993 Marketing Manager jobs in Thailand

Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.

Purpose of role:

Digital Marketing Manager is responsible to lead the planning and execution of digital marketing initiatives for Blackmores Thailand. This includes driving brand visibility, engagement, and conversion across digital platforms, ensuring alignment with the overall brand strategy.

Responsibilities include:

Digital Marketing Plan Execution

• Timely and effective delivery of the Blackmores Thailand digital marketing plan, aligned with brand objectives and "jobs to be done."
• Own and execute the digital marketing strategy and activation plans for Blackmores Thailand.
• Align digital efforts with the annual brand strategy and business objectives.
• Drive alignment between sales and marketing teams on digital efforts and shared goals.
• Manage digital marketing budgets effectively to maximize return on investment

Campaigns & Content

• Production and curation of unrivalled digital content that drives consumer preference and campaign performance
• Maximized return on digital campaign investments across all channels.
• Plan and deliver key digital brand campaigns and always-on initiatives in collaboration with the brand team.
• Lead and manage agencies to develop content and execute paid media campaigns across digital channels.
• Produce and curate high-performing digital content that resonates with target audiences.
• Champion best practices in content optimization, digital storytelling, and inclusive representation.

Channel & Performance Management

• Demonstrated collaboration and shared outcomes between sales and marketing teams on digital initiatives
• Advise on channel-specific strategies and optimize content for performance and engagement.
• Manage Blackmores Thailand's social media channels with agency support, ensuring growth and relevance.
• Own campaign measurement, reporting, and ROI analysis across paid, owned, and earned media

Influencer & Partnership Management

• Manage influencer marketing, including talent selection, briefing, content approvals, and performance tracking.
• Execute digital partnerships and content collaborations to expand reach and relevance.

Team Performance

• Build and support a high-performing digital marketing team and agency ecosystem.

Who are you?

• Bachelor's degree in business administration, marketing, advertising or any related discipline
• Minimum 6 years' experience working in digital marketing roles preferably in FMCG, health & wellness, or consumer brands.
• Experience in developing and executing digital marketing plans (may include paid media, social media, content campaigns)
• Exposure working with Marketing Technologies (CRM, Google Analytic and etc)
• Experience in Working with Audience Data
• Experience leveraging social listening for insight
• Experience working with and managing a digital media and/or content agency
• A sense of independence to work individually and as a team player, and ability to work in fast-paced environments
• Passion for growth in business and a proven track record in generating, leading and converting opportunities

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.

Job Summary

This position  will be responsible for building and leading the digital marketing function to emphasize the use of AI tools and social media platforms to enhance efficiency and performance. This role requires both strategic planning and hands-on execution to establish brand presence, drive lead generation, and support business growth.

Duties and Responsibilities:

• Manage and optimize the company's website and social media channels, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and Line OA.

• Develop and implement comprehensive digital marketing strategies across social media, paid media, email, and CRM platforms.

• Lead performance marketing initiatives, including Google Ads, Meta Ads, LinkedIn Ads, and retargeting campaigns.

• Design and oversee content strategies that balance awareness, engagement, and conversion, tailored to specific target audiences.

• Utilize AI tools, CRM systems, and marketing automation to enhance content creation, campaign efficiency, and overall performance.

• Build and position the new brand in alignment with the corporate group's identity and long-term vision.

• Monitor, analyze, and report campaign performance using tools such as Google Analytics, Ads Manager, and Data Studio.

• Collaborate with external digital marketing agencies to plan, execute, and optimize paid advertising campaigns, ensuring maximum ROI.

Qualifications:

Education:

• Bachelor's degree in Marketing, Digital Marketing, or a related field. Advanced degrees or certifications in relevant areas can be advantageous.

Experience:

• 5-7 years of experience in digital marketing.

• Proven track record of Social Media, Content Marketing, and Performance Marketing.

Media Relations Skills:

• Strong understanding of media landscape and trends, with the ability to identify media opportunities and craft compelling pitches.

• Excellent written and verbal communication skills, with the ability to create impactful press releases, media materials, and content for diverse audiences.

• Creative mindset with the ability to generate innovative PR ideas and storytelling angles.

• Flexibility and adaptability to work in a fast-paced environment and adjust strategies in response to changing priorities or market dynamics.

Technical Skills:

• Proficiency in PR and media monitoring tools, as well as digital analytics platforms.

Familiarity with content management systems (CMS), social media management tools, Marketing Automation, and AI tools.

• Understand the camera settings, such as aperture, shutter speed, ISO, and light management.

• Familiar with using the camera and various accessories, such as lenses, tripods, and lighting equipment.

