General Manager, IMG Marketing Strategy & Integration

Posted 11 days ago
Job Viewed
Job Description
**Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences**
+ Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
+ Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
+ Enables and supports IMG local Markets with integrated communications strategic capability and development.
+ Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
+ Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
+ Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
+ Leads and provides strategic counsel on IMG market research programs relating to customer communications.
+ Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
+ Supports on marketing strategy for special IMG business and communications projects.
+ Sets the early direction of brand and customer communication strategy to support IMG's EV transformation, inclusive of Connectivity and Marketing Services.
**Leads IMG interface with Global Marketing for Brand, Product and Experiences**
+ Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
+ Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
+ Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
+ Leads rollout of global brand strategy and guidelines across IMG
**Manages Agency partners to deliver Integrated Customer Communications**
+ CX: Defines and leads CX customer communications strategy and content
+ Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
+ Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
+ Co-leads annual Agency rating process and global submissions/reviews related to customer communications.
**Leads Development of regional scalable Creative Assets for Brand, Product and Experiences**
+ Leads development of scalable demand creation/fulfillment mid-funnel content.
+ Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
+ Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.
**Leads Development of Marketing GTM Launch Plan**
+ Leads development of centralized marketing launch/GTM plans and execution for IMG.
+ Leads IMG regional marketing launch meetings and activities as required.
+ Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
+ Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.
**Co-Leads Regional Marketing Communication Governance**
+ Responsible for IMG governance and implementation of global brand framework, standards and tools.
+ Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
+ Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
+ Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.
**Guides Effective, Efficient Media Strategy**
+ Develops regional media strategy and tools to support market media effectiveness and efficiency.
+ Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
+ Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.
**Direct Reports**
+ Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
+ IMG Marketing Integration Fulfillment Manager (LL6). GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
+ IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.
_(Refer to JD above)_
#LI-PC
+ Degree in Marketing or Business Management
+ At least 15-20 years of experience in Marketing, Brand and Communications
+ Automative experience is beneficial
+ Prior experience in brand strategy, developing marketing launch strategy / plans will be beneficial. Product marketing competency is an advantage.
+ Expert communication skills and a high-performance collaborative team player.
+ Strategic, proactive leader with superior management skills and senior presence
+ Optimistic 'can-do' attitude, promoting customer centricity and simplification.
+ Dependable, committed, and highly responsible to deliver outcomes
+ Confidently able to lead, motivate, and manage others by influence - especially important with cross-functional integration
+ Experience with Regional Marketing and understanding of IMG markets
+ Flexibility on working hours given global HQ and market time zone differences
+ Ability to lead and manage NDA projects, craft business narratives suitable for review with executive level leadership.
**Requisition ID** : 45579
Digital Marketing Manager Trainee - Thai
Posted today
Job Viewed
Job Description
We are a remote-first company, which means that while we frequently get together in person as a team (in Bangkok / Thailand), we meet and work together remotely the majority of the time.
**What is the opportunity for you?**
"Digital Marketing Manager Trainee" is the fast-lane program to become a marketing manager in less than 3 years.
The position is based on the following beliefs:
- Digital marketing managers are not defined by titles, years of experience, or resumes
- Digital marketing managers are defined by their ability to generate results today
- Results for digital marketing are measured as businesses growth and sales revenue
- Before one can manage teams and organizations, one needs to master the art & science of digital marketing
- To master the art & science of digital marketing one should have a track record of driving measurable sales revenue for 10+ business in various industries
**That's why the journey for "Digital Marketing Manager Trainee" involves 3 steps**:
- Manage yourself
- Manage marketing projects
- Manage marketing teams
**This program is suitable for team members who are**:
- Passionate about marketing
- Have high ambitions and the accountability, grit, and work ethic to achieve these ambitions
- Hungry to invest time and energy to intensively learn and grow the next 2-3 years from best managers, coaches, and mentors
- Desires to earn 50,000 - 100,000 THB after 2-3 years + ability to make a real impact in any high-performing organization
- Creative and flawless communication in Thai
**What we teach**:
- How to use digital marketing to make businesses more money
- How to become a high-performance team player and think like a business owner
**How we do it**:
- Have you own the accountability to work directly with business owners and be the main driver to increase sales revenue for their businesses
- Provide you with growth-mindset work culture and trainers, coaches, and mentors who have generated 1,104,000,000+ THB sales revenue from digital marketing spend for 100s of local and international businesses
- Value comfort over growth and success
- Don't like to do and learn from mistakes
- Are looking for a 9-5 job
**Are you up for the challenge?**
We are an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, or disability.
