10 Digital Marketing jobs in Bangkok

**Description:**
**Job Overview**
**Digital Marketing Manager is responsible for leads digital marketing execution for hotels within the region, acting as the primary contact for property teams to drive brand-consistent, high-performing campaigns. Responsibilities span property-level support, regional campaign rollout, pre-opening digital leadership, and ongoing performance optimization across paid media, SEO, CRM, and web channels. The position requires hands-on expertise with leading digital tools and platforms to deliver measurable results and meet brand KPIs.**
**Duties & Responsibilities**
**Hotel-Level Support & Guidance**
**-** **Act as the first point of contact for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting, and best practice sharing.**
**-** **Review, advise, and optimize property-level digital campaigns for brand consistency and performance.**
**-** **Provide regular coaching, feedback, and reporting templates to ensure hotels meet digital KPIs.**
**Regional Campaign Execution**
**-** **Execute regional brand and F&B campaigns across all relevant digital channels, ensuring creative, targeting, and messaging are aligned with The Standard's brand voice.**
**-** **Adapt global creative concepts for regional relevance and rollout.**
**-** **Coordinate cross-channel execution including paid search, paid social, display, metasearch, and CRM.**
**Pre-Opening Digital Leadership**
**-** **Lead the performance digital marketing executions for new hotels, including paid media campaigns, and SEO optimization.**
**-** **Work with sales, and revenue teams to ensure integrated go-to-market strategies.**
**Performance & Optimization**
**-** **Monitor and analyze campaign performance at both regional levels**
**-** **Use data to make real-time optimizations and inform future planning.**
**-** **Benchmark performance against industry/brand standards and past results.**
**Web, SEO & CRM**
**-** **Ensure property landing pages and hotel content are fully optimized for search visibility and conversion.**
**-** **Support targeted email marketing initiatives and audience segmentation for both pre-opening and existing hotels.**
**Tools & Platforms**
**The role will require advanced, hands-on use of:**
**-** **Paid Media Platforms: Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.**
**-** **Analytics & Tracking: Google Analytics 4 (GA4), Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.**
**-** **SEO & Keyword Tools: SEMrush, Google Search Console, keyword research tools**
**-** **CRM & Email Marketing: Revinate, TableCheck and related CRM tools**
**Metasearch & OTA Management: Koddi or equivalent.**
**-** **Conceptualize, design, and animate 3D motion graphics that effectively communicate our brand identity, messaging, and marketing objectives.**
**-** **Utilize 3D modeling software (such as Cinema 4D, Blender, Maya, or 3ds Max) to create stunning visual effects, animations, and simulations.**
**-** **Collaborate closely with the creative team to brainstorm ideas, develop concepts, and storyboard motion graphic projects.**
**-** **Create detailed illustrations and graphics, and seamlessly integrate them into motion graphic designs to enhance visual storytelling.**
**-** **Stay abreast of industry trends and emerging technologies in motion design and 3D animation, and incorporate innovative techniques into projects.**
**-** **Ensure consistency in design aesthetics, branding, and messaging across all motion graphic projects.**
**-** **Optimize motion graphics for various platforms and devices, including web, social media, presentations, and video content.**
**-** **Work efficiently to meet project deadlines while maintaining high standards of quality and creativity.**
**-** **Communicate effectively with team members to discuss project requirements, provide updates, and incorporate feedback into design iterations.**
**Qualifications:**
**Qualifications, Knowledge and Skills:**
**-** **Bachelor's degree in Marketing with Digital focused.**
**-** **At least 7 Years of hands-on digital marketing execution in hospitality, lifestyle or luxury brand.**
**-** **Proven ability to manage multi-channel campaigns from concept to launch using the above tool stack.**
**-** **Pre-Opening hotel Experience is highly valued.**
**-** **Proven working experience in Asia is an advantage.**
**-** **Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.**
**-** **Ability to work independently and to partner with others to promote an environment of teamwork.**
**-** **Act with integrity & confidence; our reputation is paramount to our success.**
**-** **Ability to manage change effectively.**
**-** **Highly motivated and pro-active; act with professionalism and positivity in all interactions.**
**-** **Ability to deliver high and consistent service standards.**
**This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.** **This job description reflects the job content at the time of writing and will be subject to periodic change in light of changing operational and environmental requirements.** **This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.** **Employees will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.**
**Due to the nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the Hotel which may include overtime, weekends and holidays. The employee will carry out any other duties as are within the scope, spirit and purpose of the job as requested by their supervisor.**
**The employee will actively follow The Standard policies and will maintain an awareness and observation of Fire and Health & Safety Regulations.**
**Primary Location:** TH-10-Bangkok
**Organization:** Regional Office - ASPAC
**Job Level:** Full-time
**Job:** Marketing
**Req ID:** BAN
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

**Description:**
**Job Overview**
Cluster Digital Marketing Executive is responsible for digital marketing execution for hotels within the markets. Responsibilities to support property-level support, regional campaign rollout, pre-opening digital marketing, and ongoing performance optimization across paid media, SEM, Koddi, and web channels.
