341 Marketing Planning jobs in Thailand

This position is responsible for working with the team lead to execute strategic initiatives campaign planning, managing, and developing for assigned campaigns. To be able to lead and initiate projects, you have to clearly convey your strategies and concepts to marketing team members, as well as external partners and stakeholders.

• Manage all aspects of marketing campaign planning and execution with full-scale media plan (360 degrees)
• Translate business data into a marketing approach and ideate marketing campaign initiatives and creative strategies
• Plan and develop marketing campaigns and related activities based on strategic initiatives for increasing brand awareness, user engagement, number of active customers, sales, revenue, and other related KPIs
• Develop, execute, and analyze marketing campaigns to meet marketing goals, finding effective ways to improve performance
• Develop and implement relevant KOL plan that align with campaign goals and brand values to enhance visibility and credibility
• Oversee market trends and competitors for building long term and short-term marketing campaign strategies

• Research user needs and analyze for establishing humanized, entertaining, and creative activities

• Bachelor's degree in marketing, communications, or related

• Minimum 3 years marketing experience in banking / financial industry / FMCG / Retail / Advertising Agency
• Experience in managing campaigns or projects management & budgets
• Result oriented and record of initiating projects & activities
• Understanding of marketing funnels, analytics, and marketing strategie to create & lead creative and fast-moving projects
• Ability to meet deadline, self-management skills and the ability to handle tasks with speed and accuracy
• Has experience supervising team members and good team player, fast Learner, flexibility and service mindedness

Key Roles and Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand visibility and engagement across various platforms, including Facebook, Instagram, Twitter, and LinkedIn, Line, YouTube, and other social media platforms
• Create and curate engaging content for social media channels, including posts, videos, and graphics, that align with brand guidelines and resonate with our target audience.
• Manage and monitor social media accounts, responding to comments and messages in a timely manner to maintain a positive brand image.
• Analyze social media metrics and campaign performance to identify trends and insights and optimize strategies for maximum effectiveness.
• Collaborate with internal teams, including marketing, creative, and sales, to ensure alignment and integration of digital marketing efforts with overall business objectives.
• Stay updated with the latest trends and best practices in social media and digital marketing and recommend innovative strategies to drive growth and engagement.
• Lead a team of 3 social admin and media planners
• Work with media agency to work on media plan and strategy
• Drive Offline to online campaigns and create AR/VR innovations in platform

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 5-10 years of experience in social media management and digital marketing, preferably in the retail or e-commerce industry.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills in both Thai and English.
• Creative thinking and problem-solving skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Key Roles and Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand visibility and engagement across various platforms, including Facebook, Instagram, Twitter, and LinkedIn, Line, YouTube, and other social media platforms
• Create and curate engaging content for social media channels, including posts, videos, and graphics, that align with brand guidelines and resonate with our target audience.
• Manage and monitor social media accounts, responding to comments and messages in a timely manner to maintain a positive brand image.
• Analyze social media metrics and campaign performance to identify trends and insights and optimize strategies for maximum effectiveness.
• Collaborate with internal teams, including marketing, creative, and sales, to ensure alignment and integration of digital marketing efforts with overall business objectives.
• Stay updated with the latest trends and best practices in social media and digital marketing and recommend innovative strategies to drive growth and engagement.
• Lead a team of 3 social admin and media planners
• Work with media agency to work on media plan and strategy
• Drive Offline to online campaigns and create AR/VR innovations in platform

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 5-10 years of experience in social media management and digital marketing, preferably in the retail or e-commerce industry.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills in both Thai and English.
• Creative thinking and problem-solving skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Marketing Planning & Strategy is a challenging role that provides an opportunity for you to grow our client's businesses. You will get to see the total picture of the business marketing media optimizing (Google Ads, Facebook, TikTok, CRM, SEO, KOL etc.), and delivering beyond impressions and clicks and get deep into anything that helps drive sales, including promotion strategy or website optimization

Responsibilities

• Serve as the primary point of contact for clients, ensuring their success and satisfaction with our services.
• Develop comprehensive client roadmaps tailored to their objectives, leveraging data insights and industry best practices.
• Establish efficient workflows to ensure tasks are completed accurately and on time.
• Manage client expectations by clearly indicating deadlines and the scope of work.
• Monitor budgets, performance metrics, and key performance indicators (KPIs) consistently throughout the month.
• Collaborate with the media optimization and internal teams to implement strategies that meet budgetary targets and deadlines.
• Generate detailed performance reports through data analysis, identifying opportunities for improvement in e-commerce performance and branding.
• Focus on enhancing e-commerce performance across our website, as well as on platforms such as Shopee, Lazada and TikTok.
• Proactively identify and initiate strategies to improve client performance and team efficiency.
• Coordinate with the account team to provide the necessary information related to client quotations and invoices

