1,003 Marketing Lead jobs in Thailand

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We need someone who can:

• Lead a team to develop amazing online and offline campaigns.
• Create smart strategies that help us reach new customers.
• Dive in and be hands-on with all our marketing efforts.

We're especially interested in leaders with experience in the education sector and consumer-focused industries like beauty clinics or other businesses that require strategic, customer-centric marketing.

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. We'd love to hear from you

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The Commercial Marketing Lead will oversee marketing strategies and campaigns, ensuring alignment with business objectives in the FMCG sector. This role requires a strategic thinker with a solid understanding of consumer behaviour and market trends.

Client Details

This organisation operates within the FMCG industry, focusing on delivering high-quality consumer goods. With a significant market presence, the company is committed to innovation and maintaining a competitive edge.

Description

Brand & Campaign Management

• Adapt and execute regional/global brand strategies for the Thai market.
• Lead development of localized campaigns to build awareness, trial, and brand affinity.
• Manage creative adaptation, media planning, and digital-first content development in partnership with the regional brand team.

Shopper & Channel Marketing

• Create shopper-marketing programs tailored to MT, GT, and other channels.
• Translate brand campaigns into in-store execution plans to drive purchase conversion.
• Collaborate with distributors and sales to deliver impactful POSM, activations, and visibility.

E-Commerce Development

• Own the country's e-commerce marketing strategy across marketplaces, , and social commerce.
• Drive online promotions, mega-sale activations, and optimize product content to maximize conversion and ROI.

B2B Partnerships

• Identify and develop partnerships with foodservice, institutional buyers, and co-branding collaborators.
• Support sales teams in executing joint marketing plans to expand brand presence in new occasions and channels.

Business & Insights

• Leverage consumer, shopper, and market insights to inform strategy and measure performance.
• Track marketing impact on awareness, penetration, sales uplift, and ROI.
• Manage marketing budgets and own the marketing contribution to the BU P&L.

Profile

A successful Commercial Marketing Lead should have:

• Proven experience in marketing within the FMCG sector.
• Strong analytical skills and the ability to interpret market data effectively.
• Excellent communication and leadership abilities.
• Proficiency in managing marketing budgets and delivering ROI-driven campaigns.
• A creative approach to problem-solving and campaign development.
• Knowledge of current industry trends and consumer behaviour.

Job Offer

• Opportunity to work within a forward-thinking FMCG organisation.
• Collaborative and innovative company culture.
• Permanent role with long-term career growth potential.

If you are passionate about marketing and eager to make an impact in the FMCG industry, we encourage you to apply for the Commercial Marketing Lead position today.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Narunya Rueangcharoenthum on

Job Title: Ice Cream Thailand Marketing Lead

Based in Bangkok, Thailand

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Asia, leading Ice Cream player with €1.2 bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall's, Magnum, Ben &Jerry's. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever's other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

ABOUT ICE CREAM: Life Tastes Better With Ice Cream

Unilever Ice Cream is the world's leading ice cream company, home to a portfolio of iconic brands like Magnum, Calippo, Solero, Festini, Talenti, and Yasso. We're committed to creating innovative products that bring unforgettable moments to our consumers—because, after all, "Life tastes better with ice cream."

The Ice Cream division at Unilever is preparing to stand on its own, becoming an independent, EUR 8 billion single-category focused company by the end of 2025. This move reflects our belief in the power of our unique frozen footprint, which we see as having huge potential for growth as a pure-play business. Our focus is all about unlocking that potential, driving value for our consumers, customers, employees, and shareholders.

JOB PURPOSE:

As the Ice Cream Thailand Marketing Lead, you will lead the end-to-end marketing strategy and execution for Unilever's Ice Cream portfolio in Thailand. You will drive business growth by combining deep local market insights with consumer-centric thinking, leading a high-performing team to deliver impactful innovations, brand building, and market development. You will play a pivotal role in aligning cross-functional teams and regional stakeholders to ensure strategic excellence and flawless execution.

