What Jobs are available for E Commerce Manager in Thailand?

Company Description
A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world's most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description
You will be driving profitable growth of the online transient market segment of the business and creating consumer demand and loyalty through proprietary and third party e-channels. Further you will support business growth & direction over the next 5 years. Start from leading, planning, executing the development of MH e-Commerce capabilities, including web performance, SEO, PPC and other online strategies and tactics. As Director of E-Commerce you will be in charge of developing and structuring an appropriate in house e-Commerce team based upon business needs, financial cost and return. Last but not least you will provide consultation and direction to managed properties in both domestic and international markets on both strategic and tactical e-Commerce activities.

Qualifications

• At least Bachelor's Degree in any related filed.
• Experience in online marketing roles in the hotel or travel industry.
• Very good written & verbal English is essential.
• Good understating of Search Engine Optimization and Pay-per-clicks tactics.
• Experience in using Content Management Systems.
• Proficient analytical web skills and ability to analyze website performance data (i.e. financial, statistical and /or performance).
• Strong analytical skills are a must. Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities.
• Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met.

Roles Summary / Purpose:

We are looking for a results-driven and strategic E-Commerce Manager to lead our online business operations and growth initiatives. The ideal candidate will have solid experience managing e-commerce platforms, developing online sales strategies, and executing digital marketing campaigns that drive traffic and conversion. You will oversee the day-to-day operations of our online stores, optimize user experience, and ensure seamless integration between marketing, sales, and logistics to deliver strong business performance. This role requires a data-oriented mindset, strong leadership skills, and the ability to adapt quickly in a fast-paced digital environment.

Responsibilities:

· Develop and implement e-commerce strategies to enhance brand awareness, increase sales, and improve customer satisfaction.

· Manage and operate e-commerce platforms (such as Shopee, Lazada, TikTok Shop, and other local platforms), including product listing, pricing, and promotional campaign planning.

· Analyze and optimize online sales processes, user experience, and conversion rates.

· Monitor and report on e-commerce performance metrics, providing data-driven insights and recommendations.

· Collaborate with internal design, marketing, and retail teams to ensure pricing control, product-market fit, and a seamless customer experience.

· Lead the e-commerce team, including personnel management, task allocation, and performance evaluation.

· Plan and execute online marketing campaigns, including influencer/KOL collaborations and online word-of-mouth marketing.

· Manage and operate social media marketing activities (Facebook, Instagram, LINE Official Account, etc.).

· Consolidate and analyze online marketing data, track ad performance, and implement optimization strategies.

· Plan and execute marketing strategies for new product launches.

· Collect market intelligence and conduct competitor analysis to develop effective marketing strategies.

· Collaborate with designers to create marketing materials for both online and offline channels.

· Perform other duties as assigned by the company.

JOB SPECIFICATION / REQUIREMENTS:

· Minimum 3–5 years of experience managing e-commerce operations (preferably on platforms such as Shopee, Lazada, or other major marketplaces).

· Highly adaptable and flexible, able to handle a variety of tasks with accountability and ownership.

· Strong analytical skills with the ability to interpret sales data and translate it into actionable strategies.

· Proficient in e-commerce marketing planning, data analysis, and familiar with tools such as Google Analytics and digital advertising platforms.

· Experienced in managing and engaging social media communities (Facebook, LINE, etc.).

· Experience in product photo editing, graphic design, or participation in online marketing projects is a plus.

· Strong team player with excellent communication and coordination skills.

· Responsible, proactive, and eager to learn new things.

· Comfortable working with international teams and cross-functional collaboration.

Mission
We are looking for an e-Commerce manager to join our E2A SE Asia regional team on an exciting E-commerce journey of consumer-led purpose driven growth. You will be armed with the responsibility of ensuring the Michelin brands, Range and Purpose in the digital space and delivers the Ecommerce growth ambition.

The e-Commerce squad is responsible for the D2C e-commerce business through E-commerce marketplace partners (Shopee, Lazada, Tiktok Shop, Naver) and Tyreplus D2C sites in 6 countries. A team is being setup in Bangkok (regional HQ) to support the markets across South-East Asia region and this team will expand as the business grows.

You are an expert specializing in driving e-commerce business in Marketplaces in South-East Asia and part of a matric organization with: Distribution, Communication, Marketing and Digital Hub.

