20 Performance Marketing jobs in Thailand

English speaking and Thai Speaking Applicants are welcome to apply

ผู้สมัครที่พูดภาษาอังกฤษและพูดภาษาไทยสามารถสมัครได้

If you are looking for an exciting NEW career challenge with a young dynamic company and would like to be part of an up-and-coming Global Brand, this role could be for you!

This role is a Commission Only Contract/Freelance role with the main focus being to contact businesses within a targeted region in Thailand, display the whatsoninthailand.com and associated local websites and then sell them advertising space on those websites.

Your flexible working week will be Monday to Friday (or can include weekends if you prefer).

You will be report directly to the National Sales Manager (located in Chiang Mai) and you will receive full training & support before you start.

About Us

The What’s On In group are rapidly becoming a global brand with their high visibility advertising websites now spreading around the world.

This newly created role is for either an experienced online advertising salesperson or committed motivated individual to generate sales across Thailand. We are seeking salespeople to concentrate on the following cities:

Bangkok, Chiang Mai, Hua Hin, Koh Samui, Krabi, Pattaya and Phuket.

Online advertising is currently worth $89 Billion Globally, and with individuals now searching daily via phones, tablets and laptops, it is no wonder businesses are now more than ever eager to advertise their business via this method.

About You

You will be a committed salesperson eager to get results and achieve.

You must:

• Be a self-starter
• Have the ability to work on your own
• Have strong and successful sale experience and proven history in hitting and maintaining sales targets
• Be proactive in B2B sales negotiations
• Possess the drive, motivation and attention to detail in ensuring all available business development opportunities are targeted and secured
• Excellent customer service skills
• Strong phone sales, negotiation, communication, and presentation skills
• The ability to deal directly with decision makers from CEOs to small businesses owners and managers
• Research skills
• You will require your own transportation
• Have a laptop or tablet device

Sales & Remuneration Potential

Sales potential within Thailand is enormous, and your earning capacity in this role is determined by your own commitment and success.

You will be paid weekly as a freelance contractor (not employee) on a commission only basis, earning 50% of all Completed sales each week.

See website below for earning potential.

English speaking and Thai Speaking Applicants are welcome to apply

ผู้สมัครที่พูดภาษาอังกฤษและพูดภาษาไทยสามารถสมัครได้

If you are looking for an exciting NEW career challenge with a young dynamic company and would like to be part of an up-and-coming Global Brand, this role could be for you!

This role is a Commission Only Contract/Freelance role with the main focus being to contact businesses within a targeted region in Thailand, display the whatsoninthailand.com and associated local websites and then sell them advertising space on those websites.

Your flexible working week will be Monday to Friday (or can include weekends if you prefer).

You will be report directly to the National Sales Manager (located in Chiang Mai) and you will receive full training & support before you start.

About Us

The What’s On In group are rapidly becoming a global brand with their high visibility advertising websites now spreading around the world.

This newly created role is for either an experienced online advertising salesperson or committed motivated individual to generate sales across Thailand. We are seeking salespeople to concentrate on the following cities:

Bangkok, Chiang Mai, Hua Hin, Koh Samui, Krabi, Pattaya and Phuket.

Online advertising is currently worth $89 Billion Globally, and with individuals now searching daily via phones, tablets and laptops, it is no wonder businesses are now more than ever eager to advertise their business via this method.

About You

You will be a committed salesperson eager to get results and achieve.

You must:

• Be a self-starter
• Have the ability to work on your own
• Have strong and successful sale experience and proven history in hitting and maintaining sales targets
• Be proactive in B2B sales negotiations
• Possess the drive, motivation and attention to detail in ensuring all available business development opportunities are targeted and secured
• Excellent customer service skills
• Strong phone sales, negotiation, communication, and presentation skills
• The ability to deal directly with decision makers from CEOs to small businesses owners and managers
• Research skills
• You will require your own transportation
• Have a laptop or tablet device

Sales & Remuneration Potential

Sales potential within Thailand is enormous, and your earning capacity in this role is determined by your own commitment and success.

You will be paid weekly as a freelance contractor (not employee) on a commission only basis, earning 50% of all Completed sales each week.

See website below for earning potential.

English speaking and Thai Speaking Applicants are welcome to apply

ผู้สมัครที่พูดภาษาอังกฤษและพูดภาษาไทยสามารถสมัครได้

If you are looking for an exciting NEW career challenge with a young dynamic company and would like to be part of an up-and-coming Global Brand, this role could be for you!

This role is a Commission Only Contract/Freelance role with the main focus being to contact businesses within a targeted region in Thailand, display the whatsoninthailand.com and associated local websites and then sell them advertising space on those websites.

Your flexible working week will be Monday to Friday (or can include weekends if you prefer).

