455 Product Manager jobs in Thailand

Job Description

• Formulate brand strategies and business/marketing plans consistent with overall company strategies.
• Responsible for all aspects of Product comprising of project management ,marketing plan development, control &evaluation , Advertising & Promotion expenses control, sales and profit monitoring.
• Initiate concept development for new product and continuously identify market opportunities and propose new product development within the company's objective & resources, to serve the market need.
• Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary.
• Work closely with R&D and research team to consumer needs/insight and market trend to identify and deliver impactful  NPD.
• Develop effective marketing and communication plans to launch/ promote NPD and promotions.
• Monitor progress in product launches ;identify task success, program setbacks and failures, capture learning for future improvements.
• Co-ordinate with other departments, agencies and suppliers to ensure best execution of all marketing tasks and achieve marketing objectives.
• Responsible for performance review presentation to management.
• Build teamwork with internal cross-functional teams for effective project management.

Qualification

• Bachelor's degree or Master's Degree in Marketing or other relevant degree.
• At least 5 year' experience in marketing and branding, preferable in FMCG.
• Strong background in retail & brand management.
• Strong numerical and analytical skill in using data and /or market information to drive strategies, action plans and decision making.
• Strategic thinking and good Analytic skills.
• Strong Presentation and good Analytic skills.
• Self-learning lifestyle and always update on market movements.
• Strong analytical, communications and interpersonal skills
• Understanding in digital and social platforms
• Dynamic and proactive with positive approach

Job Description

• Develop and execute strategies to build customer awareness that the company offers a wide range of smartphones.
• Create and manage effective product messaging, positioning, and go-to-market (GTM) strategies for each smartphone category or model.
• Analyze the market landscape, competitors, and consumer behavior to identify unique selling points (USPs) and market opportunities.
• Plan and manage promotion campaigns, ensuring that product offers reach the right audience across online and in-store channels.
• Collaborate closely with product development, sales, digital marketing, and marketing communications teams to design impactful marketing campaigns and sales enablement tools.
• Develop and localize strategic marketing content.
• Plan and execute product launches for new smartphone models across both retail branches and digital platforms.
• Continuously propose and execute timely, trend-driven marketing ideas that are competitive, data-driven, and aligned with the overall marketing strategies.

Job Specification

• Bachelor's degree in Marketing, Business Administration, or related fields.
• Minimum of 3 years' experience in Product Marketing or related roles such as Strategic Marketing or Channel Marketing.
• Proficient in Microsoft Office, especially Word, Excel, and PowerPoint.
• Fluent in English communication, both spoken and written.
• Strong coordination and interpersonal skills; able to work effectively with cross-functional teams and external partners.
• Highly responsible, punctual, detail-oriented, and able to perform well under pressure.
• Experience in the telecom industry or with mobile phone brands/distributors is a strong advantage.

สวัสดิการ
- ค่าคอมมิชชัน
- เบี้ยขยัน
- ค่าเดินทาง
- เบี้ยเลี้ยง
- ค่าห้องพัก
- โบนัสตามผลประกอบการประจำปี
- ปรับค่าจ้างประจำปี
- วันหยุดพักผ่อน
- ตรวจสุขภาพประจำปี
- สวัสดิการช่วยเหลือกรณีต่าง ๆ
- กองทุนสำรองเลี้ยงชีพ
- ชุดยูนิฟอร์ม
- ประกันสุขภาพกลุ่ม
- การฝึกอบรมพัฒนาพนักงาน
- สถานที่ทำงานใกล้รถไฟฟ้า

Key Responsibilities

1. Develop and execute marketing strategies and plans for the assigned product segments to achieve the short-to-long term business goals, in both domestic and export markets
2. Collaborate with cross-functional teams to create and implement integrated marketing activities and enhance consumer experience
3. Monitor, analyze, evaluate brand performance parameters against targets, and propose actionable solutions
4. Stay updated on market trends and competitor movements. Lead to conduct relevant market research and gather insights to initiate impactful marketing campaigns
5. Manage marketing budget and allocate resources effectively to ensure optimal ROI on marketing investments
6. Ensure consistent brand communication across all channels and marketing efforts
7. Coach and develop marketing team, fostering a culture of creativity, collaboration, and data-driven working environment

