608 Retail Manager jobs in Thailand

Job Responsibilities:

1. Responsible for the decomposition of store goals,follow-up the achievement of sales target;
2. Responsible for the recruitment and training of store staff, help the new staff to solve daily difficult problems;
3. Check the attendance and monthly performance appraisal of the store staff;
4. Responsible for the interdepartmental communication with display, merchandise, engineering and other departments, and give rationalization suggestions and improvement suggestions to the store;
5. Organize the monthly inventory of the store or the company's quarterly inventory to ensure that the accounts and inventory data are truly consistent;
6. Communicate with the local retail manager and the headquarters termly to report the store operation status, and do a good job in store operation data analysis;
7. Analyze and optimize store products, including but not limited to sales cycle, inventory warning, product structure and ratio, etc.
8. Regularly order new products from the headquarters and replenish the inventory of old products to ensure store turnover;
9. Other jobs assigned by leader;

Requirement:

1. Minimum 5 years of retail experience with at least 2 years of experience as a supervisor;
2. Full of enthusiasm for customer service,good communication skills;
3. Strong adaptability, able to handle multiple tasks and enjoys taking on challenges;
4. Responsible, positive and proactive, willing to learn, good at teamwork;
5. Good at data analysis and ability of reporting;
6. English as a working language, spoken of Chinese are preferred

Inventory Management

Manage inventory: receive, catalog, and track all stock, including incoming orders

Maintain stock levels: monitor supply, prevent stockouts, and address slow/non-moving products

Proactively suggest and follow up on reorders

Visual Merchandising

Oversee merchandise displays to ensure variety, organization, and stock availability

Maintain high standards of store presentation

Support sales targets by promoting and selling merchandise

Team Leadership

Supervise shop attendants and provide clear direction

Create and manage staff schedules

Monitor staff performance and provide feedback

Operations

Ensure timely and accurate fulfillment of online store orders

Respond promptly and professionally to online store inquiries

Ensure the store meets operational standards and delivers a positive customer experience

Track sales and operational performance and report findings to management

Analyze sales reports to identify areas for improvement

Resolve customer complaints and issues professionally

Plan and manage sales to meet monthly/quarterly targets

Oversee pricing, stock control, and promotional campaigns to drive sales

Build strong customer relationships and maintain a positive store image

Carry out other tasks as assigned by management and report directly to the company manager

Our client is a large multinational company with various brands and a global market share leader in the home appliance industry. They design, manufacture, and market a comprehensive range of household products, from refrigerators to cooking and cleaning appliances. The brand includes some of the most trusted names in home appliances, known for their quality, reliability, and durability. The company's operation spans across multiple continents, from Europe to North America and Asia. Currently, they are seeking an Experienced Retail Performance Manager to take on the following role:

RETAIL MANAGER - CONSUMER ELECTRONICS

The sought after candidate will be responsible for the following responsibilities:

Sell-Out Strategy & Execution

• Implement and drive the national sell-out strategy across modern trade retail stores, traditional trade dealers, and direct-to-consumer (D2C) brand stores.
• Lead sell-out data analysis and performance tracking; generate actionable insights from data and competitor trends.
• Collaborate with marketing and sales teams to allocate resources (PCs & POSM) for promotions, demo events, and activations.
• Manage BTL (below-the-line) budget and ensure efficient use of resources.

Promoter (PC) Management:

• Lead a team of direct subordinates and 100+ in-store promoters.
• Set monthly sell-out targets by channel and improve promoter efficiency (cost per head).
• Supervise PC incentive schemes and optimize manpower allocation (Pool Promoters, Demonstrators, etc.).
• Monitor promoter performance and capability through store visits and performance grading.
• Oversee PC recruitment, training programs, and monthly engagement activities.

Collaboration & Field Execution

• Ensure strong coordination with supply chain, distributors, and retail partners to maintain stock availability.
• Foster key relationships with retailers, dealers, and partners to enhance field execution.
• Leverage digital tools (e.g., CRM, sell-out tracking apps, planogram software) to improve visibility and performance.

• Bachelor's degree or higher in Business Administration, Marketing, or related field.
• Minimum of 5+ years of experience in a senior sell-out or promoter management role (Manager/Supervisor level) preferable in the Consumer Electronics or FMCG sector
• Strong analytical skills with the ability to interpret sales data and market trends.
• Excellent interpersonal and communication skills; capable of influencing stakeholders and leading teams.
• Proficient in Microsoft Excel and BI tools.
• Must possess a valid driver's license and own vehicle.

Store Operations

• Ensure the smooth daily operation of the store.

