607 Social Specialist jobs in Thailand

We're Hiring: Social Media & Marketing Coordinator

About Us

Vikasa is a global wellness brand based in Koh Samui, Thailand. We create life-changing experiences through 
yoga teacher trainings, retreats, wellness programs, and community events
—all designed to help people live healthier, happier, and more connected lives. Our philosophy blends ancient wisdom with modern living, and our community spans the world.

At Vikasa, you'll be part of a passionate team working in a creative, supportive environment where wellness, growth, and purpose are at the heart of everything we do.

The Role

We're looking for a creative and organized Social Media & Marketing Coordinator
 to join our Vikasa team. This role is all about managing our social media presence, building engaging content strategies, and supporting sales and communications.

The ideal candidate is highly organized, detail-oriented, and proactive. You're creative with a flair for storytelling, and you have hands-on experience in social media management, marketing strategy, community engagement, and lead generation.

What You'll Be Doing

Manage strategy, content creation, scheduling, reporting, and execution across all social platforms (Instagram, Facebook, TikTok, LinkedIn, Google Business, YouTube).

Track market trends and competitor activity to inform smart marketing decisions and support brand expansion.

Design eye-catching posts and stories (basic design skills required).

Liaise with ad agencies to create and optimize paid campaigns, reviewing performance and results.

Manage affiliate program, influencer collaborations and brand partnerships from strategy through to execution.

Contribute to copywriting, automations, messaging channels, and monthly reports.

Assist the Marketing Director on projects aimed at driving bookings and sales.

Qualifications & Skills

Proven experience in a similar role, with success across multiple social media platforms.

Strong copywriting and basic design skills.

Experience with influencer management and brand partnerships.

Excellent organizational, time management, and communication skills.

Background in marketing and sales strategy.

Bonus: experience in photography or videography.

Comfortable working both independently and in a small, collaborative team.

If you're passionate about wellness, creativity, and digital storytelling—and you'd love to help grow the Vikasa community—we'd love to hear from you

Apply by sending your CV, portfolio, and a short note on why you'd be a great fit to 

Job Title:
Social Media & Content Executive - Thailand

Department:
Global Marketing Team

Direct Report:
Country Manager

Location:
Thailand

Job Summary:

We are seeking a dynamic and results-oriented
Social Media and Content Executive
to join our Global Marketing Team. You will play a key role in enhancing our presence and
building our brand in Thailand
. This position will be a strategic leadership role responsible for developing and implementing marketing strategies to
enhance brand visibility
, drive revenue growth, and manage marketing campaigns.

Key Responsibilities:

• Plan and executing multi-channel marketing campaigns
  , including preparing detailed annual marketing plans and campaign launch flow-plans.
• Plan, create, and publish engaging content
  across our digital platforms (website, social media, newsletters, etc.).
• Capitalize on real-time market movements, promotions, and global events to boost reach and engagement.
• Manage the Company social media calendar and track engagement metrics.
• Support the development of digital brochures, ads, and marketing materials.
• Develop and implement comprehensive marketing strategies
  tailored to the Thai market to enhance brand awareness and drive customer engagement.
• Conduct thorough market research
  to understand customer needs, market trends, and competitive landscape in Thailand, adjusting strategies accordingly.
• Analyze content and campaign performance via analytics tools.
• Ensuring the marketing campaigns alignment with global marketing objectives.
• Cultivate relationships with key stakeholders, including local partners, media, and regulatory bodies to strengthen brand presence in Thailand.
• Collaborate with global marketing team to align local marketing efforts with global strategies and initiatives.
• Work closely with sales team in Thailand
  & provide support to their efforts.

Qualifications:

• Minimum of 1 years of experience in marketing within the financial services sector.
• Bachelor's degree in Marketing, Communications, Finance, or related field.
• Proficiency in advanced English and Thai for professional use; Chinese languages are a plus
• Strong background in creating detailed 360 campaign briefs.
• Strong understanding of the Thai market, consumer behavior, and regulatory landscape.
• Ability to think strategically while also being detail-oriented and result-driven.
• Strong data analysis skills with experience in performance metrics and reporting.