**Duties & Responsibilities**
**Hotel-Level Support & Guidance**
+ Support Cluster Digital Marketing Manager for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting.
+ Review and optimize property-level digital campaigns to maximize performance.
+ Review digital marketing activation to ensure hotels meet digital KPIs.
**Market Campaign Execution**
+ Execute market level both room and F&B campaigns across all relevant digital channels with the direction from Cluster Digital Marketing Manager, ensuring the communications is aligned with Hyatt brand as well as campaign is optimized.
+ Adapt global creative concepts for regional relevance and rollout.
+ Coordinate cross-channel execution including paid search, paid social, display, metasearch, and CRM.
**Performance & Optimization**
+ Monitor and analyze campaign performance at both regional and hotels levels
+ Use data to make real-time optimizations and inform future planning.
+ Benchmark performance against industry/brand standards and past results
**Web, SEM & OTAs**
+ Ensure property landing pages and hotel content are fully optimized for search visibility and conversion.
+ Support targeted email marketing initiatives and audience segmentation for hotels within the markets.
**Tools & Platforms**
**The role** **will require to understand and able to learn:**
+ Paid Media Platforms: Koddi, Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, OTAs ads.
+ Analytics & Tracking: Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.
+ SEO & Keyword Tools: SEMrush, Google Search Console, keyword research tools,
+ CRM & Email Marketing: TableCheck and related CRM tools
**Qualifications:**
+ Bachelor's degree in Marketing with Digital focused.
+ At least 3 Years of hands-on digital marketing execution.
+ Proven ability to manage multi-channel campaigns.
+ Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
+ Ability to work independently and to partner with others to promote an environment of teamwork.
+ Ability to manage change effectively.
+ Highly motivated and pro-active; act with professionalism and positivity in all interactions.
+ Ability to deliver high and consistent service.
**Primary Location:** TH-Bangkok
**Organization:** Grand Hyatt Erawan Bangkok
**Job Level:** Full-time
**Job:** Marketing
**Req ID:** BAN
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

**Description:**
**Job Overview**
Cluster Digital Marketing Manager is responsible for leads digital marketing execution for hotels within the markets, acting as the primary contact for property teams to drive brand-consistent, high-performing campaigns. Responsibilities span property-level support, regional campaign rollout, pre-opening digital leadership, and ongoing performance optimization across paid media, SEM, Koddi, and web channels. The position requires hands-on expertise with leading digital tools and platforms to deliver measurable results.
**Duties & Responsibilities**
**Hotel-Level Support & Guidance**
+ Act as the first point of contact for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting, and best practice sharing.
+ Review, advise, and optimize property-level digital campaigns for brand consistency and performance.
+ Provide regular coaching, feedback, and reporting templates to ensure hotels meet digital KPIs.
**Market Campaign Execution**
+ Execute market level both room and F&B campaigns across all relevant digital channels, ensuring the communications is aligned with Hyatt brand as well as campaign is optimized.
+ Adapt global creative concepts for regional relevance and rollout.
+ Lead cross-channel execution including paid search, paid social, display, metasearch, and CRM.
**Performance & Optimization**
+ Monitor and analyze campaign performance at both regional and hotels levels
+ Use data to make real-time optimizations and inform future planning.
+ Benchmark performance against industry/brand standards and past results
**Web, SEM & OTAs**
+ Ensure property landing pages and hotel content are fully optimized for search visibility and conversion.
+ Support targeted email marketing initiatives and audience segmentation for both pre-opening and existing hotels.