Key Responsibilities

• Strategy & Planning:
• Develop and execute a comprehensive top-of-funnel digital marketing strategy for our fashion division, focusing on brand awareness and audience growth.
• Develop and execute a full-funnel digital marketing strategy for our hospitality division, driving from initial awareness to final booking and customer loyalty.
• Develop and manage a detailed monthly digital marketing campaign calendar, from concept and planning through to execution and reporting.
• Set and manage the digital marketing budget, ensuring effective allocation of resources.
• Define, measure, and report on key performance indicators (KPIs) such as CPA (Cost Per Acquisition), CPL (Cost Per Lead), and ROAS (Return on Ad Spend).
• Channel Management & Execution:
• SEM & PPC: Plan and execute all SEM strategies. Manage and oversee PPC campaigns on platforms like Google Ads and Meta, working closely with our external agency on keyword research, ad copy creation, and bid management.
• Social Media & Content: Oversee the "always-on" content strategy and calendar for all digital channels, including social media, LINE, EDM and others. Manage the production of day-to-day content designed to support SEO and engagement goals.
• Campaign Activation: Take the creative concepts and assets provided by the branding team and external partners and distribution across all relevant digital channels strategically.
• Email & Database Marketing (Hospitality): For the hospitality business unit, design, manage, and optimize email marketing campaigns, including newsletters and automated nurture sequences. Manage communication platforms to the customer database.
• Website Management: Oversee and execute content updates for the Jim Thompson Hospitality website and the Jim Thompson Heritage Quarter website, collaborating with web developers and designers to ensure the sites are consistently optimized for user experience (UX), conversions (CRO), and SEO. Additionally, work closely with the E-commerce team to align and update key messaging and visuals on
• Analytics & Reporting:
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Utilize tools like Google Analytics, etc., to analyze data, identify trends, and provide actionable insights.
• Conduct A/B testing and other experiments to continuously optimize campaigns and channels.
• Team & Stakeholder Collaboration:
• Act as the key liaison for digital execution, working closely with the branding team and external partners to ensure strategic initiatives are effectively translated and activated across digital channels.
• Collaborate with internal teams, including sales, product, and design, to ensure brand consistency and a cohesive customer journey.
• Manage and mentor junior marketing staff, freelancers, or external agencies as needed.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5 years of experience in integrated marketing, preferably in fashion, retail, or lifestyle industries.
• Strong knowledge of Media Buying, SEO/SEM, Retargeting, Google Analytics, and CRM tools
• Proven experience in managing 360° campaigns across offline and online platforms.
• Strong knowledge of social media marketing and media optimization.
• Excellent project management, organizational, and stakeholder coordination skills.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills in both Thai and English.
• Creative thinking and problem-solving skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative mindset with strong interest in fashion trends and ability to connect them with digital strategies

หน้าที่และความรับผิดชอบ

• วางแผนกลยุทธ์และนำทีม Online Acquisition & Partnership เพื่อเพิ่มยอดขายผ่านช่องทางดิจิทัลทั้งด้านปริมาณและคุณภาพ
• บริหารและพัฒนาทีมให้สามารถดำเนินงานได้อย่างมีประสิทธิภาพและบรรลุ KPI ตามที่กำหนด
• วิเคราะห์และใช้ข้อมูลเชิงลึก (data-driven) เพื่อนำมาใช้ในการออกแบบและพัฒนา customer journey และปรับปรุง conversion funnel
• จัดทำแผนการตลาดเชิงกลยุทธ์ (marketing program and promotion) เพื่อเพิ่มฐานลูกค้าใหม่และบริหารโครงการร่วมกับหน่วยงานที่เกี่ยวข้อง
• มีประสบการณ์ในการลงมือทำ (Hands on execution) ทั้งด้าน web application/mobile application ตั้งแต่การออกแบบ customer journey ไปจนถึงการ implementation และ optimization
• จัดทำ Requirement และ Roadmap ของเครื่องมือในการรับสมัครลูกค้าใหม่ ผ่าน website/application/infrastructure เพื่อปรับปรุงและเพิ่มประสิทธิภาพของช่องทาง online acquisition
• วางแผนและบริหารงบประมาณเพื่อให้เกิดประสิทธิภาพสูงสุด