• Oversee store opening and closing procedures.

• Support and implement SOPs from the Head Office.

• Monitor cleanliness, merchandising, and POP visuals to ensure they meet brand standards.

Team Supervision

• Support the Retail Manager in leading and motivating the team.

• Delegate tasks and monitor team performance.

• Train new staff on product knowledge, customer service, and daily routines.

• Act as a role model in product storytelling and upselling techniques.

Customer Experience

• Ensure a high standard of customer service aligned with POP MART brand values.

• Handle customer complaints in a professional manner.

• Guide staff on how to engage with different types of customers.

Sales & KPI Monitoring

• Track daily, weekly, and monthly sales against targets.

• Help motivate the team to meet and exceed KPIs.

• Assist in preparing sales reports and inventory usage data.

Inventory & Stock Control

• Coordinate with stock staff on receiving, storing, and displaying products.

• Ensure stock accuracy and manage shrinkage.

• Assist in planning product reorders and special launches.

Event & Product Launch Support

• Participate in planning and executing new product launches and special in-store events.

• Manage customer queuing, ticketing, and limited-item purchase rules.

Requirements

• Strong leadership and communication skills.

• Problem-solving and decision-making abilities; able to think quickly under pressure.

• Understanding of POP MART products, IPs, and fan/customer behavior.

• Basic reporting skills and proficiency in Excel or Google Sheets.

• Bachelor's degree (preferred but not required).

• Experience in retail, especially in lifestyle, toys, collectables, or fashion, is a plus.

• Passion for art toys and collecting culture is a significant advantage.

• Available to work on holidays, weekends, and special event days.

• Strong sense of responsibility and teamwork.

• Adaptable to fast-paced, creative environments.

Job Description :

• วางแผนกลยุทธ์ แผนการปฏิบัติงาน จัดระบบงาน กำหนดขั้นตอนการทำงาน รายละเอียดของงาน ในด้านงานค้าปลีกให้สอดรับกับเป้าหมายองค์กร
• กำหนดเป้าหมายการขาย รวมทั้งการเสนอขอค่า Commission และ Incentive ตามความเหมาะสม
• มอบหมาย สั่งการ บังคับบัญชา ติดตาม ประเมินผล ตัดสินใจ ให้คำปรึกษาแนะนำ แก้ไขปัญหา ควบคุม กำกับดูแลการปฏิบัติงานของบุคลากรฝ่ายค้าปลีกให้เป็นไปตามมาตรฐานเพื่อให้ ตามเป้าหมายอย่างมีประสิทธิภาพ
• สอนงาน ถ่ายทอดประสบการณ์ พัฒนาบุคลากรด้านงานขายและการบริการ
• จัดทำแผนงานของฝ่าย กำกับ ดูแล ติดตามการใช้ทรัพยากรและงบประมาณค่าใช้จ่ายให้เหมาะสมกับแผนปฏิบัติงานและเกิดประโยชน์สูงสุด
• คิด วิเคราะห์ข้อมูลเกี่ยวกับสถานการณ์ทางเศรษฐกิจและสภาพแวดล้อมทางการแข่งขัน ตลอดจนพฤติกรรมของลูกค้า เพื่อนำมาพัฒนาแผนกลยุทธ์ของสายงานขายปลีก
• รายงานผลการปฏิบัติงาน ปัญหาและอุปสรรค รวมถึงวิเคราะห์ ให้ข้อเสนอแนวทางในการปรับปรุง และพัฒนาระบบงานให้มีประสิทธิภาพดียิ่งขึ้น
• ดูแลส่งเสริมการขายสินค้าผ่านช่องทาง Online , Online Marketing
• แก้ไขปัญหาร้องเรียนจากลูกค้าอย่างรวดเร็ว หาสาเหตุและกำหนดแนวทางป้องกันไม่ให้เกิดปัญหาซ้ำ

Qualifications :

• วุฒิการศึกษา ปริญญาตรีขึ้นไป สาขาบริหารธุรกิจ การตลาด การจัดการ หรือสาขาอื่นที่เกี่ยวข้อง
• มีประสบการณ์ในการทำงานธุรกิจร้านค้าปลีก ตั้งแต่ 5 ปีขึ้นไป
• มีทักษะการประสานงานและการเจรจาต่อรอง
• มีภาวะความเป็นผู้นำ และสามารถแก้ปัญหาเฉพาะหน้าได้เป็นอย่างดี

Position Summary

• Set strategy and guideline for field force management and lead to implement those strategies and guideline in accordance with the local situation.
• Develop contents that field force can use for sales and promotion to enhance sales success rate.
• Plan and execute training for sales field forces to enhance the sales capability.