**Tools & Platforms**
**The role will require advanced, hands-on use of:**
+ Paid Media Platforms: Koddi, Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, OTAs ads.
+ Analytics & Tracking: Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.
+ SEO & Keyword Tools: SEMrush, Google Search Console, keyword research tools,
+ CRM & Email Marketing: TableCheck and related CRM tools
**Qualifications:**
+ Bachelor's degree in Marketing with Digital focused.
+ At least 7 Years of hands-on digital marketing execution.
+ Proven ability to manage multi-channel campaigns from concept to launch.
+ Proven working experience in hospitality is an advantage.
+ Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
+ Ability to work independently and to partner with others to promote an environment of teamwork.
+ Ability to manage change effectively.
+ Highly motivated and pro-active; act with professionalism and positivity in all interactions.
+ Ability to deliver high and consistent service.
**Primary Location:** TH-Bangkok
**Organization:** Grand Hyatt Erawan Bangkok
**Job Level:** Full-time
**Job:** Marketing
**Req ID:** BAN
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

**Product Marketing Specialist**
**Come build your career.**
**It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.**
**What You'll Do:**
**We are seeking an experienced Senior Specialist to own the full life-cycle recruitment process for all business units across SEA. You will independently deliver against recruiting goals and work closely with the wider Asia Pacific TA team to drive excellence in full cycle of Hiring and TA related projects. Our Talent Acquisition team identifies top talent for a diverse range of positions from inception through to completion. You will collaborate with business hiring managers, and HR colleagues and will execute against the recruitment strategy to attract and assess ideal talent for our organization. We are looking for someone that will seek to deliver an exceptional candidate and hiring manager experience and will be a trusted partner to our stakeholders.**
**The Job:**
**As a Product Marketing Specialist, you'll be part of our T&O Comercial team working as a hybrid employee. You'll get to:**
**Responsible for planning and execution for marketing initiatives of assigned products/brands.**
**Responsible for new product launch matters including pricing, demand forecast, promotion and advertising campaign**
**Assist on the production of marketing materials, catalogues, posters, collaterals, digital marketing asset, etc. for responsible product category**
**Assist on product training and content creations**
**Develop and implement marketing strategies to meet and overachieve product sales and gross margin target.**
**Perform a range of activities to market assigned products/brands effectively such as market research, setting prices, launching new products, managing product portfolio, overseeing marketing communications and monitoring product sales performance.**
**Be the recognized expert in the business on the responsible product, relevant technology and competitions**
**Studies the market and identifies new opportunities for new product. Supports management with research and analysis of competitor, market and industry trends and activities**
**Manage product line life cycle from strategic planning to tactical activities for both Modern Channel and Traditional/ Industrial channel.**
**Work closely with Global/Regional product team for new product development and marketing strategy**
**Work closely with sales & field demonstration teams to ensure conducting effective marketing activities, product demonstration, and training**
**Work closely with supply chain team on product demand forecast and inventory management**
**The Person:**
**You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:**
**Graduate from any engineering, science, technical, marketing or business management field**
**At least 3 years' strong experience in a dynamic product management role, preferably strong experience in technical products**
**High effectiveness in managing cross-functional teams**
**Good writing and editing skills, combined with strong presentation and public speaking skills**
**Advanced MS Office Skills to independently manage information and develop presentations**
**Excellent interpersonal and leadership skills**
**Excellent written and verbal communication skills**
**Excellent proficiency in English**
**And More:**
**We want our company to be a place you'll want to be - and stay. Being part of our team means you'll get to:**
**_Grow:_** **Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.**
**_Learn:_** **Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.**
**_Belong:_** **Experience an awesome place to work where we have mutual respect and a great appreciation for diversity, equity, and inclusion.**
**_Give Back:_** **Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.**
**_We Don't Just Build The World, We Build Innovative Technology Too._**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development:**
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture:**
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company:**
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

**Meaningful Work From Day One**
Reporting to the Marketing Manager(Non-Thai, Korean). The Trade Marketing Specialist plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans. The role will work across the portfolio of brands from Jack Daniels Family Brands to the Super Premium portfolio.
