516 Social Media Specialist jobs in Thailand

Job Purpose

The Social Media Associate supports Valvoline Global Operations' social media presence by executing day-to-day content publishing, community engagement, and performance monitoring. Working closely with the Global Social Media Manager, this role helps maintain brand consistency, strengthen community connections, and deliver compelling online experiences across global platforms. The Social Media Associate will be hands-on in content scheduling, community responses, and analytics tracking—ensuring that Valvoline's social presence is active, engaging, and aligned with global brand standards.

How You Make an Impact (Job Accountabilities)

1. Content Execution & Scheduling

a. Publish approved content across Valvoline-owned social channels (e.g., Facebook, Instagram, LinkedIn, TikTok, YouTube, WeChat, Weibo) according to the global content calendar.

b. Ensure captions, hashtags, and creative assets are uploaded accurately and on time.

1. Community Engagement

a. Monitor and respond to community interactions, comments, and direct messages within established SLAs.

1. Track/flag positive or negative trends, including escalation of potential issues, risks, or sensitive comments to the Global Social Media Manager and relevant stakeholdersPlatform Monitoring & Insights

a. Use Sprout Social (and other relevant tools) to track engagement, follower growth, and post-performance.

b. Assist in compiling weekly and monthly performance reports with key highlights and actionable recommendations

1. Collaboration & Coordination

a. Partner with global and regional marketing teams, agency partners, and other internal stakeholders to ensure smooth content rollout.

b. Support localization of global content to suit APAC market nuances while maintaining brand integrity.

1. Brand Governance

a. Ensure all published content meets Valvoline's brand, tone, and compliance standards.

b. Help maintain the social media community management playbook and contribute to updates when needed.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• 1–3 years of experience in social media marketing, preferably in a corporate or agency setting.

• Proficiency in social media management tools (Sprout Social, Hootsuite, or similar).

• Strong writing, editing, and interpersonal communication skills.

• Basic understanding of social media analytics and reporting.

• High attention to detail, with the ability to multitask and meet deadlines.

• Familiarity with APAC social trends and platforms is a plus (e.g., WeChat, Weibo, TikTok).

Competencies Desired

· Passion for social media and awareness of platform best practices.

· Quick learner with a proactive, problem-solving mindset.

· Comfortable in a fast-paced, deadline-driven environment.

· Team player who collaborates effectively across functions and geographies.

· Adaptability to cultural differences and working across multiple timezones

Working Conditions / Physical Requirements / Travel Requirements

· Based in Singapore and office 3 days a week.

· May require occasional travel (approximately 10%).

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Social Media Specialist to support our tech client's social strategy. You'll drive engagement, spot trends, manage KOLs, and collaborate with teams to deliver data-driven, creative content that builds brand love and advocacy.

Role:

• Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
• Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
• Work closely with Market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability, extending brand narratives into wider public conversations.
• Oversee the management of social media pages, ensuring the strategic deployment of branded content that is fully aligned with overarching marketing objectives and brand guidelines.
• Provide social media expertise and generate innovative ideas for the market. Help implement engaging brand narratives into a wider integrated marketing plan, with a focus on trend-driven content curation.
• Analyse data into insights whilst building a narrative that will fuel social media campaigns and programmes as part of the broader country-specific marketing initiatives, particularly emphasising TikTok and other key social platform performance.
• Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community, leveraging a deep understanding of social trends.
• Partner with cross-functional teams on social strategy and execution to capture the brand's presence and end-user engagement.
• Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement.
• Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.
• Collect and share insights and trends from social communities to improve future campaigns.

You:

• A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.
• 5+ years of experience in marketing, advertising or related industry; preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space.
• You've ideally held a Social Media Coordinator or similar role in the past, whilst working with external creative and social agencies.
• A strategic and creative thinker who can navigate around an always-on social landscape, with a proven ability to curate and develop trend-leading content.
• Prior experience supporting end-to-end social media projects from strategy to execution, including localised content creation and copywriting, community management, localised, tracking and reporting.
• Strong technical knowledge of social platforms, paid media, content strategy and community management, with specific expertise in TikTok and Meta performance.
• Experience with social media publishing tools like Sprinklr, Hootsuite or Sprout Social.
• Ability to bring order and attention to detail to complex stages of each project.
• Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging.
• Passionate about working as part of a larger team to deliver on a common goal, with a keen eye for emerging social trends and content opportunities.
• Exceptional verbal and written English communication and presentation skills to support projects across APAC.