You will be report directly to the National Sales Manager (located in Chiang Mai) and you will receive full training & support before you start.

About Us

The What’s On In group are rapidly becoming a global brand with their high visibility advertising websites now spreading around the world.

This newly created role is for either an experienced online advertising salesperson or committed motivated individual to generate sales across Thailand. We are seeking salespeople to concentrate on the following cities:

Bangkok, Chiang Mai, Hua Hin, Koh Samui, Krabi, Pattaya and Phuket.

Online advertising is currently worth $89 Billion Globally, and with individuals now searching daily via phones, tablets and laptops, it is no wonder businesses are now more than ever eager to advertise their business via this method.

About You

You will be a committed salesperson eager to get results and achieve.

You must:

• Be a self-starter
• Have the ability to work on your own
• Have strong and successful sale experience and proven history in hitting and maintaining sales targets
• Be proactive in B2B sales negotiations
• Possess the drive, motivation and attention to detail in ensuring all available business development opportunities are targeted and secured
• Excellent customer service skills
• Strong phone sales, negotiation, communication, and presentation skills
• The ability to deal directly with decision makers from CEOs to small businesses owners and managers
• Research skills
• You will require your own transportation
• Have a laptop or tablet device

Sales & Remuneration Potential

Sales potential within Thailand is enormous, and your earning capacity in this role is determined by your own commitment and success.

You will be paid weekly as a freelance contractor (not employee) on a commission only basis, earning 50% of all Completed sales each week.

See website below for earning potential.

English speaking and Thai Speaking Applicants are welcome to apply

ผู้สมัครที่พูดภาษาอังกฤษและพูดภาษาไทยสามารถสมัครได้

If you are looking for an exciting NEW career challenge with a young dynamic company and would like to be part of an up-and-coming Global Brand, this role could be for you!

This role is a Commission Only Contract/Freelance role with the main focus being to contact businesses within a targeted region in Thailand, display the whatsoninthailand.com and associated local websites and then sell them advertising space on those websites.

Your flexible working week will be Monday to Friday (or can include weekends if you prefer).

You will be report directly to the National Sales Manager (located in Chiang Mai) and you will receive full training & support before you start.

About Us

The What’s On In group are rapidly becoming a global brand with their high visibility advertising websites now spreading around the world.

This newly created role is for either an experienced online advertising salesperson or committed motivated individual to generate sales across Thailand. We are seeking salespeople to concentrate on the following cities:

Bangkok, Chiang Mai, Hua Hin, Koh Samui, Krabi, Pattaya and Phuket.

Online advertising is currently worth $89 Billion Globally, and with individuals now searching daily via phones, tablets and laptops, it is no wonder businesses are now more than ever eager to advertise their business via this method.

About You

You will be a committed salesperson eager to get results and achieve.

You must:

• Be a self-starter
• Have the ability to work on your own
• Have strong and successful sale experience and proven history in hitting and maintaining sales targets
• Be proactive in B2B sales negotiations
• Possess the drive, motivation and attention to detail in ensuring all available business development opportunities are targeted and secured
• Excellent customer service skills
• Strong phone sales, negotiation, communication, and presentation skills
• The ability to deal directly with decision makers from CEOs to small businesses owners and managers
• Research skills
• You will require your own transportation
• Have a laptop or tablet device

Sales & Remuneration Potential

Sales potential within Thailand is enormous, and your earning capacity in this role is determined by your own commitment and success.

You will be paid weekly as a freelance contractor (not employee) on a commission only basis, earning 50% of all Completed sales each week.

See website below for earning potential.

English speaking and Thai Speaking Applicants are welcome to apply

ผู้สมัครที่พูดภาษาอังกฤษและพูดภาษาไทยสามารถสมัครได้

If you are looking for an exciting NEW career challenge with a young dynamic company and would like to be part of an up-and-coming Global Brand, this role could be for you!

This role is a Commission Only Contract/Freelance role with the main focus being to contact businesses within a targeted region in Thailand, display the whatsoninthailand.com and associated local websites and then sell them advertising space on those websites.

Your flexible working week will be Monday to Friday (or can include weekends if you prefer).

You will be report directly to the National Sales Manager (located in Chiang Mai) and you will receive full training & support before you start.

About Us

The What’s On In group are rapidly becoming a global brand with their high visibility advertising websites now spreading around the world.

This newly created role is for either an experienced online advertising salesperson or committed motivated individual to generate sales across Thailand. We are seeking salespeople to concentrate on the following cities:

Bangkok, Chiang Mai, Hua Hin, Koh Samui, Krabi, Pattaya and Phuket.

Online advertising is currently worth $89 Billion Globally, and with individuals now searching daily via phones, tablets and laptops, it is no wonder businesses are now more than ever eager to advertise their business via this method.

