7 Media Strategy jobs in Thailand

Join our agency "Glow Digital" ! We are on the hunt for a dynamic Social Media Strategist who thrives in a collaborative environment. Dive into a role where your creativity meets analytics, and your strategies come to life across various social media platforms.

**Why us?**
- You will become a key player in our tight-knit team where your ideas matter. We all wear many hats, offering multiple opportunities for learning and development.
- A supportive environment free from office politics, where teamwork paves the way for collective success.
- An opportunity to work with many amazing brands across different industries, from innovative startups to some of the biggest Thai companies.
- Freedom to work from home at least two days a week after your probation.
- Ideal office location in bustling Phrom Phong.

**What will you be doing?**
- Creating high-quality original content for our clients’ social media platforms including Facebook, Instagram, TikTok, Line OA.
- Planning and executing social media marketing campaigns that align with our clients’ broader marketing objectives.
- Analysing data to gain insights into content performance, audience behaviour, and campaign effectiveness, identifying what works and what doesn't.
- Identifying and collaborating with influencers or brand advocates to expand reach and credibility on social media platforms.
- Preparing detailed reports for clients, showcasing the results of social media efforts, insights gained, and recommendations for future strategies.
- Preparing presentations and pitching to potential clients, highlighting our agency's expertise and the value we can bring to their social media campaigns.

**Requirements**:

- 2-3 years of prior experience in a similar role.
- Thai national.
- Fluent English.
- Excellent knowledge of social media platforms including Facebook, Instagram, Line OA, TikTok.
- Knowledgeable about web traffic metrics.
- Highly organised and detailed individual with strong project management skills.
- Excellent communications skills, with a proven ability to build relationships with both internal and external stakeholders.

Based in Bangkok

Communication and Social Media Manager will have an essential role in the success of the Building Social Impact Initiative, ensuring its promotion and visibility and contributing to its adoption by the construction sector.

**Job Title**: Communication and Social Media Manager

**Type of Contract**: Full-time employment position for 1-year (with possibility of extension)

**Department**: Communication

**Location**: Bangkok, Thailand

**Expected Start Date**: ASAP

**Responsibilities of the advertised position**:
Communication and Social Media Manager is responsible for developing and implementing marketing communication strategies and comprehensive supporting plans to achieve audience specific marketing and communication goals linked with Baan Dek Foundation (BDF). The person manages the communication team, coordinates and prioritizes the team’s workload. The person works closely with various staff to carry out the plans for the digital marketing communication strategies. He/she is responsible for the management and development of the BDF communication materials, websites and social media platforms. He/she is leading the development of targeted communication and marketing campaigns to reach targeted audiences and promote the BDF. In her/his role, interest and skills of visual communication creation, such as video and web design will be an important asset.

**Role and responsibilities include but are not limited to**:

- Coordinate all internal and external communication responsibilities
- Coordinate with the communication team, internal and external stakeholders to support the organization's priorities.
- Coordinate and identify media and content, secure appropriate reviews and approvals, and edit as needed.
- Works with other departments to research, obtain material and organize the content of written communications and create necessary materials to support other departments in the foundation.
- Supervise Communication Team, interns, volunteers, other collaborators including task prioritization, provide feedback and suggestions.
- Track and provide approvals for departmental invoices (together with the Finance department).
- Clarify the communication strategy and plan for BDF.

Communication and Digital Marketing
- Use market research, develop and translate concise and quantifiable goals into marketing communication strategies and activities.
- Ensure communication consistency
- Create the contents in English and Thai.
- Implement comprehensive marketing communication plans for assigned audiences in a precise effective manner, to include writing, editing, designing, obtaining approvals, managing photo sessions, etc.
- Organize and coordinate communication campaigns, launch events, webinars.
- Manage the websites and websites’ tracking.

Managing Social Media
- Manage social media platforms for BDF, BSI and Dao
- Create social media strategies
- Plan and design social media calendars for BDF, BSI and Dao
- Prepare and publish the content on social media (with the support of content producer)
- Analyze social media platforms and make improvements
- Attend the social media platforms in active way increasing engagement
- Deal with social media ads/campaigns if needed

Other Design Skills
- Video edition.
- Present materials through graphic presentations and other communication media.
- Elaborate visual communication materials.
- Ensure all products are of the highest technical standards in the areas of content, design and impact.
- Collect photographs and video footage in Bangkok.
- Support BSI project in Bangkok.