**What You Can Expect**
+ Responsible for the Trade Marketing budget across all brand portfolios and channels
+ Manage key agency partners' deliverables within a specific budget
+ Develop a program brief and evaluate post-program performance
+ Coordination of any frequent/ad-hoc requests
**What You Bring to the Table**
+ Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans
+ Understand channel and retail segmentation to define the performance drivers
+ Identify key customer & channel opportunities to build brand awareness, trial & penetration - through trade promotions, trade visibility, GWP/ VAPs, etc
+ Manage & coordinate merchandising material and provision for the sales team implementation
+ Assist in Customer review & new listing presentations, including planogram & visibility business cases
+ Build strong working relationships with the National Sales Manager, Channel Managers, Supply Chain, distribution partners, and promotional agencies promptly
**What Makes You Unique**
+ Minimum 2-5 years of marketing or relevant experience
+ Strong communication skills, detail-oriented person
+ Proven track record of successfully delivering brand growth in a highly competitive environment
**Who We Are**
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
**What We Offer**
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City: Bangkok
State: Bangkok
Country: THA
Req ID: JR-

**Additional Information** This position is under Food & Beverage Department
**Job Number**
**Job Category** Food and Beverage & Culinary
**Location** The Athenee Hotel a Luxury Collection Hotel Bangkok, 61 Wireless Road (Witthayu), Bangkok, East Java, Thailand, 10330VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Non-Management
**POSITION SUMMARY**
The Food & Beverage (F&B) Marketing Specialist is responsible for developing and executing creative marketing strategies to promote the hotel's restaurants, bars, catering, and banquet offerings. This role combines marketing expertise with a passion for hospitality, ensuring that all F&B promotions reflect the brand's luxury positioning, drive guest engagement, and maximize revenue opportunities.
Key Responsibilities
Marketing Strategy & Campaigns; Develop, plan, and implement marketing campaigns for F&B outlets, seasonal promotions, events, and special dining experiences. Ensure alignment with the hotel's overall brand strategy and Marriott International / The Luxury Collection brand standards. Conduct market research and competitor analysis to identify trends and opportunities. Digital Marketing & Content Creation; Manage F&B digital presence across social media, website, email newsletters, and partner platforms. Create engaging content (photos, videos, copywriting) highlighting signature dishes, chefs, seasonal promotions, and guest experiences. Collaborate with PR and communications teams to maximize media coverage. Revenue & Promotion Support; Partner with the F&B and Sales teams to design packages, promotions, and campaigns that drive revenue. Track ROI of marketing initiatives and report performance metrics to leadership. Support banquet and catering marketing by creating materials for weddings, MICE, and corporate events. Guest Engagement & Experience; Enhance the visibility of F&B offerings to hotel guests and local communities. Collaborate with culinary and service teams to ensure marketing storytelling aligns with actual guest experiences. Support guest loyalty initiatives and Marriott Bonvoy F&B activations. Brand & Visual Standards; Ensure all creative materials meet brand guidelines, maintaining a luxury and sophisticated image. Coordinate with designers, photographers, and agencies for professional campaigns.
PREFERRED QUALIFICATIONS
Education: Bachelor's degree in Marketing, Communications, Hospitality Management, or related field.
Related Work Experience: At least 2 years of related work experience.
Other Experience: Excellent communication skills in English. Creative mindset with strong attention to detail and brand alignment. Ability to work cross-functionally with operations, sales, and PR teams.
License or Certification: None
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
The Luxury Collection Hotels & Resorts, with over 120 properties in more than 35 countries, offers the promise of authentic experiences that evoke lasting, treasured memories. Our more than 100 years of experience, beginning in 1906 under the Italian CIGA brand - a collection of Europe's most celebrated and iconic properties - serves as a solid foundation as we continuously evolve to exceed the desires of the luxury traveler.
From legendary palaces and remote retreats to timeless modern classics, each luxury hotel and resort is a unique and cherished expression of its locale - a portal to the destination's cultural charms and treasures. If you are someone with an appreciation for evocative storytelling, a keen interest and passion for this destination's heritage, and a desire to deliver genuine, personalized, and anticipatory hospitality, then we invite you on our journey. In joining The Luxury Collection, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**Make an impact with NTT DATA**
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it's a place where you can grow, belong and thrive.
**Your day at NTT DATA**
The Senior Associate Marketing Specialist is a developing subject matter expert, responsible for supporting the coordination and management of all aspects of marketing.
This role participates in the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.
