2,436 Regional Sales jobs in Thailand

ตำแหน่ง / Position: Regional Sales Manager

สถานที่ทำงาน / Location: ประจำพื้นที่ — ขึ้นอยู่กับโซนที่รับผิดชอบ

หน้าที่และความรับผิดชอบ / Key Responsibilities:

1. บริหารยอดขายในพื้นที่ (Regional Sales Management)

• รับผิดชอบยอดขายของร้านค้าทั้งหมดในพื้นที่ที่ดูแล

• วิเคราะห์ยอดขายรายร้าน เพื่อระบุปัญหาและโอกาสในการพัฒนา

• ติดตามและผลักดันยอดขายให้บรรลุเป้าหมายที่กำหนด

1. บริหารและพัฒนาพนักงานส่งเสริมการขาย (Promoter Management)

• ดูแลการทำงานของพนักงาน PCในพื้นที่

• กำหนดเป้าหมายรายบุคคล ติดตามผลการทำงาน และให้คำแนะนำเพื่อพัฒนาทักษะการขาย

• กระตุ้นและสร้างแรงจูงใจให้ทีมทำงานได้อย่างมีประสิทธิภาพ

1. บริหารความสัมพันธ์และภาพลักษณ์ของร้านค้า (Store Relationship & Display Management)

• สร้างและรักษาความสัมพันธ์ที่ดีกับผู้จัดการร้านและทีมงานในร้าน

• ตรวจสอบและดูแล ภาพลักษณ์หน้าร้าน (Store Display / Visual Merchandising) ให้สอดคล้องกับมาตรฐานของแบรนด์

• แก้ไขปัญหาด้านการจัดวางสินค้าและสื่อส่งเสริมการขายภายในร้าน เพื่อให้ร้านค้าดูน่าสนใจและกระตุ้นยอดขาย

1. วางแผนกิจกรรมและแคมเปญส่งเสริมยอดขายในพื้นที่ (Local Promotion & Event Activation)

• ร่วมมือกับทีม Account Manager (AM) หรือพันธมิตรช่องทางต่าง ๆ ในการวางแผนและจัดกิจกรรม (Event / Campaign) เพื่อส่งเสริมยอดขายในพื้นที่

• เสนอแนวทางการออกแบบ Incentive / Promotion Policy สำหรับพนักงานและร้านค้าในพื้นที่

• ติดตามผลกิจกรรมและประเมินผลลัพธ์หลังจบกิจกรรม

1. รายงานและวิเคราะห์ผลการขาย (Sales Reporting & Insight)

• จัดทำรายงานยอดขายประจำวัน / สัปดาห์ ของพื้นที่ที่รับผิดชอบ

• วิเคราะห์ผลการขายและปัจจัยที่มีผลต่อยอดขาย พร้อมเสนอแนวทางปรับปรุง

คุณสมบัติ / Qualifications:

• จบการศึกษาระดับปริญญาตรีขึ้นไป

• มีประสบการณ์ด้านการบริหารยอดขายหน้าร้าน (Sale-out / Retail Management) อย่างน้อย 2 ปี

• เข้าใจระบบการจัดแสดงสินค้า (Display) และกิจกรรมส่งเสริมการขายในช่องทางค้าปลีก

• มีทักษะการวิเคราะห์ยอดขาย การบริหารทีม และการสร้างความสัมพันธ์กับร้านค้า

• มีความคิดเชิงกลยุทธ์ ทำงานเชิงรุก และมุ่งเน้นผลลัพธ์

Key Responsibilities:

Sales Leadership & Strategy:

• Develop and implement region-specific sales strategies to meet and exceed revenue goals.
• Lead and mentor a team of sales professionals, providing coaching, guidance, and development opportunities.
• Create and execute go-to-market strategies for new products and services, aligning them with regional market dynamics.

E-commerce & Digital Sales Growth:

• Identify growth opportunities within the e-commerce channel and drive strategies to capture market share.
• Work closely with marketing, product, and operations teams to ensure a seamless customer journey from discovery to purchase.
• Leverage data analytics to optimize online sales, improve conversion rates, and enhance the customer experience.