Role And Responsibilities

• Responsible for Strategic field force training programs to support the business goal by working with minimal supervision and undertaking projects relating to the formulation This manager must keep up to date with technology related to the products that the company sells in order to be able to thoroughly train to various key targeted groups
• Subject matter expert for enhancing, leading and delivering of sales training to both inside and outside sales staffs, Sales promoters, key dealers etc. to ensure Consumer knowledge and soft skill are at a level where they are able to on-train their customers, new product concept development and product seeding, and launch support are included
• Liaise with the Group Product Manager, National Sales Manager and Field Sales to implement a yearly training plan & identify key channels for the training plan.
• Achieves sales training operational objectives by contributing Content sales training information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining sales training system improvements; implementing change.
• Meets sales training financial objectives by forecasting sales training requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines training requirements by studying sales and marketing strategic plans and current sales results; conferring with sales executives; reviewing results of trainer coaching; evaluating training effectiveness by designing Pin to Pin Sales Talk Programs
• Develops job results resources by designing information systems; maintaining libraries and databases; building interactive and integrated job support systems.
• Develops managerial results by orienting new managers; conducting management training programs; providing learning resources; coaching individual managers.
• Organizing and conducting sales training courses content as well as involved in the identification of training needs and evaluation external courses, Monitors effectiveness of training techniques and suitability of training programs.
• Directly supervise the team of trainers and manage day-to-day operations to drive SELL OUT Achievement through best practice training processes and practice
• Define definition and criteria for Product Consultant / floor salesman / Shop Managers auditing program
• Coach team on project knowledge and ensure training ability
• Administers and communicates training policy and programs
• Responsible and lead the special project assignment from management and special partner that related with product knowledge/soft skill capability enhancement including managing overall progress on target & timeline i.e. google project
• Collaborate and co-operate on training enhancement with partner when necessary, i.e. Samsung pro
• Create new innovative/ new idea / new tools/ new solution to up-lift FF & PC capability
• Performs other duties as assigned by management /direct supervisor

Skills And Qualifications

• Minimum 7 years' experience in training field and people developing preferably having experience in Mobile, FMCG, Telecommunication, or Trading industry
• Bachelor's Degree or higher in Business, Economics, Mass communication, or related field
• Excellent communication, coaching, presentation and well-organized skills
• Strong initiative, resourcefulness, and improvisation skills and project management skills
• Strong service mind, collaboration, problem-solving include motivation building
• Computer literacy in term of Microsoft Office especially Power Point and Excel
• Excellent command of English both written and spoken
• Strong mediating, Leadership & Team Management skill to works with collaboration with key stakeholders
• Ability to work under high pressure, manage complex, competing priorities and timeline
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รายละเอียดงาน

1. • ประสานงานด้านเอกสาร และข้อมูลต่างๆ
   
   • จัดทำและดูแลเอกสารทางธุรการ เช่น ใบเสนอราคา สัญญา ใบเสร็จรับเงิน/ใบกำกับภาษี
   
   • สนับสนุนงานผู้จัดการ เช่น การนัดหมาย ประชุม เตรียมรายงาน และติดตามงานต่าง ๆ
   
   • ดูแลข้อมูลการขาย การตลาด สต็อกสินค้า (เช่น รายงานยอดขายประจำวัน/สัปดาห์, Inventory tracking)
   
   • ติดต่อสื่อสารกับศูนย์การค้า/คู่ค้า/ซัพพลายเออร์ เพื่อประสานงานเรื่องสัญญาเช่าพื้นที่ การออกบูธ และการจัดกิจกรรม
   
   • สนับสนุนงานด้านบุคคล เช่น การยื่นเอกสารเงินเดือน, ประกันสังคม, การว่าจ้างพนักงานขาย (Promoter)
   
   • งานอื่น ๆ ตามที่ได้รับมอบหมายจากผู้จัดการ
   
   • ต้องการคนพูดภาษาอังกฤษแบบสื่อสารได้ รู้เรื่อง
   
   • มีทักษะการใช้ Microsoft Office / Google Workspace (Excel, PowerPoint, Word, Sheets) ได้ดี
   
   • หากมีความรู้พื้นฐานด้านบัญชีหรือภาษี จะได้รับการพิจารณาเป็นพิเศษ
   
   • มีความสามารถในการสื่อสารภาษาอังกฤษ (ฟัง-พูด-อ่าน-เขียน) ในระดับใช้งาน
   
   • มีทักษะการประสานงานที่ดี ละเอียดรอบคอบ รับผิดชอบสูง และทำงานภายใต้แรงกดดันได้
   
   • มีทัศนคติที่ดีในการทำงาน ชอบเรียนรู้ และทำงานเป็นทีมได้

Job Purpose:

Operations Manager will deliver service excellence and ensure operational excellence by directing related activities to meet current and future plan of the Brand. This position will plan, develop & monitor the store activities and initiatives of the Company with the objective to improve store & inventory standard, in-store merchandizing, customer service and sales.

