3,096 Senior Officer jobs in Thailand

At Plan B Media, we are more than an Out-of-Home (OOH) media owner — we are the creators of an
"Ecosystem of Engagement"
that connects brands with tens of millions of people every day. From iconic digital billboards in the heart of Bangkok and transit media across the nation, to exclusive marketing rights for the Football Association of Thailand and world-class events like the Tokyo Marathon, our portfolio goes far beyond traditional advertising.

In this new era of transformation, we are seeking a
Chief Marketing Officer (CMO)
— not just a marketer, but a
Visionary Architect
who will lead our transition from being a
Media Provider
to becoming an indispensable
Strategic Partner
for brands. This role is about orchestrating an integrated ecosystem of
Marketing, Customer Experience, and Media Innovation
that will define the future of OOH media in Thailand.

Core Mission

"
To architect and execute a holistic strategy
across Marketing, Customer Experience, and Media Product Innovation that cements Plan B as the undisputed leader in the OOH ecosystem — driving growth, premiumization of assets, and lasting client loyalty."

Key Responsibilities

1. Strategic Marketing & Brand Leadership

• Define and champion Plan B's corporate narrative as the leader in
  Smart, Data-Driven & Creative OOH Solutions
  .
• Lead Go-to-Market strategies for new products and solutions — from market research and pricing to impactful industry launches.
• Position Plan B and its executives as
  thought leaders
  through reports, industry events, and public speaking.
• Build a robust
  lead generation engine
  across B2B digital, content, and event marketing.
• Establish clear KPIs for marketing effectiveness (e.g., Brand Equity, MQLs, CPA).

2. Media Product Innovation & Commercialization

• Transform media assets into defined
  products
  with clear value propositions.
• Develop a
  future-proof media portfolio
  leveraging global trends like Programmatic DOOH, AR/VR, and interactive technologies.
• Champion
  data and analytics
  as core product offerings — providing insights, measurement, and campaign ROI to clients.
• Partner with Sales & Finance to implement
  dynamic pricing and yield management
  .

3. Customer Experience Excellence

• Map and manage the
  end-to-end client journey
  , ensuring seamless service.
• Establish a
  Voice of Customer (VoC)
  program to gather insights for continuous improvement.
• Define
  service standards (SLAs)
  and create tools such as a client portal to enhance interactions.
• Build CRM and loyalty programs to strengthen long-term partnerships.

4. Leadership & Culture Shaping

• Build and lead a high-performing marketing organization spanning
  Marketing, Product, and CX
  .
• Attract, retain, and mentor
  A-player talent
  while fostering their career development.
• Act as a
  cultural catalyst
  — promoting a mindset that is data-driven, customer-obsessed, and innovation-focused.
• Serve as a strategic partner to the CEO, CCO, and CTO in shaping overall corporate direction.

Candidate Profile: The Visionary Leader

We are seeking a leader with not only capability but also the
DNA to transform
:

• Experience:
  15–20 years in marketing/advertising/media, with at least 7–10 years in senior leadership roles.
• Expertise:
  Strong background in Media, Advertising, AdTech/MarTech, or large consumer-centric brands.
• Strategic Acumen:
  Ability to translate vision into clear, executable strategies.
• Commercial Mindset:
  Proven track record of linking marketing to business outcomes (revenue, growth, profitability).
• Digital & Data Fluency:
  Hands-on experience leveraging digital and analytics as growth drivers.
• Inspirational Leadership:
  Skilled in building and leading large, diverse teams to success.
• Executive Presence:
  Exceptional communication, presentation, and influencing abilities with board-level stakeholders.

Location: Bangkok, Thailand

Level: C-Suite / Executive

Industry: Book Retail, Publishing, Education

Salary: Competitive, based on experience

We are seeking a highly driven and hands-on Chief Operating Officer (COO) to lead operations, drive change, and strengthen sustainable growth for a leading Thai-owned book retail & publishing group. This role will oversee company-wide operations, inspire mid-level managers, and execute strategic initiatives to ensure operational excellence, profitability, and organizational transformation.

This is a career-defining opportunity for an executive leader who thrives on challenges, change management, and building high-performing teams in a dynamic and fast-paced business landscape.

• Operational Excellence: Drive cross-departmental performance to align with corporate strategy, focusing on efficiency, quality, and measurable outcomes.
• Hands-on Leadership: Work closely alongside teams, providing direction and inspiration through an action-oriented leadership style.
• Change Management: Analyze, adapt, and implement strategic change initiatives to maintain competitiveness in a fast-evolving market.

• Business Goals:

• Deliver and exceed sales targets while ensuring sustainable growth.