Client Relationship Management:

• Build and nurture relationships with key accounts, ensuring high levels of satisfaction and long-term retention.
• Negotiate and close complex sales deals, aligning with client needs and company objectives.Provide regular updates and presentations to senior leadership regarding progress, challenges, and opportunities.

Sales Forecasting & Reporting:

• Develop accurate sales forecasts and pipeline management systems to track regional performance.
• Utilize CRM tools to track sales activities, manage leads, and report on KPIs.
• Identify market trends, competitor activities, and emerging technologies to stay ahead of the curve.

Collaboration & Cross-functional Coordination:

• Collaborate with the global sales team to ensure alignment with overall business goals.
• Partner with product, marketing, and customer success teams to ensure that regional needs are met and customer satisfaction is achieved.

Qualifications & Skills:

Experience:

• 7+ years of sales leadership experience, with a proven track record in e-commerce or digital sales environments.
• 3+ years managing a regional sales team, with the ability to drive results across multiple markets.Strong
• experience in sales strategy, forecasting, and pipeline management.

Skills & Competencies:

• Deep understanding of the e-commerce landscape, digital sales strategies, and technology platforms.
• Excellent negotiation, communication, and presentation skills.
• Fluency in English (written and verbal) required.
• Strong analytical skills with the ability to make data-driven decisions.
• Experience working with CRM systems, sales automation tools, and data analysis platforms.

Education:

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).

Responsibilities :

• Develop and execute regional sales plans to achieve sales targets and expand the customer base and coverage in responsible region.
• Manage, mentor, and motivate a team of sales representatives across the designated regions.
• Monitor and analyze sales performance metrics to identify areas for improvement and implement corrective actions.
• Build and maintain strong relationships with key customers, distributors, and retail partners.
• Manage sales and budget to meet the targets.
• Provide skills and positive attitudes toward being able to work more effectively.
• Build and focus team work, including coordinating with the various agencies to complete the task.
• Can work as a direct sales representative of Direct / Distributor / DSM to maintain the market and stores to sell.
• Plan sales push, marketing and distribution to achieve the target.

Requirements :

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience as a Regional Sales Manager or similar role in the FMCG sector.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in using Microsoft Office Suite.
• Willingness to travel extensively within the assigned regions.
• Strong Growth mindset and result oriented.

Your team's dynamic:

We are a global Canadian company dedicated to transforming security, delivering solutions that integrate security, intelligence, and operations. Our commitment to innovation allows us to serve customers across various industries including transportation, education, and government. At Genetec, we foster a culture of open communication, creativity, and continuous learning to support the unique career paths of our team members.

With over 1800 employees worldwide, we value our diverse workforce who share a passion for their work and a willingness to explore new ideas. Our 2022 Internal Engagement Survey indicated an impressive score of 4.4/5, reflecting our focus on employee well-being and success.

Based in Bangkok Thailand, the Regional Sales Manager is responsible for driving sales initiatives and expanding Genetec's market presence within the assigned region. This role requires a dynamic individual who can establish strong relationships with customers, channel partners, and integrators while managing a team to achieve sales targets effectively.

In this capacity, the Regional Sales Manager will develop and implement strategic sales plans that align with the company's business objectives, ensuring consistent growth and enhanced visibility in the marketplace.

What your day will look like:

• Develop and execute sales strategies that meet revenue targets and increase market share in the assigned region
• Lead and mentor a sales team, ensuring they are motivated and have the resources needed to succeed
• Identify and pursue new business opportunities while managing relationships with existing clients
• Monitor market trends and competitor activities to adjust strategies accordingly
• Collaborate with the marketing team to design promotional campaigns that resonate with target customers
• Conduct sales presentations and product demonstrations to clients and stakeholders
• Utilize CRM systems to track sales activities, market intelligence, and customer interactions
• Prepare forecasts, reports, and updates for senior management regarding sales performance and strategic initiatives