About You

You will be a committed salesperson eager to get results and achieve.

You must:

• Be a self-starter
• Have the ability to work on your own
• Have strong and successful sale experience and proven history in hitting and maintaining sales targets
• Be proactive in B2B sales negotiations
• Possess the drive, motivation and attention to detail in ensuring all available business development opportunities are targeted and secured
• Excellent customer service skills
• Strong phone sales, negotiation, communication, and presentation skills
• The ability to deal directly with decision makers from CEOs to small businesses owners and managers
• Research skills
• You will require your own transportation
• Have a laptop or tablet device

Sales & Remuneration Potential

Sales potential within Thailand is enormous, and your earning capacity in this role is determined by your own commitment and success.

You will be paid weekly as a freelance contractor (not employee) on a commission only basis, earning 50% of all Completed sales each week.

See website below for earning potential.

**Additional Information**
**Job Number** 25131830
**Job Category** Sales & Marketing
**Location** Royal Orchid Sheraton Riverside Hotel Bangkok, 2 Charoen Krung Road Soi 30 (Captain Bush Lane), Bangkok, Bangkok, Thailand, 10500 VIEW ON MAP
**Schedule** Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be 'The World's Gathering Place'. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**Description:**
**Place of Work:**
Marketing Communications Department
**Scope and General Purpose of Job:**
Develops, implements, monitors and evaluates the hotel's marketing communications strategy, including advertising, promotions, public relations, graphics and collateral, so as to support the marketing objectives for the hotel and maximise the hotel's positive exposure in local, national and international markets
**Responsible to:**
Director of Sales & Marketing
**Responsible for:**
Assistant Marketing Communications, Marketing Communications Executive
Position Duties / Essential Functions:
Digital Marketing
· Responsible for the creation of content for hotel digital activities including: the property's websites; social media; EDM; third party listings; and other digital channels, ensuring content is up to date, in line with the schedule and business needs
· Serves as the primary point of contact for all hotel related questions and activities
· Supports the digital marketing team by providing hotel specific information, assets and content for all digital channels as necessary, ensuring content aligns with the Hyatt brand and hotel identity, positioning and messaging
· Responsible for the scheduled production of electronic direct mails (EDM) to target audiences including: content creation, EDM deployment, database management & maintenance and performance reporting for all email marketing campaigns as per the marketing communications plan
· Supports local marketing activities and develops relationships with relevant third parties to deliver the business objectives for the resort's restaurants, bars and spa
· Maintains hotel media kit, marketing materials and photo library and ensures timely distribution to all media, clients, colleagues and guests as required
· Responds to all guest reviews on 3rd party listings such as TripAdvisor, Google My Business and OTA's as directed by hotel management.
Social Media Management :
+ Working in partnership with the Digital Marketing Manager/Director, creates compelling social media content calendars for channels such as Facebook, Instagram, Linkedin, Wechat, Weibo, Twitter and so on. Gains approval, schedules and publishes
+ Responsible for monitoring of all social media channel comments, messages, tagged posts etc and for producing the monthly performance report using approved analytics tools within mutually agreed deadlines.
Content Management:
§ Working in partnership with the Digital Marketing Manager, manages and maintains content on: hotel websites, Tripadvisor, OTA's, holidaycheck, metasearch engines, and other relevant sites to ensure the right content and pictures are displayed.
§ Provides detailed brief to external copywriter and translator for content creation as required
§ Ensures content on brand and independent websites is refreshed, managed and maintained seamlessly in all required languages, as guided by the management and business needs.
Media / Influencer / KOL Marketing :
+ Works with the Director of Sales and Marketing to ensure maximum exposure is obtained for the resort and all facilities, outlets, activities, functions, promotions and programs etc
+ Develops and maintains active contacts with influencers/media/KOL's and evaluates all media solicitations and opportunities for the hotel in line with marketing strategy and advertising needs
+ Obtains initial approval of influencer/media/KOL campaign proposals from the Director of Sales and Marketing and General Manager
+ Coordinates and handles all media accommodation requests and is responsible for the internal arrangements for media, influencers, bloggers and KOL's on assignment at the hotel
+ Monitors all current sentiment and public statements concerning the hotel in online channels and foreign and local media
+ Assists in supervising the compilation of digital clippings for circulation on digital and social media channels. After circulation, shares with all heads of department and files accordingly
+ Answers all press inquiries, ensuring only relevant and accurate information is released to the press.
Photography / Videography:
+ Responsible for managing all onsite and destination photography and videography assignments under the guidance of the Director of Sales and Marketing
+ Coordinates and makes arrangement for photography of new department Heads or Leadership Committee members for press releases purposes.
**Hotel Advertising and Collateral:**
+ In partnership with the Marketing Communications Executive uses written and presentation skills to assist with the creation of a wide range of resort collateral, communications and promotional materials
+ Ensures all hotel advertising and collateral are of consistent high standards, and that they comply with Hyatt International's brand standards. (i.e. F&B newsletters, promotional flyers and posters, photography of food and festive shots etc).
**Primary Location:** TH-83-Phuket
**Organization:** Hyatt Regency Phuket
**Job Level:** Full-time
**Job:** Digital
**Req ID:** PHU000458
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

Welcome to Hy Digital!