Key Responsibilities

• Develop & implement influencer marketing strategies
  that align with brand positioning, campaign objectives, and target audience demographics.
• Identify, evaluate, and build strong relationships
  with relevant influencers, KOLs, creators, and brand ambassadors across TikTok, Instagram, YouTube, and Facebook.
• Collaborate with cross-functional teams
  (Marketing, Creative, Product) to design integrated influencer campaigns that drive brand awareness, engagement, and conversions.
• Negotiate and manage influencer partnerships
  including contracts, deliverables, content briefs, timelines, and compensation.
• Oversee campaign execution
  , ensuring influencer content aligns with brand voice, visual identity, and key messages.
• Track, analyze, and report campaign performance
  , providing insights and recommendations to optimize ROI and future campaigns.
• Stay updated on industry trends & emerging platforms
  to apply best practices and drive innovative influencer strategies.
• Nurture long-term influencer relationships
  , maintaining regular communication, feedback, and support to foster loyalty and advocacy.
• Monitor social media channels
  for influencer mentions, user sentiment, and engagement; proactively amplify positive feedback and address issues.
• Lead & mentor a team of specialists
  , providing coaching, guidance, and opportunities for career growth.

Requirements

• 3+ years of experience in Influencer / KOL Marketing or Social Media Marketing (preferably in Beauty, Cosmetics, Fragrance, or Lifestyle industry).
• Proven track record in influencer management, campaign negotiation, and cross-platform execution (TikTok, IG, YouTube, FB).
• Strong skills in analytics & reporting with the ability to translate data into actionable insights.
• Excellent communication & negotiation skills in English (both written and spoken).
• Experience leading or mentoring a team is a plus (for Manager level).
• Passionate about beauty, lifestyle, and digital trends, with a creative yet data-driven mindset.

Why You'll Love Working With Us

• Work closely with top influencers, creators, and beauty brands.
• Be part of a fast-growing team shaping beauty & lifestyle marketing trends.
• Opportunities for career progression in a dynamic and creative environment.

Additional Information
Job Number

Job Category
Sales & Marketing

Location
W Koh Samui, 4/1 Moo 1 Tambol Maenam, Koh Samui, Surat Thani, Thailand, 84330VIEW ON MAP

Schedule
Full Time

Located Remotely?
N

Position Type
Non-Management

Position Summary
Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Communicate with potential owners via telephone to set up preview package sales/tours. Encourage guests or callers to purchase or schedule preview package sales/tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property. Determine and give complimentaries to guests as gifts for their patronage (e.g., rewards points, show tickets). Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing). Receive, record, and relay messages accurately, completely, and legibly.

Assist management in training, evaluating, counseling, and motivating and coaching employees; serve as a role model and first point of contact of the Guarantee of Fair Treatment/Open Door Policy process. Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Ensure adherence to quality expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.

Preferred Qualifications
Education: High school diploma or G.E.D. equivalent.

Related Work Experience: At least 1 year of related work experience.

Supervisory Experience: No supervisory experience.

License or Certification: None

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International.
Be
where you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.

Additional Information

Job Number

Job CategorySales & Marketing

LocationW Koh Samui, 4/1 Moo 1 Tambol Maenam, Koh Samui, Surat Thani, Thailand, 84330

ScheduleFull Time

Located Remotely?N

Position Type Non-Management

POSITION SUMMARY

Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Communicate with potential owners via telephone to set up preview package sales/tours. Encourage guests or callers to purchase or schedule preview package sales/tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property. Determine and give complimentaries to guests as gifts for their patronage (e.g., rewards points, show tickets). Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing). Receive, record, and relay messages accurately, completely, and legibly.

Assist management in training, evaluating, counseling, and motivating and coaching employees; serve as a role model and first point of contact of the Guarantee of Fair Treatment/Open Door Policy process. Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests' service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Ensure adherence to quality expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.

PREFERRED QUALIFICATIONS

Education: High school diploma or G.E.D. equivalent.

Related Work Experience: At least 1 year of related work experience.

Supervisory Experience: No supervisory experience.

License or Certification: None

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

รับสมัคร ตำแหน่ง: E-commerce & Social Media Specialist (Shopee / Lazada / TikTok / Facebook / LINE)

เงินเดือน 22,000 – 30,000 บาท

(ขึ้นอยู่กับประสบการณ์ + Performance Bonus)

ออฟฟิศบางกรวย (WFH ทุกวันศุกร์)

เบื่อไหมกับงาน E-commerce ที่วนลูปแค่ลงสินค้าแล้วรอขาย?