• Restore profitability and maintain financial stability.
• Elevate marketing strategies with modern, creative, and consumer-centric approaches.
• People & Culture Development: Mentor mid-level managers, uplift long-serving employees, and build a strong culture of resilience, adaptability, and continuous improvement.

• Bachelor's degree or higher in Business Administration, Management, Marketing, Media, Education, or related fields.
• Proven experience in operations leadership or turnaround projects with measurable success in business growth.
• Strong leadership mindset with a hands-on management style.
• Familiarity with publishing, book retail, education, or related industries is highly valued.
• Strong commercial acumen in sales, marketing, and revenue diversification.
• Expertise in building and strengthening teams, establishing career development frameworks, and driving organizational capability.
• High EQ with excellent stakeholder management and cross-generational communication.
• Fluent in Thai and English.

• Attractive executive package (salary, performance bonus, allowances).
• Leadership role with direct impact on organizational growth and transformation.
• Opportunity to work with a Thai-owned business expanding in book retail and publishing.
• Dynamic, people-first company culture that values innovation and adaptability.

• Lead operations for a renowned Thai book retail & publishing group with strong legacy and growth ambitions.
• Shape turnaround and transformation strategies that will drive the company into the next era.
• Inspire and uplift teams across multiple departments, ensuring long-term sustainability.
• Work directly with C-Level leadership and play a pivotal role in building an innovative, future-ready organization.

Ready to Drive Organizational Transformation?

This is your chance to take on a career-defining COO role, leading operations and culture in one of Thailand's most impactful publishing and book retail businesses.

Apply Now and shape the future of learning, reading, and publishing in Thailand.

We're seeking a visionary CFO to lead our financial strategy and scale with us. The ideal candidate will own everything from financial operations to strategic capital planning across 15 business units. You'll work closely with the CEO and executive team to drive long-term growth, IPO-readiness, and financial excellence.

Responsibilities

• One of our current focuses is to find the right investors for the company.
• rive financial strategy, fundraising, and investor readiness.
• Lead financial planning, analysis, and reporting across BU-level operations.
• Ensure compliance, risk management, and audit readiness.
• Shape a scalable finance function ready for IPO and expansion.
• Ensure legal compliance on all financial functions
• Manage relationships with banks

Qualifications

• Strong finance-based analytical skills.
• Proven experience in budgeting, FP&A, and compliance (CPA preferred)
• 7 - 10 years' of finance experience role in tech/startup.
• Strong leadership presence and ability to inspire Gen Z teams.
• Excellent command of English and data-driven decision-making.

This role is for someone ready to build, lead, and grow in a fast-paced, impact-driven environment. If you're resilient, strategic, and thrive on challenges—this is your seat at the table.

Apply now or connect directly with us to learn more.

Tel : K.Kae)

The Chief Marketing Officer (CMO) is responsible for leading the overall marketing vision and strategy to drive the organization's growth and competitive positioning in the Thai non-bank financial market. This role ensures alignment of short-term and long-term marketing initiatives with the company's strategic objectives, fostering customer acquisition, and revenue growth through data-driven and innovative approaches.

The CMO oversees and integrates marketing planning, partner channel development, and customer service & telesales operations, ensuring seamless execution across all customer touchpoints. By leveraging market research, consumer trend analysis, and digital platform development, the CMO defines and executes effective marketing strategies while cultivating strong partnerships and optimizing channel performance.

As a member of the executive team, the CMO plays a critical role in shaping the company's business direction, managing four key teams (Marketing Planning, Partner Marketing, Customer Service, and Telesales) to achieve corporate KPIs. The CMO ensures operational excellence, promotes customer-centric practices, and fosters innovation, thereby enabling the organization to strengthen its brand presence, deliver superior customer experiences, and maintain sustainable growth in a highly competitive market.

Job Responsibility.

·    Manages an organization's marketing strategies in short term and long term and activities.

·    Responsible for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives, market research, and collaboration with cross-functional teams.

·    Developing and executing marketing strategies that align with the organization's goals. Non-bank Thai market research, analyze consumer trends, and identify target audiences.

·    Partner management and managing partner channel sales and marketing.

·    Collaborates with cross-functional teams to create and implement integrated marketing campaigns, manage brand positioning, and enhance customer experience.

·    Monitor marketing performance, analyze data, and make data-driven decisions to optimize marketing efforts.

·    CMO stays updated on industry trends and fosters innovation to drive the organization's competitive advantage in the market.

·    Defining marketing strategies to support the company's overall strategies and objectives.

Job Qualification

·    Bachelor's degree in Marketing, Communications, Business Administration, or a related field. relevant field: MSc/MA will be a plus.

· years in Marketing strategy, Marketing planning, marketing promotion from Non-Bank, Banking business with at least 5 years in a leadership role.