Contract Type: 6 months - Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

About the role

As our Social Media Specialist, you will be responsible for driving the digital marketing strategy and social media presence for our skincare, beauty and cosmetics product lines. This full-time position is based in our office in Din Daeng, Bangkok and offers a competitive salary and benefits package.

What you'll be doing

1. Develop and implement social media content strategies across multiple platforms to engage our target audience
2. Create compelling, on-brand social media content including images, videos, and copy
3. Monitor and analyze social media metrics to optimize content and campaigns for maximum impact
4. Collaborate with the broader marketing team to ensure brand consistency and integration across digital channels
5. Stay up-to-date with the latest social media trends and best practices to inform your approach
6. Handle social media customer service and community management

What we're looking for

1. 2-3 years of experience in social media marketing, preferably within the beauty/skincare industry
2. Excellent written and visual communication skills with a flair for creating engaging content
3. Proficiency in using social media management tools and analytics platforms
4. Strong creative and strategic thinking abilities to develop effective campaigns
5. Adaptable and able to thrive in a fast-paced, dynamic environment
6. Passion for the beauty and skincare industry and staying up-to-date with trends

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:
We're looking for a Social Media Specialist to support our tech client's social strategy. You'll drive engagement, spot trends, manage KOLs, and collaborate with teams to deliver data-driven, creative content that builds brand love and advocacy.

Role:

• Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
• Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
• Work closely with Market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability, extending brand narratives into wider public conversations.
• Oversee the management of social media pages, ensuring the strategic deployment of branded content that is fully aligned with overarching marketing objectives and brand guidelines.
• Provide social media expertise and generate innovative ideas for the market. Help implement engaging brand narratives into a wider integrated marketing plan, with a focus on trend-driven content curation.
• Analyse data into insights whilst building a narrative that will fuel social media campaigns and programmes as part of the broader country-specific marketing initiatives, particularly emphasising TikTok and other key social platform performance.
• Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community, leveraging a deep understanding of social trends.
• Partner with cross-functional teams on social strategy and execution to capture the brand's presence and end-user engagement.
• Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement.
• Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.
• Collect and share insights and trends from social communities to improve future campaigns.

You:

• A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.
• 5+ years of experience in marketing, advertising or related industry; preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space.
• You've ideally held a Social Media Coordinator or similar role in the past, whilst working with external creative and social agencies.
• A strategic and creative thinker who can navigate around an always-on social landscape, with a proven ability to curate and develop trend-leading content.
• Prior experience supporting end-to-end social media projects from strategy to execution, including localised content creation and copywriting, community management, localised, tracking and reporting.
• Strong technical knowledge of social platforms, paid media, content strategy and community management, with specific expertise in TikTok and Meta performance.
• Experience with social media publishing tools like Sprinklr, Hootsuite or Sprout Social.
• Ability to bring order and attention to detail to complex stages of each project.
• Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging.
• Passionate about working as part of a larger team to deliver on a common goal, with a keen eye for emerging social trends and content opportunities.
• Exceptional verbal and written English communication and presentation skills to support projects across APAC.

Contract Type: 6 months - Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Job description:

Role: Social Media Specialist

Company: ÀNI Private Resorts,

Location & work eligibility :

This is a full-time position based in Phuket, Thailand. Applicants must already have the legal right to live and work in Thailand, as visa sponsorship is not available. Only Thai nationals will be considered.

Department: Social Media Specialist role focused on strategy, planning content, managing briefs for photographers and videographers, editing visuals, tracking performance, and optimizing campaigns.

Key Responsibilities

• Plan, schedule, and publish content across 11+ social media accounts using tools such as Meta Business Suite or similar platforms.
• Develop and execute social media strategies to ensure consistent storytelling, brand voice, and engagement across channels.
• Write clear, engaging, and on-brand captions, adapting tone and messaging for each platform's audience and format.
• Perform editing on photos and videos for social media posts to ensure visual quality and brand consistency.
• Monitor daily engagement and community interactions, responding promptly to comments, messages, and tags.
• Stay up to date with social media trends, platform features, and audience behaviors, applying insights to optimize content performance.
• Track and report on social media metrics, analyzing performance to refine posting strategies and campaign effectiveness.
• Collaborate with Marketing, Guest Experience, and resort-based teams to coordinate content and align with campaigns and seasonal initiatives.
• Provide guidance and best practices to resort staff for on-site posting, community engagement, and maintaining visual standards.

