5 Marketing Strategy jobs in Bangkok
General Manager, IMG Marketing Strategy & Integration
Bangkok, Bangkok
Ford Motor Company
Posted 21 days ago
Job Viewed
Job Description
**IMG - International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets**
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579
This advertiser has chosen not to accept applicants from your region.
0
Marketing Staff (Event Management)
Bangkok, Bangkok
Pasona HR Consulting Recruitment (Thailand) Co.,Ltd
Posted today
Job Viewed
Job Description
Job ID
51891
Business
Manufacturing(Others)
Job Detail
Please note that this job requires overtime until late night (until around 9pm to 2am)
1. Event Management
・Coordinate with sales & marketing team, drivers, warehouse, and agents/suppliers to arrange furniture and POP
・Prepare and distribute ingredients and cooking tools for the cooking demonstrations
・Prepare necessary items for each event and schedule drivers to pickup and deliver them to the venues.
・Make stand out product displays that fit with our brand image and our promotions to attract customers
・Maintain furniture and any other promotional tools in ready-to-use condition. Create, renew, or dispose if necessary
・Support and solve any problem in the storefront such as furniture damage, door broken, loss and so on.
・Suggest prospective events & exhibitions and proceed with necessary arrangement
・Analyze the results against all related activities and then take improvement measures
2. Others
・Develop premium gifts for marketing activities
・Instruct PC staff about VMD (stands for "Visual Merchandising", which is creative displays and store layout to make products more appealing to customers and encourage them to buy.)
・Handle other works as assigned by superiors.
Salary
25,000 - 30,000 (THB)
Location
Bangkok
Required work
experience
- Male or Female age between 25-35 years old
- Minimum 3 years of experience in managing sales events and visual merchandising is required.
- Required to work overtime until 9pm or latest around 2am.
- Experience in consumer product market is a plus.
- Cooking skill is a plus.
- Intermediate level of English
- Have own car (to drive to various stores)*
- Working locations are mostly in department stores, exhibition halls, or cooking studios in Bangkok.
However, sometimes you may be required to work outside Bangkok.
51891
Business
Manufacturing(Others)
Job Detail
Please note that this job requires overtime until late night (until around 9pm to 2am)
1. Event Management
・Coordinate with sales & marketing team, drivers, warehouse, and agents/suppliers to arrange furniture and POP
・Prepare and distribute ingredients and cooking tools for the cooking demonstrations
・Prepare necessary items for each event and schedule drivers to pickup and deliver them to the venues.
・Make stand out product displays that fit with our brand image and our promotions to attract customers
・Maintain furniture and any other promotional tools in ready-to-use condition. Create, renew, or dispose if necessary
・Support and solve any problem in the storefront such as furniture damage, door broken, loss and so on.
・Suggest prospective events & exhibitions and proceed with necessary arrangement
・Analyze the results against all related activities and then take improvement measures
2. Others
・Develop premium gifts for marketing activities
・Instruct PC staff about VMD (stands for "Visual Merchandising", which is creative displays and store layout to make products more appealing to customers and encourage them to buy.)
・Handle other works as assigned by superiors.
Salary
25,000 - 30,000 (THB)
Location
Bangkok
Required work
experience
- Male or Female age between 25-35 years old
- Minimum 3 years of experience in managing sales events and visual merchandising is required.
- Required to work overtime until 9pm or latest around 2am.
- Experience in consumer product market is a plus.
- Cooking skill is a plus.
- Intermediate level of English
- Have own car (to drive to various stores)*
- Working locations are mostly in department stores, exhibition halls, or cooking studios in Bangkok.
However, sometimes you may be required to work outside Bangkok.
This advertiser has chosen not to accept applicants from your region.
1
Trade Marketing & Net Revenue Management Manager
Bangkok, Bangkok
Unilever
Posted today
Job Viewed
Job Description
**Job Scope**:
The role is responsible for developing and leading thought leadership and category growth with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies.
**Job Objectives**:
- Create category strategy development & guideline, focusing on pack & place.
- Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
- Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
- Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning, on time promotional calendar
- Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
- Coordinate with cross-functions to implement category plan across channels.
- Evaluate and review implemented marketing activities for developing future plan.
- Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
- Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.
- Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)
**Qualifications**:
- Bachelor’s or master’s degree in job related field.
- At least 5 years of trade marketing, category analyst, commercial finance and FMCG environment experiences.
- Experience in beauty industry/company/channel is a plus.
- Ability to analyze large amounts of data.
- Excellent in English and Thai.
- Good in presentation and negotiation.
The role is responsible for developing and leading thought leadership and category growth with integration of shopper, customer, and channel insights, and deployment of customer facing category strategies.
**Job Objectives**:
- Create category strategy development & guideline, focusing on pack & place.
- Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
- Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
- Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning, on time promotional calendar
- Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
- Coordinate with cross-functions to implement category plan across channels.
- Evaluate and review implemented marketing activities for developing future plan.
- Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
- Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.
- Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)
**Qualifications**:
- Bachelor’s or master’s degree in job related field.
- At least 5 years of trade marketing, category analyst, commercial finance and FMCG environment experiences.
- Experience in beauty industry/company/channel is a plus.
- Ability to analyze large amounts of data.
- Excellent in English and Thai.
- Good in presentation and negotiation.
This advertiser has chosen not to accept applicants from your region.
2
Marketing Planning N2-n3
Bangkok, Bangkok
Reeracoen Thailand
Posted today
Job Viewed
Job Description
**Overview**:
**Salary**:
30,000 THB ~ 40,000 THB**Industry**:
Food & Beverage・Marketing of new business to spread Japanese food/ingredients in Thailand.