·    In-depth knowledge of Product knowledge and regulations from BOT.

·    In-depth knowledge of Personal loan / Nano-finance loan product

·    Excellent problem-solving and decision-making abilities etc.

·    Demonstrated experience in strategic planning and execution.

·    Strong organizational and time-management skills.

·    Strong interpersonal and communication skills.

·    Ability to lead and motivate a diverse team, ability to work independently and as part of a team.

·    Proficient in Microsoft Office.

·    Proficiency in both English and Thai languages.

·    Proven experience as Chief Marketing Officer or similar role.

·    Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (especially Revolving loan product experience)

·    Solid understanding of market research and data analysis methods.

หมายเหตุ ตำแหน่งงานนี้จำเป็นต้องตรวจสอบประวัติอาชญากรรมของบุคคลก่อนพิจารณารับเข้าทำงาน เพื่อความปลอดภัย และรักษามาตรฐานขององค์กร

Remark: This position requires a criminal record information check prior consideration for employment to ensure safety and maintain standards of the organization

Job Description

Report to Managing Director

Direct Report Account Dep. / Finance Dep. / Purchasing Dep.

Responsibilities

• Provide leadership, direction and management of the Finance and accounting team

• Provide long-term and medium-term business and financial planning of the Company and its Subsidiaries

• Control and manage all accounting and finance of the Company and its subsidiaries

• Lead managerial accounting and financial analysis, providing insights for effective decision-making
• Oversee and enhance financial and accounting information systems to ensure accurate and timely data for analysis and decision-making
• Treasury management, including efficient review of the liquidity, credit and debts management
• Review financial risk management capabilities of the Company and its subsidiaries on a regular basis
• Ensure that necessary internal controls exists for overall efficient financial management of the Company and its subsidiaries

• Administer key processes for quarterly internal and statutory audits, both through Internal Audit Committee and external audit firms

• Ensure that the Group complies with all legal and regulatory requirements.

• Manage and maintain relationship with 3rd parties, ie , SET, SEC , Auditor , Analysts and stakeholders.

Qualifications

• Bachelor's degree in Accounting or a related field.

Minimum qualifications in accordance with SET requirements

• Proven experience in senior management position in accounting, finance or other related fields

• Excellent business acumen and analytical skill.

• Experience in and good knowledge of SEC/SET regulation and requirements, Public Company Act, Thai Corporate and Commercial Law.

• Experience in managing budget and financial forecast.

• Familiar with ERP system and its Database.

• Strong leadership with good interpersonal and communication skills

• Good command  of spoken and written English.

• Extensive background with at least 10 years of related experience.

Responsibilities

Provide leadership, direction and management of the Finance and accounting team.

Provide long-term and medium-term business and financial planning of the Company and its Subsidiaries.

Control and manage all accounting and finance of the Company and its subsidiaries.

Lead managerial accounting and financial analysis, providing insights for effective decision-making.

Oversee and enhance financial and accounting information systems to ensure accurate and timely data for analysis and decision-making.

Treasury management, including efficient review of the liquidity, credit and debts management.

Review financial risk management capabilities of the Company and its subsidiaries on a regular basis.

Ensure that necessary internal control exists for overall efficient financial management of the Company and its subsidiaries.

Administer key processes for quarterly internal and statutory audits, both through internal Audit Committee and external audit firms.

Ensure that the Group Complies with all legal and regulatory requirements.

Manage and maintain relationship with 3rd parties, FA, AUDITORS and board of directors.

Qualifications

Bachelor's degree in Accounting or a related field.

Minimum qualifications in accordance with SET requirements.

Proven experience in senior management position in accounting, finance or other related fields.

Excellent business acumen and analytical skill.

Experience in and good knowledge of SEC/SET regulation and requirements, Public Company Act, Thai Corporate and Commercial Law.

Experience in managing budget and financial forecast.

Familiar with ERP system and its Database.

Strong leadership with good interpersonal and communication skills.

Extensive background with at least 3-5 years of related experience.

Benefit

• Service Charge
• Bonus
• SSO

We are seeking a highly qualified and strategic Chief Financial Officer (CFO) to join our executive team. The ideal candidate will be responsible for leading the financial planning and strategy of the company, ensuring long-term financial sustainability, and providing expert guidance on investments, risk management, and financial operations.

