Public Relations Manager / Senior Manager

Bangkok, Bangkok Mutant Communications Pte Ltd

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Job Description

**Who are we?**

Mutant is a weird name for an agency, we know. We’d love to tell you there’s a cool reason for it - like being exposed to gamma radiation or being bitten by a spider - but alas, our origin story is a little less dramatic.

We started in 2012 as a PR agency, led by one guy with a simple idea - to grow an agency that focused on getting business results and removing agency fluff.

From these humble beginnings, we evolved into a regional agency with offices in Singapore, Malaysia and Indonesia, servicing clients across Asia Pacific and globally for their PR, content marketing and branding needs.

(We’ve bagged a few awards along the way, too. Most recently we were named PR Consultancy of the Year and Large Workplace Champions by PRCA Asia Pacific!)

So, what does this mean for you?

You’re here because you want to help clients with real problems - whether that’s increasing sales, improving employee retention, or driving inbound leads, real results are what we measure our success on.

This is an exciting role as we’re building up a new team in Thailand. Mutant is now looking for talented, experienced and personable individuals to be our first Mutants based in Bangkok to work on our regional clients from Singapore, Malaysia and Indonesia - while building our reputation and winning new business.

**Are you the ONE we're looking for?**

We are looking for an enthusiastic and experienced **Public Relations Manager / Senior Manager**, based in Bangkok, Thailand,who will be responsible for planning and executing client communications strategies, across Mutant’s PR and Content teams.

This is an exciting opportunity as you’ll have a front-row seat to building and growing a new office and team in Thailand, alongside Mutant’s Regional team across Singapore, Malaysia and Indonesia.

Apart from contributing to the day-to-day client and project management, with a portfolio of consumer and corporate brands across the B2B and B2C space, you’ll take the lead in proactively managing Mutant’s top consumer and corporate PR clients, proposing communications strategies while executing them flawlessly alongside the team. You’ll also be responsible for managing their accounts profitably, as well as assisting with business development proposals when required.

Someone who's confident, has an awesome personality, and thrives working in a fast-paced environment with a growing team.

**What you'll be getting up to**:

- You’re someone who can develop and lead PR strategies from formulation through to execution aligning them with the client’s key business objectives
- You’ll be planning, implementing, analyzing, and optimizing all PR activities from formulation through to execution, aligning them with the client’s key business objectives
- You’ll work closely with clients and Mutant’s content & PR teams to create aligned communications across all digital channels and to ensure both strong commercial and consistent brand messages
- Project management and strong execution to ensure all PR activities are delivered according to the client's budget and timelines, achieving established KPIs is your strong suit
- You need to keep track and evaluate KPIs according to the scope and recommend necessary adjustments to optimize overall effectiveness based on measurements
- You’re to combine creativity with knowledge of the media to recognize media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
- You’ll lead brainstorming sessions and ideate workable programs for new businesses and upsell existing clients
- You’re well versed in maintaining agreed-upon client activity and budgets and keep tabs on any overspending/underspending
- You have established professional relationships and/ or are willing to foster new relationships with clients, colleagues, and the media

**What you need to be successful in this role**:

- You have 4-8 years of experience in public relations in an agency environment.
- You have a track record in managing PR strategies that drive clients’ business
- You’re no doubt a confident self-starter and able to drive conversations at the C-suite level
- You have a solid understanding of the issues and opportunities in the communications industry
- You have an excellent command of the English language as well as Thai
- You’re meticulous and able to perform under pressure.
- You have experience managing clients and mentoring junior team members
- You have a strong understanding of the local media landscape
- You have existing relationships with journalists in Thailand

**What you get as a Mutant**:

- Market-competitive salary - we want to ensure you’re paid based on the industry standards
- Quarterly bonus - based on individual overperformance
- Mutant’s bonus structure - based on the company’s performance
- Training opportunities - both internal and external
- Wellbeing allowance - claim on a quarterly basis
- Cor
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Marketing Manager Ad/public Relations

Bangkok, Bangkok Hilton

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Marketing Manager Ad/Public Relations

Description - Internal

A Hotel Marketing Public Relations Manager plays a crucial role in developing and implementing the annual marketing and PR plan, driving key objectives, current initiatives and relevant activities relating directly to the hotel. The role will be responsible for leading the hotel's marketing and PR team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are optimised.

**What will I be doing?**
As Hotel Marketing Public Relations Manager, you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
Business Function
- Develop, proactively manage and implement the annual hotel marketing and PR plan to include media relations, social media, internal communications, eCommerce, brand recognition and loyalty marketing within budget guidelines
- Responsible for measuring key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders
- Manage the roll out of marketing and PR initiatives to support the hotel in meeting their targets, also by leveraging key function activity with regional marketing, corporate communications, eCommerce, marketing operations, strategic partnerships and HHonors
- Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
- Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
- Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community
- As the key media liaison, source and pitch interesting, newsworthy stories relating to the hotel including, but not limited to MICE, F&B;, rooms, spa, architecture and design, team members and corporate responsibility
- Ensure sales and F&B; teams receive full marketing and PR support including collateral
- Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
- Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone of voice for each segment
- Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally
- Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty
- Recognise and execute opportunities for HHonors as well as other hotel incentive programmes, and manage all hotel level CRM and database requirements
- Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomes that work to support the commercial strategy of the business
- Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
- Responsible for building a coherent social media strategy for the hotel and its outlets
- Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
- Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution
- Achieve agreed performance goals and marketing and PR objectives of role set out by the Line Manager
- Oversee all marketing and PR projects in line with resources and budget objectives
- Manage and execute local news or stories affecting hotel business and share across region
- Be the marketing and PR representative in hotel commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
- Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity
- Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified, maximised and communicated across organisation
- Ensure full brand compliance across all marketing and PR initiatives on hotel level
- Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and PR and partnership programs
- Conduct regular hotel marketing and PR audits to meet regional and global audit requirements
- Participate in all internal and external marketing and P
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