D2C E-Commerce 3rd Party Partner Management

• Manage the relationship and performance of the Marketplace & e-Comm. enabler
• Manage the relationship and performance of Digital Supply Enabler
• Manage the relationship between the Marketplace & e-Comm. enabler and Digital Supply enabler

D2C E-Commerce Channel & Category Management

• Manage South-East Asia countries, channels and category strategy and execution plan to on board the right assortment by channel for assigned categories
• Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers

D2C e-Commerce performance

• Daily/Weekly/Monthly Ecommerce performance monitoring & gathering insights from local teams on the performance
• Insightful data collection and analysis from MPs (in cooperation with Ecommerce Analytics & BI Manager)
• Closely collaborate with local teams to build an activation plan for growth on local/sub-regional/regional level

D2C e-Commerce Content/Campaigns

• Driving with Marketing teams to provide the A+ content for platforms across the region and implement it with local teams
• Implement & monitor aligned pricing strategy per each market (in cooperation with Ecommerce Analytics & BI Manager)

Marketing Performance (work in cooperation with Marketing team)

• Closely work with Marketing team to have regional annual / monthly and campaign-based media plan to optimize for highest traffic and conversion both onsite and offsite media
• Collaborate with the squad to align social commerce initiatives with overall marketing goals.
• Collaborate and oversee the creation of engaging and conversion-driven contents tailored for various social commerce platforms (e.g. Shopee, Lazada and Tiktok Shop)
• Collaborate with content creators, affiliates and influencers, manage execution of Conversion-led social commerce campaigns.

Who You Are

• BA or equivalent degree in Business or related field is a nice to have
• 3 years of experience either managing e-Commerce marketplaces or working at marketplaces in Asia (Shopee, Lazada, Tiktok Shop, etc)
• Experience growing ecommerce businesses in brands/enablers in marketplaces (incl demonstration of successful cases)
• Analytics: ability to combine data from different sources, structure and turn it into meaningful insights to make a business decision
• Desire to work and collaborate with people and strong interpersonal skills
• Results oriented with a focus on quality, efficiency and operational excellence, attitude of continuous improvement
• Commercial mindset and ability to work under pressure situations and deliver result on time
• Problem solving with a "roll-up-your-sleeves", "get it done" mentality

Key Responsibilities

1. วางแผนกลยุทธ์การขาย และการตลาดทางช่องทางออนไลน์ รวมทั้งนำไปปฎิบัติให้เป็นไปตามเป้าหมายองค์กร

1. บริหารกิจกรรมการตลาดออนไลน์ สร้างยอดขายให้เป็นไปตามเป้าหมาย

3.บริหารจัดการ กำกับ และควบคุมดูแลรับผิดชอบเรื่อง Affiliate program ประสานงานกับแพลตฟอร์ม Live & Content Creator เพื่อสนับสนุนช่องทางการขายออนไลน์ และบริหารจัดการงบประมาณการตลาดออนไลน์

1. บริหารพัฒนา และควบคุมดูแลการปฏิบัติงานของทีมให้ได้ตามแผน ทันเวลา ถูกต้องและครบถ้วน สอดคล้องกับเป้าหมาย

2. ดูแล UX,UI และCustomer Experience

3. บริหารสต็อกสินค้าให้มีปริมาณเพียงพอต่อการขายในทุกช่องทางที่รับผิดชอบ

4. รับผิดชอบการบริหารความสัมพันธ์กับลูกค้าทางออนไลน์ และบริการหลังการขาย ให้เกิดความพึงพอใจและมีการกลับมาซื้อซ้ำ

5. วิเคราะห์และนำเสนอวิธีการใหม่ๆ ในการพัฒนาช่องทางการขาย

6. ประสานงานกับ Platform ต่างๆในการทำกิจกรรมทางการตลาดที่ตัวเองรับผิดชอบ

7. ปฎิบัติงานอื่นๆ ตามที่ได้รับมอบหมาย

Qualification

1.มีความรู้ด้าน Digital Marketing

2.มีความรู้ Google Analytic, Excel (Pivot, Vlookup), เข้าใจเครื่องมือและฟังชั่นต่างๆของ Platform ที่รับผิดชอบ

3.มีความสามารถในการ Present และนำเสนองานต่อผู้บริหารได้

4.สามารถดูแล Platform ให้เป็นไปตามแผนที่วางไว้ได้ตลอดเวลา แม้ไม่ใช่ในเวลางาน หากมีประสบการณ์และทักษะการขายสินค้าออนไลน์ช่องทาง TikTok มาจะรับพิจารณาเป็นพิเศษ

5.ประสบการณ์ Marketplace อย่างน้อย 3 ปี เข้าใจ Tools ต่างๆในการทำการตลาดออนไลน์

About the role

Reporting directly to the Marketing Director, this full-time E-Commerce Manager role at Ocean Glass Public Company Limited' offers an exciting opportunity to drive the company's online sales and digital marketing strategies. As the E-Commerce Manager, you will be responsible for overseeing all aspects of the company's e-commerce operations, ensuring a seamless and engaging customer experience across our digital platforms.