คุณสมบัติ

• วุฒิการศึกษาระดับปริญญาตรี / ปริญญาโท สาขาการตลาด สื่อสารการตลาด การเงิน หรือสาขาอื่น ๆ ที่เกี่ยวข้อง
• มีประสบการณ์การทำงานด้าน Digital Marketing อย่างน้อย 5 ปี (หากมีประสบการณ์ด้าน Performance marketing จะพิจารณาเป็นพิเศษ)
• มีความรู้เชิงลึกด้าน Digital & Communication Marketing, Website Marketing, UX/UI, Data Analytic
• มีประสบการณ์ในการบริหารทีม สามารถกระตุ้นและพัฒนาศักยภาพของทีมได้
• มีทักษะในการวิเคราะห์ข้อมูลเชิงลึก ตัดสินใจบนพื้นฐานของข้อมูลและสามารถแก้ปัญหาได้อย่างเป็นระบบ
• มีตรรกะที่แข็งแรง (strong logical thinking) สามารถประเมินและแก้ไขปัญหาได้อย่างมีเหตุมีผล
• มีทักษะภาษาอังกฤษทั้งการฟัง พูด อ่าน และเขียนในระดับดีมาก สามารถประสานงานกับพันธมิตรต่างประเทศได้
• มีทักษะในการใช้คอมพิวเตอร์โปรแกรม Microsoft Office เป็นอย่างดี (Excel - ระดับ Advance)
• มีภาวะผู้นำสูง คิดเชิงกลยุทธ์ แก้ปัญหาเฉพาะหน้าได้ดี และรับแรงกดดันได้
• ต้องการศึกษาหาความรู้ใหม่ ๆ อยู่เสมอ

Our client is leading multinational corporation known for manufacturing motorcycles and automobiles.The company has multiple manufacturing facilities, operates worldwide, and is dedicated to safety features and environmental requirements.

Location:
Bangkok.

Responsibilities:

• Oversee LINE OA account management, including calendar coordination, content preparation, and fundamental activities.
• Work along with the agency to develop and implement lead acquisition strategies on LINE OA, including content creation, performance analysis, and nurturing path design.
• Management of websites, hosting, creation and carry out strategic plans.
• Oversee and collaborate with an agency or supplier to implement new features for the website.
• Examine data collecting and site traffic.
• Make sure that every lead touchpoint complies with PDPD.
• Work together across functional boundaries to guarantee timely preparedness and accurate material in real-time dashboards.
• Analyze data and create internal real-time dashboards.
• Examine website traffic, customer behavior, and visualization. Examine the acquisition of known profiles on CDP and its visualization.
• Analyze and assess the performance of lead acquisition and nurturing.Create and implement AI use cases for performance analysis and lead creation. with examine the performance of AI models.
• Examine search terms and SEO results to create SEO tactics that will get you top search results.

Qualifications:

• Bachelor's or Master's degree in Marketing, Digital Marketing, Computer Science, Engineering, Statistics, Management Information Systems (MIS), Information Technology (IT) or related fields.
• At least two years of expertise in websites, data analysis, digital marketing, or innovation project management.
• A solid grasp of SEO tactics and website administration.
• Knowledge of the LINE journey design and OA platform.
• Skilled at evaluating data from marketing initiatives and websites.
• Proficiency with dashboard applications like Tableau, Power BI, and Qlik Sense.
• Knowledge of marketing technology solutions like GA4, DAM (Digital Asset Management), and CDP systems, among others.
• A basic understanding of artificial intelligence and how it is used to generate leads.
• Understanding of the PDPA and PDPD data privacy regulations
• Website development or UX/UI design experience is regarded as advantageous.

1.ทุกเพศ

2.อายุ 25 ปีขึ้นไป

3.ปริญญาตรีสาขา Graphic Design หรือสาขาอื่นๆ ที่เกี่ยวข้อง

4.มีประสบการณ์ในการออกแบบอย่างน้อย 3 ปีขึ้นไป

5.ออกแบบ พัฒนา ตลอดจนบริหารจัดการสื่อและโฆษณาเพื่อส่งเสริมให้เกิดความรู้ ความเข้าใจ ตลอดจนการรับรู้ในภาพลักษณ์ที่ดีต่อองค์กร สินค้า และการบริการ

6.สามารถใช้โปรแกรม Photoshop/Illustrator และโปรแกรมอื่นๆ ที่เกี่ยวข้องได้เป็นอย่างดี

การจ้างงาน

full-time

• Minimum of 3 years Digital Marketing and social media experience in hospitality.
• Knowledge of social media platforms, consumer engagement, and strong awareness of the digital world.
• Knowledge of Google Analytics and ability to draw insights from the data.

• Excellent English communications skills (verbal and written), a strong sense of quality and a creative mind set. Multilingual capability would be an added advantage.

• Understands the hotel?s marketplace and stays well-informed of market trends, including evaluating competitors? digital marketing activities, and implements changes as required by market conditions. Monitors both the hotel?s and competitors? social media channels, as well as online reviews, for deeper market insights.