Qualifications

• Minimum of 3 years of experience in social media management, strategy, and community engagement.
• Strong understanding of social media platforms—Instagram, Facebook, LinkedIn, X, and others—including content formats, best practices, and audience behavior.
• Experience planning, scheduling, and optimizing content across multiple channels to maximize engagement and reach.
• Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Later) and basic photo/video editing tools (e.g., Adobe Premiere Pro, Lightroom, Photoshop, CapCut) for minor adjustments.
• Skilled in writing engaging, concise copy for social posts and adapting tone for different platforms.
• Highly organized, with experience managing multiple accounts, campaigns, and content calendars simultaneously.
• Analytical mindset with experience tracking and reporting on social media performance and KPIs.
• Willingness to travel to resort locations for on-site support and campaign execution.
• Experience working with cross-functional and remote teams in creative or hospitality environments is a plus.
• Fluent in English (written and spoken); additional languages are a plus.

About ÀNI:

The world's first private resort collection, ÀNI Private Resorts offers all-inclusive hideaways exclusively for one group at a time in Anguilla, the Dominican Republic, Thailand, and Sri Lanka. Each oceanfront estate accommodates up to 20–30 guests and is designed for unforgettable group experiences in extraordinary settings.

For the past 10 years, ÀNI has welcomed both new and familiar faces to each of their destinations with an open heart and a warm smile – to put at ease those friends and families seeking an exclusively private resort, offering individually curated itineraries according to each booking's needs, balanced with awe-inspiring natural beauty in remarkable destinations paired with outstanding personal service.

To achieve our ambitions, we capitalize on our unique combination of world-class and diverse talent, a family spirit, a heartfelt approach with care and respect for local traditions and the community. We create a lifelong sense of belonging driven by our values of:

• Togetherness – ensuring that every member of our community is looked after and nurtured in a compassionate, respectful and collaborative manner
• Heartfelt – every interaction is truly authentic with a unique attention to detail
• Step Ahead – fostering an environment where each person can push boundaries, take risks and challenge the norms
• Trusted Authority – providing the finest collection of private resorts in the world

Role Description

This is a full-time remote role for a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for creating and managing social media content, executing social media marketing strategies, monitoring and analyzing social media trends, and engaging with followers across various platforms. The role includes collaborating with the marketing team to align social media content with overall marketing goals, conducting market research, and using analytics tools to measure the effectiveness of social media campaigns.

Qualifications

• Skills in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and general Marketing principles
• Strong communication skills, both written and verbal
• Ability to work independently and remotely
• Familiarity with social media analytics tools
• Bachelor's degree in Marketing, Communications, or a related field
• Previous experience in a similar role is a plus

We're Hiring: Social Media & Marketing Coordinator

About Us

Vikasa is a global wellness brand based in Koh Samui, Thailand. We create life-changing experiences through 
yoga teacher trainings, retreats, wellness programs, and community events
—all designed to help people live healthier, happier, and more connected lives. Our philosophy blends ancient wisdom with modern living, and our community spans the world.

At Vikasa, you'll be part of a passionate team working in a creative, supportive environment where wellness, growth, and purpose are at the heart of everything we do.

The Role

We're looking for a creative and organized Social Media & Marketing Coordinator
 to join our Vikasa team. This role is all about managing our social media presence, building engaging content strategies, and supporting sales and communications.

The ideal candidate is highly organized, detail-oriented, and proactive. You're creative with a flair for storytelling, and you have hands-on experience in social media management, marketing strategy, community engagement, and lead generation.

What You'll Be Doing

Manage strategy, content creation, scheduling, reporting, and execution across all social platforms (Instagram, Facebook, TikTok, LinkedIn, Google Business, YouTube).

Track market trends and competitor activity to inform smart marketing decisions and support brand expansion.

Design eye-catching posts and stories (basic design skills required).

Liaise with ad agencies to create and optimize paid campaigns, reviewing performance and results.

Manage affiliate program, influencer collaborations and brand partnerships from strategy through to execution.

Contribute to copywriting, automations, messaging channels, and monthly reports.

Assist the Marketing Director on projects aimed at driving bookings and sales.

Qualifications & Skills

Proven experience in a similar role, with success across multiple social media platforms.

Strong copywriting and basic design skills.

Experience with influencer management and brand partnerships.

Excellent organizational, time management, and communication skills.

Background in marketing and sales strategy.

Bonus: experience in photography or videography.

Comfortable working both independently and in a small, collaborative team.

If you're passionate about wellness, creativity, and digital storytelling—and you'd love to help grow the Vikasa community—we'd love to hear from you

Apply by sending your CV, portfolio, and a short note on why you'd be a great fit to 

Job Title:
Social Media & Content Executive - Thailand

Department:
Global Marketing Team

Direct Report:
Country Manager

Location:
Thailand

Job Summary:

We are seeking a dynamic and results-oriented
Social Media and Content Executive
to join our Global Marketing Team. You will play a key role in enhancing our presence and
building our brand in Thailand
. This position will be a strategic leadership role responsible for developing and implementing marketing strategies to
enhance brand visibility
, drive revenue growth, and manage marketing campaigns.