Key Requirements

• Understand fundamental knowledge of Google Analytics as well as online marketing channels e.g. Lazada, Shopee, TikTok
• Analytical, able to work with data and analyze it to find insights and come up with the next steps
• Strong organization and problem-solving skills with the ability to lead, manage and execute multiple projects quickly and efficiently
• Good communication and presentation skills are able to keep every stakeholder aligned and updated
• Proactive with the ability to work well independently and as a team
• Professional, positive attitude with a strong work ethic and willingness to learn
• Good command of MS Office / GSuite (Google Sheets, Google Slides and Google Docs)
• Fresh graduates are welcome
• Senior : 2 years of experience in online marketing planning & strategy

Ad the top คือ Media agency ที่ได้รับความไว้วางใจจากแบรนด์ชั้นนำ เราเป็น Partner กับ Meta, Google, TikTok และอื่นๆ

Ad the top เติบโตมาจากความเชี่ยวชาญ Digital Marketing สาย Performance ที่ใช้ข้อมูลเพื่อการวิเคราะห์และพัฒนาแผนการตลาด ขยายไปสู่การทำ Social Commerce อื่นๆ ทั้ง KOL, Content และ Live เพื่อตอบโจทย์ความต้องการของลูกค้าทั้งในเรื่องยอดขาย และการสร้าง Awareness ให้กับแบรนด์

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สิ่งที่คุณจะได้รับ

• ทำงานใกล้ชิดกับทีมที่มีประสบการกว่า 10 ปี และ Co-founder
• มีส่วนร่วมเสนอความคิดเห็นและตัดสินใจใน Project ต่างๆ
• วันลาขั้นต่ำ 10 วัน
• เวลางานยืดหยุ่น และ Work from home 2 วัน/สัปดาห์
• (มีการทำงานใน Mega Campaign ครอบคลุมเสาร์-อาทิตย์ ในบางช่วง และ อาจจะมีชดเชยตามโอกาส)
• ขนมไม่อั้น
• ประกันสังคม / ประกันกลุ่มครอบคลุมประกันชีวิต ประกันสุขภาพ ค่าทำฟัน และ OPD
• Support ค่าหนังสือ ค่าคอร์สเรียน และอุปกรณ์ในการทำงาน ตามวงเงินที่กำหนด
• Company outing
• โบนัสประจำปีตามการประเมิน Performance

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ออฟฟิศใกล้กับ BTS พระโขนง

รายละเอียดเพิ่มเติมของบริษัท

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หากคุณสนใจร่วมงานกับเรา

ส่ง Resume มาที่ พร้อมระบุหัวข้ออีเมล Apply for MPS

การสัมภาษณ์มีการทำแบบทดสอบ

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Position Description:

This role is responsible for supporting the company's strategic objectives by coordinating regional product planning. The position ensures product definitions are accurately developed, implemented, and effectively promoted in line with market demands and corporate goals.

Key Responsibilities

• Research overseas market opportunities and provide a feasibility analysis aligned with the regional strategy.
• Analyze user needs and the competitive landscape to complete overseas product definitions and LACU & CPV settings, ensuring multi-objective balance and monitoring the achievement of product definition targets. Prepare and deliver USP (Unique Selling Proposition) reports.
• Develop product market equations and monitor progress toward achieving defined targets.
• Manage the full product life-cycle, including MSRP setting, competitive strategy, product positioning, and product operations. Propose product facelift strategies based on market demands.
• Support the Sales & Marketing Department in formulating retail promotion strategies.

Qualifications

Skills & Experience

• Minimum 2 years of relevant experience in product planning or product strategy within the automotive industry, with proven hands-on experience.
• Strong product planning expertise, capable of developing effective product definitions and market equations based on market demand, user insights, and technology trends. Able to drive product planning from concept to implementation and achieve market equity targets.
• Independent thinker with forward-looking insights, combined with strong organizational, coordination, communication, and integration skills.

Language Requirements

Proficiency in both written and spoken
English or
spoken
Chinese
.

Education

Bachelor's degree or above in
Economics, Marketing, Vehicle Engineering, Mechanical Engineering, or related fields
preferred.

Other Requirements

Strong Chinese language skills are an advantage.

Our benefits:

• Fixed Bonus

• Variable Bonus

• Provident Fund (Employer contribution ranges from 3% to 8%, based on years of service)

• Phone Allowance depends on Job Level

• Meal Allowance

• Overtime Meal Allowance

• Birthday Allowance

• Wedding Congratulations Allowance

• Newborn Gifts Allowance

• Employee Funeral Assistance

• Funeral Assistance for Employee Family Members.