**What you'll be doing**
**Key Responsibilities:**
+ Assists with the coordination and execution of marketing campaigns.
+ Works closely with the Marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets.
+ Helps with the maintenance of the marketing activity calendar and supporting information.
+ Helps the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics.
+ Works closely with relevant stakeholders, to help with the tracking and measurement of the success of these demand generation programs.
+ Assists the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.
+ Helps with the delivery of content, tools and materials for internal and external communications.
+ Participates in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners.
+ Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications.
+ Helps with the coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas.
+ Supports the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content.
+ Performs any other related task as required.
**Knowledge and Attributes:**
+ Developing knowledge and understanding of all relevant industry standards.
+ Developing knowledge and understanding of best practices for marketing.
+ Excellent written and verbal communication skills.
+ Excellent ability to interact with a variety of internal team members at different levels in the organization.
+ Demonstrates good understanding of the features and benefit of the company's products and services.
+ Developing understanding how databases are utilized in effective marketing.
+ Ability to articulate company's value proposition.
+ Ability to work with and manage many projects within the required deadlines.
+ Awareness of data privacy and compliance as they relate to marketing activities.
+ Developing knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.
+ Developing understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.
**Academic Qualifications and Certifications:**
+ Bachelor's degree or equivalent in Marketing Management or related field.
**Required Experience:**
+ Moderate level of experience with a solid background in all aspects of marketing.
+ Moderate level of work experience as a Marketing Specialist.
+ Moderate level of experience with marketing service delivery software.
+ Moderate level of experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365.
**Workplace type** **:**
On-site Working
**About NTT DATA**
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
**Equal Opportunity Employer**
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

At a glance
Position:Communications Specialist - Digital
Primary Location:Bangkok (THA), Bangkok, Thailand
Additional Locations: Thailand + More - Less
Schedule:Full time
Date Posted:09/17/2025
Job Number:R
Position Type:Regular
Workplace Type:Onsite
At Dow, we believe in putting people first and we're passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We're a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you're looking for a challenge and meaningful role, you're in the right place.
Dow (NYSE: DOW) is one of the world's leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting role is ideal for a strategic and creative communicator passionate about enhancing Dow's brand through digital media, storytelling, and visual content. The specialist will lead digital initiatives aligned with business priorities and collaborate across corporate citizenship, community relations, site leadership, and commercial teams.
Key Responsibilities
+ Strategize and lead digital communications across Dow Thailand's owned and partner channels (e.g., Facebook, YouTube, websites, intranet, eNewsletter), with a focus on growing audience reach, engagement, and lead generation.
+ Develop and execute integrated campaigns on digital and social media platforms, including planning, budgeting, performance tracking, and agile adjustments based on analytics.
+ Create digital content and assets, including copywriting, visual design, infographics, and video production-either in-house or via external agencies.
+ Consult and advise internal teams and partners on digital channel setup and content strategy to promote Dow's products, projects, and initiatives.
+ Drive employee advocacy programs to encourage sharing of corporate content on personal social media.
+ Monitor and report digital sentiment, especially during incidents or crises, ensuring timely and appropriate communication.
+ Use analytic tools to evaluate campaign performance and generate insights for quarterly strategy reviews.
+ Champion AI and emerging communication technologies by sharing knowledge and guiding the team in adopting new tools and behaviors.
+ Ensure brand consistency across all digital touchpoints and assets.
+ Support special projects and tasks as assigned by the Thailand Communications Director.
Success Factors
+ Proven experience in digital communications, social media marketing, or online campaign management.
+ Strong skills in storytelling, copywriting, graphic design, and video editing-with the ability to produce engaging content across platforms.
+ Demonstrated ability to develop and execute digital strategies that drive engagement, lead generation, and business impact.
+ Solid business acumen and understanding of how digital communications support broader organizational goals.
+ Proactive, results-oriented, and self-motivated with a strong sense of ownership.
+ Skilled in project management, including coordination with cross-functional teams and external agencies.
+ Comfortable working inmultinational environmentsand meeting with regional/global teams in different time-zones.
+ Ability to leverageAI and emerging communication technologies to enhance team capabilities, improve efficiency, and drive innovation.
Qualification
+ Bachelor's degree incommunications, marketing, or a related field.
+ 3-5 years of relevant experience preferred.
+ TOEIC score above 800 preferred.