KEY RESPONSIBILITIES:

• Strategic & Business Leadership:
  
  Define and execute long-term brand and category strategies that deliver sustainable business growth. Apply strong business acumen to translate insights into actionable plans and measurable results.
• Consumer-Centric Marketing:
  
  Champion deep consumer understanding to shape brand positioning, innovation, and communication strategies that resonate with Thai consumers.
• Innovation Development & Deployment:
  
  Lead innovation strategy and execution by working closely with the regional team to adopt global and SEA innovations, ensuring local relevance and impactful market launches.
• Marketing Mix Excellence:
  
  Oversee the development and deployment of a winning marketing mix across all touchpoints—ATL, BTL, digital, and in-store—ensuring consistency and effectiveness.
• Brand Building & Market Development:
  
  Strengthen brand equity through purpose-led marketing and unlock new growth opportunities across channels, segments, and geographies.
• Cross-Functional Leadership:
  
  Act as the business lead in driving alignment and execution across key functions including Sales, R&D, Supply Chain, Finance, and Customer Development.
• Team Leadership:
  
  Inspire, coach, and develop a high-performing marketing team. Foster a culture of creativity, accountability, and continuous learning.
• Stakeholder Management:
  
  Build strong relationships with internal and external stakeholders to drive alignment, influence decision-making, and accelerate execution.

KEY COMPETENCIES:

• Strong Local Market Insight
• Consumer Centricity
• Strategic Thinking & Business Acumen
• Creative Leadership & Innovation Mindset
• Cross-Functional Collaboration
• Boldness & Risk-Taking
• Persistence & Ownership
• Stakeholder Influence & Communication

QUALIFICATIONS AND SKILLS:

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• 8+ years of experience in FMCG marketing, with a strong track record in brand management, innovation, and business leadership.
• Proven experience in leading cross-functional teams and managing complex projects.
• Deep understanding of the Thai consumer landscape and retail environment.
• Experience working with regional/global teams is a strong advantage.
• Demonstrated success in leading high-performing marketing teams, with a track record of driving results through strategic direction and team empowerment.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Please apply online. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Health at Home is a dynamic & energetic healthcare company that focuses on providing quality out-of-hospital care that has been undeserving in the Thai healthcare market. We believe people also need good care outside the scope of traditional hospitals. We have 3 main business units :

• Carepro : Sending professional caregivers to elders

• Care Center : Nursing home facilities , currently 2 branches

• Health at Work : Telemedicine as a primary care for working population. Official partner with LINE Thailand to provide service on LINE HEALTH.

We are looking for a Marketing Campaign Manager to join our Health at Work Unit (Telemedicine). Our vision is to become 'A doctor friend, who cares for everyday issues'. You will get to transform healthcare from serious & boring to entertaining & engaging. Health at Work is an official partner with LINE Thailand offering telemedicine via LINE HEALTH. An opportunity to make impact on 56 million Thais. Your goal is to increase brand awareness and adoption through Initiating and executing marketing campaigns. You will work closely with the Business development, sales, and digital product team. 

Key Responsibilities

• Plan and develop creative marketing campaigns that effectively promote our brand and telemedicine product.
• Develop marketing materials Brief including event, brochures, flyers, and online posts.
• Project management - set up timeline, collaborate with stakeholders, ensure execution is complete in a timely manner
• Collaborate with other members to create and execute a comprehensive marketing strategy.
• Track and analyze campaign performance and use data to optimize future campaigns.

Qualifications

• Bachelor's degree.
• Minimum 2 years of experience in Brand management, Marketing Communication, Advertising , Project management or related.
• Proven track record in organizing successful marketing campaigns.
• Ability to independently manage multiple projects.
• Have good communication and interpersonal skills.

Job Description:

• Develop Credit Card Promotion & Partnership Programs: Create and execute credit card promotions and partnership initiatives aimed at driving sales and revenue growth.
• Liaison with Internal Stakeholders & Partners: Maintain strong communication with internal teams and business partners to ensure smooth execution of marketing programs.
• Customer Segmentation & Retention: Analyze customer data, segment target audiences, and design marketing strategies to attract new customers and retain existing ones.
• Credit Card Acquisition Strategy: Formulate and implement strategies for acquiring new credit card customers, ensuring alignment with retail, operations, and partners. Enhance Approval & Card Activity Rates: Understand company policies and develop initiatives to improve approval rates and card activity, such as enhancing the quality of application design or creating attractive acquisition offers.
• Create Marketing Proposals (MPP): Develop Marketing Proposal Programs (MPP) and submit them to the financial department for approval.
• Monitor & Optimize Campaigns: Track and optimize marketing campaigns based on data-driven insights.
• Client Relationship Management: Focus on building and maintaining strong relationships with clients to enhance customer loyalty.
• Manage Reward Programs: Oversee reward programs and manage related costs to maximize efficiency.
• Achieve Business Targets: Meet business targets while staying within reasonable budget limits.