• Group Health includes IPD and OPD coverage (Enhanced mental health coverage), Accident, Life, and Dental Insurances - Coverage begins on the employee's start date.

• 5 working days (Monday-Friday)

• Annual leave (Starts at 7 days, increasing to a maximum of 15 days, based on years of service)

• Marriage Leave

• Funeral Leave for family members

• Childcare Leave

Working Location: G Tower, 22nd Floor, North Tower Rama 9

REPORT TO : Product Design Manager

TYPE OF COMPANY BUSINESS :Trading and R&D center

BENEFITS : Life & Health insurance, Provident Fund, Bonus, OT, Food, Allowance, Language Allowance, Language Training, Annual Physical Check-up, Shuttle bus, Company Trip, New Year Party

WORKING HOURS : Monday – Friday – 17.00)

WORKING LOCATION : Debaratana Road K.m. 21

JOB RESPONSIBILITIES

• Market Research & Analysis (qualitative-quantitative) for Thailand and other countries.
• Establish "design concept" which is able to answer business purpose.
• Manage project schedule and collaborate with related parties.

JOB QUALIFICATIONS

• Bachelor's degree in Marketing, Business Management or related field
• 0-3 year experiences in Market research / Marketing Planning or Automobile product will be advantage. (New graduates are also welcome)
• Good command in English (TOEIC score 700 or higher)
• Good command of computer skills especially MS Office: Excel & Power Point
• Good analytical thinking and creativity skill
• Good cross-functional collaboration and negotiation skill
• Good presentation skill
• Understand product concept.
• Interested and have knowledge in Motorcycle / Automobile
• Good knowledge in Statistical will be advantage.
• Able to travel both domestic and overseas.
• Energetic and flexible

Only short-listed candidates will be considered. Please submit your application in English together with detailed resume, expected salary, and references of past employers and recent photo via APPLY NOW

HUMAN RESOURCES DEPARTMENT

YAMAHA MOTOR ASIAN CENTER CO.,LTD.

112 Moo 1, Debaratana Rd., Km. 21, Sisa Chorakhe Yai Sub-district,

Bang Sao Thong District, Samut Prakarn 10570

Website : (link removed)

IDEAS GROUP CO., LTD. is a leading company dedicated to innovation and continuous business development. We focus on achieving success and growth across various business sectors with a team of experts committed to driving meaningful projects. If you have the skills and passion to contribute to creating new possibilities with us, we warmly welcome you to join our team

Position: Senior Brand Management

Job Purpose

This role is responsible for strategic planning, creative ideation, and supervising the production of content related to beliefs, astrology, and lifestyle in all dimensions. The content will be delivered in various formats including infographics, short clips, long-form videos, in-depth social media content, as well as brand-aligned events and activities.

Key Responsibilities

1. Develop content strategies in astrology and belief-related topics to effectively reach target audiences across diverse media channels in alignment with brand communication.
2. Design storytelling approaches and creative concepts for different content types.
3. Oversee content production and video quality throughout the production process.
4. Create and develop marketing campaigns and communication strategies aligned with the brand's "spiritual/mystical" concept.
5. Build and manage "mystical/spiritual communities" on social media platforms such as Facebook Groups, LINE Groups, etc.
6. Ensure quality control of all content and events before publishing or launching.
7. Monitor, analyze, and optimize content performance using metrics and analytics to drive continuous improvement.

Job Specifications

• Bachelor's degree in Communication Arts, Journalism, Marketing Communications, Film, or a related field.
• 3–5 years of experience in Creative Content, Marketing Campaigns, Marketing, Producing, or Media Production.
• Strong storytelling and content creation skills, especially in astrology/spirituality themes, with the ability to engage younger audiences.
• In-depth understanding of the entire content production process (Pre-Production, Production, Post-Production) and ability to collaborate effectively with creative, graphic, video, and influencer teams.
• Skilled in analyzing and applying insights from analytics tools (Facebook, TikTok, YouTube) to measure and improve content performance.
• Ability to stay updated and adapt to fast-changing trends in spirituality/mystical content and social media.
• Strong time and budget management skills with the ability to handle multiple projects simultaneously.
• Creative mindset, open to new ideas, and capable of modernizing spiritual/mystical beliefs into accessible content.
• Sensitive to audience emotions and beliefs, with the ability to deliver content appropriately and respectfully.
• Detail-oriented, ensuring accuracy of information, visual quality, and cultural/religious sensitivity in content.
• Problem-solving skills with flexibility to adjust strategies quickly in response to changing circumstances.