เรากำลังมองหา E-commerce & Social Growth Hacker

คนที่เข้าใจทั้งโลกของ Marketplace และ Social Commerce

พร้อมใช้ข้อมูลและความคิดสร้างสรรค์ในการผลักดันยอดขายหนังสือและคอร์สติวสอบราชการให้โตจริง

คุณจะได้ดูแลช่องทาง Shopee, Lazada, TikTok, Facebook และ LINE OA อย่างครบวงจร

ตั้งแต่การวางกลยุทธ์ แคมเปญ โปรโมชัน ไปจนถึงการวิเคราะห์ข้อมูลเชิงลึกและปรับปรุง Conversion

• วางแผนกลยุทธ์การขายและโปรโมชันในทุกช่องทาง Marketplace และ Social
• บริหารและ Optimize โฆษณา (Shopee Ads, Lazada Sponsored, TikTok Ads, Facebook Ads)
• วิเคราะห์ข้อมูลเชิงลึก (Traffic, CTR, Conversion Rate, GMV, Engagement) เพื่อหาโอกาสเติบโต
• สร้างแคมเปญร่วมกับทีมคอนเทนต์และกราฟิก ให้เข้าถึงกลุ่มเป้าหมายตรงจุด
• ดูแลร้านค้า Shopee / Lazada และช่องทางขายผ่าน TikTok Shop / Facebook / LINE OA
• ประสานงานกับร้านหนังสือ เพื่อลงขาย

• มีประสบการณ์ด้าน E-commerce หรือ Digital Marketing อย่างน้อย 1 ปี
• เข้าใจการทำงานของ Shopee, Lazada, TikTok, Facebook และ LINE OA
• ใช้เครื่องมือ Ads Manager และเครื่องมือวิเคราะห์ข้อมูลของแต่ละแพลตฟอร์มได้ดี
• ชอบวิเคราะห์ตัวเลข คิดเชิงกลยุทธ์ และปรับแผนตามข้อมูลจริง (Data-Driven)
• มีทักษะการสื่อสารดี ทำงานเป็นทีมได้ และรับผิดชอบสูง

• เคยดูแลร้านแนวการศึกษา / หนังสือ / คอร์สติว
• เคยจัดหรือบริหารแคมเปญใหญ่ (เช่น 9.9, 11.11, 12.12)
• มีผลงานยอดขายหรือ Growth Case ที่พิสูจน์ได้
• มีรถยนต์ส่วนตัว (สำหรับออกบูธ / โปรโมทนอกสถานที่)

• โบนัสตาม Performance
• เบี้ยเลี้ยงออกบูธ / ทำงานนอกสถานที่
• ประกันสังคม
• WFH ทุกวันศุกร์
• โอกาสเติบโตเป็นหัวหน้าฝ่าย E-commerce & Marketing

• จันทร์–พฤหัสบดี เข้าออฟฟิศ 8:30–17:30
• ศุกร์ WFH
  
  ออฟฟิศโซนบางกรวย

Job Purposeสร้างและดำเนินการ กลยุทธ์การสื่อสารบน Social Media เพื่อสร้างการมีส่วนร่วมและความสัมพันธ์เชิงบวกกับผู้บริโภค สร้างบทสนทนาออนไลน์เพื่อความผูกพันและความรักในแบรนด์ (Brand Love) สนับสนุนการเติบโตของภาพลักษณ์แบรนด์ผ่านการทำงานร่วมกับ Creator และพันธมิตร

Job Description

• วางแผน ออกแบบกลยุทธ์ และนำเสนอไอเดียเชิงสร้างสรรค์บน Social Media Platform (Facebook, Instagram, TikTok, X, YouTube ฯลฯ) เพื่อสร้างการมีส่วนร่วม (Engagement) และพัฒนาความสัมพันธ์ระยะยาวกับผู้ติดตาม โดยมุ่งสู่การสร้าง Brand Community ที่เข้มแข็งและยั่งยืน
• ติดตาม วิเคราะห์ และบริหาร Social Media Conversation เพื่อสร้างประสบการณ์การสื่อสารแบบสองทาง (Two-way Communication) รับฟังมุมมองของผู้บริโภคและตอบสนองอย่างเหมาะสม เพื่อสร้างความเชื่อมั่นและความรักที่ผู้บริโภคมีต่อแบรนด์ (Brand Love)
• ประสานงานและสร้างความสัมพันธ์กับ Creator, Online Partner และ Public Figure เพื่อพัฒนา Content และ Community Activity ที่สร้างคุณค่าร่วม (Co-Creation) และส่งเสริมให้เกิดการแชร์แบบปากต่อปาก (Word-of-Mouth) ในเชิงบวก
• ออกแบบกิจกรรม Online และ Offline ที่ช่วยให้ Brand Community เติบโต มีส่วนร่วม และรู้สึกถึงความเป็นส่วนหนึ่งของแบรนด์
• วิเคราะห์ข้อมูลเชิงลึกของแคมเปญและบทสนทนาบน Social Media โดยใช้ Social Listening Tools และ Data Analytics เพื่อวัดผลด้าน Engagement, Sentiment และความผูกพันของผู้บริโภค พร้อมนำเสนอรายงานและข้อเสนอแนะเชิงกลยุทธ์สำหรับการพัฒนาอย่างต่อเนื่อง

Job Purpose

The Social Media Associate supports Valvoline Global Operations' social media presence by executing day-to-day content publishing, community engagement, and performance monitoring. Working closely with the Global Social Media Manager, this role helps maintain brand consistency, strengthen community connections, and deliver compelling online experiences across global platforms. The Social Media Associate will be hands-on in content scheduling, community responses, and analytics tracking—ensuring that Valvoline's social presence is active, engaging, and aligned with global brand standards.