Digital Marketing Manager Trainee - Thai
Posted today
Job Viewed
Job Description
We are a remote-first company, which means that while we frequently get together in person as a team (in Bangkok / Thailand), we meet and work together remotely the majority of the time.
**What is the opportunity for you?**
"Digital Marketing Manager Trainee" is the fast-lane program to become a marketing manager in less than 3 years.
The position is based on the following beliefs:
- Digital marketing managers are not defined by titles, years of experience, or resumes
- Digital marketing managers are defined by their ability to generate results today
- Results for digital marketing are measured as businesses growth and sales revenue
- Before one can manage teams and organizations, one needs to master the art & science of digital marketing
- To master the art & science of digital marketing one should have a track record of driving measurable sales revenue for 10+ business in various industries
**That's why the journey for "Digital Marketing Manager Trainee" involves 3 steps**:
- Manage yourself
- Manage marketing projects
- Manage marketing teams
**This program is suitable for team members who are**:
- Passionate about marketing
- Have high ambitions and the accountability, grit, and work ethic to achieve these ambitions
- Hungry to invest time and energy to intensively learn and grow the next 2-3 years from best managers, coaches, and mentors
- Desires to earn 50,000 - 100,000 THB after 2-3 years + ability to make a real impact in any high-performing organization
- Creative and flawless communication in Thai
**What we teach**:
- How to use digital marketing to make businesses more money
- How to become a high-performance team player and think like a business owner
**How we do it**:
- Have you own the accountability to work directly with business owners and be the main driver to increase sales revenue for their businesses
- Provide you with growth-mindset work culture and trainers, coaches, and mentors who have generated 1,104,000,000+ THB sales revenue from digital marketing spend for 100s of local and international businesses
- Value comfort over growth and success
- Don't like to do and learn from mistakes
- Are looking for a 9-5 job
**Are you up for the challenge?**
We are an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, or disability.
Digital Marketing Manager Trainee - Thai
Posted today
Job Viewed
Job Description
We are a remote-first company, which means that while we frequently get together in person as a team (in Bangkok / Thailand), we meet and work together remotely the majority of the time.
**What is the opportunity for you?**
"Digital Marketing Manager Trainee" is the fast-lane program to become a marketing manager in less than 3 years.
The position is based on the following beliefs:
- Digital marketing managers are not defined by titles, years of experience, or resumes
- Digital marketing managers are defined by their ability to generate results today
- Results for digital marketing are measured as businesses growth and sales revenue
- Before one can manage teams and organizations, one needs to master the art & science of digital marketing
- To master the art & science of digital marketing one should have a track record of driving measurable sales revenue for 10+ business in various industries
**That's why the journey for "Digital Marketing Manager Trainee" involves 3 steps**:
- Manage yourself
- Manage marketing projects
- Manage marketing teams
**This program is suitable for team members who are**:
- Passionate about marketing
- Have high ambitions and the accountability, grit, and work ethic to achieve these ambitions
- Hungry to invest time and energy to intensively learn and grow the next 2-3 years from best managers, coaches, and mentors
- Desires to earn 50,000 - 100,000 THB after 2-3 years + ability to make a real impact in any high-performing organization
- Creative and flawless communication in Thai
**What we teach**:
- How to use digital marketing to make businesses more money
- How to become a high-performance team player and think like a business owner
**How we do it**:
- Have you own the accountability to work directly with business owners and be the main driver to increase sales revenue for their businesses
- Provide you with growth-mindset work culture and trainers, coaches, and mentors who have generated 1,104,000,000+ THB sales revenue from digital marketing spend for 100s of local and international businesses
- Value comfort over growth and success
- Don't like to do and learn from mistakes
- Are looking for a 9-5 job
**Are you up for the challenge?**
We are an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, or disability.