More about you:

• Minimum 10-15 years experience in sales
• Experience in Enterprise Physical Security Sales and good understanding of Eco-system from System Integrator to Main Contractor to End Users
• A good understanding and awareness of the Thailand Physical Security Market and its potential
• Strong ability to build and maintain relationships with clients, channel partners, and team members
• Demonstrated success in achieving sales targets and driving business growth
• Self-motivated with a results-driven approach
• Strong leadership skills with a proven ability to manage and motivate a team
• Excellent communication and presentation skills
• Willingness to travel within the assigned territory as needed
• Fluency in English; knowledge of another European language is a plus

Technical requirements:

• Basic understanding of physical security technology and SaaS solutions.
• Proficient in utilizing CRM software for sales tracking and reporting.
• Experience with strategic sales planning and execution.

Let's talk perks

• Attractive compensation package
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

Still not sure if you check every box, but think it's worth a shot? We love that enthusiasm

Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

Career Opportunity: HVAC&R Sales Manager (Thailand)

Location: Thailand

Reports to: Regional Sales Manager

Key Responsibilities

• Develop and implement sales and business plans in line with company strategy.
• Drive growth in the
  HVAC&R and refrigeration business
  by developing new customers and maintaining strong relationships with key clients and channel partners.
• Collect and analyze market insights, prepare sales reports, and ensure annual sales plans are achieved.
• Expand target customer groups and deliver on sales targets.
• Represent the company at local and international exhibitions, building brand visibility and identifying new business opportunities.

Qualifications

• Bachelor's degree or higher (Engineering, Business, or related fields).
• Minimum 3 years of sales experience in
  HVAC&R or related industries
  preferred.
• Strong customer development and account management skills.
• Excellent interpersonal, negotiation, and communication skills.
• Proactive, enthusiastic, team player with strong organizational and marketing planning abilities.
• Good English proficiency (speaking, writing, and presentations).

What We Offer

• Competitive package
  : Base salary + commission (Total annual earnings THB ~850,000 – 1,300,000 depending on experience).
• Comprehensive training and long-term career development opportunities.
• Be part of a global team driving
  innovation and excellence
  in the cold chain industry.

Job

• Represent the company to contact the sales with Traditional trades customers in each region. Follow the policy directions and Company strategy
• Manage sales and budget to meet the target.
• Provide skills and positive attitudes toward being able to work more effectively.
• Build and focus team work, including coordinating with the various agencies to complete the task.
• Control the collection and accuracy of payments in traditional trade channels.
• Can work as a direct sales representative of Direct / Distributor / DSM to maintain the market and stores to sell.
• Plan sales push, marketing and distribution to achieve the target.

Qualifications

• BA or higher in Sales, Marketing, Finance, Economics or any other business related field
• Experience: working in a senior sales position,
• The equivalent of the same in working experience is also acceptable for the position
• Superior analytical skills coupled with strong business acumen.
• Be proficient and have experience in the use of Salesforce  and sales automation software
• Consumer-oriented, task driven, meticulously organized, have strategic thinking capacity, be flexible and accommodative to change

Overview:

The Regional Sales Manager will lead the Traditional Trade (TT) channel across Thailand, ensuring the achievement of commercial targets for both Confectionery and Health & Wellness categories. The role requires a strategic mindset to identify market trends, evaluate consumer/shopper behavior, and uncover growth opportunities.

This position also manages distributor partnerships, trade term negotiations, and drives execution excellence through collaboration with Trade Marketing, Sales Operations, Marketing, and Customer Service teams.