Qualifications

1. Master's Degree in Marketing / Business Administration or related
2. Experience more than 8 years in marketing role in FMCG industry
3. Extensive knowledge of marketing and performance analytics / Pet food market and consumer insights
4. Understanding of media environment (both offline and online)
5. Excellent communication and interpersonal skill
6. Leadership and building team rapport

Job Summary:

The Product Marketing Manager is responsible for driving product innovation, overseeing the full product lifecycle, and ensuring product competitiveness in the market. This role includes developing packaging concepts, analyzing market and competitor trends, and collaborating with cross-functional teams to deliver products that align with market needs and business goals.

Key Responsibilities:

1. Develop differentiated, high-quality, and competitive products that meet market demands.
2. Plan and manage the full product lifecycle, including new product launches, rebranding initiatives, and product discontinuation.
3. Design and develop innovative packaging concepts that are visually appealing and effectively communicate product value.
4. Conduct market, competitor, and trend analysis to provide strategic insights and support organizational decision-making.
5. Collaborate closely with Marketing, Sales, and R&D teams to align product strategies with market needs.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• Age 35 years or above.
• Minimum 7 years of experience in marketing or product development.
• Experience in packaging products or consumer goods will be an advantage.
• Strong creativity with the ability to identify new product opportunities.
• Excellent analytical and project management skills.

ตำแหน่ง: Product Marketing Manager

ตำแหน่งนี้เป็นส่วนสำคัญในการสร้างและพัฒนาผลิตภัณฑ์ใหม่ๆ ของ ACTIVEPLUS BLUE CO., LTD. โดยมีบทบาทในการบริหารจัดการการตลาดสำหรับผลิตภัณฑ์และบริการเพื่อสร้างการรับรู้และความต้องการของลูกค้า

หน้าที่หลัก

• พัฒนายุทธศาสตร์การตลาดสำหรับผลิตภัณฑ์ใหม่และปรับปรุงผลิตภัณฑ์ปัจจุบัน
• ดูแลการพัฒนาสินค้าใหม่ (NPD) ตั้งแต่ Research, Concept, Packaging, ไปจนถึงการเปิดตัว
• จัดทำและติดตาม Timeline การพัฒนาผลิตภัณฑ์และการตลาดร่วมกับ R&D, Supply Chain, BD
• ประสานงานกับทีมพัฒนาผลิตภัณฑ์และวิเคราะห์ข้อมูลเพื่อระบุความต้องการของตลาดและแนวโน้มใหม่ๆ
• วางแผนและกำหนดกลยุทธ์การสื่อสารการตลาดที่มีประสิทธิภาพ เช่น การโฆษณา การจัดกิจกรรม และการตลาดดิจิทัล
• ติดตามและวิเคราะห์ผลการดำเนินงานทางการตลาด เพื่อวัดและปรับปรุงกลยุทธ์ให้สอดคล้องกับเป้าหมาย
• ร่วมออกแบบและติดตามแคมเปญการตลาด Online, Offline และ On-shelf
• ประสานงานกับทีมต่างๆ เพื่อให้แน่ใจว่าการดำเนินงานตรงตามนโยบายและเป้าหมายของบริษัท

ทักษะ คุณสมบัติ และประสบการณ์

• ปริญญาตรีหรือสูงกว่าในสาขาการตลาด การสื่อสาร หรือสาขาที่เกี่ยวข้อง
• มีประสบการณ์ด้านการตลาดผลิตภัณฑ์อย่างน้อย 5 ปี และ เคยอยู่ในระดับบริหารอย่างน้อย 2 ปี
• เข้าใจตลาดและอุตสาหกรรมที่เกี่ยวข้องเป็นอย่างดี
• มีประสบการณ์พัฒนาสินค้า FMCG/อาหาร
• มีทักษะการคิดเชิงกลยุทธ์และการวิเคราะห์ข้อมูลเชิงลึก
• สามารถสื่อสารภาษาอังกฤษธุรกิจ (Business English)

สมัครเลย เราเปิดรับสมัครอย่างต่อเนื่อง ไม่รอช้า ส่งใบสมัครของคุณมาได้แล้ววันนี้

We are seeking a dynamic and driven Product & Marketing Manager to lead product strategy and marketing execution in the aesthetics/medical device industry. This role will bridge product knowledge, market insights, and brand development to support sales growth and strengthen our market presence.

