2 Marketing Strategy jobs in Bangkok
Manager, Trade Marketing- South East Asia
Job Viewed
Job Description
BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.
BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future - together - while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.
**Job Description**:
**JOB OBJECTIVES**:This role plays a key role in the following:
- ** Own Integrated Marketing Plan (IMP)**: Put in place a yearly activity & promotional plan for Marketing/Trade Marketing initiatives to improve consumer & sales fundamentals in the managed Asian markets.
- ** In-store Excellence**: Track in-store fundamentals with different partners, especially Distributors
- ** In-store Promotions**: Trade Marketing has responsibility of designing and implementing tailored trade promotions & consumer promotions for key customers based on shopper profiling (i.e.: Loyalty programs execution, follow-up and post-analysis) in coordination with local Regional Sales Managers and Distributors
- ** Category Management**: Develop manage and grow the category in General Trade & Modern Mass Market channel of Asian countries, in coordination with the local Regional Sales Managers.
- ** Digital & eCom**: Evaluate, monitor and build an ecosystem for eCom business and help grow BIC’s digital presence.
**MAIN RESPONSIBILITIES / TASKS**
- Develop, and implement **Annual Trade Marketing Plans** to build and grow BIC Lighters & Shaver categories in the respective countries, maximizing growth and profit and ensuring achievement of Trade Marketing Objectives.
- Manage the **implementation of the trade marketing activities** for BIC Lighter & Shaver via Initiative Master Plans, which implies
- ** Cross functional interactions, working** closely with Line manager, Regional Business Development Managers and Distributors to achieve the targets and manage budgets
- Acting as a **liaison between BIC and local stakeholders** (partners, suppliers, distributors, Key Accounts, Wholesalers. etc.) to ensure proper implementation of the plans.
- Directing and making the needed **follow-ups with external agencies** in the creation and execution of the customer, consumer & shopper initiatives
- ** Develop and Analyse reports** and demonstrate an understanding of the markets, categories, competitors, and customers in the managed South Asia markets.
- ** Local category & customer opportunities** - Along with the Line Manager, identify key issues, trends, and opportunities to increase sales and help in growing South Asia business.
- ** Monitor and recommend trade marketing budgets** for managed countries to grow Lighter & Shaver.
- ** Evaluate** customer research, market conditions, Internal data, competitor data **and execute plans** accordingly.
- Implement **Revenue growth management approach** in the respective countries to target
- Sharper portfolio strategy - By segments which products to grow and which segments to target
- Better product assortment mix - Maximize sales and profitability per SKU, discontinue lagging SKUs and introduce high impact SKU
- Pricing actions - Grow value ahead of volume while managing competitive pricing.
- Promotional effectiveness - Make sure the promotions have a positive ROI and are generating the desired impact for the Company & Customers.
- ** Supports Line Manager by**:
- Appraising Trade Marketing initiatives by communicating via Flash reports, The Point Communications, Yammer, Newsletters, etc.
- Training BIC / Distributors teams when needed
**Key Performance Indicators / Key Figures**
- Sales Growth vs. BUD
- Numeric & Weighted Distribution & markets share gains as per Integrated Marketing Plan
- Must Sell Lines tracking per channel & Point of sale Visibility implementation
- Results and ROI of key Lighter & Shaver trade marketing initiatives (design, implementation, performance and evaluation)
- Meeting deadlines / Respecting timelines of Lighter & Shaver Trade Marketing Plans and their executions
- Promotional execution based on POS, right SKUs, right locations, and uplift
- MMM Share of Shelf / leaflets insertions
- Scheduled market visits across all channels
- Respect of the trade marketing budget
- Continuous interaction with the Line Manager, the Marketing team, the Regional Sales Managers and distributors’ teams.
LI-MB1
**Qualifications**:
**R- Required, D- Desired**
**R-** 7+ years
Job No Longer Available
This position is no longer listed on WhatJobs. The employer may be reviewing applications, filled the role, or has removed the listing.
However, we have similar jobs available for you below.
General Manager, IMG Marketing Strategy & Integration
Posted 20 days ago
Job Viewed
Job Description
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579
Affiliate Marketing Manager - Strategic
Posted today
Job Viewed
Job Description
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 4,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
**Get to Know our Team**:
Strategic Partnerships is a team of creative entrepreneurs that develop solutions for Agoda's external partners and promote Agoda's top and bottom line growth. We provide suitable business model and product solutions with our partners and help them generate measurable value. Members of our team are empowered and supported to grow their market(s) or accounts. We develop win-win relationships and leverage Agoda's unique accommodations portfolio and tech solutions to bring our partners the advantages they seek. Utilizing our strong brand and resources, we build new channels to increase the visibility of Agoda, introduce more travelers to our great products and service and deliver significant revenues to the overall business.
The team scope includes strategic planning, business development and sales operations, project management, contracting operations, risk assessment and collections operations, product development work and data analytics. Team members closely work with multiple internal stakeholders in product and tech, finance and legal, marketing and partner services in our HQ as well as in multiple offices around the world.
Come join us at Agoda, where you will have the opportunity to contribute to the success of the company and make a difference!
**The Opportunity**:
Affiliate Marketing Manager - Strategic Partnerships will drive initiatives to scale and drive growth of Agoda's global affiliate portfolio by identifying experiments, analyzing complex scaling challenges, and formulating structure and framework to scale your learning. We're looking for the future leaders who think critically, test, learn from mistakes, and adapt quickly.
This position is based in Bangkok, Thailand.
**In this Role, You'll Get to**:
- Extract and explore data to identify opportunities; analyze and interpret trends or patterns in complex data sets to influence business decisions
- Design and lead experiments end-to-end with the goal to drive growth for Affiliate Vertical
- Provide guidance to account managers in different markets to identify growth opportunities and unblock existing challenges
- Understand Agoda's current tech solutions and be the expert to provide optimal growth solutions for different types of affiliates
- Work closely with the Product team to create new solutions to meet Affiliate Partner's demand
- Build business cases and get buy-in from senior stakeholders
**What You'll Need to Succeed**:
- Bachelor's degree in a quantitative/numerical field such as engineering, finance, economics
- 4+ years of experience working in business analysis / data analytics / business intelligence/ consulting or financial modelling roles in e-commerce, tech, consulting or financial services companies
- Proven track record in using data to drive strategy and make decision
- Excellent command of Excel
- Highly organized and comfortable with making prioritization decisions. Able to effectively keep track of moving parts across projects and adapt to new information and goals.
**It's great if you have**:
- MBA or Masters' degree in a technical field
- Experience with affiliate management
- Exposure to travel industry
- Excellent command of SQL
Bangkok #Thailand #STRATEGY #ANALYTICS #SALE #BD #PRJM #STRA #3 #LI-DN2
**Equal Opportunity Employer**
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.
LI-Hybrid
Be The First To Know
About the latest Marketing strategy Jobs in Bangkok !