Are you ready to take on an exciting challenge in the fast-growing world of digital marketing? Join our dynamic and innovative company, where you'll have the opportunity to grow alongside us! Collaborate with clients from diverse industries such as events & entertainment, hotel & travel, real estate, B2B, and e-commerce.

We are seeking highly motivated and engaged individuals who thrive in the fast-moving and ever-evolving realm of Digital Marketing & Development.

As a rapidly expanding BOI-accredited agency, we offer a flexible and dynamic work environment that allows you to unleash your creativity and reach new heights.

What's in it for you?

Prepare for an exciting journey of learning and fun! Together with your clients and the team, you'll contribute to the development and implementation of marketing plans, manage projects, and fulfil client requests across various industries.

An attractive salary package with fantastic perks, including a smartphone with a subscription, a laptop, and a Spotify account.
A bonus structure that rewards your exceptional performance.
As we grow rapidly, there are abundant opportunities for fast-paced career progression.
You'll receive comprehensive on-the-job training in all aspects of Digital Marketing, account management, and sales.
A stimulating work environment that offers flexible hours and embraces a unique, open, and informal culture.

Get ready to thrive in a fun, diverse, and international working environment!

**Your Responsibilities**:

- Cultivate meaningful and long-term relationships with clients.
- Ensure seamless communication between clients and the internal team.
- Book in new campaigns and deliverables based on client requirements.
- Discuss deliverables, campaign progress, and results with clients.
- Identify opportunities to grow business with existing clients.
- Create engaging proposals for new prospects based on strategies.

Who are we hiring?
- Thai national with great English comprehension skills.
- Ambitious, driven and easygoing.
- Relevant educational background +1.
- 1 year of relevant work experience.
- Have a creative mindset focused on achieving results.
- Social media and digital marketing knowledge are advantageous

Are you up to the challenge?

**More about Hy-Digital**:
At Hy-Digital, we are a young, energetic, and data-driven digital marketing agency dedicated to delivering effective, rewarding, and measurable solutions for our clients.

We empower companies to successfully transition and thrive in the digital realm, ensuring optimal utilization of their media budgets and achieving outstanding campaign results.

Interested in Joining Our Team?

Join us today and become a part of the exciting world of digital marketing! Take the first step by submitting your CV and a brief introduction about yourself to express your interest in this incredible opportunity.

Support strategic initiatives ideation and media planning.
Responsible for sales targets for assigned lead performance campaign.
Analysis of lead, campaign performance, internal and external marketing programs.
Tracks online marketing budget and online advertising spend by channel and brand to maximize ROI.
Plan campaign media and social platform.
Collaborate with sale & marketing other departments to ensure that all promotional communications are within Brands guidelines.
Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, and proactively make strategic recommendations to meet campaign goals and improve performance.
Basic Qualifications.
Minimum 1-2 year of working experience in biddable media.
Bachelor s degree in Marketing, Communications, or other relevant fields.
Basic knowledge in advertising funnels and social media management.
Proficiency with Microsoft Office.
Clear communication skills and ability to create and manage creative communication campaigns.
Flexibility in working across marketing functions based on effectiveness of marketing campaigns.
Ability to meet deadline, self-management skills, and the ability to handle tasks with speed and accuracy.
Positive attitude, pleasant and energetic personality, and service mindedness.
Great communication skills in both Thai and English, organization skills, as well as multitasking and teamwork ability.
Preferred Qualifications.
Knowledge of other graphic design programs, ads bidding, Google Analytics, UTM, GTM.
Creative marketing with real-time marketing content.
Understanding of Bid Management Tools.
ฝ่ายทรัพยากรบุคคล.
บริษัท เอสซี แอสเสท คอร์ปอเรชั่น จำกัด (มหาชน)อาคารชินวัตร ทาวเวอร์ 3 ชั้น 10
เลขที่ 1010 ถนนวิภาวดี - รังสิต
แขวงจตุจักร เขตจตุจักร กรุงเทพฯ 10900
**Job skills required**: Social Media Management, English, Microsoft Office, Thai, Biddable Media
**Job skills preferred**: Teamwork, Multitasking, Energetic