Key Responsibilities

• Research and analyze product opportunities, competitor trends, and customer needs.
• Define product positioning, pricing strategy, and unique selling points.
• Develop and execute marketing campaigns (digital & offline).
• Oversee marketing materials, branding, and promotional activities.
• Provide product training and support to the sales team and specialists.
• Collaborate with cross-functional teams (Sales, Specialists, Service, Admin).
• Liaise with international suppliers and partners for product updates.

Qualifications

• Bachelor's degree in marketing, Business, Life Sciences, or related field.
• Over 10 years' experience in product management or marketing (preferably in aesthetics/medical devices).
• Strong analytical and market research skills.
• Proficiency in digital marketing platforms.
• Excellent communication & presentation skills (English required)
• Ability to manage projects and work across teams.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to grow in a fast-expanding company in the aesthetics/medical device field.
• Dynamic, international working environment.

Job Responsibilities

1. Product Strategy & Development

2. Develop and implement marketing strategies for furniture and home decorative product lines to achieve business objectives.

3. Conduct market research to identify customer trends, preferences, and competitor activities.
4. Collaborate with the product design and development teams to ensure market alignment in style, functionality, and price positioning.
5. Plan product lifecycle strategies including new product launches, updates, and discontinuations.

2.  Brand & Positioning

• Build and maintain a strong brand image across all marketing channels.
• Develop compelling product positioning key messages and unique selling points.

3.  Marketing Campaigns & Promotion

• Plan and execute integrated marketing campaigns.
• Collaborate with digital marketing and sales teams to drive engagement and sales conversions.
• Manage advertising materials, catalogs, brochures, and social media content related to product promotions.

4.  Sales Enablement

• Support sales teams with product knowledge training and marketing collateral.
• Coordinate promotional programs, discounts, and merchandising strategies to boost sales performance.

5.  Performance & Analysis

• Monitor and analyze product and campaign performance metrics.
• Use data insights to adjust marketing strategies and identify growth opportunities.

6.  Cross-functional Collaboration

• Work closely with manufacturing, supply chain, merchandising, retail operations, and e-commerce teams to ensure marketing alignment and timely product availability.
• Manage relationships with external agencies, vendors, and partners.

Job Qualifications

1.  Education: Bachelor's or Master's degree in Marketing, Business Administration, Product Management or related field.

2.  Experience:

• 10+ years of experience in product marketing or brand management preferably in furniture and home decorative, consumer lifestyle products or construction products.
• 3+ years of experience in managerial level

3.  Knowledge & Skills:

• Strong understanding of consumer trends and market dynamics in home furnishings.
• Excellent strategic thinking, project management, and analytical skills.
• Creative mindset with attention to design, aesthetics, and product presentation.
• Strong communication and presentation abilities.
• Proficiency in digital marketing tools, analytics, and CRM systems.
• Experience in e-commerce or omnichannel marketing is an advantage.

4.  Personal Attributes:

• Detail-oriented, result-driven, and innovative.
• Strong leadership and collaboration skills.
• Ability to work under pressure and manage multiple projects simultaneously.

is our philosophy that all Otsuka family globally know that they will be highly valued and encouraged to fulfill their potentials. We provide a welcoming, friendly and inspiring work environment that nurtures their growth and passion, as an individual and as part of a team, and stimulates their creativity that make us a unique and great place to work. The pharmaceutical company with our business includes manufacturing, trading, import and export of nutrition and pharmaceutical products. Total employees: Manufacturing 700 person, Head office (Sales and Business support) 200 person.

Job Summary: The Product Marketing Manager will be responsible for leading and managing the marketing, overseeing all marketing strategies, activities, and implementations for a designated product portfolio. This role involves developing and recommending marketing objectives, forecasting product performance, and ensuring the execution of approved marketing plans to achieve or exceed sales, growth and profitability targets.