Key Responsibilities:

• Plan and executing multi-channel marketing campaigns
  , including preparing detailed annual marketing plans and campaign launch flow-plans.
• Plan, create, and publish engaging content
  across our digital platforms (website, social media, newsletters, etc.).
• Capitalize on real-time market movements, promotions, and global events to boost reach and engagement.
• Manage the Company social media calendar and track engagement metrics.
• Support the development of digital brochures, ads, and marketing materials.
• Develop and implement comprehensive marketing strategies
  tailored to the Thai market to enhance brand awareness and drive customer engagement.
• Conduct thorough market research
  to understand customer needs, market trends, and competitive landscape in Thailand, adjusting strategies accordingly.
• Analyze content and campaign performance via analytics tools.
• Ensuring the marketing campaigns alignment with global marketing objectives.
• Cultivate relationships with key stakeholders, including local partners, media, and regulatory bodies to strengthen brand presence in Thailand.
• Collaborate with global marketing team to align local marketing efforts with global strategies and initiatives.
• Work closely with sales team in Thailand
  & provide support to their efforts.

Qualifications:

• Minimum of 1 years of experience in marketing within the financial services sector.
• Bachelor's degree in Marketing, Communications, Finance, or related field.
• Proficiency in advanced English and Thai for professional use; Chinese languages are a plus
• Strong background in creating detailed 360 campaign briefs.
• Strong understanding of the Thai market, consumer behavior, and regulatory landscape.
• Ability to think strategically while also being detail-oriented and result-driven.
• Strong data analysis skills with experience in performance metrics and reporting.

Location:
Bangkok (Hybrid; remote within Thailand possible)

Type:
Full-time

Love turning ideas into scroll-stopping posts?
We're hiring a Social Media Specialist to own our day-to-day posting, create engaging content, and help scale our social media marketing across platforms.

What you'll do

• Own the content calendar:
  plan weekly/monthly themes, hooks, and post formats across IG, FB, TikTok, LinkedIn (and YouTube Shorts).
• Publish consistently:
  write Thai & English captions, schedule via Meta Business Suite/Buffer/Later, and keep brand voice tight.
• Create & repurpose content:
  basic design in Canva; shoot/edit short-form video (e.g., CapCut); turn long content into carousels, reels, and snippets.
• Grow community:
  reply to comments/DMs, handle simple inquiries, route leads, and flag insights from the audience.
• Collaborate for campaigns:
  sync with outreach/sales to align promos, UGC, KOLs/creators, and landing pages.
• Measure & improve:
  track performance (reach, saves, shares, CTR, leads), run small A/B tests, and iterate based on data.

What success looks like (KPIs)

• Consistent posting cadence (e.g.,
  3–5 posts/channel/week
  )
• MoM growth
  in followers and engagement rate
• Increasing
  saves/shares
  and profile-to-website
  click-throughs
• On-time content delivery and clean, documented workflows

You'll be great at this if you…

• Write
  clear, catchy copy in Thai & English
  and enjoy brainstorming hooks.
• Have 1–3 years in
  social media/content
  (agency or in-house).
• Are hands-on with
  Canva, CapCut (or similar), Meta Business Suite, TikTok
  , Google Sheets/Notion.
• Are organized, proactive, and comfortable owning a calendar and deadlines.
• Nice to have:
  basic paid ads setup, simple landing-page/no-code skills, KOL/creator coordination.

What we offer

• Competitive base +
  performance bonus
  tied to social KPIs
• Flexible hours (Bangkok time), hybrid work
• Supportive team, clear playbooks, and room to experiment

How to apply

Send your
CV/LinkedIn
+
portfolio or social handles
to

(or click Easy Apply and attach them), along with this quick assignment:

Mini-assignment (30–45 mins):

1. Draft a
   2-week content calendar
   (titles + formats) for our brand.
2. Write
   two sample captions
   (Thai & English): one carousel, one short-video.
3. Outline a
   30–45 sec Reel/TikTok
   (hook, three beats, CTA).
4. Tip:
   Put
   SOCIAL-READY
   at the top of your note so we know you read this.

*Also known as:
Social Media Coordinator / Content Creator / Digital Marketing Executive / Community Manager

Keywords:
social media marketing, content calendar, short-form video, community management, Meta Business Suite, TikTok, Canva, analytics