What you'll be doing

1. Owning and managing the end-to-end e-commerce strategy, including website management, merchandising, performance optimization, and channel expansion
2. Driving sales performance across all e-commerce platforms (brand site, marketplaces e.g. Lazada, Shopee, Tiktok)
3. Executing and managing digital marketing campaigns, including SEO, paid search, email marketing, and retargeting initiatives
4. Optimizing the customer journey through continuous UX improvements, A/B testing, and conversion
5. Coordinating product assortment, pricing strategies, and promotional calendars in alignment with marketing objectives
6. Liaising with demand planning, fulfillment, and logistics teams to ensure timely delivery and inventory accuracy
7. Monitoring and analyzing e-commerce metrics such as traffic, conversion rate, customer acquisition cost (CAC), average order value (AOV), and return on ad spend (ROAS)
8. Overseeing platform integrations with payment gateways, CRMs, and analytics tools
9. Handling customer service escalation protocols and ensure a consistent brand experience across channels
10. Preparing weekly, monthly, and quarterly performance reports and provide actionable insights to senior leadership

What we're looking for

• Bachelor's degree or higher in Marketing, Business Administration, or a related field Minimum 5 years experiences in managing e-commerce sales and operations
• Proficiency with e-commerce platforms such as Magento
• Familiarity with digital marketing toolse.g. Google Analytics and Meta Ads Manager
• Strong understanding of UX/UT principles, funnel performance, SEO/SEM, email marketing, and conversion optimization strategies
• Self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
• A proven ability to manage multiple competing priorities simultaneously
• Creative and strategic thinker with a strong customer orientation
• Excellent interpersonal and communication skills

What we offer

At Ocean Glass, we are committed to supporting the professional and personal growth of our employees. In addition to a competitive salary, you will enjoy access to a range of benefits including:

• Annual Bonus
• Provident Fund
• Phone allowance 1,000 Baht/Month
• Transportation allowance 1,800 Baht/Month
• Group Insurance
• Employee discount for Ocean glass Product : 50% off.
• Working day Monday to Friday
• Fixed Working Hours (Flexible start time 7:00–10:00 AM)
• Annual leave: start from 7-17 days
• and other things

About us

Ocean Glass Public Company Limited' is a leading provider of high-quality glass products and solutions. With a strong focus on innovation and sustainability, we are committed to delivering exceptional value to our customers and contributing to a better future. As a dynamic and forward-thinking organization, we are constantly seeking talented individuals to join our team and help us drive our business forward.

If you are excited by the prospect of this opportunity and believe you have the skills and experience to make a significant impact, we encourage you to apply now.

Company: Konvy International Co.,ltd.

Position: E-Commerce Manager - Own platform & Konvy Mobile)

Report: COO

Responsibilities:

In this role, you will be responsible for overseeing the day-to-day operations of our e-commerce(Konvy platform), ensuring a seamless customer experience, and driving successful weekly campaigns. The ideal candidate will have a strong background in e-commerce management, a keen eye for detail, and a strategic mindset to optimize and enhance our online presence.

E-Commerce Operations:

• Collaborate with cross-functional teams to ensure the onsite is user-friendly, fully optimized, and meets business objectives.
• Monitor site analytics and key performance indicators to identify areas for improvement and implement strategic enhancements.
• Optimize homepage and daily flash sale mechanics
• Implement best practices for website navigation
• Implement strategies to optimize product visibility and sales through effective merchandising techniques.
• Communicate effectively with internal stakeholders to align e-commerce activities with overall business goals.

Campaign Management:

• Plan, execute, and optimize weekly marketing campaigns to drive traffic, engagement, and sales.
• Collaborate with the marketing team to develop compelling and targeted campaign strategies.
• Monitor campaign performance, analyze results, and provide actionable insights for continuous improvement.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• Proven experience in e-commerce platform management.
• Strong understanding of online marketing and campaign management.
• Familiarity with web analytics tools and e-commerce platforms.
• Excellent communication, organizational, and problem-solving skills.
• Ability to work in a fast-paced environment and meet tight deadlines.