**Qualifications**:
**Nationality**: Thai nationality

**Language requirements**: Excellent command of written and spoken English & Thai.

**Education/ Experience**:
**Studies**: Master's or Bachelor’s degree in communication, graphic design, digital marketing field or the equivalent in progressive work experience.

**Working knowledge**: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, After Effects, Premiere, etc.), web design knowledge
Professional experience in building marketing communication strategies (min. 3 years of experience)

**Other skills and competencies**:
Creative and meticulous, ability to work independently with a deadline, ability to provide and receive positive criticism in a constructive manner, highly motivated, flexible and interested in humanitarian missions.
Committed to social work/child welfare, dedication for non-profit work, communication and human relations skills.
Teamwork ability, flexibility on working hours, tolerance & human values, highly motivated, positive energy & spirit.

**Working hours**: Full time - Monday to Friday with occasional weekend and evenings

**Salary & Compensation**: Starting at 30,000 THB (To be defined based on experience and qualifications)

**How to Apply**: ( Important )

**Equal opportunity**: Baan Dek Foundation is an equal opportunity employer. The organization shall not resume discriminate an

At Klook, we love creating moments of joy. Our platform connects people around the world with experiences that bring a smile to their faces, at a touch of a button. We are a global team of diverse Klookers who push boundaries every day, learn fast with feedback and take ownership to drive the change we want to see. Together, we help each other make the world a more joyful place. Up for the challenge? Join us today!

**What you’ll do**:

- Responsible for the overall planning, execution, review and improvement of content and social media marketing efforts for Klook Thailand;
- Manage the Klook TH Blog - SEO and Blog Sessions;
- Analyze and own web and social traffic metrics and reporting for marketing initiatives;
- Responsible for content creation for various teams (ie Campaigns, Partnerships, Supply, SEO etc);
- Co-develop video based content: Planning, testing and execution (ie. Tiktok, Youtube, Klook Live);
- In charge of the content calendar on social media and the Blog;
- Monitor social media trends and the competitive landscape and proactively share learnings and best practices with the wider team;
- Brainstorm marketing ideas and create initiatives to increase sessions and revenue;
- Maintain relationship with key KOLs (Instagram / Youtube/ Facebook) and brands to increase media touch points and brand impact;

**What you’ll need**:

- 4+ years of solid experience in digital content creation, social media marketing, or related fields
- Experience in producing branded content (Blog, Facebook, Instagram, Youtube, Tiktok, etc.)
- Proficiency in MS Office and Content management Softwares like Contentful, WordPress, etc
- Hands-on experience with SEO and web traffic metrics and understanding of web publishing requirements;
- Expertise in social media platforms
- Have managed a team or freelancers is a plus
- Familiarity with Performance Marketing is a plus

**What you’ll will get**:

- An awesome team of international colleagues
- A rare chance to build a global travel and leisure brand with a looong runway of opportunities ahead
- An environment that values and supports your growth
- Ownership of projects with real impact
- No boredom! Every day is a new exciting challenge
- Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs._
- Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes._
- An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing._

**Company Description**

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties designed intelligently to appeal to a variety of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

The Social Media Executive is responsible for helping in the creation, management and development of MINOR Hotels Social Media activities. This role coordinates with the internal eCommerce and performance managers to support their respective missions, ensuring consistency in voice and cultivating an increased brand equity and company awareness in all areas of social media. The Social Media Executive is responsible for developing and executing a clearly defined social media strategy and must report to both the Social media team and e Commerce departments.