Job Responsibilities:

• Initiating and implementing a marketing strategy and budget to increase market share and achieve profitability goals. Preparing a marketing plan, implementing activities and ensuring effective execution for the responsible products.
• Creating promotional strategies & time plan and promotion activities, including margin control and controlling the marketing budget aligned with the marketing plan.
• Develop promotional activities and implement all promotional activities as planned in collaboration with sales staff to achieve sales objectives.
• Cooperate with sales team to achieve sales target, including developing sales staff for product knowledge to deliver information to customers. Carrying out analysis of sales channels, market access, pricing structure and competition analysis.
• Provide training, guidance, and consultation to the sales team to enhance selling skills, objection handling, product presentation, and key message delivery to healthcare professionals.
• Acquire market information concerning competitors, market situation and utilize information to improve sales and marketing activities.
• Gather, analyse and utilize market intelligence and competitor information to enhance sales and marketing effectiveness.
• Constantly monitor the markets where our brands play in, to be up to date with the market trends and developments.

Qualifications:

• Bachelor's degree in Pharmaceutical Science, Allied Health Science, Medical Science, or related field; MBA or master's degree in marketing is a plus.
• Minimum 5 years of experiences in roles as Product Manager/ Assistant Product Manager, preferably experience with a focus on ethical channel in Pharmaceutical/Healthcare Business. Nutrition products are advantaged.
• Proven knowledge of market dynamics, product lifecycle management, and competitive analysis.
• Strong leadership, Strategic thinking with results-driven mindset, problem-solving ability, and excellent communication skill.
• Strong written and verbal English proficiency (TOEIC >= 700) and Computer literature.

Why this role?

The Air Station
(part Easmed Group) is looking for a suitable candidate to be involved in the product marketing initiatives. At The Air Station, we are passionate about improving lives through innovative medical solutions. You will play a critical role in driving the success of our
Sleep
product portfolio. This position is ideal for someone who thrives at the intersection of clinical expertise, market insights, and strategic planning. You'll lead the charge in positioning our products as the go-to solutions for healthcare professionals and patients, ensuring their impact is felt across the medical device landscape.

Who are you?

You are an experienced marketing professional with a strong background in healthcare or medical devices, particularly in respiratory care or a related field. You excel in creating marketing strategies, managing product lifecycles, and building relationships with stakeholders. Analytical, creative, and results-driven, you bring a collaborative mindset and the ability to balance strategic planning with hands-on execution.

What you do?

• Develop and execute product marketing strategies to support your portfolio, aligning with corporate objectives and market needs.
• Manage the entire product lifecycle, including market research, product positioning, launch planning, and post-launch evaluation.
• Collaborate with clinical, sales, and training teams to ensure seamless product adoption and support for healthcare professionals and patients.
• Build compelling value propositions and marketing materials tailored to various stakeholders, including clinicians, distributors, and patients.
• Monitor and analyse market trends, competitive landscapes, and customer feedback to identify opportunities and guide strategy.
• Train and equip sales teams with product knowledge, marketing tools, and competitive insights to effectively promote the product line.
• Plan and execute promotional activities, including trade shows, webinars, and workshops, to enhance product visibility and engagement.
• Collaborate with regional teams to localize marketing strategies and adapt to diverse market dynamics in Southeast Asia.
• Partner with regulatory and compliance teams to ensure all marketing activities and materials meet industry standards and requirements.
• Prepare reports and presentations on product performance, marketing effectiveness, and return on investment for senior management.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, Healthcare, or a related field; advanced degree preferred.
• 5-7 years of experience in product marketing or a similar role in the medical device or healthcare industry.
• Strong understanding of respiratory care products, therapies, diagnostics and industry trends.
• Proven ability to develop and implement successful marketing strategies and campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with proficiency in using data to drive decision-making.
• Ability to work collaboratively in a cross-functional team and influence without authority.
• Willingness to travel within Thailand as needed.

Why join us?

We offer an environment that fosters professional growth, innovation, and a commitment to making a difference in healthcare. Join us to lead impactful initiatives, collaborate with industry experts, and drive change in respiratory care across the region.

Apply now to be part of a dynamic team where your contributions will directly improve lives.