree in Business Administration, Management, Economics, Public Relations, or Communication Arts
• Ability to commit to a minimum of 12 weeks of full-time work
• A genuine passion for beauty, technology, and digital experiences
• Possess a positive, collaborative, and proactive attitude
• Thrive and contribute effectively in a dynamic, fast-paced environment
• Willingness to share and showcase your internship journey on social media with current and future interns

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let's grow together.

To explore other careers opportunities, visit our careers page @

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice () and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to staffing agencies
Please DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA's T&E team before you submit candidates' resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

Benefits
Work from home 2-3 days / week

*Condition : Non-Paid Internship *