**Working onsite 100%**

Location:  Central Changwattana

Job Summary & Purpose:

Lead the strategic planning, execution, and performance of the Live Commerce channel (primarily TikTok Shop) to achieve sales targets (GMV) and expand the customer base for the food retail business.

Responsibilities:

• Strategy Development: Define the overall Live Commerce strategy, including Affiliate and KOL initiatives, aligning them with the company's marketing campaigns.

• Team Leadership: Manage, coach, and guide the entire Live Commerce team (Producer, MCs, Graphic Designer, and Admin) to ensure high performance and target achievement.

• Financial & Performance Management: Manage the budget, analyze performance metrics (GMV, ROI, Conversion Rate), and implement continuous optimization strategies based on data.

• Merchandise Planning: Collaborate with Product and Merchandising teams to strategically select and plan product assortment for live streams, focusing on high-demand and high-margin items.

Qualifications Required:

• 5+ years of experience in E-commerce, Live Commerce, or Digital Marketing, with proven team management experience.

• Deep understanding of TikTok Shop Seller Center mechanics and relevant Live Commerce tools.

• Excellent leadership, analytical skills, and a strong results-driven mindset.

E-Commerce Manager (TikTok Shop) 1 Position

About Us:

SleepHappy is transforming how Thailand sleeps. We're not just selling mattresses, we're building a brand around better sleep, deeper rest, and everything that follows. With a strong D2C foundation, top rankings on marketplace platforms, and a vision to expand regionally, we're ready to build the country's most emotionally resonant sleep brand.

Role Summary:

SleepHappy is looking for a hands-on, results-driven E-Commerce Manager (TikTok Shop) to lead the end-to-end growth of our TikTok channel including TikTok Shop, affiliate marketing, live commerce, and short-form video strategy.

This role is equal parts commercial ownership and creative execution. You will lead TikTok as its own business vertical, building revenue pipelines, managing in-house and external creators, driving campaign performance, and ensuring top-tier brand storytelling tailored to the TikTok platform.

Key Responsibilities:

TikTok P&L & Strategy Leadership,

• Own and develop the full TikTok P&L — including sales, cost structure, gross margins, and ROI
• Drive and execute a holistic TikTok strategy across live commerce, short-form video, paid ads, KOL partnerships, and affiliate marketing
• Plan and optimize TikTok Shop campaigns including D-Day, Payday, TikTok One, and MarketScope
• Use data-driven optimization to improve traffic, CTR, CVR, AOV, ROAS, and total revenue
• Report directly to CMO / CEO with monthly performance dashboards and key learnings

Commerce Ownership & Channel Growth,

• Develop platform-specific SKU strategies and campaign bundles to drive sales conversion
• Forecast and drive weekly/monthly GMV with marketplace, operations, and performance teams
• Work with TikTok BD and category managers to unlock platform growth opportunities, including whitelisting, priority visibility, and beta tools
• Constantly analyze competitors and platform trends to stay ahead of algorithm and content shifts
• Manage SKUs, bundle strategy, voucher planning, and product placement for conversion

Live Commerce & Content Ops,

• Recruit, manage and grow the in-house TikTok team including live ops, content producers, creators, creative, analytics, and KAMs
• Build and execute livestream calendars, content hooks, and product storytelling tailored to the TikTok audience
• Develop scalable systems for content production, live operations, and performance tracking
• Drive short-form content creation to support full-funnel strategy (UGC, review, founder-led, trend-based formats)
• Optimize livestream KPIs: viewership, engagement, conversion, sell-through rate
• Lead TikTok-native content strategy across paid & organic formats
• Collaborate with internal/external teams to produce high-performing videos with strong hooks and CTA

KOL, Affiliate & MCN Network Management,

• dentify, onboard, and manage top-performing KOLs, affiliate creators, MCNs, and agency partners
• Design affiliate commission structures and provide tools/incentives for ongoing activation
• Optimize livestreams and short-form assets driven by creators through constant iteration and A/B testing
• Ensure strong brand alignment and measurable ROI from all influencer/affiliate content

Qualifications:

Must-Have:

• 4+ years in TikTok Shop, TikTok Ads, or platform commerce roles
• Deep experience managing live selling, affiliate creators, and short video content
• Strong commercial acumen — can manage P&L, margins, GMV targets
• Hands-on with TikTok Seller Center, TikTok Ads Manager, affiliate tools
• Familiar with KPI dashboards (GMV, CTR, CVR, AOV, ROAS, affiliate ROI)
• Ability to lead cross-functional teams — content, live, KAM, BD

Plus+:

• Experience in fast-moving consumer goods (FMCG), lifestyle, or home/living categories
• Built TikTok live or affiliate channels from scratch

• Confident in performance storytelling: how to balance branding & conversion

• Can start to work immediately, is a plus.

Working Location:Sleephappy Co., Ltd. (Sleepwell Industries Co., Ltd - Sleepwell Group), 193/141 Unit A193, 23rd & 35th Floor, Lake Rajada Office Complex,  Ratchada Road  Khlong Toei Khlong Toei Bangkok 10110.

Working Days: Monday to Friday with Work from Home (WFH) on Wednesday

Working Period:9:00 am to 6:00 pm

&

English Resume Requested,

Only selected candidates will be contacted for further consideration. Thank you

Role Summary:

SleepHappy is looking for a hands-on, results-driven
Head of TikTok Commerce & Content
to lead the end-to-end growth of our TikTok channel — including
TikTok Shop
,
affiliate marketing
,
live commerce
, and
short-form video strategy
.

This role is equal parts
commercial ownership
and
creative execution
. You will lead TikTok as its own business vertical — building revenue pipelines, managing in-house and external creators, driving campaign performance, and ensuring top-tier brand storytelling tailored to the TikTok platform.

Key Responsibilities:

TikTok P&L & Strategy Leadership

• Own and develop the full TikTok P&L — including sales, cost structure, gross margins, and ROI
• Drive and execute a holistic TikTok strategy across live commerce, short-form video, paid ads, KOL partnerships, and affiliate marketing
• Plan and optimize TikTok Shop campaigns including D-Day, Payday, TikTok One, and MarketScope
• Use data-driven optimization to improve traffic, CTR, CVR, AOV, ROAS, and total revenue
• Report directly to CMO / CEO with monthly performance dashboards and key learnings

Commerce Ownership & Channel Growth

• Develop platform-specific SKU strategies and campaign bundles to drive sales conversion
• Forecast and drive weekly/monthly GMV with marketplace, operations, and performance teams
• Work with TikTok BD and category managers to unlock platform growth opportunities, including whitelisting, priority visibility, and beta tools
• Constantly analyze competitors and platform trends to stay ahead of algorithm and content shifts
• Manage SKUs, bundle strategy, voucher planning, and product placement for conversion

Live Commerce & Content Ops

• Recruit, manage
  and grow the in-house TikTok team including live ops, content producers, creators, creative, analytics, and KAMs
• Build and execute livestream calendars, content hooks, and product storytelling tailored to the TikTok audience
• Develop scalable systems for content production, live operations, and performance tracking
• Drive short-form content creation to support full-funnel strategy (UGC, review, founder-led, trend-based formats)
• Optimize livestream KPIs: viewership, engagement, conversion, sell-through rate
• Lead TikTok-native content strategy across paid & organic formats
• Collaborate with internal/external teams to produce high-performing videos with strong hooks and CTA

KOL, Affiliate & MCN Network Management

• Identify, onboard, and manage top-performing KOLs, affiliate creators, MCNs, and agency partners
• Design affiliate commission structures and provide tools/incentives for ongoing activation
• Optimize livestreams and short-form assets driven by creators through constant iteration and A/B testing
• Ensure strong brand alignment and measurable ROI from all influencer/affiliate content

Must-Have:

• 4+ years in TikTok Shop, TikTok Ads, or platform commerce roles
• Deep experience managing live selling, affiliate creators, and short video content
• Strong commercial acumen — can manage P&L, margins, GMV targets
• Hands-on with TikTok Seller Center, TikTok Ads Manager, affiliate tools
• Familiar with KPI dashboards (GMV, CTR, CVR, AOV, ROAS, affiliate ROI)
• Ability to lead cross-functional teams — content, live, KAM, BD

Bonus:

• Experience in fast-moving consumer goods (FMCG), lifestyle, or home/living categories
• Built TikTok live or affiliate channels from scratch
• Confident in performance storytelling: how to balance branding & conversion