Qualifications:

• Bachelor's in Business, Marketing, or related field.
• Experience in credit card marketing or marketing management, with experience in analytics being an advantage.
• Strong knowledge of marketing campaigns and partnership-building, particularly with banks or other financial collaborators.
• Proficiency in data analysis, Microsoft Excel, and data reporting.
• Ability to analyze market trends and devise effective marketing strategies.
• Excellent negotiation and coordination skills.

Copperwired Public Company Limited

159/6  Serm-Mit Tower, Unit , 2nd Floor, 

Sukhumvit 21 (Asoke) Road, North Klongtoey, Wattana, Bangkok 10110

Benefit:

• Provident Fund
• Group Health insurance (IPD / OPD /
  
  ACCIDEN / DENTAL)
• Annual health check-up
• Family support in various cases (e.g., wedding, funeral, natural disaster)
• Training for knowledge and skill development
• Annual bonus and salary adjustment (based on company performance)
• Annual party (New Year celebration)
• Activities on special occasions
• Employee discount on products
• Birthday gifts
• Annual leave of at least 13 days per year
• Annual vacation leave (6-8 days per year)
• Personal leave (10 days per year)
• (Head Office) Work schedule: Monday to Friday (off on weekends)

Key Responsibilities:

Campaign Planning & Execution:

• Develop quarterly and annual campaign plans for key solutions (e.g., modular data centers, power systems, cooling infrastructure).

• Plan and execute integrated online and offline campaigns (e.g., webinars, industry expos, customer salons, content campaigns).

Messaging & Content Collaboration:

• Collaborate with content teams to create campaign assets such as videos, case studies, whitepapers, and social media materials.

• Ensure messaging is consistent, technically accurate, and tailored to the language of the data center industry.

Data Tracking & Optimization:

• Track and analyze campaign performance metrics such as lead conversion, engagement rate, and sales impact.

• Continuously optimize campaign strategies for better ROI.

Cross-functional Collaboration:

• Work closely with sales, product, and solution teams to align campaigns with strategic goals.

• Manage external vendors and media partners to ensure on-time and high-quality deliverables.

Requirements:

• Bachelor's degree or above; background in Marketing, Communications, Engineering, or IT preferred.

• 3+ years of B2B marketing campaign experience; experience in data center, ICT, or industrial sectors is a plus.

• Proficient in marketing tools such as HubSpot, Salesforce, LinkedIn Ads, Baidu Marketing, etc.

• Strong project management and cross-functional communication skills.

• Proficiency in English for communication and execution of international campaigns.

Job description:

• Coordinate and execute all digital marketing jobs, such as SEM, Facebook ads, and display advertising campaigns, for both e-commerce channels and Direct Marketing Channels.
• Execute and generate leads (prospect lists) for the sales team according to the agreed-upon plan.
• Plan, execute, and measure experiments and conversion tests
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to optimize user experience in the e-commerce channel
• Prepare report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Prepare messages and design marketing material such as banner ads, etc.
• Collaborate with agencies and other vendor partners.

Qualification

• Working experience in paid and owned media, performance marketing, at least 3-5 years.
• Solid knowledge of website analytics tools ( Google Analytics, Hot Jar )
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in optimization ads such as Facebook and SEM

หน้าที่และความรับผิดชอบหลัก

• การสร้างสรรค์และพัฒนาแนวคิด (Ideation & Conceptualization):

• สร้างสรรค์ไอเดียโฆษณาที่แปลกใหม่ น่าสนใจ และสอดคล้องกับกลยุทธ์ของแบรนด์

• พัฒนาแนวคิดและทิศทางของแคมเปญโฆษณาจากข้อมูล (Insights) ที่ได้รับ
• ทำงานร่วมกับทีม Strategist และ Account เพื่อแปลงข้อมูลเชิงลึกให้เป็นงานสร้างสรรค์

• การนำเสนอและการสื่อสาร (Presentation & Communication):