**Qualifications**
- Creative, diplomatic, cool under pressure and fantastic interpersonal skills
- Good communications and writing skills
- Some project management or organizational skills
- Understanding of social media platforms and their respective participants (Facebook, Instagram, YouTube, WeChat, Weibo, Pinterest, and Twitter)
- Understanding of the linkage between social media the impact to the business
- Some knowledge of blogging ecosystem relevant to the company’s field
- Ability to effectively communicate information and ideas in written and verbal format to board level, and build and maintain relationships
- Some technical understanding and can pick up new tools quickly
- Analytical skills and research skills
- Ability to multitask and meet targets

**Additional Information**
- Effectively use analytical tools and demographic information to drive social media strategies and SMO strategies to drive performance and revenue to our brand websites.
- Develop and align Content Strategies across all Digital & Social Media Channels by working with other departments, corporate marketing communications team, and agencies to drive awareness, engagement and traffic to website
- Drive engagement growth via social media and content strategies in alignment with overall content strategies
- Plan content for Instagram, Facebook, and any new channels, align campaigns with the marketing calendar and seasonal creative concepts
- Respond to all comments on social media platforms (Facebook & Instagram) daily
- Monitor and review monthly Facebook and Instagram benchmark report against each Comp set for each brand
- Maintain and update the social media content, coordinating with stakeholders across MH to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all the company’s products and services
- Plan and drive the social media platforms in use on the company’s sites, as well as assisting in the social product roadmap planning.
- Ensure a superior quality of communication and project delivery in all areas of digital/social media.
- Drive the social media culture with our hotel by the creation and updating of policies and training across all brands.
- Execute social media campaigns for the brand while ensuring that a consistent marketing message is delivered to the market to grow.
- Monitor the competition and be aware of market changes and developments.
- Analyse existing and potential social media activities and identify and interpret new social media trends for the different geolocation market (China, Russia, Japan, Thailand etc.)

**Company Description**

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties designed intelligently to appeal to a variety of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

The Social Media Executive is responsible for helping in the creation, management and development of MINOR Hotels Social Media activities. This role coordinates with the internal eCommerce and performance managers to support their respective missions, ensuring consistency in voice and cultivating an increased brand equity and company awareness in all areas of social media. The Social Media Executive is responsible for developing and executing a clearly defined social media strategy and must report to both the Social media team and e Commerce departments.

**Qualifications**
- Creative, diplomatic, cool under pressure and fantastic interpersonal skills
- Good communications and writing skills
- Some project management or organizational skills
- Understanding of social media platforms and their respective participants (Facebook, Instagram, YouTube, WeChat, Weibo, Pinterest, and Twitter)
- Understanding of the linkage between social media the impact to the business
- Some knowledge of blogging ecosystem relevant to the company’s field
- Ability to effectively communicate information and ideas in written and verbal format to board level, and build and maintain relationships
- Some technical understanding and can pick up new tools quickly
- Analytical skills and research skills
- Ability to multitask and meet targets

**Additional Information**
- Effectively use analytical tools and demographic information to drive social media strategies and SMO strategies to drive performance and revenue to our brand websites.
- Develop and align Content Strategies across all Digital & Social Media Channels by working with other departments, corporate marketing communications team, and agencies to drive awareness, engagement and traffic to website
- Drive engagement growth via social media and content strategies in alignment with overall content strategies
- Plan content for Instagram, Facebook, and any new channels, align campaigns with the marketing calendar and seasonal creative concepts
- Respond to all comments on social media platforms (Facebook & Instagram) daily
- Monitor and review monthly Facebook and Instagram benchmark report against each Comp set for each brand
- Maintain and update the social media content, coordinating with stakeholders across MH to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all the company’s products and services
- Plan and drive the social media platforms in use on the company’s sites, as well as assisting in the social product roadmap planning.
- Ensure a superior quality of communication and project delivery in all areas of digital/social media.
- Drive the social media culture with our hotel by the creation and updating of policies and training across all brands.
- Execute social media campaigns for the brand while ensuring that a consistent marketing message is delivered to the market to grow.
- Monitor the competition and be aware of market changes and developments.
- Analyse existing and potential social media activities and identify and interpret new social media trends for the different geolocation market (China, Russia, Japan, Thailand etc.)

**IMG - International Markets Group e.g. Australia & New Zealand, India, South Africa, Thailand, emerging and distributor markets**
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579