+ Proficiency in PowerPoint, Canva, MS Clipchamp, and Copilot.
+ Experience using social media analytics tools to evaluate and optimize performance.
+ Familiarity with AIandemerging communication technologies.
+ Skilled in writing concise and engaging social media copy tailored to different audiences and platforms.
Benefits - What Dow offers you
We invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee:
+ Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
+ Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need.when you need it.
+ Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
+ Employee stock purchase programs (availability varies depending on location).
+ Student Debt Retirement Savings Match Program (U.S. only).
+ Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees' Savings Plan (401(k)), helping employees reach the Company match.
+ Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
+ Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
+ Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
+ Competitive yearly vacation allowance.
+ Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
+ Paid time off to care for family members who are sick or injured.
+ Paid time off to support volunteering and Employee Resource Group's (ERG) participation.
+ Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
+ On-site fitness facilities to help stay healthy and active (availability varies depending on location).
+ Employee discounts for online shopping, cinema tickets, gym memberships and more.
+ Additionally, some of our locations might offer:
+ Transportation allowance (availability varies depending on location)
+ Meal subsidiaries/vouchers (availability varies depending on location)
+ Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)
Join our team, we can make a difference together.
About Dow
Dow (NYSE: DOW) is one of the world's leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on

+ **Integrated Marketing Strategy Support:** Implement integrated marketing strategies (including social) across diverse markets, aligning with business objectives through expert command of the synergistic digital marketing ecosystem (social media, paid advertising, SEO).
+ **Go-To-Market (GTM) & Cross-Functional Collaboration:** Facilitate seamless collaboration across diverse stakeholders and local teams to ensure efficient GTM processes, coordinated execution, and successful achievement of deliverables.
+ **Performance Analytics & Optimization:** Track market social content performance, interpret data, and provide actionable optimization recommendations.
+ **Content Excellence & Brand Consistency:** Audit marketing content, inform development, and maintain a central brand content calendar for engaging, brand-aligned content across all platforms, enabling local market use for optimized performance and brand voice.
+ **Platform Mastery & Trend Acumen:** Demonstrate in-depth knowledge of key social platforms. Continuously monitor digital marketing and social trends, algorithm changes, and emerging platforms to maintain relevant, agile strategies.
+ **Regional Support & Standardization:** Provide proactive market support for social media targets, offering strategic guidance and operational assistance to prevent silos. Standardize and enhance regional tools and templates to ensure brand consistency, drive adoption, and optimize operations for local business objectives.
(Please see JD above)
#LI-PC
+ **Essential Competencies (Soft Skills):**
+ Establish and maintain strong, trust-based relationships with diverse local market teams and cross-functional partners, fostering the adoption of progressive strategies and initiatives.
+ Identify needs and take initiative to address challenges, even with limited resources.
+ Manage multiple requests and priorities from various markets with keen attention to detail. Possess a strategic thinking, analytical mindset, and a results-oriented approach.
+ Understand and appreciate the unique challenges and perspectives of each local market.
+ **Education Background:**
+ Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field. A Master's degree or relevant postgraduate qualification is a plus.
+ **Years of Experience:**
+ Minimum of 5-7 years of progressive experience in digital marketing, integrated marketing, or social media management, preferably within a regional or multi-market context.
+ **Specific Background:**
+ Proven track record in executing integrated marketing strategies across diverse regional markets.
+ Expertise in Go-To-Market (GTM) strategy, cross-functional collaboration, and project management.
+ Demonstrated ability in content strategy, development, and management for brand consistency and optimized performance.
+ Comprehensive understanding and practical experience across the full digital marketing ecosystem (social media, SEO, paid advertising, influencer marketing, website management).
+ Proficiency in performance analytics, data interpretation, and providing actionable optimization recommendations.
+ **Software/Computer Literacy:**
+ Proficiency in key social media platforms (e.g., Facebook, Instagram, TikTok, YouTube), understanding unique features, and content requirements.
+ Demonstrated experience with social media analytics platforms.
+ Familiarity with various digital marketing tools (e.g. Sprinklr, Brandwatch).
+ Strong command of standard office productivity suites (e.g., Microsoft Office).
+ **Language Proficiency:**
+ Excellent written and verbal communication skills in English are essential. Proficiency in additional regional languages relevant to target markets is a significant advantage
**Requisition ID** : 52804