• นำเสนอและอธิบายแนวคิดโฆษณาให้ทีมภายในและลูกค้าเข้าใจอย่างชัดเจนและน่าเชื่อถือ

• สามารถสื่อสารแนวคิดที่ซับซ้อนให้เข้าใจง่าย และโน้มน้าวใจผู้ฟังได้

• การสร้างคอนเทนต์สำหรับหลากหลายแพลตฟอร์ม (Multi-Platform Content Creation):

• พัฒนาเนื้อหาสำหรับสื่อต่างๆ ทั้งแบบดั้งเดิม (Above-the-line) และดิจิทัล (Digital)

• สร้างสรรค์คอนเทนต์วิดีโอสั้น (Short-form Video) ที่เหมาะกับแพลตฟอร์มโซเชียลมีเดีย เช่น TikTok และ Reels
• เขียน Copywriting และ Headline ที่ดึงดูดใจและตรงกับกลุ่มเป้าหมาย

• การใช้เครื่องมือและเทคโนโลยี (Tool & Technology Adoption):

• ประยุกต์ใช้ Generative AI เช่น Midjourney, DALL-E, และ ChatGPT ในกระบวนการสร้างสรรค์

• ใช้ AI เพื่อช่วยในการระดมสมอง, สร้างภาพประกอบเบื้องต้น หรือเขียนร่างข้อความโฆษณา
• ติดตามและเรียนรู้เทรนด์เทคโนโลยีใหม่ๆ ที่เกี่ยวข้องกับการโฆษณา

คุณสมบัติที่ต้องการ

• ทักษะด้านความคิด (Conceptual Skills):

• มีความคิดสร้างสรรค์สูงและสามารถคิดนอกกรอบได้

• มีทักษะการเล่าเรื่อง (Storytelling) ที่ดี
• สามารถคิดงานที่แก้ปัญหาทางธุรกิจได้จริง

• ทักษะด้านเทคนิค (Technical Skills):

• มีประสบการณ์ในการสร้างสรรค์งานโฆษณาในหลายรูปแบบ

• มีความเข้าใจในการใช้เครื่องมือ AI สำหรับการสร้างสรรค์ และการเขียน Prompt Engineering
• มีความเข้าใจในการสร้างคอนเทนต์วิดีโอสั้นและแพลตฟอร์มโซเชียลมีเดีย

• คุณสมบัติส่วนบุคคล (Personal Qualities):

• ทัศนคติเชิงบวก และมีความยืดหยุ่นในการปรับตัว

• มีความสามารถในการทำงานเป็นทีม และประสานงานกับผู้อื่นได้ดี
• มีความกระหายในการเรียนรู้ และเปิดรับสิ่งใหม่ๆ อยู่เสมอ

About us

Aiden Labs is the leading AI platform that's helps users access their favorite AI tools, such as ChatGPT, Claude, Gemini, and Deepseek, through chat apps like Telegram. Users can generate images, videos, research, and invest all in one place for one price.

About the role

As the Marketing Team Lead at Aiden Labs, you will be responsible for leading a dynamic team of marketing professionals to develop and implement effective marketing strategies that drive business growth. This is a full-time position based in Thonglor, Bangkok.

What you'll be doing

• Develop and execute comprehensive marketing plans to promote the company's products and services
• Oversee the creation and distribution of marketing materials, including social media content, advertising campaigns, and digital marketing initiatives
• Collaborate with cross-functional teams to ensure a cohesive and consistent brand identity
• Analyse market trends and customer data to identify new opportunities and optimise marketing efforts
• Manage and mentor the marketing team, providing guidance and support to help them achieve their goals
• Monitor and report on the performance of marketing campaigns, making data-driven recommendations for improvements

What we're looking for

• Minimum 3 years of experience in a marketing leadership role, preferably in the marketing and communications industry
• Strong strategic planning and execution skills, with a proven track record of successful marketing campaigns
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
• Proficient in data analysis and the use of marketing analytics tools to measure and optimise campaign performance
• Experience in managing and developing a team of marketing professionals
• Degree in Marketing, Communications, or a related field

What we offer

At Aiden Labs, we provide a supportive and dynamic work environment that fosters professional growth and development. Our team enjoys competitive compensation, opportunities for advancement, and a range of benefits designed to support our employees' wellbeing.

Apply now to join our dynamic team as the Marketing Team Lead