Main Responsibilities:

Business Orientation

• Work with the Brand Manager to create the brand business plan and ensure the successful carried through by focusing on Operational Excellence.
• Develop operating plan, training budget, new store business forecast, capital expenditure and operation performance that in accordance with the brand business plan.

Customer & Marketing

• Leverage & obtain customer feedback to improve customer interaction or resolves customer complaints in a proper and swift manner.
• Ensure delivery of 100% customer satisfaction throughout the year.

Sales & Store Management

• Set sales target for each individual area and ensure the objectives are met.
• Track & Evaluate sales trends internally & externally to close the sales gaps on both strategic and operational level.
• Work closely with marketing & product team to drive sales and optimize product lifecycle by being aware of fashion trends and target customers to be reached (including promotional campaign).
• Liaise with the VM/SD team to ensure VM in-store standard & in-store inventory that align with any marketing campaign and seasonal period as appropriate.

People Management

• In coordination with HR team to develop manpower plan needed to support the achievement of the business.
• Lead the operations team to develop and update all related personnel policies/procedures as well as operational manual.
• Develop Area Managers / Location Managers for the achievement of the Company standard and individual development plan.

Job Specifications:

Qualifications

• Adapt through changes with a true understanding while having a strong growth mindset.
• Endorse and practice Customer-focused and Result-oriented approaches.
• Establish internal and external collaboration which elevates team performance towards business goals.
• Strong leadership, Interpersonal & people Skills.
• Proficient command of English in both verbal and written.
• Computer literate, advanced usage of Microsoft office is required.

Education

• Bachelor's degree or higher in Business Administration, Marketing, or any related fields.

Experience

• Minimum 8 years of managerial operations in Retail Operations- managing stores and people.
• Experience in all aspects of planning and implementing sales strategy.
• Proven experience in customer relationship management.
• Experience in managing and directing a sales team.

Our client is a large multinational company with various brands and a global market share leader in the home appliance industry. They design, manufacture, and market a comprehensive range of household products, from refrigerators to cooking and cleaning appliances. The brand includes some of the most trusted names in home appliances, known for their quality, reliability, and durability. The company's operation spans across multiple continents, from Europe to North America and Asia. Currently, they are seeking an Experienced Retail Performance Manager to take on the following role:

RETAIL SALES MANAGER - FIELD FORCE MANAGEMENT

The sought after candidate will be responsible for the following responsibilities:

Sell-Out Strategy & Execution

• Implement and drive the national sell-out strategy across modern trade retail stores, traditional trade dealers, and direct-to-consumer (D2C) brand stores.
• Lead sell-out data analysis and performance tracking; generate actionable insights from data and competitor trends.
• Collaborate with marketing and sales teams to allocate resources (PCs & POSM) for promotions, demo events, and activations.
• Manage BTL (below-the-line) budget and ensure efficient use of resources.

Promoter (PC) Management:

• Lead a team of direct subordinates and 100+ in-store promoters.
• Set monthly sell-out targets by channel and improve promoter efficiency (cost per head).
• Supervise PC incentive schemes and optimize manpower allocation (Pool Promoters, Demonstrators, etc.).
• Monitor promoter performance and capability through store visits and performance grading.
• Oversee PC recruitment, training programs, and monthly engagement activities.

Collaboration & Field Execution

• Ensure strong coordination with supply chain, distributors, and retail partners to maintain stock availability.
• Foster key relationships with retailers, dealers, and partners to enhance field execution.
• Leverage digital tools (e.g., CRM, sell-out tracking apps, planogram software) to improve visibility and performance.

• Bachelor's degree or higher in Business Administration, Marketing, or related field.
• Minimum of 5+ years of experience in a senior sell-out or promoter management role (Manager/Supervisor level) preferable in the Consumer Electronics or FMCG sector
• Strong analytical skills with the ability to interpret sales data and market trends.
• Excellent interpersonal and communication skills; capable of influencing stakeholders and leading teams.
• Proficient in Microsoft Excel and BI tools.
• Must possess a valid driver's license and own vehicle.