Position: Brand Management Intern

Type of Employment: Internship

Working Time: Mon-Fri, 10 AM - 7 PM (Flexible)

Location: Dragon Town, Chula 16, Pathum Wan, Bangkok

Company Overview:

Firefly Group (formerly JYT E-Commerce) is a dynamic multi-brand food & beverage platform based in Bangkok, Thailand, focused on building and scaling innovative consumer brands across Southeast Asia. Our portfolio currently includes: HAAB (Thailand's #1 egg cake brand, Grab Thailand #1 Brand Concept 2024, Grab Thailand #1 Thai Dessert 2025), Layers (viral premium cheesecake), Haroy (authentic Hat-Yai fried chicken, Best of Fried Chicken 2025 by Lineman Wongnai), and YogurBara (a fast-growing Korean yogurt, #1 premium drinking yogurt in Thailand)

With expertise spanning business development, operations, supply chain management, R&D, digital marketing, and international expansion, Firefly offers interns a hands-on opportunity to work in a fast-paced entrepreneurial environment. Students will gain exposure to real-world challenges in scaling F&B brands across Asia, while contributing directly to high-impact projects.

About the Role:

As a Brand Management Intern at Firefly Group, you'll support the Brand Director and cross-functional teams on sales, marketing, and operations. This hands-on role offers exposure to brand growth, data analysis, and campaign execution, giving you real-world experience in building and scaling F&B brands across Southeast Asia.

• Support the Brand Director in managing daily business operations to ensure everything runs smoothly.
• Monitor daily sales data, identify patterns and trends, and investigate causes of spikes or drops.
• Provide actionable insights and ideas to optimize performance and help achieve sales targets.
• Work closely with internal teams such as marketing, production, expansion and customer service to execute brand initiatives.
• Assist in planning and coordinating brand campaigns, product launches, and promotional activities.
• Analyze operational and sales data to identify opportunities and potential risks.
• Conduct competitor and market research to support strategic decision-making.
• Perform administrative and ad-hoc tasks as needed to support the brand team.

• Studying or recently graduated in Marketing, Economics, Business Administration, or a related field — or have relevant skills and passion for the role
• Strong analytical thinking and attention to detail
• Comfortable working with numbers, Excel/Google Sheets, and reports
• Good communication and coordination skills
• Eager to learn, proactive, and not afraid to take initiative
• Interest in brand building and the food industry is a big plus

We're on the hunt for an energetic Brand Management Associate for Livestreaming Department to elevate our in-house livestreaming experiences for top brand partners If you have a knack for finding charismatic MCs, optimizing sales strategies, and bringing brand stories to life through livestreams, this is the role for you.

Key Responsibilities:

• Create Winning Campaigns: Collaborate with Brand Key Account Managers (KAM) to develop effective voucher strategies and sales mechanics that drive maximum revenue.
• Brief for Success: Prepare MCs with clear briefs to ensure they convey the right brand message and hit key points during livestreams.
• Calendar & Schedule Management: Manage and optimize livestream calendars to ensure sessions are scheduled at the best times
• Optimize Performance: Monitor livestream sales performance and content quality, making real-time adjustments to achieve KPIs and maximize impact.
• Build Partnerships: Foster long-term relationships with top MCs and influencers to continuously raise the standard of livestream content.
• Stay Trendy & Strategic: Keep up with livestream trends and develop new strategies to keep our content fresh, engaging, and effective.

Qualifications:

• Educational Background: Bachelor's degree in any major (preferably in Advertising or related fields).
• Experience: 6 months-1 year in account management, vendor dealing, partnership management field. Fresh graduates are also welcome
• Platform Knowledge: Strong understanding of major social platforms, including TikTok, Instagram, and Facebook.
• Analytical Mindset: Ability to monitor progress, data analysis, identify areas for improvement, and adapt strategies to meet goals.
• Good Communication: Top-notch written and verbal communication in both Thai and English skills to build relationships and convey messages effectively.
• Calendar Management Skills: Strong organizational skills to optimize livestream timing and align with TikTok campaigns and giveaways.

Why Join Us:

• Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia
• Work with top international and regional brands across fashion, beauty, lifestyle, and more
• Lead a high-performing team and play a key role in shaping our commercial future
• Dynamic, multicultural, and collaborative work environment with strong opportunities for career development

What We Offer:

• Career development opportunities within a leading eCommerce company.
• Benefits packages include Health, Life, Dental insurance
• Hybrid working environment (One day a week Work-from-Home)
• 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.

Office Location:

• Peterson Sukhumvit 26 - BTS Phrom Phong (Working on Monday to Friday)