How You Make an Impact (Job Accountabilities)

1. Content Execution & Scheduling

a. Publish approved content across Valvoline-owned social channels (e.g., Facebook, Instagram, LinkedIn, TikTok, YouTube, WeChat, Weibo) according to the global content calendar.

b. Ensure captions, hashtags, and creative assets are uploaded accurately and on time.

1. Community Engagement

a. Monitor and respond to community interactions, comments, and direct messages within established SLAs.

1. Track/flag positive or negative trends, including escalation of potential issues, risks, or sensitive comments to the Global Social Media Manager and relevant stakeholdersPlatform Monitoring & Insights

a. Use Sprout Social (and other relevant tools) to track engagement, follower growth, and post-performance.

b. Assist in compiling weekly and monthly performance reports with key highlights and actionable recommendations

1. Collaboration & Coordination

a. Partner with global and regional marketing teams, agency partners, and other internal stakeholders to ensure smooth content rollout.

b. Support localization of global content to suit APAC market nuances while maintaining brand integrity.

1. Brand Governance

a. Ensure all published content meets Valvoline's brand, tone, and compliance standards.

b. Help maintain the social media community management playbook and contribute to updates when needed.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• 1–3 years of experience in social media marketing, preferably in a corporate or agency setting.

• Proficiency in social media management tools (Sprout Social, Hootsuite, or similar).

• Strong writing, editing, and interpersonal communication skills.

• Basic understanding of social media analytics and reporting.

• High attention to detail, with the ability to multitask and meet deadlines.

• Familiarity with APAC social trends and platforms is a plus (e.g., WeChat, Weibo, TikTok).

Competencies Desired

· Passion for social media and awareness of platform best practices.

· Quick learner with a proactive, problem-solving mindset.

· Comfortable in a fast-paced, deadline-driven environment.

· Team player who collaborates effectively across functions and geographies.

· Adaptability to cultural differences and working across multiple timezones

Working Conditions / Physical Requirements / Travel Requirements

· Based in Singapore and office 3 days a week.

· May require occasional travel (approximately 10%).

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Social Media Specialist to support our tech client's social strategy. You'll drive engagement, spot trends, manage KOLs, and collaborate with teams to deliver data-driven, creative content that builds brand love and advocacy.

Role:

• Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
• Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
• Work closely with Market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability, extending brand narratives into wider public conversations.
• Oversee the management of social media pages, ensuring the strategic deployment of branded content that is fully aligned with overarching marketing objectives and brand guidelines.
• Provide social media expertise and generate innovative ideas for the market. Help implement engaging brand narratives into a wider integrated marketing plan, with a focus on trend-driven content curation.
• Analyse data into insights whilst building a narrative that will fuel social media campaigns and programmes as part of the broader country-specific marketing initiatives, particularly emphasising TikTok and other key social platform performance.
• Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community, leveraging a deep understanding of social trends.
• Partner with cross-functional teams on social strategy and execution to capture the brand's presence and end-user engagement.
• Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement.
• Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.
• Collect and share insights and trends from social communities to improve future campaigns.

You:

• A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.
• 5+ years of experience in marketing, advertising or related industry; preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space.
• You've ideally held a Social Media Coordinator or similar role in the past, whilst working with external creative and social agencies.
• A strategic and creative thinker who can navigate around an always-on social landscape, with a proven ability to curate and develop trend-leading content.
• Prior experience supporting end-to-end social media projects from strategy to execution, including localised content creation and copywriting, community management, localised, tracking and reporting.
• Strong technical knowledge of social platforms, paid media, content strategy and community management, with specific expertise in TikTok and Meta performance.
• Experience with social media publishing tools like Sprinklr, Hootsuite or Sprout Social.
• Ability to bring order and attention to detail to complex stages of each project.
• Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging.
• Passionate about working as part of a larger team to deliver on a common goal, with a keen eye for emerging social trends and content opportunities.
• Exceptional verbal and written English communication and presentation skills to support projects across APAC.

Contract Type: 6 months - Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.