Responsibilities:

·   Oversee all financial operations including accounting, budgeting, forecasting, and financial reporting

·   Develop and implement financial strategies to support the company's growth and profitability

·   Ensure compliance with all financial regulations and standards

·   Manage relationships with external stakeholders including auditors, investors, and financial institutions

·   Lead financial risk assessments and provide recommendations to minimize risks

·   Work closely with the CEO and executive team on strategic decision-making

·   Supervise finance and accounting teams

Qualifications:

·   Bachelor's degree in Finance, Accounting, Economics, or related field (Master's degree preferred)

·   Certified Public Accountant (CPA) designation is required

·   Chartered Financial Analyst (CFA) certification is strongly preferred

·   Minimum of 10 years of progressive financial leadership experience, including at least 5 years in a senior    executive role

·   Proven experience in strategic financial planning and execution

·   Strong understanding of corporate finance, investment analysis, and capital structure

·   Excellent leadership, communication, and interpersonal skills

·   Good at English  both written and speaking.

What We Offer:

• Competitive salary and performance-based bonuses

• Opportunities for professional growth and leadership impact

• A dynamic and collaborative work environment

Apply now to join our team and be a part of Metallic Corporation Limited's continued success

The CEO will be responsible for the overall strategic, operational, and financial performance of the company. This includes overseeing all aspects of sourcing, merchandise selection, and marketing to ensure alignment with the company's vision and objectives.

Responsibilities:

• Develop and execute the company's vision, mission, and overall strategy.
• Lead the development and implementation of strategic plans to achieve business objectives and growth targets.

• Foster a culture of innovation, collaboration, and continuous improvement across all departments.

• Oversee the sourcing strategy to ensure a diverse and high-quality product offering.

• Build and maintain strong relationships with suppliers and manufacturers to secure favorable terms and exclusive products.

• Analyze market trends and consumer preferences to inform product selection and inventory management.

• Lead the development and execution of comprehensive marketing strategies to enhance brand visibility and drive customer acquisition.

• Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns.

• Collaborate with the marketing team to create compelling content and promotional materials that resonate with target audiences.

• Monitor key performance indicators (KPIs) to assess business performance and identify areas for improvement.

• Develop and manage the company's budget, ensuring alignment with strategic goals and financial targets.

• Oversee financial planning, forecasting, and reporting to ensure profitability and sustainable growth.

• Identify and mitigate financial risks to safeguard the company's assets and reputation.

• Build, lead, and mentor a high-performing executive team.

• Foster a positive and inclusive organizational culture that attracts and retains top talent.
• Promote professional development opportunities to enhance team capabilities and performance.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 10 years of executive leadership experience in the FMCG, with a focus on sourcing and merchandising.
• Strong analytical skills with the ability to make data-driven decisions.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

About the Role

Our client is innovative and fast-growing B2C company committed to enhancing seamless digital experiences for consumers worldwide. With a global user base and a dynamic environment, we thrive on delivering cutting-edge solutions that simplify complex processes. We are seeking a visionary leader to spearhead our product strategies, drive innovation, and lead a team of talented professionals in creating impactful solutions.

Key Responsibilities

• Strategic Direction:
  Define and execute robust product strategies that align with the company's overall vision and adapt to evolving market dynamics.
• Portfolio Oversight:
  Manage a diverse portfolio of products, ensuring alignment with business goals and delivering maximum value.
• Lifecycle Leadership:
  Guide products through every stage, from initial concept to market release, including planning and implementation of roadmaps.
• Team Development:
  Build, lead, and inspire a skilled product team, cultivating a culture of creativity, collaboration, and continuous improvement.
• Interdepartmental Coordination:
  Collaborate closely with teams across engineering, design, marketing, and sales to ensure unified product development and effective market launches.
• Stakeholder Communication:
  Clearly convey product vision, progress, and outcomes to internal stakeholders, leadership, and external partners.
• Performance Analytics:
  Define and monitor key performance indicators (KPIs) to evaluate product success and support data-driven decision-making.

Qualifications

• Professional Experience:
  A minimum of 8 years in product management, including 4 years leading multiple product lines or portfolios.
• B2C Expertise:
  Demonstrated success in managing and launching consumer-facing products.
• Data Fluency:
  Strong analytical abilities, including proficiency in data tools such as SQL and conducting A/B testing.
• Agile Knowledge:
  In-depth understanding and hands-on experience with Agile development frameworks.
• Leadership Acumen:
  Proven track record of leading and empowering high-performing teams.
• Strategic Insight:
  Ability to think long-term and translate strategic goals into practical actions.
• Communication Excellence:
  Outstanding ability to articulate complex ideas in a clear and concise manner.
• Customer Focus:
  Deep commitment to delivering exceptional customer experiences and meeting user needs.

Preferred Skills

• Location:
  Preference for candidates based in, or willing to relocate to, Bangkok, Thailand.
• Industry Expertise:
  Strong familiarity with trends, challenges, and opportunities within the relevant industry.
• Growth Experience:
  Background in scaling product teams within start-up or rapid-growth settings.
• Technical Aptitude:
  Understanding of development processes and technologies such as APIs, CI/CD, and system scalability.