Digital Marketing Associate Manager
Posted today
Job Viewed
Job Description
Related Bachelors Degree
Marketing Manager
Posted 19 days ago
Job Viewed
Job Description
Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.
The Marketing Manager provides leadership and strategic direction by working with key stakeholders (T&E, events, sales (internal / external), finance, logistics and customer service teams) and global product teams for a high level focus on activity management including:
+ Promotional activities and program development
+ Product launches and forecasts
+ Pricing
+ KOL management
This includes understanding market needs, defining user requirements by market segments, product differentiation and establishing value driven projects to drive business growth
**Job Requirements:**
**_KNOWLEDGE, SKILLS & EXPERIENCE_** _-_ _Functional/technical competencies specific to the role and required to perform the role_
+ Proven experience as a Product/Marketing Manager or similar role
+ Previous experience in a sales role will be viewed favourably
+ Proven experience in product lifecycle management
+ Degree in marketing, business and /or strategy focus >5 years of product management experience in healthcare or medical device related field with demonstrated record of successful leadership of market driven product development teams.
**Operating Company:**
Kerr
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .
Marketing Manager
Posted today
Job Viewed
Job Description
The client is seeking a highly motivated and organized Marketing Manager who is enthusiastic, driven and passionate about growing and engaging communities across guilds and projects.
**Responsibilities**:
- Being responsible for growth, campaign management, analytics, and vendor management.
- Driving the engagement and adoption of their products through working with the marketing team on PR & communications, community building, performance marketing, social media, etc.
- Overseeing the contents to drive traffic, engagement, and brand promotion.
- Defining, measuring, and analyzing performance metrics to guide product development and marketing initiatives.
- Acting as brand custodian and ensures consistent tone of voice and community positioning.
- Establishing go-to-market strategies for the client’s products (from pre-launch to launch).
- Developing offline and online event activations to educate and inspire the community.
- Identifying the potential community partners, influencers and similar projects for potential collaboration.
**Qualifications**:
- At least 4 years of experience in marketing.
- Knowledge of blockchain, NFT or GameFi space is a plus.
- Solid experience crafting marketing and PR strategies to engage with communities.
- Organized, detail-oriented and understands how to break down and activate complex marketing plans.
- Thrive in collaborative cultures and work cross-functionally with different business units.
- Outstanding communication and interpersonal skills.
- Handling the launch successful partnerships.
- Ability to work independently in a fast-paced environment.
- Result-oriented and data-driven.
Be The First To Know
About the latest Marketers Jobs in Bangkok !
Marketing Manager
Posted today
Job Viewed
Job Description
**Roles & Responsibilities**:
- Developing and implementing marketing strategies to meet objectives.
- Planning strategic marketing in both online and offline activities.
- Monitoring and reviewing the staff for the effectiveness of marketing events and quality of staff.
- Establishing and leveraging to enhance objectives like awareness, media exposure, etc.
- Being responsible for increasing sales with a marketing strategy.
- Being responsible for the marketing activities and reporting the results to the CEO.
- Managing accounts on social media such as Facebook, IG, TikTok, Line OA, etc.
- Coordinating with relevant agencies both internal and external.
**Qualifications**:
- Thai. Not over 40 years old.
- Bachelor's Degree in Marketing or relevant field.
- Has 4-5 years of experience in online and offline marketing.
- Understanding Beauty Clinics or Beauty Products is a plus.
- Creative, innovative, and able to navigate through uncertainties and work under pressure.
- Good time management, and a good personality.