• Provides oversight of PPC, SEO, SEM, analytics, display advertising, and campaign management.
• Ensures accurate website content management and maintenance of the online image database, with a strong focus on SEO best practices.
• Manages accurate and consistent content across third-party distribution platforms.
• Creates, develops, and updates digital content for the hotel?s website.
• Produces engaging social media content tailored to specific platforms.
• Manages relationships with third-party agencies; assists with digital marketing briefs and keeps agencies and corporate partners informed of relevant updates to maximize exposure opportunities.
• Oversees the execution of online and social media marketing campaigns in coordination with relevant teams.
• Maintains an active presence for each property on the official website and all social media platforms, ensuring content updates align with the strategic marketing plans for both the holding company and individual entities.
• Oversees all social media campaigns to ensure consistency and effectiveness.
• Is proactive and creative in developing integrated PR and social media programs that capitalize on unique and newsworthy stories, as well as leveraging unexpected opportunities as they arise.

• Manages the hotel?s online reputation, ensuring timely responses and positive engagement across all review platforms.

• วันหยุด 8 วันต่อเดือน / Day off 8 days per month

• วันหยุดนักขัตฤกษ์ / Public Holidays
• วันหยุดพักผ่อนประจำปี / Vacation Leave
• ค่าบริการ / Service charge
• เงินรางวัลการชื่มชมจากลูกค้า / Guest comment rewards
• ยูนิฟอร์มและบริการซักรีด / Uniform and Laundry Service
• อาหารพนักงาน 2 มื้อ / 2 Meals in staff cafeteria
• งานเลี้ยงสังสรรค์ประจำปี / Staff Party
• การฝึกอบรมและพัฒนาบุคลากร / Training and Career Opportunities

พฤษภาคม 2025

Digital Marketing Manager / Assistant Digital Marketing Manager

Department: Sales & Marketing

Reports to: General Manager / Owner

Location: The Gravitique Hotel Khaosan, Bangkok

Position Summary

The Digital Marketing Manager (or Assistant Digital Marketing Manager) is responsible for developing and executing innovative digital marketing strategies to position The Gravitique Hotel Khaosan as a leading lifestyle boutique hotel in Bangkok's Old City. The role focuses on social media, online campaigns, and digital brand storytelling to drive brand awareness, guest engagement, and direct bookings.

Key Responsibilities

· Digital Marketing & Branding

· Develop and implement digital marketing strategies that reflect the hotel's lifestyle and boutique identity.

· Manage and grow all social media channels (Instagram, Facebook, TikTok, YouTube, etc.) with engaging and creative content.

· Oversee content creation (photos, videos, reels, blog posts) showcasing hotel highlights, rooftop bar, and guest experiences.

· Ensure brand consistency across all digital touchpoints.

· Performance & Campaign Management

· Plan and execute online advertising campaigns (Google Ads, Meta Ads) to increase direct bookings and revenue.

· Track, analyze, and report digital performance using Google Analytics, Meta Business Suite, and other tools.

· Optimize SEO and SEM strategies to improve visibility and ranking.

· Work closely with OTA partners while promoting direct booking channels.

· Partnerships & Engagement

· Collaborate with influencers, bloggers, and lifestyle media to boost brand exposure.

· Support hotel promotions, seasonal events, and rooftop bar activations with digital campaigns.

· Engage with online audiences to build a strong digital community.

· Teamwork & Coordination

· Coordinate with Sales & Marketing team to align campaigns with hotel business goals.

· Work with designers, photographers, and external agencies when needed.

· Support hotel management in strategic branding and promotional activities.

Qualifications

· Bachelor's degree in Marketing, Communications, Digital Media, or related field.

· Proven experience in digital marketing, preferably in hospitality, lifestyle, or boutique hotels.

· Strong knowledge of social media trends, content creation, and influencer marketing.

· Experience with SEO, SEM, Google Ads, Meta Ads, and analytics tools.

· Creative, dynamic, and trend-oriented personality with strong visual storytelling skills.

· Excellent communication in English and Thai (written and verbal).

Key Competencies

· Creative & Lifestyle-Oriented – Passion for trends, design, and boutique hospitality.

· Analytical & Result-Driven – Ability to measure ROI and optimize campaigns.

· Collaborative – Strong team player with ability to coordinate across departments.

· Adaptive & Proactive – Able to spot digital trends and quickly apply them.

Career Path

This role offers growth opportunities to Cluster Digital Marketing Manager or Marketing leadership positions within the group, based on performance.

Qualifications & experience

• ปริญญาตรี-โท สาขาการตลาด หรือสาขาอื่นๆ ที่เกี่ยวข้อง
• ประสบการณ์ 10 ปี ขึ้นไป ด้าน Marketing Communication และ Digital Marketing

Tasks & responsibilities

• บริหารจัดการแผนงานให้สอดคล้องกับวัตถุประสงค์และเป้าหมายขององค์กร
• กำหนดแผนงานในการจัดทำ ออกแบบ สื่อโฆษณาและประชาสัมพันธ์
• กำหนดแนวทางปรับปรุงและพัฒนาระบบขั้นตอนการปฎิบัติงาน