・Research and survey on product possibilities that suit the market and business plan, Thai people's preferences, trends in Thailand, etc.
・Develop and propose product and business ideas based on the research content, research, survey
・Plan about introducing products from Japan after determining the direction of the product.
・Proposals ideas and work with the Japanese parent company.
**Qualifications**:
**Requirement**:
- 25-30 years old
- 2-5 years working experience
- Experienced in Marketing field
- Japanese speaking (JLPT N3 or N2)
- PC skills (Excel/Word)
- A person who takes work seriously.
- Experience exporting operations or Experience working at a Japanese company will be advantage**English Level**:
Level 3 - Business Level**Other Language**:
None
**Additional Information**:
**Benefit**:
- Welfare:
- Social insurance
- Group social insurance
- Transportation allowance according to work days (20 baht/1 day)
- 3 days personal leave based on labor law (ลากิจ)
- 6 days paid vacation (+1 day every year if enrolled for 3 years or more) (ลาพักร้อน)
- Annual health check**Working Hour**:
8.30 ~ 17.30**Holiday**:
Sat - Sun**Job Function**:
- Branding
- Researcher
- Other (Marketing)
- Trade Marketing
- Product Planning
- Offline Marketing
- Product Management
**Salary**:
30,000 THB ~ 40,000 THB**Industry**:
Food & Beverage・Marketing of new business to spread Japanese food/ingredients in Thailand.
・Research and survey on product possibilities that suit the market and business plan, Thai people's preferences, trends in Thailand, etc.
・Develop and propose product and business ideas based on the research content, research, survey
・Plan about introducing products from Japan after determining the direction of the product.
・Proposals ideas and work with the Japanese parent company.
**Qualifications**:
**Requirement**:
- 25-30 years old
- 2-5 years working experience
- Experienced in Marketing field
- Japanese speaking (JLPT N3 or N2)
- PC skills (Excel/Word)
- A person who takes work seriously.
- Experience exporting operations or Experience working at a Japanese company will be advantage**English Level**:
Level 3 - Business Level**Other Language**:
None
**Additional Information**:
**Benefit**:
- Welfare:
- Social insurance
- Group social insurance
- Transportation allowance according to work days (20 baht/1 day)
- 3 days personal leave based on labor law (ลากิจ)
- 6 days paid vacation (+1 day every year if enrolled for 3 years or more) (ลาพักร้อน)
- Annual health check**Working Hour**:
8.30 ~ 17.30**Holiday**:
Sat - Sun**Job Function**:
- Branding
- Researcher
- Other (Marketing)
- Trade Marketing
- Product Planning
- Offline Marketing
- Product Management
This advertiser has chosen not to accept applicants from your region.
3
Integrated Media Planning Manager - Marketing Agency
Bangkok, Bangkok
Smart Search Recruitment
Posted today
Job Viewed
Job Description
Our client is a leading marketing agency born out of a partnership between a large international media holding company and an Indochina’s leading specialist agency. Our client is the only agency operating in all five countries of Indochina who specializes in market and customers research and media management and has always been delivering world-class service their clients in several industries. Established in Thailand for over 5years ago, our client is growing excessively and due to that, they now have an opening for a Hybrid Media Planning Manager to take on the following role.
- Managing accounts by being a key contact point, producing and presenting strategic media proposal and delivering on client’s specific media and outcome-based goals while maintaining and improving client satisfaction levels
- Managing the implementation stage to ensure delivery of results to the clients
- Translating business requirements into actionable process and working closely with internal stakeholders to ensure timely & accurate deliverables
- Managing internal team and providing them advice
- Analyzing campaign performance, picking early trends & providing meaningful insights to clients
- Keeping abreast of industry trends, media trends, innovations, and best practices across every media platforms & sharing your knowledge with the wider team
**Qualifications**:
- 4+ years of relevant working experience, preferably in media industry with integrated media planning capability and performance marketing experiences
- Have good knowledge and experience of all the planning tools and market analysis, including consumer behavior study, competitive analysis
- Excellent command of both spoken and written English and Thai, with strong communication skills
- Proficiency in Excel, Word, and PowerPoint
- Experience in setting up and running campaigns on Facebook Ad Manager, Google suite (e.g., search, YouTube, DV360) and publishers
- Solid numerical and financial understanding
This is a great opportunity to grow your career path with one of the very leading marketing agency, who historically has rewarded their employees with an industry leading pay package with numerous training and travel opportunities.
- Managing accounts by being a key contact point, producing and presenting strategic media proposal and delivering on client’s specific media and outcome-based goals while maintaining and improving client satisfaction levels
- Managing the implementation stage to ensure delivery of results to the clients
- Translating business requirements into actionable process and working closely with internal stakeholders to ensure timely & accurate deliverables
- Managing internal team and providing them advice
- Analyzing campaign performance, picking early trends & providing meaningful insights to clients
- Keeping abreast of industry trends, media trends, innovations, and best practices across every media platforms & sharing your knowledge with the wider team
**Qualifications**:
- 4+ years of relevant working experience, preferably in media industry with integrated media planning capability and performance marketing experiences
- Have good knowledge and experience of all the planning tools and market analysis, including consumer behavior study, competitive analysis
- Excellent command of both spoken and written English and Thai, with strong communication skills
- Proficiency in Excel, Word, and PowerPoint
- Experience in setting up and running campaigns on Facebook Ad Manager, Google suite (e.g., search, YouTube, DV360) and publishers
- Solid numerical and financial understanding
This is a great opportunity to grow your career path with one of the very leading marketing agency, who historically has rewarded their employees with an industry leading pay package with numerous training and travel opportunities.
This advertiser has chosen not to accept applicants from your region.
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