Role & Responsibilities:

Strategic Sales Planning & Execution

• Develop and implement area-specific sales strategies aligned with overall channel and corporate objectives
• Analyze market data, customer insights, and competitive activity to inform actionable plans
• Identify market white spaces and new growth levers

Performance & Budget Management

• Set and manage sales targets and KPIs by province
• Track and optimize A&P spending to ensure ROI and margin improvement
• Implement corrective measures to reduce variances and maximize profitability

Distributor Management

• Oversee distributor activities and ensure alignment with company goals
• Build long-term, trust-based partnerships to drive sustainable growth
• Monitor distributor capability, execution, and investment commitment

Sales Operations & Business Development

• Lead monthly business reviews and performance tracking
• Forecast sales and track execution efficiency
• Drive Go-To-Market strategies to expand footprint and increase numeric/weighted distribution

Stakeholder Engagement & Cross-Functional Alignment

• Act as a key liaison between field sales and internal teams
• Collaborate with Trade Marketing and Marketing to localize national campaigns
• Ensure timely and smooth execution of initiatives through strong stakeholder influence

Talent Development & Team Leadership

• Coach, mentor, and develop field sales teams to achieve performance excellence
• Identify and build future leadership talent
• Foster a culture of accountability, innovation, and customer-centricity

Qualifications & Experience

• Bachelor's or Master's Degree in Business Administration, Marketing, or related field
• Minimum 10 years of experience in sales, preferably within FMCG or food industry with strong exposure to the Traditional Trade channel
• Demonstrated success in sales strategy development and execution
• Strong analytical and commercial acumen with a growth mindset
• Proven stakeholder management and cross-functional collaboration experience
• Excellent interpersonal, leadership, and communication skills in Thai and English
• Willingness to travel extensively across assigned territories

What will you do

• Explore and develop new business opportunities in the Food & Beverage (F&B) segment — especially beverages like juice.
• Build strong relationships with distributors, agents, and key direct customers.
• Drive channel strategy, sales execution, and market entry plans.
• Conduct and oversee technical trials, in coordination with the technical team (based in China).
• Forecast and manage the sales budget, ensuring target achievement.
• Coach and lead the regional team.
• Provide market intelligence on customer needs, competitor activity, and potential volumes.
• Work closely with global and regional teams to align on product strategy and support.

What we need

• Master or Bachelor's degree in Food Engineering, Food Science, or a related field.
• 10+ years of experience in F&B sales (preferably in beverage or preservation solutions).
• Strong leadership and team management skills.
• Experience working with F&B clients, particularly those using preservatives, food additives, or processing equipment.
• Fluent in English.
• Ability to work independently, with strong problem-solving and market development skills.
• Solid understanding of distribution channels and market penetration strategy in SEA & India.

Overview
To ensure the execute of the sales plan for the region and achieve the sales volume, market share, net revenue, market execution and customer service objectives through effective leadership and coaching the sales team in traditional trade channel

Responsibilities
Business Development

• Deliver business performance and region market share as per AOP
• Cascade region AOP to team
• Lead and manage frontline in responsible region
• Provide on going coaching to all Distributor Executives. within the region and ensure they are properly equipped, trained and motivated to achieve their objectives
• Control and monitor distributor ROI, subsidy and incentive budgets and review distributor and route performance KPI's thru the AS&D Sup.
• Quarterly business review with AS&D
• JBP with distributor
• Provide weekly forecast to responsible region
• Ensure customer compliance with PepsiCo policy and follow process

Best Practice Tools

• Work with frontline to identify capability gaps and agree on action plans with GTM manager

Customer Management

• Develop strong relationship with distributor and within the region

Key Acount Management

• Develop strong relationship with Key account customer (TookDee) in order to achieve business goal

Customer Planning

• Develop strong relationship with Key account customer (TookDee) in order to achieve business goal

Qualifications

• Bachelor's Degree required
• Minimum 8 year experience in sales especially in Traditional Trade with experience in manager level
• Business background in Modern Trade channel is a plus
• Strong leadership, interpersonal, communication and presentation skills
• Strong problem solving, strategic business thinking, analytical skills, project management and time management skills
• Strong at change management
• Good interpersonal and communication skills
• Entrepreneurial mind-set with can-do attitude
• Good command of writing and speaking in English
• Computer literature
• Experience selling in FMCG business
• Experience working in traditional trade
• Experience in distributor management
• Key account management with excellent Customer planning skill