Marketing Manager
Posted today
Job Viewed
Job Description
- Evaluating the marketing campaigns, assisting in planning social media campaigns, and creating content for social media marketing.
- Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Establishing the positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments.
- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Developing and implementing a communications strategy for the corporation that builds and maintains a positive corporate brand.
- Overseeing corporate communications and branding in various online and offline platforms.
- Guiding the creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Developing and maintaining the corporate website including methods to deliver the message, ease of navigation, and clarity of information; ensuring that all content is current and relevant.
- Assisting the executive leadership in developing presentations, speeches, and other important corporate messages.
**Qualifications**:
- Bachelor's Degree in Marketing.
- At least 6-7 years of experience in marketing.
- Experience in supervising or managing members of a team.
- Experience in the Hospital would be an advantage.
- Good command of English.
Marketing Manager
Posted today
Job Viewed
Job Description
Working at Amity is an exciting opportunity to step up your career and work in a high-growth, global tech scale-up company. We're backed by leading VC firms with more than **$30M** funding raised to date. Since 2017, we've achieved over 200% YoY revenue growth and our team has grown from 40 employees to 200+ (with over 27 nationalities ). With 4 offices in Bangkok, London, Milan, and Miami, we now serve industry leading companies such as TrueID, AirAsia, Unilever, and more.
Are you passionate about using cutting-edge technology to enhance customer experiences and streamline business operations? Do you have experience in marketing AI-powered bots and scalable and secure enterprise chat platforms? Amity Solutions is seeking a skilled individual to join our team as an Marketing Design Manager. In this role, you will be responsible for creating and implementing the website for Amity Solutions, also putting together strategic presentations for product positioning and working with freelancers for content creation.
**Your impact**:
- Amity is looking for a Creative Marketing Designer & Manager with outstanding conceptual and visual design skills as well as a strong understanding of technology and digital marketing across multiple channels. You'll be joining our Amity Solutions Marketing team to lead visual design initiatives across all multiple channels and touchpoints. You will be responsible for strategically thinking through projects and campaigns, executing creatively with great attention to detail in a way that aligns with our overall style guidelines and resonates with our target audience.
**Your team**:
- You will be part of a marketing team located in Bangkok and closely aligned and working with the Leadership on various strategic projects. We are a team of people who are passionate about Amity's vision and products and who love to work hard but play hard at the same time. You will work closely with the Product Management, Engineering, and Marketing teams to deliver visually compelling and user-friendly bots that drive customer engagement and business value.
**Your day-to-day responsibilities**:
- Own and lead a variety of creative project initiatives within the marketing team.
- Build new or updated digital marketing campaigns that engage our target audience by rapidly iterating and innovating within the marketing team.
- Support production of digital marketing collaterals (case studies, presentation decks, one-pagers, infographics).
- Develop and update brand identity and standards as needed.
- Work collaboratively with marketing, product, sales, and other stakeholders to gather information, understand the end goals and strategize communication approaches.
- Design website and graphics and components while working on a clear design system. Own the company website including managing content providers to manage the day to day operations.
**Your ideal profile**:
- 3+ years of experience and a deep understanding of all stages of the design process focusing on online graphic design skills.
- Own a portfolio of projects that will dazzle us, highlighting your contribution and involvement in past projects.
- Bachelor's degree in Graphic Design or related field. Providing equivalent practical experience.
- Excellent English communication skills.
- Proficient with industry-standard design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma.
- Experience with After Effects and Premiere Pro is a plus.
- An expert in traditional design principles such as layout, color, and typography.
- Staying up to date with the best design practices and being curious about the latest trends in design and marketing.
- A team player with strong interpersonal skills and a positive attitude, and an eagerness to learn.
- Self-motivated, being able to work independently, manage time and prioritize deadlines.
- Ability to adapt, switch gears, and thrive in a fast-paced environment.
**What's in it for you**:
**Not ready to apply?**
LI-NT1#LI-HYBRID#D